![]() |
市場調査レポート
商品コード
1665887
おむつ市場 - 成長、将来展望、競合分析、2025年~2033年Diaper Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
||||||
|
おむつ市場 - 成長、将来展望、競合分析、2025年~2033年 |
出版日: 2025年01月06日
発行: Acute Market Reports
ページ情報: 英文 179 Pages
納期: 即日から翌営業日
|
おむつ市場には、尿や排泄物を吸収・保持するように設計されたさまざまな製品が含まれ、主に乳幼児や幼児に使用されるほか、特定の病状を持つ成人にも対応しています。この市場には、布おむつ、紙おむつ、トレーニング用おむつ、スイムパンツ、生分解性おむつなど様々な種類のおむつが含まれます。この市場で提供される製品は、サイズ、吸収性、快適性の特徴によって差別化され、さまざまな年齢層やニーズに対応しています。おむつの市場規模は、年間平均成長率(CAGR)6.9%で成長すると予測されています。この堅調な成長率は、新興市場における需要の増加を反映しており、ヘルスケアインフラの改善と中流階級の人口増加が市場拡大に大きく寄与しています。
おむつ市場成長の主な促進要因は、新興国市場における出生率の上昇と全体的な経済発展です。国家が経済的に発展するにつれて、可処分所得水準が上昇し、家族がおむつを含むベビーケア製品により多くの支出をすることが可能になります。この動向は、世界の人口増加の大きな割合を占めるアジアとアフリカで特に顕著です。これらの地域の経済成長は、より高い生活水準と、健康と衛生に対する消費者の意識の向上につながり、おむつ需要の増加につながっています。この変化は、ヘルスケアと衛生環境の改善を目的としたいくつかの国における政府の取り組みによって支えられており、間接的に衛生的なベビー用品の使用を促進しています。
おむつ市場における大きな機会は、新興市場への進出にあります。これらの地域は中産階級が増加し、子どもの健康と衛生に対する意識が高まっているため、未開拓の可能性を秘めています。企業は、文化的規範や購買力に合わせて製品をローカライズする必要性を認識しています。例えば、インドと中国では、都市化の進展と女性の社会進出に伴い、赤ちゃんのケアにより便利なソリューションが必要となり、紙おむつへのシフトが顕著になっています。このシフトは、紙おむつブランドにとって、各地域のマーケティング戦略や流通チャネルを活用し、各地域市場のニーズや期待に合わせた製品を投入する明確な道筋となります。
当レポートでは、世界のおむつ市場について調査し、市場の概要とともに、タイプ別、人口統計別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。
The diaper market encompasses a range of products designed to absorb and retain urine and feces, used primarily for infants and young children, and also catering to adults with certain medical conditions. This market includes various types of diapers such as cloth diapers, disposable diapers, training nappies, swim pants, and biodegradable diapers. The product offerings in this market are differentiated based on size, absorbency, and comfort features, catering to different age groups and needs. The diaper market is projected to grow at a Compound Annual Growth Rate (CAGR) of 6.9%. This robust growth rate reflects the increasing demand in emerging markets, where improving healthcare infrastructure and rising middle-class populations contribute significantly to the market expansion.
Increasing Birth Rates and Economic Development
The primary driver for the diaper market's growth is the increasing birth rates in developing regions coupled with overall economic development. As nations develop economically, disposable income levels rise, enabling families to spend more on baby care products, including diapers. This trend is particularly prominent in Asia and Africa, where a significant proportion of the global population increase is occurring. Economic growth in these regions has led to a higher standard of living and greater consumer awareness of health and hygiene, which translates into increased demand for disposable diapers. This shift is supported by government initiatives in several countries aimed at improving healthcare and sanitation, indirectly promoting the use of hygienic baby products.
Expansion into Emerging Markets
A significant opportunity within the diaper market lies in its expansion into emerging markets. These regions present untapped potential due to their growing middle classes and increasing awareness of child health and hygiene. Companies are recognizing the need to localize products to fit cultural norms and purchasing power. For example, in India and China, there has been a notable shift towards diapers as urbanization increases and women enter the workforce, necessitating more convenient solutions for baby care. This shift provides a clear pathway for diaper brands to introduce products tailored to the needs and expectations of different regional markets, leveraging local marketing strategies and distribution channels.
Environmental Concerns and Waste Management
The major restraint in the diaper market is environmental concerns related to the disposal and biodegradability of used diapers. Diapers are primarily composed of non-biodegradable materials, which contribute significantly to municipal waste. This issue is compounded by the increasing volume of diaper usage globally. Environmental regulations and consumer advocacy for green products are pressuring manufacturers to develop sustainable solutions. The backlash against plastic waste has led to heightened scrutiny of product compositions and waste management practices, pushing companies to innovate towards more eco-friendly materials and designs without compromising on performance.
Cost and Competition in Sustainable Product Development
A crucial challenge facing the diaper market is the cost associated with developing sustainable products that are also competitively priced. As consumers become more environmentally conscious, the demand for biodegradable and eco-friendly diapers increases. However, the materials and technology required to produce such diapers are often more expensive than those used in traditional products. This price disparity can limit market penetration, especially in cost-sensitive regions. Furthermore, the diaper industry faces stiff competition, both from established players and new entrants promoting sustainable products. To stay competitive and meet consumer expectations, companies must balance the cost of advanced materials and production techniques with the necessity to price products affordably.
Market Segmentation by Type
The diaper market is segmented by type into cloth diapers, disposable diapers, training diapers, and swim pants. Among these, disposable diapers dominate the market in terms of revenue due to their convenience, widespread availability, and frequent use. Disposable diapers are preferred by a majority of parents for daily use because of their high absorbency, ease of disposal, and hygiene benefits, which justify their higher cost relative to cloth diapers. Despite their higher price point, the demand for disposable diapers is sustained by the rising global population of children and increasing disposable incomes in developing countries. On the other hand, training diapers are projected to experience the highest CAGR. This growth is driven by the trend towards earlier toilet training in many cultures, and the increasing availability of specialized training diapers that cater to this transitional phase for toddlers. Training diapers are designed to be easy for children to pull up and down themselves, which supports the child's learning process while providing the absorbency of regular diapers.
Market Segmentation by Demography
The diaper market is also segmented demographically by age and gender. Age segmentation primarily includes newborns (0-6 months), infants (6-12 months), toddlers (1-3 years), and children above 3 years. The infants segment accounts for the highest revenue within the diaper market. This high revenue share is attributed to the fact that infants go through a larger number of diaper changes compared to other age groups, which leads to higher consumption. Additionally, parents are particularly focused on infant care during the first year, leading to a willingness to invest in premium diaper products. The toddler segment, however, is expected to witness the highest CAGR, propelled by increasing demand for specialized diapers that accommodate the mobility of toddlers and training diapers for toilet training purposes. This segment benefits from parents' needs for products that support early childhood development and independence, such as pull-up diapers designed for easier transition during potty training. Gender-specific diapers have also emerged, tailored to the anatomical differences between boys and girls, enhancing comfort and protection, but the overall market impact remains dominated by unisex products that command widespread use and acceptance.
Geographic Segmentation
The diaper market exhibits distinct geographic trends, with Asia-Pacific commanding the highest revenue share in 2024 due to its large population base, increasing urbanization, and rising disposable incomes. The market in this region benefits significantly from a high birth rate and heightened consumer awareness about child hygiene. North America and Europe also hold substantial market shares, supported by advanced healthcare systems and higher consumer spending power. However, the Middle East and Africa are expected to register the highest CAGR from 2025 to 2033. This surge is anticipated due to increasing urbanization, economic development, and efforts to improve maternal and child health facilities in these regions. The growth in these markets is also propelled by the gradual shift from traditional cloth diapers to more convenient disposable options.
Competitive Trends and Top Players
In 2024, the competitive landscape of the diaper market was dominated by major players such as Domtar Corporation, DSG International, Essity Aktiebolag (publ), Hengan, Kao Corporation, Kimberly-Clark, Nobel Hygiene Private Limited, Oji Holdings Corporation, Ontex Group NV, Procter & Gamble (P&G), SCA Hygiene, and Unicharm. These companies have employed various strategies to capture and expand their market share. Key strategies include product innovation, particularly in the development of eco-friendly and highly absorbent diaper materials, and expansion into new geographical markets. P&G and Kimberly-Clark, as industry leaders, continued to focus on enhancing their product portfolios and strengthening their global distribution networks. In contrast, companies like Nobel Hygiene Private Limited and Unicharm have targeted specific regional markets to consolidate their presence. For the forecast period from 2025 to 2033, these companies are expected to increase their investments in biodegradable and sustainable products in response to growing environmental concerns and consumer preferences for greener products. Additionally, strategic partnerships and acquisitions are anticipated to be prevalent as companies aim to leverage emerging market opportunities and expand their technological capabilities. These efforts are expected to help the companies maintain their competitive edge and address the evolving needs of a diverse consumer base globally.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Diaper market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Diaper market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.