おむつのインド市場：製品タイプ別、ユーザビリティ別、由来別、エンドユーザー別、サイズ別、価格帯別、包装数量別、流通チャネル別、地域別、機会、予測、2019年～2033年

インドのおむつ市場は、人口動態、経済、社会的要因の複合により、2026～2033年の予測期間中にCAGR 7.56％を記録し、2025年の16億米ドルから2033年には28億6,000万米ドルに成長すると予測されています。この動向の主な要因のひとつは、インドの若年人口と高い出生率です。都市化と核家族化の進展がこの需要にさらに拍車をかけており、介護者は従来の布おむつよりも紙おむつの利便性を選ぶようになっています。さらに、2030年には人口が10億人に達すると予測される中産階級の増加は、可処分所得の増加をもたらし、おむつのブランド品や高級品をより手に入れやすくしています。

清潔さと健康に対する意識の高まりも重要な促進要因であり、両親や介護者は利便性と清潔さに高い価値を置いています。この動向は特に働く母親の間で強く、利便性の高さから紙おむつに価値を見出しています。成人用おむつ市場も、インドの高齢化と失禁ケアの必要性の意識の高まりに牽引され、活況を呈しています。Amazon.com社、BrainBees Solutions Limited社（d/b/a FirstCry）、Flipkart Internet Private Limited社などのオンラインチャネルは、小さな町でも簡単に入手できるため、市場へのリーチを広げるのに役立っています。イノベーションは積極的に市場を再構築しており、各ブランドは環境に優しい消費者向けに、環境に優しい、生分解性、再利用可能な紙おむつを発売しています。政府の取り組みや、清潔さを推進するNGOの取り組みも、市場の成長を後押ししています。文化的な考え方も変化しており、紙おむつが社会的に受け入れられるようになり、有名人の推薦やソーシャルメディアでの宣伝活動も後押ししています。例えば、2025年1月、インドのコンシューマーヘルスケアのPiramal Pharma Limitedは、ベビーケアブランドLittle'sのSwitchToSofterキャンペーンを開始しました。このキャンペーンでは、インドの女優をブランドアンバサダーとして起用し、優れた快適性と保護性能を備えたリトルズの「ふわふわソフトおむつパンツ」を紹介しています。

手ごろな価格、幅広い品揃え、より効率的な流通網により、インドのおむつ市場は中期的な持続的成長を遂げる態勢が整っています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 米国の関税の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 回答者の人口統計
• ブランド認知度
• 購入決定時に考慮される要素
• 優先流通チャネル

第6章 インドのおむつ市場の展望、2019年～2033年

• 市場規模分析と予測
  • 金額別
  • 数量別
• 市場シェア分析と予測
  • 製品タイプ別
    • プルアップ
    • 折りたたみ式おむつ
    • その他
  • ユーザビリティ別
    • 再利用可能
    • 使い捨て
  • 由来別
    • 従来型
    • オーガニック
  • エンドユーザー別
    • 成人
    • ベビー
  • サイズ別
    • 小
    • 中
    • 大
    • 特大
    • 2XL
    • その他
  • 価格帯別
    • 量産/エコノミー
    • プレミアム
  • 包装数量別
    • 小パック
    • 中パック
    • バルクパック
  • 流通チャネル別
    • スーパーマーケット/ハイパーマーケット
    • 薬局
    • コンビニエンスストア
    • オンライン
    • その他
  • 地域別
    • 北
    • 東
    • 西部と中央部
    • 南
  • 企業別市場シェア分析（上位5社・その他- 金額ベース、2025年）
• 2025年市場マップ分析
  • 製品タイプ別
  • ユーザビリティ別
  • 由来別
  • エンドユーザー別
  • サイズ別
  • 価格帯別
  • 包装数量別
  • 流通チャネル別
  • 地域別

第7章 需要供給分析

第8章 輸入と輸出の分析

第9章 バリューチェーン分析

第10章 ポーターのファイブフォース分析

第11章 PESTLE分析

第12章 価格分析

第13章 市場力学

• 市場促進要因
• 市場の課題

第14章 消費者購買行動分析

第15章 市場動向と発展

第16章 政策と規制状況

第17章 ケーススタディ

第18章 競合情勢

• 市場リーダー上位5社の競合マトリックス
• トップ5社のSWOT分析
• 主要12社の市場プレーヤーの情勢
  • Procter & Gamble Hygiene and Health Care Limited
  • Unicharm India Private Limited
  • Kimberly-Clark India Pvt. Ltd.
  • Nobel Hygiene Private Limited
  • Pan Healthcare Private Limited (PHPL)
  • Uniclan Healthcare Pvt. Ltd.
  • RGI Meditech Pvt. Ltd.
  • Myra Hygiene Products Pvt Ltd.
  • Kamal Healthcare Products Pvt. Ltd.
  • Tataria Hygiene
  • Swara Baby Products Pvt. Ltd.
  • Mitsui & Co. India Pvt. Ltd.

第19章 戦略的提言

第20章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Diaper Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Diaper Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Diaper Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Diaper Market Share (%), By Usability, FY2019-FY2033F
• Figure 5. India Diaper Market Share (%), By Source, FY2019-FY2033F
• Figure 6. India Diaper Market Share (%), By End-user, FY2019-FY2033F
• Figure 7. India Diaper Market Share (%), By Size, FY2019-FY2033F
• Figure 8. India Diaper Market Share (%), By Price Range, FY2019-FY2033F
• Figure 9. India Diaper Market Share (%), By Packaging Quantity, FY2019-FY2033F
• Figure 10. India Diaper Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 11. India Diaper Market Share (%), By Region, FY2019-FY2033F
• Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Usability Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Source Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 17. By Price Range, Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 18. By Packaging Quantity, Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025

India diaper market is projected to witness a CAGR of 7.56% during the forecast period FY2026-FY2033, growing from USD 1.60 billion in FY2025 to USD 2.86 billion in FY2033F, owing to a combination of demographic, economic, and social factors. One major contributor to this trend is the young population of India, along with a high birth rate, thus creating a large consumer base for baby diapers. Urbanization and the increase in nuclear family patterns have further fueled this demand, with caregivers increasingly opting for the convenience of disposable diapers over the traditional cloth nappies. Additionally, the growing middle class, projected to reach a population of 1 billion in 2030, has resulted in higher disposable incomes, making branded and premium products of diapers more attainable.

An increased consciousness of cleanliness and health is another key driver, with parents and caregivers putting a high value on convenience and cleanliness. The trend is particularly strong among working mothers, who find value in disposable diapers owing to the convenience factor. The market for adult diapers is also experiencing a pickup, led by India's ageing population and increased consciousness of the need for incontinence care. Online channels such as Amazon.com, Inc., BrainBees Solutions Limited, d/b/a FirstCry, and Flipkart Internet Private Limited have been instrumental in widening market reach, with easy availability even in small towns, while modern retail chains and pharmacies have boosted offline reach. Innovation is actively reshaping the market, with brands launching eco-friendly, biodegradable, and reusable diapers to environmentally friendly consumers. Government initiatives, as well as the initiatives of NGOs in promoting cleanliness, have also helped in fuelling market growth. Cultural attitudes are also shifting, with disposable diapers becoming socially acceptable, supported by celebrity endorsements and social media promotion efforts. For instance, in January 2025, Piramal Pharma Limited, India Consumer Healthcare has launched the SwitchToSofter campaign for its baby care brand, Little's. The campaign features an Indian actress as the brand ambassador and introduces Little's Fluffy Soft Diaper Pants, designed for superior comfort and protection.

With increased affordability, a wider range of products, and more efficient distribution networks, the Indian diaper market is poised for sustained medium-term growth.

Rising Birth Rates and Young Population Awareness Drive the India Diaper Market Demand

India's diaper market is expanding at a rapid pace, fueled by the country's high birth rate and growing awareness among young parents. With an estimated 25 million babies being born annually, accounting for nearly one-fifth of global child births, India forms one of the world's largest baby diaper markets. With the transition from traditional cloth nappies to convenient disposable nappies, helped by the population bonus, rise in urbanization, and prevalence of nuclear families, the shift has been facilitated. Younger, educated parents, who are health-conscious and more concerned about convenience, are increasingly gravitating towards branded diaper brands, thus fueling market demand. The growing influence of electronic media and rising disposable incomes have also raised awareness about child and adult hygiene, making diapers a necessity rather than a luxury. With India's young population continuing to grow further, coupled with exposure to global parenting habits, demand for quality, absorbent, and skin-friendly diapers is expected to rise appreciably. Further, the availability of green and reusable diaper options addresses the environment-conscious consumer as well, offering yet another dimension to the market growth. With all these drivers in place, India's diaper market is expected to grow steadily in the years to come.

For instance, in January 2024, Pampers, operated by The Procter & Gamble Company, launched its all-new and improved range of Premium Care Diapers for babies.

Government and NGO Initiatives Promoting Hygiene Expand the India Diaper Market Size

The Indian diaper market is being driven considerably by government policy and NGO-organized hygiene campaigns. Initiatives such as the Swachh Bharat Mission have enhanced sanitation and raised awareness among the population regarding health and hygiene, enhancing demand for disposable diapers. Government initiatives on maternal and child health, such as the National Health Mission, emphasize the need for hygiene in infants and promote the use of contemporary diapers over traditional cloth diapers. Healthcare agencies and NGOs are assisting by making people in rural and poor segments aware of the advantages of using diapers, particularly among infants and the elderly. Campaigns addressing the management of urinary incontinence in the elderly and menstrual hygiene are also expanding the adult and feminine hygiene diaper market. Public-private efforts are facilitating the delivery of low-cost diaper products in resource-constrained areas, filling the gap in availability. With continued support from policy initiatives and awareness campaigns, these initiatives are expected to continue driving the diaper market, making hygiene products more prevalent among India's various social and economic segments.

For instance, in July 2023, ADbhoot introduced a dynamic and lively marketing campaign for Liberty Adult Diaper, reshaping society's perception of aging and inspiring adults to embrace life with Vigor.

Disposable Type Dominates the India Diaper Market Share

The Indian market for diapers is dominated by the presence of disposable diapers, which currently occupy a humongous market share. Their unmatched convenience, particularly among dual-income parents in urban India who want time-saving options in their busy lives, is the reason behind such vast popularity. Big multi-national players have further strengthened this grip through continuous innovation, introducing sophisticated features such as ultra-absorbent cores, wetness indicators, and breathable layers for enhanced comfort and reducing the risk of rashes. The new retail phenomenon and growth of e-commerce have rendered disposable diapers widely accessible, with subscription models and bulk purchase schemes ensuring consistent demand. While concerns over sustainability have created interest in the reuse option, disposable diapers maintain their market position through aggressive marketing campaigns, pediatrician endorsements, and government-organized hygiene drives. However, there remains a challenge in reaching price-sensitive rural markets where conventional cloth nappies continue to be popular. In acknowledgment of this reality, brands are adopting a two-pronged approach by launching smaller, value-packed versions with mass-market appeal alongside developing premium organic and biodegradable ranges with green-friendly appeal to environmentally conscious city consumers.

For instance, in July 2022, the Bureau of Indian Standards (BIS) announced the inaugural license to a company located in Rajasthan to produce disposable incontinence adult diapers, conforming to BIS specifications and allowing them to utilize the quality symbol Standard Mark.

Impact of the U.S. Tariff on India Diaper Market

The recent imposition of U.S. tariffs on Indian-made diaper exports has created ripple effects across India's domestic diaper industry. While the immediate impact appears limited due to India's primarily import-driven diaper market, the tariffs could reshape trade dynamics and manufacturing strategies in the long term.

Indian diaper producers exporting to the U.S. now face higher costs, reducing their competitiveness against manufacturers from tariff-exempt countries.

Small and mid-sized Indian brands, which were gradually entering the U.S. market, may scale back expansion plans.

With U.S. exports becoming less viable, Indian manufacturers are likely to prioritize domestic sales and explore new markets in Africa, the Middle East, and Southeast Asia.

The government's "Make in India" initiative could gain momentum, encouraging local production to meet rising domestic demand.

Key Players Landscape and Outlook

India's diaper industry is a competitive market dominated by the premium segment with its high-quality products and wide distribution network. Though domestic companies are capturing sizeable market shares with niche products, such as the biodegradable reusable diaper and low-cost adult incontinence products. The market is now witnessing a strategic shift as online platforms and private labels disrupt traditional retail models by providing cost-effective alternatives, especially in economically sensitive Tier 2 and Tier 3 cities. In the days to come, the industry can look forward to aggressive growth driven by a host of factors: increased penetration of rural markets through smaller pack sizes and tie-ups with kirana shops, rising consumer demand for premium and green products, such as organic and smart diapers with sensor technology, and the spectacular prospect of the adult diaper market that is likely to grow with India's aging population. Along with the maturation of the market, success will hinge on a balance between affordability and innovation, with biodegradable products and customized adult care products being drivers of this fast-growing hygiene industry.

For instance, in January 2025, Panacea Biotec Limited owned subsidiary, Panacea Biotec Pharma, introduced baby diapers and wipes under the brand name 'NikoMom'.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Diaper Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Pull-Ups
    • 6.2.1.2. Pre-fold Diaper
    • 6.2.1.3. Others
  • 6.2.2. By Usability
    • 6.2.2.1. Reusable
    • 6.2.2.2. Disposable
  • 6.2.3. By Source
    • 6.2.3.1. Conventional
    • 6.2.3.2. Organic
  • 6.2.4. By End-user
    • 6.2.4.1. Adults
    • 6.2.4.2. Babies
  • 6.2.5. By Size
    • 6.2.5.1. Small
    • 6.2.5.2. Medium
    • 6.2.5.3. Large
    • 6.2.5.4. Extra-Large
    • 6.2.5.5. 2XL
    • 6.2.5.6. Others
  • 6.2.6. By Price Range
    • 6.2.6.1. Mass/Economy
    • 6.2.6.2. Premium
  • 6.2.7. By Packaging Quantity
    • 6.2.7.1. Small Packs
    • 6.2.7.2. Mid Packs
    • 6.2.7.3. Bulk Packs
  • 6.2.8. By Distribution Channel
    • 6.2.8.1. Supermarkets/Hypermarkets
    • 6.2.8.2. Pharmacies
    • 6.2.8.3. Convenience Stores
    • 6.2.8.4. Online
    • 6.2.8.5. Others
  • 6.2.9. By Region
    • 6.2.9.1. North
    • 6.2.9.2. East
    • 6.2.9.3. West and Central
    • 6.2.9.4. South
  • 6.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Usability
  • 6.3.3. By Source
  • 6.3.4. By End-user
  • 6.3.5. By Size
  • 6.3.6. By Price Range
  • 6.3.7. By Packaging Quantity
  • 6.3.8. By Distribution Channel
  • 6.3.9. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Consumer Buying Behavior Analysis

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 12 Market Players
  • 18.3.1. Procter & Gamble Hygiene and Health Care Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. Unicharm India Private Limited
  • 18.3.3. Kimberly-Clark India Pvt. Ltd.
  • 18.3.4. Nobel Hygiene Private Limited
  • 18.3.5. Pan Healthcare Private Limited (PHPL)
  • 18.3.6. Uniclan Healthcare Pvt. Ltd.
  • 18.3.7. RGI Meditech Pvt. Ltd.
  • 18.3.8. Myra Hygiene Products Pvt Ltd.
  • 18.3.9. Kamal Healthcare Products Pvt. Ltd.
  • 18.3.10. Tataria Hygiene
  • 18.3.11. Swara Baby Products Pvt. Ltd.
  • 18.3.12. Mitsui & Co. India Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer