ライブイベントチケッティング市場：地域別、2024年～2031年

ライブイベントチケッティング市場評価、2024年～2031年

ライブイベントチケッティング市場は、様々な要因により需要が急増しています。コンサート、スポーツイベント、演劇などのライブイベントの人気の高まりがチケット需要を牽引しています。ライブ・イベントは、デジタル・プラットフォームにはないコミュニティ感覚と興奮を提供します。市場規模は2024年に8,110万米ドルを突破し、2031年には1億1,711万米ドルに達します。

モバイル・チケッティングやオンライン・プラットフォームなどのテクノロジーの進歩により、消費者はチケットの購入や管理が容易になった。このアクセシビリティが見込み客を増やし、市場の成長につながった。費用対効果が高く効率的なライブイベントチケッティングに対する需要の高まりが、2024年から2031年にかけてCAGR 4.7%での市場成長を可能にしています。

ライブイベントチケッティング市場定義/概要

ライブイベントチケッティングは、コンサート、スポーツイベント、劇場公演、フェスティバル、会議などの対面イベントのチケットを配布・管理するプロセスです。従来のチケッティング・システムとデジタル・チケッティング・システムの両方があり、後者はチケットの購入、配送、検証を可能にするインターネット・プラットフォームやモバイル・アプリによって人気が高まっています。ライブ・イベント・チケッティング・サービスには、座席指定、支払い処理、マーケティング・ツールとの統合も含まれ、イベント主催者はより多くの観客にリーチし、消費者体験を向上させることができます。

ライブイベントチケッティングは、技術的な向上や消費者行動の変化に影響を受けると予測されています。安全で透明性の高いチケット流通のためのブロックチェーン、パーソナライズされた提案のためのAI、バーチャルイベントやハイブリッドイベントの増加傾向のような革新は、すべての風景を変える可能性があります。

モバイル・チケッティングや非接触型ソリューションの登場は、ライブ・イベント参加の利便性と安全性をさらに高めると思われます。没入型体験への欲求が高まるにつれ、ライブ・イベントのチケット発券システムは、拡張現実やバーチャル・リアリティ技術と組み合わされ、より良いイベント体験を提供するようになるかもしれないです。

モバイル・チケッティングの採用増加はライブ・イベント・チケッティング市場を牽引するか？

ライブイベントチケッティング市場は、モバイル・チケッティングの受け入れ拡大によって牽引されています。より多くの消費者がデジタル・チケッティング・オプションを好むようになり、モバイルベースのプラットフォームがチケット購入・管理の主要な手段となりつつあります。米国の近接型モバイル決済ユーザー数は、2018年の5,500万人から2022年には7,490万人に増加すると予測されており、この動向は、より優れた利便性、より迅速な取引、よりスムーズなイベント入場などを提供することでチケット業界に変化をもたらし、市場成長をもたらしています。

音楽フェスティバルの人気の高まりは、ライブイベントチケッティング市場に拍車をかけると思われます。こうしたフェスティバルの人気が高まるにつれ、チケットの売れ行きは爆発的に伸び、大規模なライブ・パフォーマンスの需要が高まっていることを示しています。ビルボードによると、2019年の北米フェスティバルのトップ20は、前年比5％増の1億9,120万米ドルを稼ぎ出しました。この動向は、没入型の音楽体験に対する需要が高まっていることを示しており、それが観客動員数とチケット収入の増加につながり、ライブイベントチケッティング部門の成長を後押ししています。

不正行為とスキャルピングはライブイベントチケッティング市場の成長に影響を与えるか？

不正行為やスキャルピングは、ライブイベントチケット市場の成長に影響を与えると思われます。偽造チケットやスキャルピングの存在は消費者の信頼に影響し、本物の体験のために法外な料金を支払う一方で搾取されていると感じるファンの間で不幸を引き起こす可能性があります。このような信頼感の欠如は、潜在的な参加者のチケット購入意欲を削ぎ、結果としてイベント主催者の売上と収益を減少させる可能性があります。不正行為にまつわる評判が悪くなれば、チケット販売システムの信頼性が損なわれ、市場の拡大が妨げられるかもしれないです。

市場の飽和は、ライブイベントチケッティング市場の成長に影響を与えます。過飽和はチケット販売を減少させ、新規イベントや小規模イベントの集客を困難にする可能性があります。このような競合の激化は、オファーを差別化するのに苦労するイベント主催者の利益を低下させる可能性があります。チケット価格への圧力は消費者の支払い意欲を低下させ、最終的にライブイベントチケット市場の成長を阻害するかもしれないです。

目次

第1章 世界のライブイベントチケッティング市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次インタビュー
• データソース一覧

第4章 世界のライブイベントチケッティング市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ライブイベントチケッティングの世界市場：チャネル別

• 概要
• オンライン
• オフライン

第6章 ライブイベントチケッティングの世界市場：イベント別

• 概要
• スポーツ
• 音楽
• ライブシアター
• その他

第7章 ライブイベントチケッティングの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界のライブイベントチケッティング市場：競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Tickpick
• Live Nation Entertainment Inc.
• Eventbrite
• Ebay Inc.
• Stub Hub
• Ticket Master
• AXS

第10章 付録

• 関連調査

Live Event Ticketing Market Valuation - 2024-2031

The live event ticketing market is seeing a boom in demand due to a variety of factors. The growing popularity of live events such as concerts, sporting events, and theatrical performances is driving ticket demand. Live events provide a sense of community and excitement that digital platforms cannot match. The market size surpass USD 81.1 Million valued in 2024 to reach a valuation of around USD 117.11 Million by 2031.

Advancements in technology, including mobile ticketing and online platforms, have made it easier for consumers to purchase and manage tickets. This accessibility has increased the number of prospective customers and led to market growth. The rising demand for cost-effective and efficient live event ticketing is enabling the market grow at aCAGR of 4.7% from 2024 to 2031.

Live Event Ticketing Market: Definition/ Overview

Live event ticketing is the process of distributing and managing tickets for in-person events such as concerts, sporting events, theatrical performances, festivals, and conferences. It comprises both conventional and digital ticketing systems, with the latter increasing in popularity due to internet platforms and mobile apps that allow for ticket purchasing, delivery, and validation. Live event ticketing services also include seat selection, payment processing, and integration with marketing tools, allowing event organizers to reach a larger audience and improve the consumer experience.

Live event ticketing is predicted to be influenced by technological improvements and shifting consumer behavior. Innovations like as blockchain for secure and transparent ticket distribution, AI for personalized suggestions, and the growing trend of virtual and hybrid events are all likely to change the landscape.

The advent of mobile ticketing and contactless solutions will add to the convenience and security of live event attendance. As the desire for immersive experiences grows, live event ticketing systems may combine with augmented and virtual reality technology to provide better event experiences.

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Will the Increasing adoption of mobile ticketing Drive the Live Event Ticketing Market?

The live event ticketing market is being driven by the increased acceptance of mobile ticketing. As more consumers prefer digital ticketing options, mobile-based platforms are becoming the primary way to purchase and manage tickets. With the number of proximity mobile payment users in the United States predicted to increase from 55 million in 2018 to 74.9 million by 2022, this trend is altering the ticketing industry by providing better convenience, faster transactions, and smoother event entrance, resulting in market growth.

The increasing popularity of music festivals will fuel the live event ticketing market. As these festivals gain popularity, ticket sales explode, indicating a growing demand for large-scale live performances. According to Billboard, the top 20 North American festivals earned $191.2 million in 2019, representing a 5% rise over the previous year. This trend demonstrates the growing demand for immersive musical experiences, which leads to increased attendance and ticket revenue, propelling growth in the live event ticketing sector.

Will the Fraud and Scalping Impact the Growth of the Live Event Ticketing Market?

Fraud and scalping will have an impact on the market growth for live event tickets. The presence of counterfeit tickets and scalping affects consumer trust, causing unhappiness among fans who may feel exploited while paying exorbitant rates for authentic experiences. This lack of confidence may discourage potential attendees from purchasing tickets, resulting in fewer sales and revenue for event organizers. Unfavorable publicity surrounding fraud instances might harm the credibility of ticketing systems, impeding market expansion.

Market saturation will have an impact on the growth of the live event ticketing market. Oversaturation can reduce ticket sales, making it more difficult for new or smaller events to attract people. This increased competition may result in lower profits for event organizers who struggle to differentiate their offers. The pressures on ticket prices might reduce consumer willingness to pay, ultimately stifling growth in the live event ticketing market.

Category-Wise Acumens

How Will the Expanding Artists Often Tour Internationally Fuel the Music Events Segment for the Live Event Ticketing Market?

The music events segment is currently dominating the live event ticketing market. The expanding trend of artists touring globally will propel the music events portion of the live event ticketing market. As artists strive to reach global audiences, foreign tours provide additional options for live performances in diverse regions, resulting in increased ticket sales. This globalization of music events not only expands the fan base for artists but also increases demand for diverse live experiences, prompting more fans to attend concerts and festivals. This increase in live music events generates significant revenue for ticketing platforms and event organizers, propelling market expansion even further.

The music events area of the live event ticketing market will be driven by the variety of forms available, which range from intimate performances to large-scale festivals. This diversity of experiences appeals to a wide range of customer interests, drawing different demographics and promoting participation at a variety of event kinds. Fans demand unique and personalized experiences; therefore, the availability of both small-scale and large-scale events increases customer engagement and happiness. This increased demand for various music experiences not only enhances ticket sales but also pushes event organizers to broaden their offers, accelerating growth in the live event ticketing market.

How Does the Digital Features Drive the Mobile Segment for the Live Event Ticketing Market?

The mobile segment is currently ruling the live event ticketing market. Digital features will propel the mobile section of the live event ticketing market. Real-time updates, mobile entrance scanning, seat selection, and social media integration all enhance the user experience dramatically. These features not only make ticket purchasing easier but also provide guests with useful information and the opportunity to engage before and during events. As customers want more seamless, engaging experiences, the appeal of mobile ticketing with advanced digital capabilities will grow, resulting in better adoption rates and revenue for the mobile ticketing category.

Making mobile ticketing more accessible will boost the mobile component of the live event ticketing market. As mobile ticketing systems become more user-friendly and widely available, they simplify the purchasing process by allowing customers to buy and manage tickets from their cell phones. This expanded accessibility fulfills the growing need for digital solutions and improves the entire consumer experience, encouraging more attendees to use mobile tickets. As features such as immediate notifications, easy transfers, and safe payment methods become more common, consumer confidence in mobile ticketing will expand, propelling the market forward.

Country/Region-wise Acumens

Will the Technological Advancements Boost the North American Region for the Live Event Ticketing Market?

North America has been a leading force in the live event ticketing market. Technological advancements will propel the live event ticketing market in North America. The huge transition toward digital ticketing is illustrated by Ticketmaster's 50% year-over-year rise in mobile ticket sales in 2022, demonstrating consumer preference for digital alternatives. The US Bureau of Labor Statistics predicts a 15% increase in technology sector employment, including ticketing software engineers, between 2021 and 2031, fostering innovation in this field. The forecast that proximity mobile payment users in the US will exceed 125 million by 2025 adds to this trend. The increasing adoption of blockchain technology, which is predicted to expand by 28% yearly from 2023 to 2027, tackles crucial concerns like as fraud and scalping, increasing the demand for safe and user-friendly digital ticketing platforms in the region.

The established entertainment industry will propel the Live Event Ticketing Market in North America. This sector has a substantial impact on the economy, contributing USD 256.8 billion to the US GDP in 2022. The live music industry is rapidly expanding, with Live Nation forecasting a record 65 million concert attendees in 2022, a 24% increase over 2019. The increasing sports sector, valued at USD 79.7 Billion in 2022 and predicted to grow to USD 94.9 Billion by 2027, combined with a recovering theater industry, adds to this dynamic. As consumer spending on experiences rises, the diverse entertainment environment in North America is poised to fuel substantial growth in the Live Event Ticketing Market. Technavio forecasts that North America will account for 41% of the global event ticket market's growth from 2021 to 2026.

Will Cultural Diversity Accelerate the Asian Pacific Region for the Live Event Ticketing Market?

The Asia-Pacific region is experiencing the fastest growth in live event ticketing. Cultural diversity will fuel Asia-Pacific's Live Event Ticketing Market. The area's rich past, home to 4.3 billion people and over 2,300 languages fosters a diverse range of events and festivals, resulting in high demand for ticketing services. For instance, India conducts over 1,000 cultural festivals each year, and China had 3.12 billion domestic tourist journeys during festivals in 2019. The advent of digital ticketing options, combined with an expanding middle class, which is predicted to account for 66% of the worldwide middle-class population by 2030, boosts attendance at these events. Growing government backing for cultural tourism, as indicated by Korea's cultural content exports of USD 12.4 Billion in 2021, emphasizes the importance of cultural diversity in driving market growth.

The Asia-Pacific region's strong economic growth is a key driver of the Live Event Ticketing Market, as rising disposable incomes increase consumer expenditure on entertainment and leisure activities. With regional growth forecast at 4.8% in 2023 and 4.9% in 2024, this economic expansion increases purchasing power and thus entertainment expenditure. Live Nation's announcement of an 84% revenue rise in Asia-Pacific demonstrates the expanding middle class's desire to invest in live experiences. As disposable incomes rise, the Live Event Ticketing Market is primed for significant expansion throughout the region.

Competitive Landscape

The live event ticketing market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the live event ticketing market include:

• AOL, Inc. (Yahoo)
• Bigtree
• Carnival Cinemas
• Cinemark Holdings, Inc.
• Cineplex, Inc.
• KyaZoonga, Inc
• PVR LTD.
• EasyMovies
• VOX Cinemas
• TickPick LLC
• Tickets Please
• TicketmasterStubHub

Latest Developments

• In June 2024, Paytm is in talks with Zomato Ltd. about selling its movie and event tickets sector as the ailing fintech company seeks a turnaround in the face of dwindling revenues. According to people who declined to be identified, other potential bidders for the company have emerged as negotiations between Paytm, formerly known as One97 Communications Ltd., and online food delivery company Zomato progress.
• In June 2023, Seat Unique, a platform that provides VIP admission to sporting events, raised EUR 7 million in investment. This follows remarkable growth, with ticket sales exceeding EURO 30 million and agreements with over 40 UK venues.
• In April 2023, Evvnt, Inc. released a Mobile Box Office app. This app allows event organizers to quickly manage ticket sales and check-in attendees.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL LIVE EVENT TICKETING MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL LIVE EVENT TICKETING MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4. Value Chain Analysis

5 GLOBAL LIVE EVENT TICKETING MARKET, BY CHANNEL

• 5.1 Overview
• 5.2 Online
• 5.3 Offline

6 GLOBAL LIVE EVENT TICKETING MARKET, BY EVENT

• 6.1 Overview
• 6.2 Sports
• 6.3 Music
• 6.4 Live Theater
• 6.5 Others

7 GLOBAL LIVE EVENT TICKETING MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1. Latin America
  • 7.5.2. Middle East & Africa

8 GLOBAL LIVE EVENT TICKETING MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Tickpick
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Live Nation Entertainment Inc.
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Eventbrite
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Ebay Inc.
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Stub Hub
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Ticket Master
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 AXS
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments

10 APPENDIX

• 10.1 Related Research