Product Code: A16898
The vitamin supplements market size was valued at $47,929.5 million in 2021 and is estimated to reach $98,641.80 million by 2031, registering a CAGR of 7.6 % from 2022 to 2031. A vitamin supplement is a product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. Due to rising awareness of health, consumers are shifting their preference for a healthy diet, which is expected to lead to the growth of the market. These are used to fulfil the nutritional requirement of the human body. The rise in the awareness regarding vitamins among consumers has led consumers to shift toward vitamin supplements since the awareness regarding the benefits and disadvantages of vitamin supplements among consumers is growing rapidly. The rising consumer awareness regarding over-the-counter (OTC) vitamin supplements, which can be purchased without the prescription of a doctor is expected to drive the growth of the market during the forecast period.
The rising trend toward self-care and maintaining a healthy lifestyle drive the growth of the market since self-care has emerged as an important component of lifestyle among modern customers. There has been a significant change in consumers' food habits due to rise in focus on health and immunity. There has been a rapid spike in the adoption of vitamins, minerals, and food that enhance immunity, organic goods, supplements, and other dietary aids. The National Health Service UK stated that lack of vitamin D can lead to bone deformities, such as rickets in children, and bone pain caused by a condition, called osteomalacia in adults. Along with this, due to COVID-19, people started focusing on their diet to improve their immunity. Such factors help the vitamin supplements market to grow at a significant rate.
Stringent regulations of the government can restrain the market from growing since there has been strict government regulation regarding the manufacturing and sales of vitamin supplements. FDA regulates both finished dietary supplement products and dietary ingredients. FDA regulates dietary supplements under a different set of regulations than those covering "conventional" foods and drug products. Manufacturers and distributors of dietary supplements and dietary ingredients are prohibited from marketing products that are adulterated or misbranded. Therefore, these firms are responsible for evaluating the safety and labeling of their products before marketing to ensure that they meet all the requirements of the Federal Food, Drug, and Cosmetic Act as amended by DSHEA and FDA regulations. FDA has the authority to act against any adulterated or misbranded dietary supplement product after it reaches the market. Such regulations by the government can restrict the growth of the market.
Due to the side effects of high doses of vitamin supplements, consumers may restrain from buying vitamin supplements, which can hinder the growth of the market whereas with increasing awareness about the use of vitamin supplements, the market is expected to overcome this restraint.
The vitamin supplements market is segmented on the basis of type, form, distribution channel, end user, and region. By type, the vitamin supplements market is classified into vitamin A, vitamin B, vitamin C, vitamin D, vitamin E, vitamin K, and multivitamins. Vitamin B is further segmented into vitamin B1, vitamin B2, vitamin B3, pantothenic acid, vitamin B12, and others. By form, the market is categorized into tablet, powder, capsule, gummies, and others. By distribution channel, the market is segmented into supermarkets and hypermarkets, retail pharmacy, online sales, and others. By end user, the market is divided into an adult, geriatric, and others. By region, the market is analyzed into North America, Europe, Asia-Pacific, and LAMEA.
Some of the major players analyzed in this report are Amway Corp., American Health Formulations (AHF), FullWell, Garden of Life, LLC., Good Health New Zealand, Healthy Life Pharma (P) Limited, Klean Athlete, Llama Naturals, NOW Foods, Nordic Naturals, Olly PBC, Pharmavite, RBK Nutraceuticals, The Nature's Bounty Co., and Vital Proteins LLC.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the vitamin supplements market analysis from 2021 to 2031 to identify the prevailing vitamin supplements market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the vitamin supplements market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global vitamin supplements market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By End User
By Type
- Vitamin A
- Vitamin B
- Sub Type
- Vitamin B1
- Vitamin B2
- Vitamin B3
- Pantothenic Acid
- Vitamin B12
- Others
- Vitamin C
- Vitamin D
- Vitamin E
- Vitamin K
- Multivitamin
By Form
- Tablet
- Powder
- Capsule
- Gummies
- Others
By Distribution Channel
- Supermarkets and hypermarkets
- Retail Pharmacy
- Online Sales
- Others
By Region
- North America
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Russia
- Rest Of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Rest Of Asia-Pacific
- LAMEA
- Brazil
- Colombia
- Saudi Arabia
- UAE
- Chile
- South Africa
- Argentina
- Rest Of LAMEA
- Key Market Players
- Amway Corp
- American Health Formulations (AHF)
- fullwell_llc
- Garden of Life, LLC
- HEALTHY LIFE PHARMACEUTICALS PRIVATE LIMITED
- Klean Athlete
- Llama Naturals
- now foods
- nordic naturals
- Olly PBC
- pharmavite
- RBK Nutraceuticals
- The Nature's Bounty Co.
- VITAL PROTEINS, LLC
- Good Health New Zealand
TABLE OF CONTENTS
CHAPTER 1:INTRODUCTION
- 1.1.Report description
- 1.2.Key market segments
- 1.3.Key benefits to the stakeholders
- 1.4.Research Methodology
- 1.4.1.Secondary research
- 1.4.2.Primary research
- 1.4.3.Analyst tools and models
CHAPTER 2:EXECUTIVE SUMMARY
- 2.1.Key findings of the study
- 2.2.CXO Perspective
CHAPTER 3:MARKET OVERVIEW
- 3.1.Market definition and scope
- 3.2.Key findings
- 3.2.1.Top investment pockets
- 3.3.Porter's five forces analysis
- 3.4.Top player positioning
- 3.5.Market dynamics
- 3.5.1.Drivers
- 3.5.2.Restraints
- 3.5.3.Opportunities
- 3.6.COVID-19 Impact Analysis on the market
- 3.7.Value Chain Analysis
- 3.8.Market Share Analysis
CHAPTER 4: VITAMIN SUPPLEMENTS MARKET, BY TYPE
- 4.1 Overview
- 4.1.1 Market size and forecast
- 4.2 Vitamin A
- 4.2.1 Key market trends, growth factors and opportunities
- 4.2.2 Market size and forecast, by region
- 4.2.3 Market analysis by country
- 4.3 Vitamin B
- 4.3.1 Key market trends, growth factors and opportunities
- 4.3.2 Market size and forecast, by region
- 4.3.3 Market analysis by country
- 4.3.4 Vitamin B Vitamin Supplements Market by Sub Type
- 4.3.4.1 Vitamin B1 Market size and forecast, by region
- 4.3.4.2 Vitamin B2 Market size and forecast, by region
- 4.3.4.3 Vitamin B3 Market size and forecast, by region
- 4.3.4.4 Pantothenic Acid Market size and forecast, by region
- 4.3.4.5 Vitamin B12 Market size and forecast, by region
- 4.3.4.6 Others Market size and forecast, by region
- 4.4 Vitamin C
- 4.4.1 Key market trends, growth factors and opportunities
- 4.4.2 Market size and forecast, by region
- 4.4.3 Market analysis by country
- 4.5 Vitamin D
- 4.5.1 Key market trends, growth factors and opportunities
- 4.5.2 Market size and forecast, by region
- 4.5.3 Market analysis by country
- 4.6 Vitamin E
- 4.6.1 Key market trends, growth factors and opportunities
- 4.6.2 Market size and forecast, by region
- 4.6.3 Market analysis by country
- 4.7 Vitamin K
- 4.7.1 Key market trends, growth factors and opportunities
- 4.7.2 Market size and forecast, by region
- 4.7.3 Market analysis by country
- 4.8 Multivitamin
- 4.8.1 Key market trends, growth factors and opportunities
- 4.8.2 Market size and forecast, by region
- 4.8.3 Market analysis by country
CHAPTER 5: VITAMIN SUPPLEMENTS MARKET, BY FORM
- 5.1 Overview
- 5.1.1 Market size and forecast
- 5.2 Tablet
- 5.2.1 Key market trends, growth factors and opportunities
- 5.2.2 Market size and forecast, by region
- 5.2.3 Market analysis by country
- 5.3 Powder
- 5.3.1 Key market trends, growth factors and opportunities
- 5.3.2 Market size and forecast, by region
- 5.3.3 Market analysis by country
- 5.4 Capsule
- 5.4.1 Key market trends, growth factors and opportunities
- 5.4.2 Market size and forecast, by region
- 5.4.3 Market analysis by country
- 5.5 Gummies
- 5.5.1 Key market trends, growth factors and opportunities
- 5.5.2 Market size and forecast, by region
- 5.5.3 Market analysis by country
- 5.6 Others
- 5.6.1 Key market trends, growth factors and opportunities
- 5.6.2 Market size and forecast, by region
- 5.6.3 Market analysis by country
CHAPTER 6: VITAMIN SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL
- 6.1 Overview
- 6.1.1 Market size and forecast
- 6.2 Supermarkets and hypermarkets
- 6.2.1 Key market trends, growth factors and opportunities
- 6.2.2 Market size and forecast, by region
- 6.2.3 Market analysis by country
- 6.3 Retail Pharmacy
- 6.3.1 Key market trends, growth factors and opportunities
- 6.3.2 Market size and forecast, by region
- 6.3.3 Market analysis by country
- 6.4 Online Sales
- 6.4.1 Key market trends, growth factors and opportunities
- 6.4.2 Market size and forecast, by region
- 6.4.3 Market analysis by country
- 6.5 Others
- 6.5.1 Key market trends, growth factors and opportunities
- 6.5.2 Market size and forecast, by region
- 6.5.3 Market analysis by country
CHAPTER 7: VITAMIN SUPPLEMENTS MARKET, BY END USER
- 7.1 Overview
- 7.1.1 Market size and forecast
- 7.2 Adult
- 7.2.1 Key market trends, growth factors and opportunities
- 7.2.2 Market size and forecast, by region
- 7.2.3 Market analysis by country
- 7.3 Geriatric
- 7.3.1 Key market trends, growth factors and opportunities
- 7.3.2 Market size and forecast, by region
- 7.3.3 Market analysis by country
- 7.4 Others
- 7.4.1 Key market trends, growth factors and opportunities
- 7.4.2 Market size and forecast, by region
- 7.4.3 Market analysis by country
CHAPTER 8: VITAMIN SUPPLEMENTS MARKET, BY REGION
- 8.1 Overview
- 8.1.1 Market size and forecast
- 8.2 North America
- 8.2.1 Key trends and opportunities
- 8.2.2 North America Market size and forecast, by Type
- 8.2.2.1 North America Vitamin B Vitamin Supplements Market by Sub Type
- 8.2.3 North America Market size and forecast, by Form
- 8.2.4 North America Market size and forecast, by Distribution Channel
- 8.2.5 North America Market size and forecast, by End User
- 8.2.6 North America Market size and forecast, by country
- 8.2.6.1 U.S.
- 8.2.6.1.1 Market size and forecast, by Type
- 8.2.6.1.2 Market size and forecast, by Form
- 8.2.6.1.3 Market size and forecast, by Distribution Channel
- 8.2.6.1.4 Market size and forecast, by End User
- 8.2.6.2 Canada
- 8.2.6.2.1 Market size and forecast, by Type
- 8.2.6.2.2 Market size and forecast, by Form
- 8.2.6.2.3 Market size and forecast, by Distribution Channel
- 8.2.6.2.4 Market size and forecast, by End User
- 8.2.6.3 Mexico
- 8.2.6.3.1 Market size and forecast, by Type
- 8.2.6.3.2 Market size and forecast, by Form
- 8.2.6.3.3 Market size and forecast, by Distribution Channel
- 8.2.6.3.4 Market size and forecast, by End User
- 8.3 Europe
- 8.3.1 Key trends and opportunities
- 8.3.2 Europe Market size and forecast, by Type
- 8.3.2.1 Europe Vitamin B Vitamin Supplements Market by Sub Type
- 8.3.3 Europe Market size and forecast, by Form
- 8.3.4 Europe Market size and forecast, by Distribution Channel
- 8.3.5 Europe Market size and forecast, by End User
- 8.3.6 Europe Market size and forecast, by country
- 8.3.6.1 Germany
- 8.3.6.1.1 Market size and forecast, by Type
- 8.3.6.1.2 Market size and forecast, by Form
- 8.3.6.1.3 Market size and forecast, by Distribution Channel
- 8.3.6.1.4 Market size and forecast, by End User
- 8.3.6.2 France
- 8.3.6.2.1 Market size and forecast, by Type
- 8.3.6.2.2 Market size and forecast, by Form
- 8.3.6.2.3 Market size and forecast, by Distribution Channel
- 8.3.6.2.4 Market size and forecast, by End User
- 8.3.6.3 UK
- 8.3.6.3.1 Market size and forecast, by Type
- 8.3.6.3.2 Market size and forecast, by Form
- 8.3.6.3.3 Market size and forecast, by Distribution Channel
- 8.3.6.3.4 Market size and forecast, by End User
- 8.3.6.4 Italy
- 8.3.6.4.1 Market size and forecast, by Type
- 8.3.6.4.2 Market size and forecast, by Form
- 8.3.6.4.3 Market size and forecast, by Distribution Channel
- 8.3.6.4.4 Market size and forecast, by End User
- 8.3.6.5 Spain
- 8.3.6.5.1 Market size and forecast, by Type
- 8.3.6.5.2 Market size and forecast, by Form
- 8.3.6.5.3 Market size and forecast, by Distribution Channel
- 8.3.6.5.4 Market size and forecast, by End User
- 8.3.6.6 Russia
- 8.3.6.6.1 Market size and forecast, by Type
- 8.3.6.6.2 Market size and forecast, by Form
- 8.3.6.6.3 Market size and forecast, by Distribution Channel
- 8.3.6.6.4 Market size and forecast, by End User
- 8.3.6.7 Rest of Europe
- 8.3.6.7.1 Market size and forecast, by Type
- 8.3.6.7.2 Market size and forecast, by Form
- 8.3.6.7.3 Market size and forecast, by Distribution Channel
- 8.3.6.7.4 Market size and forecast, by End User
- 8.4 Asia-Pacific
- 8.4.1 Key trends and opportunities
- 8.4.2 Asia-Pacific Market size and forecast, by Type
- 8.4.2.1 Asia-Pacific Vitamin B Vitamin Supplements Market by Sub Type
- 8.4.3 Asia-Pacific Market size and forecast, by Form
- 8.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
- 8.4.5 Asia-Pacific Market size and forecast, by End User
- 8.4.6 Asia-Pacific Market size and forecast, by country
- 8.4.6.1 China
- 8.4.6.1.1 Market size and forecast, by Type
- 8.4.6.1.2 Market size and forecast, by Form
- 8.4.6.1.3 Market size and forecast, by Distribution Channel
- 8.4.6.1.4 Market size and forecast, by End User
- 8.4.6.2 Japan
- 8.4.6.2.1 Market size and forecast, by Type
- 8.4.6.2.2 Market size and forecast, by Form
- 8.4.6.2.3 Market size and forecast, by Distribution Channel
- 8.4.6.2.4 Market size and forecast, by End User
- 8.4.6.3 India
- 8.4.6.3.1 Market size and forecast, by Type
- 8.4.6.3.2 Market size and forecast, by Form
- 8.4.6.3.3 Market size and forecast, by Distribution Channel
- 8.4.6.3.4 Market size and forecast, by End User
- 8.4.6.4 South Korea
- 8.4.6.4.1 Market size and forecast, by Type
- 8.4.6.4.2 Market size and forecast, by Form
- 8.4.6.4.3 Market size and forecast, by Distribution Channel
- 8.4.6.4.4 Market size and forecast, by End User
- 8.4.6.5 Australia
- 8.4.6.5.1 Market size and forecast, by Type
- 8.4.6.5.2 Market size and forecast, by Form
- 8.4.6.5.3 Market size and forecast, by Distribution Channel
- 8.4.6.5.4 Market size and forecast, by End User
- 8.4.6.6 Indonesia
- 8.4.6.6.1 Market size and forecast, by Type
- 8.4.6.6.2 Market size and forecast, by Form
- 8.4.6.6.3 Market size and forecast, by Distribution Channel
- 8.4.6.6.4 Market size and forecast, by End User
- 8.4.6.7 Rest of Asia-Pacific
- 8.4.6.7.1 Market size and forecast, by Type
- 8.4.6.7.2 Market size and forecast, by Form
- 8.4.6.7.3 Market size and forecast, by Distribution Channel
- 8.4.6.7.4 Market size and forecast, by End User
- 8.5 LAMEA
- 8.5.1 Key trends and opportunities
- 8.5.2 LAMEA Market size and forecast, by Type
- 8.5.2.1 LAMEA Vitamin B Vitamin Supplements Market by Sub Type
- 8.5.3 LAMEA Market size and forecast, by Form
- 8.5.4 LAMEA Market size and forecast, by Distribution Channel
- 8.5.5 LAMEA Market size and forecast, by End User
- 8.5.6 LAMEA Market size and forecast, by country
- 8.5.6.1 Brazil
- 8.5.6.1.1 Market size and forecast, by Type
- 8.5.6.1.2 Market size and forecast, by Form
- 8.5.6.1.3 Market size and forecast, by Distribution Channel
- 8.5.6.1.4 Market size and forecast, by End User
- 8.5.6.2 Colombia
- 8.5.6.2.1 Market size and forecast, by Type
- 8.5.6.2.2 Market size and forecast, by Form
- 8.5.6.2.3 Market size and forecast, by Distribution Channel
- 8.5.6.2.4 Market size and forecast, by End User
- 8.5.6.3 Saudi Arabia
- 8.5.6.3.1 Market size and forecast, by Type
- 8.5.6.3.2 Market size and forecast, by Form
- 8.5.6.3.3 Market size and forecast, by Distribution Channel
- 8.5.6.3.4 Market size and forecast, by End User
- 8.5.6.4 UAE
- 8.5.6.4.1 Market size and forecast, by Type
- 8.5.6.4.2 Market size and forecast, by Form
- 8.5.6.4.3 Market size and forecast, by Distribution Channel
- 8.5.6.4.4 Market size and forecast, by End User
- 8.5.6.5 Chile
- 8.5.6.5.1 Market size and forecast, by Type
- 8.5.6.5.2 Market size and forecast, by Form
- 8.5.6.5.3 Market size and forecast, by Distribution Channel
- 8.5.6.5.4 Market size and forecast, by End User
- 8.5.6.6 South Africa
- 8.5.6.6.1 Market size and forecast, by Type
- 8.5.6.6.2 Market size and forecast, by Form
- 8.5.6.6.3 Market size and forecast, by Distribution Channel
- 8.5.6.6.4 Market size and forecast, by End User
- 8.5.6.7 Argentina
- 8.5.6.7.1 Market size and forecast, by Type
- 8.5.6.7.2 Market size and forecast, by Form
- 8.5.6.7.3 Market size and forecast, by Distribution Channel
- 8.5.6.7.4 Market size and forecast, by End User
- 8.5.6.8 Rest of LAMEA
- 8.5.6.8.1 Market size and forecast, by Type
- 8.5.6.8.2 Market size and forecast, by Form
- 8.5.6.8.3 Market size and forecast, by Distribution Channel
- 8.5.6.8.4 Market size and forecast, by End User
CHAPTER 9: COMPANY LANDSCAPE
- 9.1. Introduction
- 9.2. Top winning strategies
- 9.3. Product Mapping of Top 10 Player
- 9.4. Competitive Dashboard
- 9.5. Competitive Heatmap
- 9.6. Key developments
CHAPTER 10: COMPANY PROFILES
- 10.1 Amway Corp
- 10.1.1 Company overview
- 10.1.2 Company snapshot
- 10.1.3 Operating business segments
- 10.1.4 Product portfolio
- 10.1.5 Business performance
- 10.1.6 Key strategic moves and developments
- 10.2 American Health Formulations (AHF)
- 10.2.1 Company overview
- 10.2.2 Company snapshot
- 10.2.3 Operating business segments
- 10.2.4 Product portfolio
- 10.2.5 Business performance
- 10.2.6 Key strategic moves and developments
- 10.3 fullwell_llc
- 10.3.1 Company overview
- 10.3.2 Company snapshot
- 10.3.3 Operating business segments
- 10.3.4 Product portfolio
- 10.3.5 Business performance
- 10.3.6 Key strategic moves and developments
- 10.4 Garden of Life, LLC
- 10.4.1 Company overview
- 10.4.2 Company snapshot
- 10.4.3 Operating business segments
- 10.4.4 Product portfolio
- 10.4.5 Business performance
- 10.4.6 Key strategic moves and developments
- 10.5 HEALTHY LIFE PHARMACEUTICALS PRIVATE LIMITED
- 10.5.1 Company overview
- 10.5.2 Company snapshot
- 10.5.3 Operating business segments
- 10.5.4 Product portfolio
- 10.5.5 Business performance
- 10.5.6 Key strategic moves and developments
- 10.6 Klean Athlete
- 10.6.1 Company overview
- 10.6.2 Company snapshot
- 10.6.3 Operating business segments
- 10.6.4 Product portfolio
- 10.6.5 Business performance
- 10.6.6 Key strategic moves and developments
- 10.7 Llama Naturals
- 10.7.1 Company overview
- 10.7.2 Company snapshot
- 10.7.3 Operating business segments
- 10.7.4 Product portfolio
- 10.7.5 Business performance
- 10.7.6 Key strategic moves and developments
- 10.8 now foods
- 10.8.1 Company overview
- 10.8.2 Company snapshot
- 10.8.3 Operating business segments
- 10.8.4 Product portfolio
- 10.8.5 Business performance
- 10.8.6 Key strategic moves and developments
- 10.9 nordic naturals
- 10.9.1 Company overview
- 10.9.2 Company snapshot
- 10.9.3 Operating business segments
- 10.9.4 Product portfolio
- 10.9.5 Business performance
- 10.9.6 Key strategic moves and developments
- 10.10 Olly PBC
- 10.10.1 Company overview
- 10.10.2 Company snapshot
- 10.10.3 Operating business segments
- 10.10.4 Product portfolio
- 10.10.5 Business performance
- 10.10.6 Key strategic moves and developments
- 10.11 pharmavite
- 10.11.1 Company overview
- 10.11.2 Company snapshot
- 10.11.3 Operating business segments
- 10.11.4 Product portfolio
- 10.11.5 Business performance
- 10.11.6 Key strategic moves and developments
- 10.12 RBK Nutraceuticals
- 10.12.1 Company overview
- 10.12.2 Company snapshot
- 10.12.3 Operating business segments
- 10.12.4 Product portfolio
- 10.12.5 Business performance
- 10.12.6 Key strategic moves and developments
- 10.13 The Nature's Bounty Co.
- 10.13.1 Company overview
- 10.13.2 Company snapshot
- 10.13.3 Operating business segments
- 10.13.4 Product portfolio
- 10.13.5 Business performance
- 10.13.6 Key strategic moves and developments
- 10.14 VITAL PROTEINS, LLC
- 10.14.1 Company overview
- 10.14.2 Company snapshot
- 10.14.3 Operating business segments
- 10.14.4 Product portfolio
- 10.14.5 Business performance
- 10.14.6 Key strategic moves and developments
- 10.15 Good Health New Zealand
- 10.15.1 Company overview
- 10.15.2 Company snapshot
- 10.15.3 Operating business segments
- 10.15.4 Product portfolio
- 10.15.5 Business performance
- 10.15.6 Key strategic moves and developments