デフォルト表紙
市場調査レポート
商品コード
1140041

モバイルアナリティクス市場:サービス別、アプリケーション別、業界別、企業規模別:世界の機会分析および産業予測、2021-2031年

Mobile Analytics Market By Offering, By Application, By Industry Vertical, By Enterprise Size : Global Opportunity Analysis and Industry Forecast, 2021-2031

出版日: | 発行: Allied Market Research | ページ情報: 英文 320 Pages | 納期: 2~3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
モバイルアナリティクス市場:サービス別、アプリケーション別、業界別、企業規模別:世界の機会分析および産業予測、2021-2031年
出版日: 2022年08月01日
発行: Allied Market Research
ページ情報: 英文 320 Pages
納期: 2~3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

モバイルアナリティクスでは、モバイルサイトやモバイルアプリケーションなどのモバイルプラットフォームやプロパティから生成されるデータの測定と分析が行われます。

モバイルアナリティクスは、モバイル上での消費者行動に関する洞察を提供し、モバイルアプリやウェブサイトでの消費者の体験を改善することで、より大きな収益を上げることができます。マーケティング担当者は、モバイル解析を利用して、モバイル端末でのさまざまなキャンペーン活動の効果を判断することができます。

スマートフォンが市場に浸透し、購買者の嗜好に関する新しい実用的な洞察を得たいという需要が高まったことで、世界中でモバイルアナリティクスのニーズが加速しています。また、モバイル広告の急増やデータ分析・ビッグデータの登場も、モバイルアナリティクス市場の成長をさらに後押ししています。しかし、モバイルアナリティクスの利点に関する認知度の低さやプライバシーに関する懸念の高まりが、モバイルアナリティクスの市場成長を制約しています。一方、多くの企業が市場に参入し、先進的なソリューションを提供していることから、予測期間中に大きなビジネスチャンスが生まれると予想されます。

モバイルアナリティクス市場は、サービス、アプリケーション、企業規模、業種、地域によって区分されます。

市場セグメンテーションは、ソリューションとサービスに分類されます。ソリューションに基づくと、市場はモバイルアプリ分析とモバイルウェブ分析に区分されます。さらに、モバイルウェブ分析に基づいて、市場はオンプレミスとクラウドに分割されます。

用途別では、モバイル広告・マーケティング分析、ターゲティング・行動分析、アプリケーションパフォーマンス分析、その他に分類されます。

企業規模では、大企業と中小企業に分けられます。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場の概要

  • 市場の定義と範囲
  • 主な調査結果
    • 主な投資ポケット
  • ポーターのファイブフォース分析
  • 主要企業のポジショニング
  • 市場力学
    • 促進要因
    • 抑制要因
    • 機会
  • COVID-19 影響分析

第4章 モバイルアナリティクス市場:提供形態別

  • 概要
    • 市場規模・予測
  • ソリューション
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別分析
  • サービス
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別

第5章 モバイルアナリティクス市場:用途別

  • 概要
    • 市場規模・予測
  • モバイル広告・マーケティング分析
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別分析
  • ターゲティングと行動分析
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • アプリケーションパフォーマンスアナリティクス
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • その他
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別

第6章 モバイルアナリティクス市場:業界別

  • 概要
    • 市場規模・予測
  • BFSI
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • 小売・eコマース
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • ヘルスケア
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • 政府機関
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • トラベル&ホスピタリティ
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • IT&テレコム
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • メディア&エンターテインメント
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • その他
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別

第7章 モバイルアナリティクス市場:企業規模別

  • 概要
    • 市場規模・予測
  • 大企業
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別
  • 中小企業
    • 主な市場動向、成長要因、機会
    • 市場規模・予測:地域別
    • 市場分析:国別

第8章 モバイルアナリティクス市場:地域別

  • 概要
    • 市場規模・予測
  • 北米
    • 主な動向と機会
    • 北米の市場規模・予測:オファリング別
    • 北米の市場規模・予測:用途別
    • 北米市場規模・予測:業界別
    • 北米市場規模・予測:企業規模別
    • 北米市場規模・予測:国別
      • 米国
      • カナダ
  • 欧州
    • 主な動向と機会
    • 欧州市場規模・予測:オファリング別
    • 欧州市場規模・予測:用途別
    • 欧州市場規模・予測:業界別
    • 欧州市場規模・予測:企業規模別
    • 欧州市場規模・予測:国別
      • 英国
      • ドイツ
      • フランス
      • イタリア
      • スペイン
      • オランダ
      • その他の欧州
  • アジア太平洋地域
    • 主な動向と機会
    • アジア太平洋地域の市場規模・予測:オファリング別
    • アジア太平洋地域の市場規模・予測:用途別
    • アジア太平洋地域の市場規模・予測:業種別
    • アジア太平洋地域の市場規模・予測:企業規模別
    • アジア太平洋地域の市場規模・予測:国別
      • 中国
      • 日本
      • インド
      • 韓国
      • オーストラリア
      • その他アジア太平洋地域
  • LAMEA
    • 主な動向と機会
    • LAMEAの市場規模・予測:オファリング別
    • LAMEAの市場規模・予測:用途別
    • LAMEAの市場規模・予測:業界別
    • LAMEAの市場規模・予測:企業規模別
    • LAMEAの市場規模・予測:国別
      • ラテンアメリカ
      • 中東
      • アフリカ

第9章 企業情勢

  • イントロダクション
  • 主要成功戦略
  • 主要10社の製品マッピング
  • 競合ダッシュボード
  • 競合のヒートマップ
  • 主な発展

第10章 企業プロファイル

  • Adobe
  • Google LLC
  • International Business Machines Corporation
  • Micro Focus
  • Microsoft Corporation
  • SAS Institute Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce.com, Inc.
  • TIBCO Software Inc.
  • AT Internet
  • Comscore, Inc.
  • Microstrategy Incorporated
  • Mixpanel
  • Splunk Inc.
  • Teradata Corporation
  • Webtrends
図表

LIST OF TABLES

  • TABLE 1. GLOBAL MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 2. MOBILE ANALYTICS MARKET SIZE, FOR SOLUTION, BY REGION, 2021-2031 ($MILLION)
  • TABLE 3. MOBILE ANALYTICS MARKET FOR SOLUTION BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 4. MOBILE ANALYTICS MARKET SIZE, FOR SERVICE, BY REGION, 2021-2031 ($MILLION)
  • TABLE 5. MOBILE ANALYTICS MARKET FOR SERVICE BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 6. GLOBAL MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 7. MOBILE ANALYTICS MARKET SIZE, FOR MOBILE ADVERTISEMENT AND MARKETING ANALYTICS, BY REGION, 2021-2031 ($MILLION)
  • TABLE 8. MOBILE ANALYTICS MARKET FOR MOBILE ADVERTISEMENT AND MARKETING ANALYTICS BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 9. MOBILE ANALYTICS MARKET SIZE, FOR TARGETING AND BEHAVIORAL ANALYTICS, BY REGION, 2021-2031 ($MILLION)
  • TABLE 10. MOBILE ANALYTICS MARKET FOR TARGETING AND BEHAVIORAL ANALYTICS BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 11. MOBILE ANALYTICS MARKET SIZE, FOR APPLICATION PERFORMANCE ANALYTICS, BY REGION, 2021-2031 ($MILLION)
  • TABLE 12. MOBILE ANALYTICS MARKET FOR APPLICATION PERFORMANCE ANALYTICS BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 13. MOBILE ANALYTICS MARKET SIZE, FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
  • TABLE 14. MOBILE ANALYTICS MARKET FOR OTHERS BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 15. GLOBAL MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 16. MOBILE ANALYTICS MARKET SIZE, FOR BFSI, BY REGION, 2021-2031 ($MILLION)
  • TABLE 17. MOBILE ANALYTICS MARKET FOR BFSI BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 18. MOBILE ANALYTICS MARKET SIZE, FOR RETAIL & E-COMMERCE, BY REGION, 2021-2031 ($MILLION)
  • TABLE 19. MOBILE ANALYTICS MARKET FOR RETAIL & E-COMMERCE BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 20. MOBILE ANALYTICS MARKET SIZE, FOR HEALTHCARE, BY REGION, 2021-2031 ($MILLION)
  • TABLE 21. MOBILE ANALYTICS MARKET FOR HEALTHCARE BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 22. MOBILE ANALYTICS MARKET SIZE, FOR GOVERNMENT, BY REGION, 2021-2031 ($MILLION)
  • TABLE 23. MOBILE ANALYTICS MARKET FOR GOVERNMENT BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 24. MOBILE ANALYTICS MARKET SIZE, FOR TRAVEL & HOSPITALITY, BY REGION, 2021-2031 ($MILLION)
  • TABLE 25. MOBILE ANALYTICS MARKET FOR TRAVEL & HOSPITALITY BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 26. MOBILE ANALYTICS MARKET SIZE, FOR IT & TELECOM, BY REGION, 2021-2031 ($MILLION)
  • TABLE 27. MOBILE ANALYTICS MARKET FOR IT & TELECOM BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 28. MOBILE ANALYTICS MARKET SIZE, FOR MEDIA & ENTERTAINMENT, BY REGION, 2021-2031 ($MILLION)
  • TABLE 29. MOBILE ANALYTICS MARKET FOR MEDIA & ENTERTAINMENT BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 30. MOBILE ANALYTICS MARKET SIZE, FOR OTHERS, BY REGION, 2021-2031 ($MILLION)
  • TABLE 31. MOBILE ANALYTICS MARKET FOR OTHERS BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 32. GLOBAL MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 33. MOBILE ANALYTICS MARKET SIZE, FOR LARGE ENTERPRISES, BY REGION, 2021-2031 ($MILLION)
  • TABLE 34. MOBILE ANALYTICS MARKET FOR LARGE ENTERPRISES BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 35. MOBILE ANALYTICS MARKET SIZE, FOR SMES, BY REGION, 2021-2031 ($MILLION)
  • TABLE 36. MOBILE ANALYTICS MARKET FOR SMES BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 37. MOBILE ANALYTICS MARKET, BY REGION, 2021-2031 ($MILLION)
  • TABLE 38. NORTH AMERICA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 39. NORTH AMERICA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 40. NORTH AMERICA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 41. NORTH AMERICA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 42. NORTH AMERICA MOBILE ANALYTICS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 43. U.S. MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 44. U.S. MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 45. U.S. MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 46. U.S. MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 47. CANADA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 48. CANADA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 49. CANADA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 50. CANADA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 51. EUROPE MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 52. EUROPE MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 53. EUROPE MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 54. EUROPE MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 55. EUROPE MOBILE ANALYTICS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 56. UNITED KINGDOM MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 57. UNITED KINGDOM MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 58. UNITED KINGDOM MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 59. UNITED KINGDOM MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 60. GERMANY MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 61. GERMANY MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 62. GERMANY MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 63. GERMANY MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 64. FRANCE MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 65. FRANCE MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 66. FRANCE MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 67. FRANCE MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 68. ITALY MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 69. ITALY MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 70. ITALY MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 71. ITALY MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 72. SPAIN MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 73. SPAIN MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 74. SPAIN MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 75. SPAIN MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 76. NETHERLANDS MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 77. NETHERLANDS MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 78. NETHERLANDS MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 79. NETHERLANDS MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 80. REST OF EUROPE MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 81. REST OF EUROPE MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 82. REST OF EUROPE MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 83. REST OF EUROPE MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 84. ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 85. ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 86. ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 87. ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 88. ASIA-PACIFIC MOBILE ANALYTICS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 89. CHINA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 90. CHINA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 91. CHINA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 92. CHINA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 93. JAPAN MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 94. JAPAN MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 95. JAPAN MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 96. JAPAN MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 97. INDIA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 98. INDIA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 99. INDIA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 100. INDIA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 101. SOUTH KOREA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 102. SOUTH KOREA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 103. SOUTH KOREA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 104. SOUTH KOREA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 105. AUSTRALIA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 106. AUSTRALIA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 107. AUSTRALIA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 108. AUSTRALIA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 109. REST OF ASIA PACIFIC MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 110. REST OF ASIA PACIFIC MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 111. REST OF ASIA PACIFIC MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 112. REST OF ASIA PACIFIC MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 113. LAMEA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 114. LAMEA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 115. LAMEA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 116. LAMEA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 117. LAMEA MOBILE ANALYTICS MARKET, BY COUNTRY, 2021-2031 ($MILLION)
  • TABLE 118. LATIN AMERICA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 119. LATIN AMERICA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 120. LATIN AMERICA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 121. LATIN AMERICA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 122. MIDDLE EAST MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 123. MIDDLE EAST MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 124. MIDDLE EAST MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 125. MIDDLE EAST MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 126. AFRICA MOBILE ANALYTICS MARKET, BY OFFERING, 2021-2031 ($MILLION)
  • TABLE 127. AFRICA MOBILE ANALYTICS MARKET, BY APPLICATION, 2021-2031 ($MILLION)
  • TABLE 128. AFRICA MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL, 2021-2031 ($MILLION)
  • TABLE 129. AFRICA MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE, 2021-2031 ($MILLION)
  • TABLE 130.ADOBE: COMPANY SNAPSHOT
  • TABLE 131.ADOBE: OPERATING SEGMENTS
  • TABLE 132.ADOBE: PRODUCT PORTFOLIO
  • TABLE 133.ADOBE: NET SALES,
  • TABLE 134.ADOBE: KEY STRATERGIES
  • TABLE 135.GOOGLE LLC: COMPANY SNAPSHOT
  • TABLE 136.GOOGLE LLC: OPERATING SEGMENTS
  • TABLE 137.GOOGLE LLC: PRODUCT PORTFOLIO
  • TABLE 138.GOOGLE LLC: NET SALES,
  • TABLE 139.GOOGLE LLC: KEY STRATERGIES
  • TABLE 140.INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT
  • TABLE 141.INTERNATIONAL BUSINESS MACHINES CORPORATION: OPERATING SEGMENTS
  • TABLE 142.INTERNATIONAL BUSINESS MACHINES CORPORATION: PRODUCT PORTFOLIO
  • TABLE 143.INTERNATIONAL BUSINESS MACHINES CORPORATION: NET SALES,
  • TABLE 144.INTERNATIONAL BUSINESS MACHINES CORPORATION: KEY STRATERGIES
  • TABLE 145.MICRO FOCUS: COMPANY SNAPSHOT
  • TABLE 146.MICRO FOCUS: OPERATING SEGMENTS
  • TABLE 147.MICRO FOCUS: PRODUCT PORTFOLIO
  • TABLE 148.MICRO FOCUS: NET SALES,
  • TABLE 149.MICRO FOCUS: KEY STRATERGIES
  • TABLE 150.MICROSOFT CORPORATION: COMPANY SNAPSHOT
  • TABLE 151.MICROSOFT CORPORATION: OPERATING SEGMENTS
  • TABLE 152.MICROSOFT CORPORATION: PRODUCT PORTFOLIO
  • TABLE 153.MICROSOFT CORPORATION: NET SALES,
  • TABLE 154.MICROSOFT CORPORATION: KEY STRATERGIES
  • TABLE 155.SAS INSTITUTE INC.: COMPANY SNAPSHOT
  • TABLE 156.SAS INSTITUTE INC.: OPERATING SEGMENTS
  • TABLE 157.SAS INSTITUTE INC.: PRODUCT PORTFOLIO
  • TABLE 158.SAS INSTITUTE INC.: NET SALES,
  • TABLE 159.SAS INSTITUTE INC.: KEY STRATERGIES
  • TABLE 160.ORACLE CORPORATION: COMPANY SNAPSHOT
  • TABLE 161.ORACLE CORPORATION: OPERATING SEGMENTS
  • TABLE 162.ORACLE CORPORATION: PRODUCT PORTFOLIO
  • TABLE 163.ORACLE CORPORATION: NET SALES,
  • TABLE 164.ORACLE CORPORATION: KEY STRATERGIES
  • TABLE 165.SAP SE: COMPANY SNAPSHOT
  • TABLE 166.SAP SE: OPERATING SEGMENTS
  • TABLE 167.SAP SE: PRODUCT PORTFOLIO
  • TABLE 168.SAP SE: NET SALES,
  • TABLE 169.SAP SE: KEY STRATERGIES
  • TABLE 170.SALESFORCE.COM, INC.: COMPANY SNAPSHOT
  • TABLE 171.SALESFORCE.COM, INC.: OPERATING SEGMENTS
  • TABLE 172.SALESFORCE.COM, INC.: PRODUCT PORTFOLIO
  • TABLE 173.SALESFORCE.COM, INC.: NET SALES,
  • TABLE 174.SALESFORCE.COM, INC.: KEY STRATERGIES
  • TABLE 175.TIBCO SOFTWARE INC.: COMPANY SNAPSHOT
  • TABLE 176.TIBCO SOFTWARE INC.: OPERATING SEGMENTS
  • TABLE 177.TIBCO SOFTWARE INC.: PRODUCT PORTFOLIO
  • TABLE 178.TIBCO SOFTWARE INC.: NET SALES,
  • TABLE 179.TIBCO SOFTWARE INC.: KEY STRATERGIES
  • TABLE 180.AT INTERNET: COMPANY SNAPSHOT
  • TABLE 181.AT INTERNET: OPERATING SEGMENTS
  • TABLE 182.AT INTERNET: PRODUCT PORTFOLIO
  • TABLE 183.AT INTERNET: NET SALES,
  • TABLE 184.AT INTERNET: KEY STRATERGIES
  • TABLE 185.COMSCORE, INC.: COMPANY SNAPSHOT
  • TABLE 186.COMSCORE, INC.: OPERATING SEGMENTS
  • TABLE 187.COMSCORE, INC.: PRODUCT PORTFOLIO
  • TABLE 188.COMSCORE, INC.: NET SALES,
  • TABLE 189.COMSCORE, INC.: KEY STRATERGIES
  • TABLE 190.MICROSTRATEGY INCORPORATED: COMPANY SNAPSHOT
  • TABLE 191.MICROSTRATEGY INCORPORATED: OPERATING SEGMENTS
  • TABLE 192.MICROSTRATEGY INCORPORATED: PRODUCT PORTFOLIO
  • TABLE 193.MICROSTRATEGY INCORPORATED: NET SALES,
  • TABLE 194.MICROSTRATEGY INCORPORATED: KEY STRATERGIES
  • TABLE 195.MIXPANEL: COMPANY SNAPSHOT
  • TABLE 196.MIXPANEL: OPERATING SEGMENTS
  • TABLE 197.MIXPANEL: PRODUCT PORTFOLIO
  • TABLE 198.MIXPANEL: NET SALES,
  • TABLE 199.MIXPANEL: KEY STRATERGIES
  • TABLE 200.SPLUNK INC.: COMPANY SNAPSHOT
  • TABLE 201.SPLUNK INC.: OPERATING SEGMENTS
  • TABLE 202.SPLUNK INC.: PRODUCT PORTFOLIO
  • TABLE 203.SPLUNK INC.: NET SALES,
  • TABLE 204.SPLUNK INC.: KEY STRATERGIES
  • TABLE 205.TERADATA CORPORATION: COMPANY SNAPSHOT
  • TABLE 206.TERADATA CORPORATION: OPERATING SEGMENTS
  • TABLE 207.TERADATA CORPORATION: PRODUCT PORTFOLIO
  • TABLE 208.TERADATA CORPORATION: NET SALES,
  • TABLE 209.TERADATA CORPORATION: KEY STRATERGIES
  • TABLE 210.WEBTRENDS: COMPANY SNAPSHOT
  • TABLE 211.WEBTRENDS: OPERATING SEGMENTS
  • TABLE 212.WEBTRENDS: PRODUCT PORTFOLIO
  • TABLE 213.WEBTRENDS: NET SALES,
  • TABLE 214.WEBTRENDS: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 1.MOBILE ANALYTICS MARKET SEGMENTATION
  • FIGURE 2.MOBILE ANALYTICS MARKET,2021-2031
  • FIGURE 3.MOBILE ANALYTICS MARKET,2021-2031
  • FIGURE 4. TOP INVESTMENT POCKETS, BY REGION
  • FIGURE 5.PORTER FIVE-1
  • FIGURE 6.PORTER FIVE-2
  • FIGURE 7.PORTER FIVE-3
  • FIGURE 8.PORTER FIVE-4
  • FIGURE 9.PORTER FIVE-5
  • FIGURE 10.TOP PLAYER POSITIONING
  • FIGURE 11.MOBILE ANALYTICS MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 12.MOBILE ANALYTICS MARKET,BY OFFERING,2021(%)
  • FIGURE 13.COMPARATIVE SHARE ANALYSIS OF SOLUTION MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 14.COMPARATIVE SHARE ANALYSIS OF SERVICE MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 15.MOBILE ANALYTICS MARKET,BY APPLICATION,2021(%)
  • FIGURE 16.COMPARATIVE SHARE ANALYSIS OF MOBILE ADVERTISEMENT AND MARKETING ANALYTICS MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 17.COMPARATIVE SHARE ANALYSIS OF TARGETING AND BEHAVIORAL ANALYTICS MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 18.COMPARATIVE SHARE ANALYSIS OF APPLICATION PERFORMANCE ANALYTICS MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 19.COMPARATIVE SHARE ANALYSIS OF OTHERS MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 20.MOBILE ANALYTICS MARKET,BY INDUSTRY VERTICAL,2021(%)
  • FIGURE 21.COMPARATIVE SHARE ANALYSIS OF BFSI MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 22.COMPARATIVE SHARE ANALYSIS OF RETAIL & E-COMMERCE MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 23.COMPARATIVE SHARE ANALYSIS OF HEALTHCARE MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 24.COMPARATIVE SHARE ANALYSIS OF GOVERNMENT MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 25.COMPARATIVE SHARE ANALYSIS OF TRAVEL & HOSPITALITY MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 26.COMPARATIVE SHARE ANALYSIS OF IT & TELECOM MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 27.COMPARATIVE SHARE ANALYSIS OF MEDIA & ENTERTAINMENT MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 28.COMPARATIVE SHARE ANALYSIS OF OTHERS MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 29.MOBILE ANALYTICS MARKET,BY ENTERPRISE SIZE,2021(%)
  • FIGURE 30.COMPARATIVE SHARE ANALYSIS OF LARGE ENTERPRISES MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 31.COMPARATIVE SHARE ANALYSIS OF SMES MOBILE ANALYTICS MARKET,2021-2031(%)
  • FIGURE 32.MOBILE ANALYTICS MARKET BY REGION,2021
  • FIGURE 33.U.S. MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 34.CANADA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 35.UNITED KINGDOM MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 36.GERMANY MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 37.FRANCE MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 38.ITALY MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 39.SPAIN MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 40.NETHERLANDS MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 41.REST OF EUROPE MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 42.CHINA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 43.JAPAN MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 44.INDIA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 45.SOUTH KOREA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 46.AUSTRALIA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 47.REST OF ASIA PACIFIC MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 48.LATIN AMERICA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 49.MIDDLE EAST MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 50.AFRICA MOBILE ANALYTICS MARKET,2021-2031($MILLION)
  • FIGURE 51. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 52. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 53. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 54.PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 55.COMPETITIVE DASHBOARD
  • FIGURE 56.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
  • FIGURE 57.ADOBE.: NET SALES ,($MILLION)
  • FIGURE 58.GOOGLE LLC.: NET SALES ,($MILLION)
  • FIGURE 59.INTERNATIONAL BUSINESS MACHINES CORPORATION.: NET SALES ,($MILLION)
  • FIGURE 60.MICRO FOCUS.: NET SALES ,($MILLION)
  • FIGURE 61.MICROSOFT CORPORATION.: NET SALES ,($MILLION)
  • FIGURE 62.SAS INSTITUTE INC..: NET SALES ,($MILLION)
  • FIGURE 63.ORACLE CORPORATION.: NET SALES ,($MILLION)
  • FIGURE 64.SAP SE.: NET SALES ,($MILLION)
  • FIGURE 65.SALESFORCE.COM, INC..: NET SALES ,($MILLION)
  • FIGURE 66.TIBCO SOFTWARE INC..: NET SALES ,($MILLION)
  • FIGURE 67.AT INTERNET.: NET SALES ,($MILLION)
  • FIGURE 68.COMSCORE, INC..: NET SALES ,($MILLION)
  • FIGURE 69.MICROSTRATEGY INCORPORATED.: NET SALES ,($MILLION)
  • FIGURE 70.MIXPANEL.: NET SALES ,($MILLION)
  • FIGURE 71.SPLUNK INC..: NET SALES ,($MILLION)
  • FIGURE 72.TERADATA CORPORATION.: NET SALES ,($MILLION)
  • FIGURE 73.WEBTRENDS.: NET SALES ,($MILLION)
目次
Product Code: A00649

Mobile analytics involves measuring and analyzing data generated by mobile platforms and properties, such as mobile sites and mobile applications. Mobile analytics provides insights about consumer behavior on mobile and their experiences with mobile apps and websites can be improved to generate greater revenue. Marketers can use mobile analytics to determine the effectiveness of different campaign efforts on mobile devices.

The market penetration of smartphones and growth in demand to receive new and actionable insight on the buyers' preferences have accelerated the need for mobile analytics worldwide. In addition, the upsurge in mobile advertising and advent of data analytics and big data have further boosted the growth of the mobile analytics market. However, lack of awareness on the benefits of mobile analytics and growth in privacy concerns have restricted the market growth for mobile analytics. On the other hand, many enterprises entering the market and providing advance solutions is expected to create greater opportunities during the forecast period.                                                                           

The mobile analytics market is segmented on the basis of offering, application, enterprise size, industry vertical, and region.

On the basis of offering, the market is segmented into solution and services. On the basis of solutions, the market is segmented into mobile app analytics and mobile web analytics. Further, on the basis of mobile web analytics, the market is segmented into on-premise and cloud.

On the basis of application, the market is segmented into mobile advertisement and marketing analytics, targeting and behavioral analytics, application performance analytics, others.

On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs.

Depending on industry vertical, it is segregated into BFSI, healthcare, retail & ecommerce, IT & telecom, travel & hospitality, media & entertainment, government and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The mobile analytics market is dominated by key players such as Adobe, Google LLC, International Business Machines Corporation, Micro Focus, Microsoft Corporation, SAS Institute Inc., Oracle Corporation, SAP SE, Salesforce.com, Inc., TIBCO Software Inc., AT Internet, Comscore, Inc., Microstrategy Incorporated, Mixpanel, Splunk Inc., Teradata Corporation and Webtrends.

Key Benefits For Stakeholders

  • This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the mobile analytics market analysis from 2021 to 2031 to identify the prevailing mobile analytics market opportunities.
  • The market research is offered along with information related to key drivers, restraints, and opportunities.
  • Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis of the mobile analytics market segmentation assists to determine the prevailing market opportunities.
  • Major countries in each region are mapped according to their revenue contribution to the global market.
  • Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
  • The report includes the analysis of the regional as well as global mobile analytics market trends, key players, market segments, application areas, and market growth strategies.

Key Market Segments

By Offering

  • Solution
  • Service

By Application

  • Mobile advertisement and marketing analytics
  • Targeting and Behavioral analytics
  • Application performance analytics
  • Others

By Industry Vertical

  • BFSI
  • Retail E-commerce
  • Healthcare
  • Government
  • Travel Hospitality
  • IT Telecom
  • Media Entertainment
  • Others

By Enterprise Size

  • Large Enterprises
  • SMEs

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • Italy
    • Spain
    • Netherlands
    • Rest of Europe
    • United Kingdom
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest Of Asia Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
  • Key Market Players
    • Adobe
    • Google LLC
    • International Business Machines Corporation
    • Micro Focus
    • Microsoft Corporation
    • SAS Institute Inc.
    • Oracle Corporation
    • SAP SE
    • Salesforce.com, Inc.
    • TIBCO Software Inc.
    • AT Internet
    • Comscore, Inc.
    • Microstrategy Incorporated
    • Mixpanel
    • Splunk Inc.
    • Teradata Corporation
    • Webtrends

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

  • 1.1.Report description
  • 1.2.Key market segments
  • 1.3.Key benefits to the stakeholders
  • 1.4.Research Methodology
    • 1.4.1.Secondary research
    • 1.4.2.Primary research
    • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

  • 2.1.Key findings of the study
  • 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

  • 3.1.Market definition and scope
  • 3.2.Key findings
    • 3.2.1.Top investment pockets
  • 3.3.Porter's five forces analysis
  • 3.4.Top player positioning
  • 3.5.Market dynamics
    • 3.5.1.Drivers
    • 3.5.2.Restraints
    • 3.5.3.Opportunities
  • 3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: MOBILE ANALYTICS MARKET, BY OFFERING

  • 4.1 Overview
    • 4.1.1 Market size and forecast
  • 4.2 Solution
    • 4.2.1 Key market trends, growth factors and opportunities
    • 4.2.2 Market size and forecast, by region
    • 4.2.3 Market analysis by country
  • 4.3 Service
    • 4.3.1 Key market trends, growth factors and opportunities
    • 4.3.2 Market size and forecast, by region
    • 4.3.3 Market analysis by country

CHAPTER 5: MOBILE ANALYTICS MARKET, BY APPLICATION

  • 5.1 Overview
    • 5.1.1 Market size and forecast
  • 5.2 Mobile advertisement and marketing analytics
    • 5.2.1 Key market trends, growth factors and opportunities
    • 5.2.2 Market size and forecast, by region
    • 5.2.3 Market analysis by country
  • 5.3 Targeting and Behavioral analytics
    • 5.3.1 Key market trends, growth factors and opportunities
    • 5.3.2 Market size and forecast, by region
    • 5.3.3 Market analysis by country
  • 5.4 Application performance analytics
    • 5.4.1 Key market trends, growth factors and opportunities
    • 5.4.2 Market size and forecast, by region
    • 5.4.3 Market analysis by country
  • 5.5 Others
    • 5.5.1 Key market trends, growth factors and opportunities
    • 5.5.2 Market size and forecast, by region
    • 5.5.3 Market analysis by country

CHAPTER 6: MOBILE ANALYTICS MARKET, BY INDUSTRY VERTICAL

  • 6.1 Overview
    • 6.1.1 Market size and forecast
  • 6.2 BFSI
    • 6.2.1 Key market trends, growth factors and opportunities
    • 6.2.2 Market size and forecast, by region
    • 6.2.3 Market analysis by country
  • 6.3 Retail & E-commerce
    • 6.3.1 Key market trends, growth factors and opportunities
    • 6.3.2 Market size and forecast, by region
    • 6.3.3 Market analysis by country
  • 6.4 Healthcare
    • 6.4.1 Key market trends, growth factors and opportunities
    • 6.4.2 Market size and forecast, by region
    • 6.4.3 Market analysis by country
  • 6.5 Government
    • 6.5.1 Key market trends, growth factors and opportunities
    • 6.5.2 Market size and forecast, by region
    • 6.5.3 Market analysis by country
  • 6.6 Travel & Hospitality
    • 6.6.1 Key market trends, growth factors and opportunities
    • 6.6.2 Market size and forecast, by region
    • 6.6.3 Market analysis by country
  • 6.7 IT & Telecom
    • 6.7.1 Key market trends, growth factors and opportunities
    • 6.7.2 Market size and forecast, by region
    • 6.7.3 Market analysis by country
  • 6.8 Media & Entertainment
    • 6.8.1 Key market trends, growth factors and opportunities
    • 6.8.2 Market size and forecast, by region
    • 6.8.3 Market analysis by country
  • 6.9 Others
    • 6.9.1 Key market trends, growth factors and opportunities
    • 6.9.2 Market size and forecast, by region
    • 6.9.3 Market analysis by country

CHAPTER 7: MOBILE ANALYTICS MARKET, BY ENTERPRISE SIZE

  • 7.1 Overview
    • 7.1.1 Market size and forecast
  • 7.2 Large Enterprises
    • 7.2.1 Key market trends, growth factors and opportunities
    • 7.2.2 Market size and forecast, by region
    • 7.2.3 Market analysis by country
  • 7.3 SMEs
    • 7.3.1 Key market trends, growth factors and opportunities
    • 7.3.2 Market size and forecast, by region
    • 7.3.3 Market analysis by country

CHAPTER 8: MOBILE ANALYTICS MARKET, BY REGION

  • 8.1 Overview
    • 8.1.1 Market size and forecast
  • 8.2 North America
    • 8.2.1 Key trends and opportunities
    • 8.2.2 North America Market size and forecast, by Offering
    • 8.2.3 North America Market size and forecast, by Application
    • 8.2.4 North America Market size and forecast, by Industry Vertical
    • 8.2.5 North America Market size and forecast, by Enterprise Size
    • 8.2.6 North America Market size and forecast, by country
      • 8.2.6.1 U.S.
      • 8.2.6.1.1 Market size and forecast, by Offering
      • 8.2.6.1.2 Market size and forecast, by Application
      • 8.2.6.1.3 Market size and forecast, by Industry Vertical
      • 8.2.6.1.4 Market size and forecast, by Enterprise Size
      • 8.2.6.2 Canada
      • 8.2.6.2.1 Market size and forecast, by Offering
      • 8.2.6.2.2 Market size and forecast, by Application
      • 8.2.6.2.3 Market size and forecast, by Industry Vertical
      • 8.2.6.2.4 Market size and forecast, by Enterprise Size
  • 8.3 Europe
    • 8.3.1 Key trends and opportunities
    • 8.3.2 Europe Market size and forecast, by Offering
    • 8.3.3 Europe Market size and forecast, by Application
    • 8.3.4 Europe Market size and forecast, by Industry Vertical
    • 8.3.5 Europe Market size and forecast, by Enterprise Size
    • 8.3.6 Europe Market size and forecast, by country
      • 8.3.6.1 United Kingdom
      • 8.3.6.1.1 Market size and forecast, by Offering
      • 8.3.6.1.2 Market size and forecast, by Application
      • 8.3.6.1.3 Market size and forecast, by Industry Vertical
      • 8.3.6.1.4 Market size and forecast, by Enterprise Size
      • 8.3.6.2 Germany
      • 8.3.6.2.1 Market size and forecast, by Offering
      • 8.3.6.2.2 Market size and forecast, by Application
      • 8.3.6.2.3 Market size and forecast, by Industry Vertical
      • 8.3.6.2.4 Market size and forecast, by Enterprise Size
      • 8.3.6.3 France
      • 8.3.6.3.1 Market size and forecast, by Offering
      • 8.3.6.3.2 Market size and forecast, by Application
      • 8.3.6.3.3 Market size and forecast, by Industry Vertical
      • 8.3.6.3.4 Market size and forecast, by Enterprise Size
      • 8.3.6.4 Italy
      • 8.3.6.4.1 Market size and forecast, by Offering
      • 8.3.6.4.2 Market size and forecast, by Application
      • 8.3.6.4.3 Market size and forecast, by Industry Vertical
      • 8.3.6.4.4 Market size and forecast, by Enterprise Size
      • 8.3.6.5 Spain
      • 8.3.6.5.1 Market size and forecast, by Offering
      • 8.3.6.5.2 Market size and forecast, by Application
      • 8.3.6.5.3 Market size and forecast, by Industry Vertical
      • 8.3.6.5.4 Market size and forecast, by Enterprise Size
      • 8.3.6.6 Netherlands
      • 8.3.6.6.1 Market size and forecast, by Offering
      • 8.3.6.6.2 Market size and forecast, by Application
      • 8.3.6.6.3 Market size and forecast, by Industry Vertical
      • 8.3.6.6.4 Market size and forecast, by Enterprise Size
      • 8.3.6.7 Rest of Europe
      • 8.3.6.7.1 Market size and forecast, by Offering
      • 8.3.6.7.2 Market size and forecast, by Application
      • 8.3.6.7.3 Market size and forecast, by Industry Vertical
      • 8.3.6.7.4 Market size and forecast, by Enterprise Size
  • 8.4 Asia-Pacific
    • 8.4.1 Key trends and opportunities
    • 8.4.2 Asia-Pacific Market size and forecast, by Offering
    • 8.4.3 Asia-Pacific Market size and forecast, by Application
    • 8.4.4 Asia-Pacific Market size and forecast, by Industry Vertical
    • 8.4.5 Asia-Pacific Market size and forecast, by Enterprise Size
    • 8.4.6 Asia-Pacific Market size and forecast, by country
      • 8.4.6.1 China
      • 8.4.6.1.1 Market size and forecast, by Offering
      • 8.4.6.1.2 Market size and forecast, by Application
      • 8.4.6.1.3 Market size and forecast, by Industry Vertical
      • 8.4.6.1.4 Market size and forecast, by Enterprise Size
      • 8.4.6.2 Japan
      • 8.4.6.2.1 Market size and forecast, by Offering
      • 8.4.6.2.2 Market size and forecast, by Application
      • 8.4.6.2.3 Market size and forecast, by Industry Vertical
      • 8.4.6.2.4 Market size and forecast, by Enterprise Size
      • 8.4.6.3 India
      • 8.4.6.3.1 Market size and forecast, by Offering
      • 8.4.6.3.2 Market size and forecast, by Application
      • 8.4.6.3.3 Market size and forecast, by Industry Vertical
      • 8.4.6.3.4 Market size and forecast, by Enterprise Size
      • 8.4.6.4 South Korea
      • 8.4.6.4.1 Market size and forecast, by Offering
      • 8.4.6.4.2 Market size and forecast, by Application
      • 8.4.6.4.3 Market size and forecast, by Industry Vertical
      • 8.4.6.4.4 Market size and forecast, by Enterprise Size
      • 8.4.6.5 Australia
      • 8.4.6.5.1 Market size and forecast, by Offering
      • 8.4.6.5.2 Market size and forecast, by Application
      • 8.4.6.5.3 Market size and forecast, by Industry Vertical
      • 8.4.6.5.4 Market size and forecast, by Enterprise Size
      • 8.4.6.6 Rest Of Asia Pacific
      • 8.4.6.6.1 Market size and forecast, by Offering
      • 8.4.6.6.2 Market size and forecast, by Application
      • 8.4.6.6.3 Market size and forecast, by Industry Vertical
      • 8.4.6.6.4 Market size and forecast, by Enterprise Size
  • 8.5 LAMEA
    • 8.5.1 Key trends and opportunities
    • 8.5.2 LAMEA Market size and forecast, by Offering
    • 8.5.3 LAMEA Market size and forecast, by Application
    • 8.5.4 LAMEA Market size and forecast, by Industry Vertical
    • 8.5.5 LAMEA Market size and forecast, by Enterprise Size
    • 8.5.6 LAMEA Market size and forecast, by country
      • 8.5.6.1 Latin America
      • 8.5.6.1.1 Market size and forecast, by Offering
      • 8.5.6.1.2 Market size and forecast, by Application
      • 8.5.6.1.3 Market size and forecast, by Industry Vertical
      • 8.5.6.1.4 Market size and forecast, by Enterprise Size
      • 8.5.6.2 Middle East
      • 8.5.6.2.1 Market size and forecast, by Offering
      • 8.5.6.2.2 Market size and forecast, by Application
      • 8.5.6.2.3 Market size and forecast, by Industry Vertical
      • 8.5.6.2.4 Market size and forecast, by Enterprise Size
      • 8.5.6.3 Africa
      • 8.5.6.3.1 Market size and forecast, by Offering
      • 8.5.6.3.2 Market size and forecast, by Application
      • 8.5.6.3.3 Market size and forecast, by Industry Vertical
      • 8.5.6.3.4 Market size and forecast, by Enterprise Size

CHAPTER 9: COMPANY LANDSCAPE

  • 9.1. Introduction
  • 9.2. Top winning strategies
  • 9.3. Product Mapping of Top 10 Player
  • 9.4. Competitive Dashboard
  • 9.5. Competitive Heatmap
  • 9.6. Key developments

CHAPTER 10: COMPANY PROFILES

  • 10.1 Adobe
    • 10.1.1 Company overview
    • 10.1.2 Company snapshot
    • 10.1.3 Operating business segments
    • 10.1.4 Product portfolio
    • 10.1.5 Business performance
    • 10.1.6 Key strategic moves and developments
  • 10.2 Google LLC
    • 10.2.1 Company overview
    • 10.2.2 Company snapshot
    • 10.2.3 Operating business segments
    • 10.2.4 Product portfolio
    • 10.2.5 Business performance
    • 10.2.6 Key strategic moves and developments
  • 10.3 International Business Machines Corporation
    • 10.3.1 Company overview
    • 10.3.2 Company snapshot
    • 10.3.3 Operating business segments
    • 10.3.4 Product portfolio
    • 10.3.5 Business performance
    • 10.3.6 Key strategic moves and developments
  • 10.4 Micro Focus
    • 10.4.1 Company overview
    • 10.4.2 Company snapshot
    • 10.4.3 Operating business segments
    • 10.4.4 Product portfolio
    • 10.4.5 Business performance
    • 10.4.6 Key strategic moves and developments
  • 10.5 Microsoft Corporation
    • 10.5.1 Company overview
    • 10.5.2 Company snapshot
    • 10.5.3 Operating business segments
    • 10.5.4 Product portfolio
    • 10.5.5 Business performance
    • 10.5.6 Key strategic moves and developments
  • 10.6 SAS Institute Inc.
    • 10.6.1 Company overview
    • 10.6.2 Company snapshot
    • 10.6.3 Operating business segments
    • 10.6.4 Product portfolio
    • 10.6.5 Business performance
    • 10.6.6 Key strategic moves and developments
  • 10.7 Oracle Corporation
    • 10.7.1 Company overview
    • 10.7.2 Company snapshot
    • 10.7.3 Operating business segments
    • 10.7.4 Product portfolio
    • 10.7.5 Business performance
    • 10.7.6 Key strategic moves and developments
  • 10.8 SAP SE
    • 10.8.1 Company overview
    • 10.8.2 Company snapshot
    • 10.8.3 Operating business segments
    • 10.8.4 Product portfolio
    • 10.8.5 Business performance
    • 10.8.6 Key strategic moves and developments
  • 10.9 Salesforce.com, Inc.
    • 10.9.1 Company overview
    • 10.9.2 Company snapshot
    • 10.9.3 Operating business segments
    • 10.9.4 Product portfolio
    • 10.9.5 Business performance
    • 10.9.6 Key strategic moves and developments
  • 10.10 TIBCO Software Inc.
    • 10.10.1 Company overview
    • 10.10.2 Company snapshot
    • 10.10.3 Operating business segments
    • 10.10.4 Product portfolio
    • 10.10.5 Business performance
    • 10.10.6 Key strategic moves and developments
  • 10.11 AT Internet
    • 10.11.1 Company overview
    • 10.11.2 Company snapshot
    • 10.11.3 Operating business segments
    • 10.11.4 Product portfolio
    • 10.11.5 Business performance
    • 10.11.6 Key strategic moves and developments
  • 10.12 Comscore, Inc.
    • 10.12.1 Company overview
    • 10.12.2 Company snapshot
    • 10.12.3 Operating business segments
    • 10.12.4 Product portfolio
    • 10.12.5 Business performance
    • 10.12.6 Key strategic moves and developments
  • 10.13 Microstrategy Incorporated
    • 10.13.1 Company overview
    • 10.13.2 Company snapshot
    • 10.13.3 Operating business segments
    • 10.13.4 Product portfolio
    • 10.13.5 Business performance
    • 10.13.6 Key strategic moves and developments
  • 10.14 Mixpanel
    • 10.14.1 Company overview
    • 10.14.2 Company snapshot
    • 10.14.3 Operating business segments
    • 10.14.4 Product portfolio
    • 10.14.5 Business performance
    • 10.14.6 Key strategic moves and developments
  • 10.15 Splunk Inc.
    • 10.15.1 Company overview
    • 10.15.2 Company snapshot
    • 10.15.3 Operating business segments
    • 10.15.4 Product portfolio
    • 10.15.5 Business performance
    • 10.15.6 Key strategic moves and developments
  • 10.16 Teradata Corporation
    • 10.16.1 Company overview
    • 10.16.2 Company snapshot
    • 10.16.3 Operating business segments
    • 10.16.4 Product portfolio
    • 10.16.5 Business performance
    • 10.16.6 Key strategic moves and developments
  • 10.17 Webtrends
    • 10.17.1 Company overview
    • 10.17.2 Company snapshot
    • 10.17.3 Operating business segments
    • 10.17.4 Product portfolio
    • 10.17.5 Business performance
    • 10.17.6 Key strategic moves and developments