Product Code: A74860
According to a new report published by Allied Market Research, titled, "Digestive Bitters Market," The digestive bitters market was valued at $1.4 billion in 2022, and is estimated to reach $2.1 billion by 2032, growing at a CAGR of 4.5% from 2023 to 2032.

The digestive bitters market is analyzed based on type, packaging, distribution channel, and region. By type, the market is divided into true bitter, aromatic bitter, and nutritive bitter. As per packaging, the market is segregated into plastic bottle, tetra pack, cans, and glass bottle. Depending on distribution channel, the market is categorized into supermarket, convenience store, over-the-counter, and online store. Region wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, United Arab Emirates, South Africa, Saudi Arabia, and rest of LAMEA).
The impact of the COVID-19 outbreak was moderate on the growth of the digestive bitters market. The trade restrictions and lockdown resulted in the halting of production and manufacturing units. Conversely, the recovery of the digestive bitters market is expected in the near future.
The presence of online consultation along with the existence of medicinal related sites and websites, have contributed to a growth in consumer awareness in order to provide the value of wellness and prevention, which has led to an increase in the number of consumers taking a proactive approach to avoid potential diseases. Consequently, consumers are paying attention to their health and taking an active role in both self treatment and self prevention. In addition, digestive bitters can be taken as a first remedy of any digestive issues to stop them from getting worse. It can also be viewed as a proactive measure to improve digestion and stave off any potential gastrointestinal illnesses. Moreover, numerous digestive illnesses affect 300 million individuals in Europe and the Mediterranean region, according to findings from a pan-European study. Thus, due to the growth in popularity of herbal remedies, these instances has resulted in an increase in the demand for digestive bitters. Furthermore, the rise in healthcare costs has encouraged people to use natural remedies as a preventative measure to cut down on long-term costs. The rising costs of healthcare have resulted into many consequences such as consumers are being forced to choose between standard medical care and natural alternatives. In addition, there is an increase in demand for natural digestive aids like digestive bitters as a result of the increased digestive issues in various locations.
The deceptive marketing of digestive bitters has brought up a severe problem since it misleads customers and threatens their health. The surge in these dishonest advertising tactics, brought on by a lack of rules and effective industry oversight, has slowed the market's expansion. Moreover, regulatory organizations like the Federal Trade Commission (FTC) have the power to take strong legal action against these fraudulent promises. Furthermore, owing to their toxicity, potentially hazardous components, and probable inefficiency in treating digestive problems, counterfeit products provide difficulties for digestive bitters producers. According to studies, when commercial herbal products were compared against labeling and ingredient lists, 27% of the 5,957 herbal items sold in 37 countries were found to be contaminated. The risk of fraudulent goods is also increasing competition and changing consumer preferences in the digestive bitter market. All of the aforementioned elements are anticipated to have an impact on the industry's financial health as well as restraining market expansion.
The major players analyzed for the digestive bitters industry are Venus Bioceuticals Pvt. Ltd., Quicksilver Scientific, Inc., Urban Moonshine, Herbal Supplies Pty Ltd., Granary Herbs Ltd., St. Francis Herb Farm, Botanica, Zizia Botanicals, Arete Earth Based Wellness, Equinox Botanicals, Flora Health Shop, Hella Cocktails, Bittersberg, Nanton Neutraceutical Ltd ,and Nature's Way.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the digestive bitters market analysis from 2022 to 2032 to identify the prevailing digestive bitters market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the digestive bitters market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global digestive bitters market trends, key players, market segments, application areas, and market growth strategies.
Additional benefits you will get with this purchase are:
- Quarterly Update and* (only available with a corporate license, on listed price)
- 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
- Free Upcoming Version on the Purchase of Five and Enterprise User License.
- 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
- 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 20% is equivalent to 3 working days of free work, applicable once)
- Free data Pack on the Five and Enterprise User License. (Excel version of the report)
- Free Updated report if the report is 6-12 months old or older.
- 24-hour priority response*
- Free Industry updates and white papers.
Possible Customization with this report (with additional cost and timeline talk to the sales executive to know more)
- Analysis of raw material in a product (by %)
- Consumer Buying Behavior Analysis
- Consumer Preference and Product Specifications
- Pain Point Analysis
- Additional company profiles with specific to client's interest
- Expanded list for Company Profiles
Key Market Segments
By type
- Aromatic Bitter
- Nutritive bitter
- True Bitter
By Packaging
- Plastic Bottle
- Tetra Pack
- Cans
- Glass bottle
By Distribution Channel
- Supermarket
- Convenience Store
- Over-the-Counter
- Online Store
By Region
- North America
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia-Pacific
- LAMEA
- Brazil
- United Arab Emirates
- South Africa
- Saudi Arabia
- Rest of LAMEA
Key Market Players:
- Arete Earth Based Wellness
- Bittersberg
- Botanica
- Equinox Botanicals
- Flora Health Shop
- Granary Herbs Ltd
- Hella Cocktails.
- Herbal Supplies Pty Ltd
- Nanton Nutraceuticals Ltd.
- Nature's Way Products, LLC
- Quicksilver Scientific,Inc.
- St.Francis Herb Farm
- Urban Moonshine
- Venus Bioceuticals Pvt. Ltd.
- Zizia Botanicals
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Low bargaining power of suppliers
- 3.3.2. Moderate threat of new entrants
- 3.3.3. High threat of substitutes
- 3.3.4. Low intensity of rivalry
- 3.3.5. Low bargaining power of buyers
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Rise in 'bitter deficiency syndrome' in North American countries
- 3.4.1.2. The growing number of 'self-directed' or 'self-treating 'consumers
- 3.4.1.3. Rising frequency of proactive approaches toward treatment and prevention
- 3.4.1.4. Increase in the cost of health care
- 3.4.2. Restraints
- 3.4.2.1. The growing challenges in the regulatory environment
- 3.4.2.2. Risk of counterfeit products
- 3.4.2.3. Rise in deceptive advertising
- 3.4.3. Opportunities
- 3.4.3.1. Rising investment in R&D activities
- 3.4.3.2. Increased e-commerce channel proliferation
- 3.5. COVID-19 Impact Analysis on the market
- 3.6. Value Chain Analysis
- 3.7. Key Regulation Analysis
CHAPTER 4: DIGESTIVE BITTERS MARKET, BY TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. True Bitter
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.3. Aromatic Bitter
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.4. Nutritive bitter
- 4.4.1. Key market trends, growth factors and opportunities
- 4.4.2. Market size and forecast, by region
- 4.4.3. Market share analysis by country
CHAPTER 5: DIGESTIVE BITTERS MARKET, BY PACKAGING
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Plastic Bottle
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Tetra Pack
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. Cans
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
- 5.5. Glass bottle
- 5.5.1. Key market trends, growth factors and opportunities
- 5.5.2. Market size and forecast, by region
- 5.5.3. Market share analysis by country
CHAPTER 6: DIGESTIVE BITTERS MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Supermarket
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Convenience Store
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. Over-the-Counter
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Online Store
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
CHAPTER 7: DIGESTIVE BITTERS MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by type
- 7.2.3. Market size and forecast, by Packaging
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by type
- 7.2.5.1.3. Market size and forecast, by Packaging
- 7.2.5.1.4. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by type
- 7.2.5.2.3. Market size and forecast, by Packaging
- 7.2.5.2.4. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by type
- 7.2.5.3.3. Market size and forecast, by Packaging
- 7.2.5.3.4. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by type
- 7.3.3. Market size and forecast, by Packaging
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by type
- 7.3.5.1.3. Market size and forecast, by Packaging
- 7.3.5.1.4. Market size and forecast, by Distribution Channel
- 7.3.5.2. Germany
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by type
- 7.3.5.2.3. Market size and forecast, by Packaging
- 7.3.5.2.4. Market size and forecast, by Distribution Channel
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by type
- 7.3.5.3.3. Market size and forecast, by Packaging
- 7.3.5.3.4. Market size and forecast, by Distribution Channel
- 7.3.5.4. Italy
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by type
- 7.3.5.4.3. Market size and forecast, by Packaging
- 7.3.5.4.4. Market size and forecast, by Distribution Channel
- 7.3.5.5. Spain
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by type
- 7.3.5.5.3. Market size and forecast, by Packaging
- 7.3.5.5.4. Market size and forecast, by Distribution Channel
- 7.3.5.6. Russia
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by type
- 7.3.5.6.3. Market size and forecast, by Packaging
- 7.3.5.6.4. Market size and forecast, by Distribution Channel
- 7.3.5.7. Rest of Europe
- 7.3.5.7.1. Key market trends, growth factors and opportunities
- 7.3.5.7.2. Market size and forecast, by type
- 7.3.5.7.3. Market size and forecast, by Packaging
- 7.3.5.7.4. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by type
- 7.4.3. Market size and forecast, by Packaging
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by type
- 7.4.5.1.3. Market size and forecast, by Packaging
- 7.4.5.1.4. Market size and forecast, by Distribution Channel
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by type
- 7.4.5.2.3. Market size and forecast, by Packaging
- 7.4.5.2.4. Market size and forecast, by Distribution Channel
- 7.4.5.3. India
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by type
- 7.4.5.3.3. Market size and forecast, by Packaging
- 7.4.5.3.4. Market size and forecast, by Distribution Channel
- 7.4.5.4. Australia
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by type
- 7.4.5.4.3. Market size and forecast, by Packaging
- 7.4.5.4.4. Market size and forecast, by Distribution Channel
- 7.4.5.5. South Korea
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by type
- 7.4.5.5.3. Market size and forecast, by Packaging
- 7.4.5.5.4. Market size and forecast, by Distribution Channel
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by type
- 7.4.5.6.3. Market size and forecast, by Packaging
- 7.4.5.6.4. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by type
- 7.5.3. Market size and forecast, by Packaging
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by type
- 7.5.5.1.3. Market size and forecast, by Packaging
- 7.5.5.1.4. Market size and forecast, by Distribution Channel
- 7.5.5.2. United Arab Emirates
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by type
- 7.5.5.2.3. Market size and forecast, by Packaging
- 7.5.5.2.4. Market size and forecast, by Distribution Channel
- 7.5.5.3. South Africa
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by type
- 7.5.5.3.3. Market size and forecast, by Packaging
- 7.5.5.3.4. Market size and forecast, by Distribution Channel
- 7.5.5.4. Saudi Arabia
- 7.5.5.4.1. Key market trends, growth factors and opportunities
- 7.5.5.4.2. Market size and forecast, by type
- 7.5.5.4.3. Market size and forecast, by Packaging
- 7.5.5.4.4. Market size and forecast, by Distribution Channel
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Key market trends, growth factors and opportunities
- 7.5.5.5.2. Market size and forecast, by type
- 7.5.5.5.3. Market size and forecast, by Packaging
- 7.5.5.5.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
- 9.1. Flora Health Shop
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.2. Hella Cocktails.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Key strategic moves and developments
- 9.3. Quicksilver Scientific,Inc.
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.4. Urban Moonshine
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.5. Herbal Supplies Pty Ltd
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.6. Granary Herbs Ltd
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.7. St.Francis Herb Farm
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.8. Nanton Nutraceuticals Ltd.
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.9. Zizia Botanicals
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.10. Arete Earth Based Wellness
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.11. Equinox Botanicals
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.12. Bittersberg
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio
- 9.13. Botanica
- 9.13.1. Company overview
- 9.13.2. Key Executives
- 9.13.3. Company snapshot
- 9.13.4. Operating business segments
- 9.13.5. Product portfolio
- 9.14. Venus Bioceuticals Pvt. Ltd.
- 9.14.1. Company overview
- 9.14.2. Key Executives
- 9.14.3. Company snapshot
- 9.14.4. Operating business segments
- 9.14.5. Product portfolio
- 9.15. Nature's Way Products, LLC
- 9.15.1. Company overview
- 9.15.2. Key Executives
- 9.15.3. Company snapshot
- 9.15.4. Operating business segments
- 9.15.5. Product portfolio