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表紙：マッサージオイル市場：成長、将来展望、競合分析（2023年～2031年）
市場調査レポート
商品コード
1383542

マッサージオイル市場：成長、将来展望、競合分析（2023年～2031年）

Massage Oil Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031
出版日: | 発行: Acute Market Reports | ページ情報: 英文 113 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
マッサージオイル市場：成長、将来展望、競合分析（2023年～2031年）
出版日: 2023年11月07日
発行: Acute Market Reports
ページ情報: 英文 113 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

マッサージオイル市場は、マッサージの治療効果に対する意識の高まり、可処分所得の増加、セルフケアとリラクゼーションの重視の高まりなどの複数の要因によって、2023年～2031年の予測期間中にCAGR10.7％を記録すると予測されています。マッサージオイル市場は、健康とウェルネスに対する意識の高まり、都市化とストレスの多いライフスタイル、eコマースチャネルの拡大により成長を遂げています。しかし、価格に対する感度の高さが依然として足かせとなっています。市場は多様な製品を提供しており、2022年の収益はアーモンドベースのオイルがトップ、予測期間中のCAGRはココナッツベースのオイルが最も高いと予想されます。2022年の売上高は成人向けが最も高く、2023年～2031年までのCAGRはベビー向けが最も高いと予想されます。地理的動向では、北米が収益面で有利であり、アジア太平洋地域は最高のCAGRを達成すると見られています。主要企業は、製品革新、パートナーシップ、世界展開などの戦略を採用し、市場での地位を維持しています。

1. 健康とウェルネスに対する意識の高まり

マッサージオイル市場は、消費者の間で健康とウェルネスに対する意識が高まっていることから、大幅な成長を遂げています。人々は健康志向を強め、ストレスや不安、身体的不調を管理するためのホリスティックなアプローチを求めるようになっています。マッサージ療法は、高品質のマッサージオイルによって補完されることが多く、リラクゼーションと安心感を得るための効果的な手段として認識されつつあります。この認識により、スパと家庭用マッサージの両分野でマッサージオイルの需要が急増しています。さらに、世界のウェルネス産業は急速に拡大しており、マッサージ療法を含む様々な健康関連行為を包含しています。人々はますます健康を優先するようになり、全体的なマッサージ体験を向上させるために高級なマッサージオイルに投資することを厭わなくなっています。ウェルネスツーリズムの人気の高まりも、ホスピタリティ業界におけるマッサージオイルの需要に貢献しています。2022年には、マッサージ療法とウェルネスへの関心の高まりを反映して、さまざまな小売チャネルでマッサージオイルの販売が顕著に増加しました。2022年にマッサージオイルから生み出された収益は大幅に増加し、健康とウェルネスの動向の好影響を示しています。

2. 都市化とストレスの多いライフスタイルの増加

マッサージオイル市場のもう一つの大きな促進要因は、都市化の動向とそれに伴うストレスの多いライフスタイルです。より良い機会を求めて都市部に移り住む人が増えるにつれ、仕事に関連したストレスが増加し、ペースの速い都市生活での課題に直面することが多くなります。その結果、不安、不眠、筋肉の緊張など、ストレスに関連した健康問題が急増しています。マッサージセラピーは、多くの場合、心を落ち着かせるマッサージオイルと組み合わされ、こうした都会のストレス要因を緩和する方法として好まれています。多忙なスケジュールと厳しい仕事の中で、人々はリラックスして元気を取り戻す方法としてマッサージに注目しています。自宅でのマッサージの利便性は、高品質のマッサージオイルの需要をさらに促進しています。2022年のデータでは、個人のストレスレベルが高い都市部でマッサージオイルの採用が大幅に増加しています。この傾向は、予測期間中（2023年～2031年）も続くと予想されます。

3.eコマースチャネルの拡大

eコマースの台頭は、製品を世界中の顧客により身近なものにすることで、マッサージオイル市場を一変させました。eコマースプラットフォームは、消費者とメーカーの双方に新しい道を開き、マッサージオイル製品を幅広く探求し、提供することを可能にしました。このデジタルシフトは、消費者がさまざまなブランドを簡単に比較し、十分な情報に基づいた選択ができる競争マーケットプレースを作り出しました。eコマースはまた、小規模でニッチなブランドの市場参入を可能にし、製品の多様性を高めることにつながっています。オンラインでレビューを読んだり情報収集ができるようになったことで、消費者の目は肥え、高品質のマッサージオイルを求めるようになっています。2022年には、マッサージオイルの販売チャネルとしてeコマースの普及が特に顕著になります。オンラインショッピングの利便性と多様な選択肢が、この分野の大幅な収益拡大に寄与しています。

高い価格感度

マッサージオイル市場における顕著な抑制要因は、消費者の価格感度の高さです。同市場はプレミアムで高品質な製品への需要によって牽引されているが、消費者のかなりの部分は価格に敏感です。消費者はマッサージオイルを必需品ではないと考えることが多く、高い値札を前にすると抵抗感を抱く。このような価格への敏感さは、特にプレミアムなマッサージオイルを販売する際、メーカーや小売業者にとって課題となります。その結果、消費者は低価格の代替品や自家製の解決策を選ぶようになり、収益の伸びを妨げる可能性があります。消費者の価格に対する敏感さは2022年においても明らかであり、一部の製品セグメントでは他のセグメントと比較して収益の伸びが鈍化しています。予測期間中（2023年～2031年）に競争力を維持するためには、メーカーはこの課題に対処しなければならないです。

製品セグメンテーション：アーモンドベースのマッサージオイルが市場を独占

マッサージオイル市場はさまざまな製品カテゴリーに区分され、それぞれが特定の消費者の嗜好に対応しています。市場セグメンテーションの主な製品は以下の通りである：

オリーブオリーブベースのマッサージオイルは、保湿と栄養補給の特性で知られています。自然で肌を落ち着かせる効果があることで有名です。

エンドユーザーセグメンテーション：大人向けが市場を独占

マッサージオイル市場はさらにエンドユーザー別にセグメント化され、2つの顕著なカテゴリーがある：

大人大人向けマッサージオイルは、治療やリラクゼーションの幅広いニーズに応えます。これらは、プロのマッサージ現場と個人のセルフケアの両方で使用されています。

北米が世界のリーダーであり続ける

マッサージオイル市場の地理的動向は、文化的嗜好、経済状況、ウェルネス習慣の影響を受けています。地理的セグメンテーションの2つの重要な側面は、CAGRが最も高い地域と売上比率が最も高い地域です。2022年、北米がマッサージオイル市場を席巻し、最も高い売上比率を占めました。同地域のウェルネスに対する親和性、プレミアムマッサージセラピーサービスの利用可能性、および消費者の認知度が同市場のリーダーシップに貢献しました。一方、アジア太平洋地域は予測期間中（2023年～2031年）に最も高いCAGRを示すと予測されています。インドや中国のような消費者の健康志向が高まっている国では、マッサージ療法やセルフケアの導入が増加していることが成長の原動力となっています。

市場シェア拡大の鍵は引き続きイノベーション

マッサージオイル市場は、市場シェアと成長を目指す主要企業間の激しい競争が特徴です。業界内の競合動向の中心は、製品のイノベーション、流通戦略、世界展開の拡大です。この市場のトップ企業には、Bioton、Bon Vital、Aura Cacia、Nature's Alchemy、Majestic Pure、Fabulous Frannie、The Body Shop、Bath &Body Works、Natural Bath, and Body Products、The Himalaya Drug Company、Master Massage、Raven Moonlight Botanicalsなどがあります。製品の革新は、マッサージオイル市場における競争優位性の主要な促進要因であり続けています。大手企業は常に研究開発に投資し、新しく改良されたマッサージオイルブレンドを処方しています。これらのイノベーションは、オーガニックや天然成分、ユニークな香り、特定の治療効果をターゲットにした特別な処方など、消費者の嗜好の変化に対応しています。個性的で高品質な製品を生み出す能力は、市場シェアの維持・拡大を目指す企業にとって極めて重要な要素です。さらに、環境に配慮した持続可能なパッケージングオプションが人気を集めており、環境責任に対する業界の関心の高まりを反映しています。マッサージオイル市場の競合動向は、製品イノベーション、流通戦略、世界展開によって牽引されています。業界のトップ企業は、消費者の嗜好の変化に対応した革新的な製品を生み出すために、研究開発への投資を続けています。また、スパやウェルネスセンター、eコマースプラットフォームと提携するなど、幅広い顧客層が製品を利用できるように多様な流通チャネルを採用しています。さらに、国際市場、特にアジア太平洋地域への進出は、市場でのリーダーシップを維持し、持続的な成長を目指すトップ企業にとって重要な戦略です。

目次

第1章 序文

  • レポート内容
    • 報告書の目的
    • 対象者
    • 主な提供商品
  • 市場セグメンテーション
  • 調査手法
    • フェーズⅠ - 二次調査
    • フェーズⅡ - 一次調査
    • フェーズⅢ - 有識者レビュー
    • 前提条件
    • 採用したアプローチ

第2章 エグゼクティブサマリー

第3章 マッサージオイル市場：競合分析

  • 主要ベンダーの市場での位置付け
  • ベンダーが採用する戦略
  • 主要な産業戦略
  • ティア分析：2022年 vs 2031年

第4章 マッサージオイル市場：マクロ分析と市場力学

  • イントロダクション
  • 世界のマッサージオイル市場金額（2021年～2031年）
  • 市場力学
    • 市場促進要因
    • 市場抑制要因
    • 主な課題
    • 主な機会
  • 促進要因と抑制要因の影響分析
  • シーソー分析

第5章 マッサージオイル市場：製品別（2021年～2031年）

  • 市場概要
  • 成長・収益分析：2022年 vs 2031年
  • 市場セグメンテーション
    • オリーブ
    • アーモンド
    • ココナッツ
    • 柑橘類
    • その他

第6章 マッサージオイル市場：エンドユーザー別（2021年～2031年）

  • 市場概要
  • 成長・収益分析：2022年 vs 2031年
  • 市場セグメンテーション
    • 成人用
    • 乳児用

第7章 マッサージオイル市場：用途別（2021年～2031年）

  • 市場概要
  • 成長・収益分析：2022年 vs 2031年
  • 市場セグメンテーション
    • スパ＆ウェルネスセンター
    • 医学治療
    • その他

第8章 北米のマッサージオイル市場（2021年～2031年）

  • 市場概要
  • マッサージオイル市場：製品別（2021年～2031年）
  • マッサージオイル市場：エンドユーザー別（2021年～2031年）
  • マッサージオイル市場：用途別（2021年～2031年）
  • マッサージオイル市場：地域別（2021年～2031年）
    • 北米
      • 米国
      • カナダ
      • その他北米地域

第9章 英国と欧州連合のマッサージオイル市場（2021年～2031年）

  • 市場概要
  • マッサージオイル市場：製品別（2021年～2031年）
  • マッサージオイル市場：エンドユーザー別（2021年～2031年）
  • マッサージオイル市場：用途別（2021年～2031年）
  • マッサージオイル市場：地域別（2021年～2031年）
    • 英国と欧州連合
      • 英国
      • ドイツ
      • スペイン
      • イタリア
      • フランス
      • その他欧州地域

第10章 アジア太平洋のマッサージオイル市場（2021年～2031年）

  • 市場概要
  • マッサージオイル市場：製品別（2021年～2031年）
  • マッサージオイル市場：エンドユーザー別（2021年～2031年）
  • マッサージオイル市場：用途別（2021年～2031年）
  • マッサージオイル市場：地域別（2021年～2031年）
    • アジア太平洋
      • 中国
      • 日本
      • インド
      • オーストラリア
      • 韓国
      • その他アジア太平洋地域

第11章 ラテンアメリカのマッサージオイル市場（2021年～2031年）

  • 市場概要
  • マッサージオイル市場：製品別（2021年～2031年）
  • マッサージオイル市場：エンドユーザー別（2021年～2031年）
  • マッサージオイル市場：用途別（2021年～2031年）
  • マッサージオイル市場：地域別（2021年～2031年）
    • ラテンアメリカ
      • ブラジル
      • メキシコ
      • その他ラテンアメリカ地域

第12章 中東・アフリカのマッサージオイル市場（2021年～2031年）

  • 市場概要
  • マッサージオイル市場：製品別（2021年～2031年）
  • マッサージオイル市場：エンドユーザー別（2021年～2031年）
  • マッサージオイル市場：用途別（2021年～2031年）
  • マッサージオイル市場：地域別（2021年～2031年）
    • 中東・アフリカ
      • GCC
      • アフリカ
      • その他中東・アフリカ地域

第13章 企業プロファイル

  • Bioton
  • Bon Vital
  • Aura Cacia
  • Nature's Alchemy
  • Majestic Pure
  • Fabulous Frannie
  • The Body Shop
  • Bath & Body Works
  • Natural Bath
  • Body Products
  • The Himalaya Drug Company
  • Master Massage
  • Raven Moonlight Botanicals
  • その他の主要企業
図表

List of Tables

  • TABLE 1 Global Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 2 Global Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 3 Global Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 4 North America Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 5 North America Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 6 North America Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 7 U.S. Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 8 U.S. Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 9 U.S. Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 10 Canada Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 11 Canada Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 12 Canada Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 13 Rest of North America Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 14 Rest of North America Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 15 Rest of North America Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 16 UK and European Union Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 17 UK and European Union Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 18 UK and European Union Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 19 UK Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 20 UK Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 21 UK Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 22 Germany Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 23 Germany Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 24 Germany Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 25 Spain Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 26 Spain Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 27 Spain Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 28 Italy Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 29 Italy Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 30 Italy Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 31 France Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 32 France Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 33 France Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 34 Rest of Europe Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 35 Rest of Europe Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 36 Rest of Europe Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 37 Asia Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 38 Asia Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 39 Asia Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 40 China Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 41 China Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 42 China Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 43 Japan Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 44 Japan Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 45 Japan Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 46 India Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 47 India Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 48 India Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 49 Australia Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 50 Australia Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 51 Australia Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 52 South Korea Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 53 South Korea Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 54 South Korea Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 55 Latin America Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 56 Latin America Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 57 Latin America Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 58 Brazil Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 59 Brazil Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 60 Brazil Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 61 Mexico Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 62 Mexico Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 63 Mexico Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 64 Rest of Latin America Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 65 Rest of Latin America Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 66 Rest of Latin America Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 67 Middle East and Africa Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 68 Middle East and Africa Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 69 Middle East and Africa Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 70 GCC Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 71 GCC Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 72 GCC Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 73 Africa Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 74 Africa Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 75 Africa Massage Oil Market By Application, 2021-2031, USD (Million)
  • TABLE 76 Rest of Middle East and Africa Massage Oil Market By Product, 2021-2031, USD (Million)
  • TABLE 77 Rest of Middle East and Africa Massage Oil Market By End-User, 2021-2031, USD (Million)
  • TABLE 78 Rest of Middle East and Africa Massage Oil Market By Application, 2021-2031, USD (Million)

List of Figures

  • FIG. 1 Global Massage Oil Market: Market Coverage
  • FIG. 2 Research Methodology and Data Sources
  • FIG. 3 Market Size Estimation - Top Down & Bottom-Up Approach
  • FIG. 4 Global Massage Oil Market: Quality Assurance
  • FIG. 5 Global Massage Oil Market, By Product, 2022
  • FIG. 6 Global Massage Oil Market, By End-User, 2022
  • FIG. 7 Global Massage Oil Market, By Application, 2022
  • FIG. 8 Global Massage Oil Market, By Geography, 2022
  • FIG. 9 Market Geographical Opportunity Matrix - Global Massage Oil Market, 2022

FIG. 10Market Positioning of Key Massage Oil Market Players, 2022

FIG. 11Global Massage Oil Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031

  • FIG. 12 Global Massage Oil Market, By Product, 2022 Vs 2031, %
  • FIG. 13 Global Massage Oil Market, By End-User, 2022 Vs 2031, %
  • FIG. 14 Global Massage Oil Market, By Application, 2022 Vs 2031, %
  • FIG. 15 U.S. Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 16 Canada Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 17 Rest of North America Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 18 UK Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 19 Germany Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 20 Spain Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 21 Italy Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 22 France Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 23 Rest of Europe Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 24 China Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 25 Japan Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 26 India Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 27 Australia Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 28 South Korea Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 29 Rest of Asia Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 30 Brazil Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 31 Mexico Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 32 Rest of Latin America Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 33 GCC Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 34 Africa Massage Oil Market (US$ Million), 2021 - 2031
  • FIG. 35 Rest of Middle East and Africa Massage Oil Market (US$ Million), 2021 - 2031
目次
Product Code: 139948-11-23

The massage oil market is expected to experience a CAGR of 10.7% during the forecast period of 2023 to 2031, driven by multiple factors such as the increasing awareness of the therapeutic benefits of massage, rising disposable incomes, and a growing emphasis on self-care and relaxation. The massage oil market is experiencing growth due to increasing awareness of health and wellness, urbanization and stressful lifestyles, and the expansion of e-commerce channels. However, high price sensitivity remains a restraint. The market offers a diverse range of products, with almond-based oils leading in revenue in 2022 and coconut-based oils expected to have the highest CAGR during the forecast period. The adult segment generated the highest revenue in 2022, while the baby segment is expected to have the highest CAGR from 2023 to 2031. Geographic trends favor North America in terms of revenue, while the Asia-Pacific region is set to achieve the highest CAGR. Key players employ strategies such as product innovation, partnerships, and global expansion to maintain their market position.

1. Growing Awareness of Health and Wellness

The massage oil market has witnessed substantial growth due to the increasing awareness of health and wellness among consumers. People are becoming more health-conscious and looking for holistic approaches to manage stress, anxiety, and physical ailments. Massage therapy, often complemented by high-quality massage oils, is being recognized as an effective means to achieve relaxation and relief. This awareness has led to a surge in the demand for massage oils in both the spa and at-home massage segments. Furthermore, the global wellness industry has been expanding rapidly, encompassing various health-related practices, including massage therapy. As people increasingly prioritize their well-being, they are willing to invest in premium massage oils to enhance their overall massage experience. The growing popularity of wellness tourism also contributes to the demand for massage oils in the hospitality industry. In 2022, there was a noticeable increase in the sale of massage oils across various retail channels, reflecting the heightened interest in massage therapy and wellness. The revenue generated from massage oils in 2022 has seen a significant boost, indicating the positive impact of the health and wellness trend.

2. Increasing Urbanization and Stressful Lifestyles

Another significant driver of the massage oil market is the trend of urbanization and the accompanying stressful lifestyles. As more people move to urban areas in search of better opportunities, they often face increased work-related stress and the challenges of fast-paced city life. This has resulted in a surge in stress-related health issues such as anxiety, insomnia, and muscle tension. Massage therapy, often combined with soothing massage oils, has become a preferred method to alleviate these urban stressors. With hectic schedules and demanding jobs, people are turning to massages as a way to relax and rejuvenate. The convenience of at-home massages has further propelled the demand for high-quality massage oils. Data from 2022 shows a substantial increase in the adoption of massage oils in urban areas, where individuals are more likely to experience high-stress levels. This trend is expected to continue during the forecast period (2023-2031), as urbanization shows no signs of slowing down.

3. Expanding E-Commerce Channels

The rise of e-commerce has transformed the massage oil market by making products more accessible to a global customer base. E-commerce platforms have opened up new avenues for both consumers and manufacturers, enabling them to explore and offer a wide range of massage oil products. This digital shift has created a competitive marketplace where consumers can easily compare different brands and make informed choices. E-commerce also allows smaller and niche brands to enter the market, leading to increased product diversity. With the ability to read reviews and gather information online, consumers are becoming more discerning and demanding high-quality massage oils. The increasing prevalence of e-commerce as a sales channel for massage oils has been particularly evident in 2022. The convenience of online shopping, along with a wide variety of options, contributed to substantial revenue growth in the sector.

High Price Sensitivity

One notable restraint in the massage oil market is the high price sensitivity of consumers. While the market is driven by the demand for premium and high-quality products, a significant portion of consumers remain price-conscious. They often view massage oils as non-essential items, which can lead to resistance when faced with high price tags. This price sensitivity can be a challenge for manufacturers and retailers, especially when marketing premium massage oils. It can result in consumers opting for lower-priced alternatives or even homemade solutions, which can hinder revenue growth. The price sensitivity among consumers has been evident in 2022, where some product segments witnessed a slower increase in revenue growth compared to others. Manufacturers must address this challenge to maintain a competitive edge during the forecast period (2023-2031).

Product Segmentation: Almond-Based Massage Oils Dominate the Market

The massage oil market is segmented into various product categories, each catering to specific consumer preferences. The prominent product segments in the market include:

Olive: Olive-based massage oils are known for their moisturizing and nourishing properties. They are famous for their natural and soothing effects on the skin.

Almond: Almond-based massage oils are highly regarded for their ability to relieve muscle tension and promote relaxation. They are a preferred choice in massage therapy.

Coconut: Coconut-based massage oils offer a tropical and refreshing experience. They are particularly favored for their lightweight texture and pleasant aroma.

Citrus: Citrus-based massage oils provide a rejuvenating and invigorating experience. Their zesty scents are known to uplift moods and energize the body.

Others: This category includes a variety of massage oils with unique ingredients, such as lavender, eucalyptus, or specialized blends. These oils cater to specific therapeutic needs and preferences.

Highest Revenue in 2022: In 2022, almond-based massage oils emerged as the highest revenue-generating segment, driven by their popularity in the massage therapy industry and the perception of their therapeutic benefits.

Highest CAGR (Compound Annual Growth Rate) during the Forecast Period (2023-2031): During the forecast period, coconut-based massage oils are expected to exhibit the highest CAGR. This growth can be attributed to the increasing demand for lightweight and aromatic massage oils that provide a sense of relaxation and comfort.

End-User Segmentation: Adult Segment Dominate the Market

The massage oil market is further segmented by end-users, with two prominent categories:

Adult: Massage oils for adults cater to a wide range of therapeutic and relaxation needs. These are used in both professional massage settings and for personal self-care.

Baby: Massage oils for babies are formulated with utmost care to ensure the safety and comfort of infants. They are designed to provide nourishment and gentle skin care.

Highest Revenue in 2022: In 2022, the adult segment generated the highest revenue, driven by the increasing popularity of massage therapy and self-care practices among adults.

Highest CAGR during the Forecast Period (2023-2031): Over the forecast period, the baby segment is expected to exhibit the highest CAGR. This growth is attributed to the rising awareness of the benefits of baby massage in promoting bonding and providing relaxation to infants.

North America Remains the Global Leader

Geographic trends in the massage oil market are influenced by cultural preferences, economic conditions, and wellness practices. Two key aspects of geographic segmentation are the region with the highest CAGR and the region with the highest revenue percentage. In 2022, North America dominated the massage oil market, accounting for the highest revenue percentage. The region's affinity for wellness practices, the availability of premium massage therapy services, and consumer awareness contributed to its market leadership. In contrast, the Asia-Pacific region is expected to exhibit the highest CAGR during the forecast period (2023-2031). The growth is driven by the increasing adoption of massage therapy and self-care practices in countries like India and China, where consumers are increasingly prioritizing well-being.

Innovation Remains the Key to Enhance Market Share

The massage oil market is characterized by intense competition among key players striving for market share and growth. Competitive trends within the industry center around product innovation, distribution strategies, and expanding global reach. Top companies in this market include Bioton, Bon Vital, Aura Cacia, Nature's Alchemy, Majestic Pure, Fabulous Frannie, The Body Shop, Bath & Body Works, Natural Bath, and Body Products, The Himalaya Drug Company, Master Massage and Raven Moonlight Botanicals, and others. Product innovation remains a key driver of competitive advantage in the massage oil market. Leading companies consistently invest in research and development to formulate new and improved massage oil blends. These innovations cater to changing consumer preferences, such as organic and all-natural ingredients, unique fragrances, and special formulations targeting specific therapeutic benefits. The ability to create distinct and high-quality products is a crucial factor for companies looking to maintain or expand their market share. Furthermore, eco-friendly and sustainable packaging options have gained traction, reflecting the industry's increasing focus on environmental responsibility. Competitive trends in the massage oil market are driven by product innovation, distribution strategies, and global expansion. Top companies within the industry continue to invest in research and development to create innovative products that meet changing consumer preferences. They also employ diverse distribution channels to make their products accessible to a broad customer base, partnering with spas, wellness centers, and e-commerce platforms. Additionally, expanding into international markets, particularly in the Asia-Pacific region, is a key strategy for top companies looking to maintain their market leadership and achieve sustained growth.

Historical & Forecast Period

This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofMassage Oil market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.

Geographical revenues generate by countries considered in the report:

Micro and macro environment factors that are currently influencing the Massage Oil market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Market Segmentation

Product

  • Olive
  • Almond
  • Coconut
  • Citrus
  • Others

End-User

  • Adult
  • Baby

Application

  • Spa and Wellness Centers
  • Medical Therapeutics
  • Others

Region Segment (2021-2031; US$ Million)

  • North America
  • U.S.
  • Canada
  • Rest of North America
  • UK and European Union
  • UK
  • Germany
  • Spain
  • Italy
  • France
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
  • Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
  • Middle East and Africa
  • GCC
  • Africa
  • Rest of Middle East and Africa

Key questions answered in this report:

  • What are the key micro and macro environmental factors that are impacting the growth of Massage Oil market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2031.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Massage Oil market?
  • Which is the largest regional market for Massage Oil market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Massage Oil market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Massage Oil market worldwide?

Table of Contents

1. Preface

  • 1.1. Report Description
    • 1.1.1. Purpose of the Report
    • 1.1.2. Target Audience
    • 1.1.3. Key Offerings
  • 1.2. Market Segmentation
  • 1.3. Research Methodology
    • 1.3.1. Phase I - Secondary Research
    • 1.3.2. Phase II - Primary Research
    • 1.3.3. Phase III - Expert Panel Review
    • 1.3.4. Assumptions
    • 1.3.5. Approach Adopted

2. Executive Summary

  • 2.1. Market Snapshot: Global Massage Oil Market
  • 2.2. Global Massage Oil Market, By Product, 2022 (US$ Million)
  • 2.3. Global Massage Oil Market, By End-User, 2022 (US$ Million)
  • 2.4. Global Massage Oil Market, By Application, 2022 (US$ Million)
  • 2.5. Global Massage Oil Market, By Geography, 2022 (US$ Million)
  • 2.6. Attractive Investment Proposition by Geography, 2022

3. Massage Oil Market: Competitive Analysis

  • 3.1. Market Positioning of Key Massage Oil Market Vendors
  • 3.2. Strategies Adopted by Massage Oil Market Vendors
  • 3.3. Key Industry Strategies
  • 3.4. Tier Analysis 2022 Versus 2031

4. Massage Oil Market: Macro Analysis & Market Dynamics

  • 4.1. Introduction
  • 4.2. Global Massage Oil Market Value, 2021 - 2031, (US$ Million)
  • 4.3. Market Dynamics
    • 4.3.1. Market Drivers
    • 4.3.2. Market Restraints
    • 4.3.3. Key Challenges
    • 4.3.4. Key Opportunities
  • 4.4. Impact Analysis of Drivers and Restraints
  • 4.5. See-Saw Analysis

5. Massage Oil Market: By Product, 2021-2031, USD (Million)

  • 5.1. Market Overview
  • 5.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 5.3. Market Segmentation
    • 5.3.1. Olive
    • 5.3.2. Almond
    • 5.3.3. Coconut
    • 5.3.4. Citrus
    • 5.3.5. Others

6. Massage Oil Market: By End-User, 2021-2031, USD (Million)

  • 6.1. Market Overview
  • 6.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 6.3. Market Segmentation
    • 6.3.1. Adult
    • 6.3.2. Baby

7. Massage Oil Market: By Application, 2021-2031, USD (Million)

  • 7.1. Market Overview
  • 7.2. Growth & Revenue Analysis: 2022 Versus 2031
  • 7.3. Market Segmentation
    • 7.3.1. Spa and Wellness Centers
    • 7.3.2. Medical Therapeutics
    • 7.3.3. Others

8. North America Massage Oil Market, 2021-2031, USD (Million)

  • 8.1. Market Overview
  • 8.2. Massage Oil Market: By Product, 2021-2031, USD (Million)
  • 8.3. Massage Oil Market: By End-User, 2021-2031, USD (Million)
  • 8.4. Massage Oil Market: By Application, 2021-2031, USD (Million)
  • 8.5.Massage Oil Market: By Region, 2021-2031, USD (Million)
    • 8.5.1.North America
      • 8.5.1.1. U.S.
        • 8.5.1.1.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 8.5.1.1.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 8.5.1.1.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.2. Canada
        • 8.5.1.2.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 8.5.1.2.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 8.5.1.2.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 8.5.1.3. Rest of North America
        • 8.5.1.3.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 8.5.1.3.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 8.5.1.3.3. Massage Oil Market: By Application, 2021-2031, USD (Million)

9. UK and European Union Massage Oil Market, 2021-2031, USD (Million)

  • 9.1. Market Overview
  • 9.2. Massage Oil Market: By Product, 2021-2031, USD (Million)
  • 9.3. Massage Oil Market: By End-User, 2021-2031, USD (Million)
  • 9.4. Massage Oil Market: By Application, 2021-2031, USD (Million)
  • 9.5.Massage Oil Market: By Region, 2021-2031, USD (Million)
    • 9.5.1.UK and European Union
      • 9.5.1.1. UK
        • 9.5.1.1.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.1.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 9.5.1.1.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.2. Germany
        • 9.5.1.2.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.2.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 9.5.1.2.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.3. Spain
        • 9.5.1.3.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.3.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 9.5.1.3.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.4. Italy
        • 9.5.1.4.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.4.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 9.5.1.4.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.5. France
        • 9.5.1.5.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.5.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 9.5.1.5.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 9.5.1.6. Rest of Europe
        • 9.5.1.6.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 9.5.1.6.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 9.5.1.6.3. Massage Oil Market: By Application, 2021-2031, USD (Million)

10. Asia Pacific Massage Oil Market, 2021-2031, USD (Million)

  • 10.1. Market Overview
  • 10.2. Massage Oil Market: By Product, 2021-2031, USD (Million)
  • 10.3. Massage Oil Market: By End-User, 2021-2031, USD (Million)
  • 10.4. Massage Oil Market: By Application, 2021-2031, USD (Million)
  • 10.5.Massage Oil Market: By Region, 2021-2031, USD (Million)
    • 10.5.1.Asia Pacific
      • 10.5.1.1. China
        • 10.5.1.1.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.1.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 10.5.1.1.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.2. Japan
        • 10.5.1.2.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.2.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 10.5.1.2.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.3. India
        • 10.5.1.3.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.3.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 10.5.1.3.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.4. Australia
        • 10.5.1.4.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.4.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 10.5.1.4.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.5. South Korea
        • 10.5.1.5.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.5.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 10.5.1.5.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 10.5.1.6. Rest of Asia Pacific
        • 10.5.1.6.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 10.5.1.6.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 10.5.1.6.3. Massage Oil Market: By Application, 2021-2031, USD (Million)

11. Latin America Massage Oil Market, 2021-2031, USD (Million)

  • 11.1. Market Overview
  • 11.2. Massage Oil Market: By Product, 2021-2031, USD (Million)
  • 11.3. Massage Oil Market: By End-User, 2021-2031, USD (Million)
  • 11.4. Massage Oil Market: By Application, 2021-2031, USD (Million)
  • 11.5.Massage Oil Market: By Region, 2021-2031, USD (Million)
    • 11.5.1.Latin America
      • 11.5.1.1. Brazil
        • 11.5.1.1.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 11.5.1.1.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 11.5.1.1.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.2. Mexico
        • 11.5.1.2.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 11.5.1.2.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 11.5.1.2.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 11.5.1.3. Rest of Latin America
        • 11.5.1.3.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 11.5.1.3.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 11.5.1.3.3. Massage Oil Market: By Application, 2021-2031, USD (Million)

12. Middle East and Africa Massage Oil Market, 2021-2031, USD (Million)

  • 12.1. Market Overview
  • 12.2. Massage Oil Market: By Product, 2021-2031, USD (Million)
  • 12.3. Massage Oil Market: By End-User, 2021-2031, USD (Million)
  • 12.4. Massage Oil Market: By Application, 2021-2031, USD (Million)
  • 12.5.Massage Oil Market: By Region, 2021-2031, USD (Million)
    • 12.5.1.Middle East and Africa
      • 12.5.1.1. GCC
        • 12.5.1.1.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 12.5.1.1.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 12.5.1.1.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.2. Africa
        • 12.5.1.2.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 12.5.1.2.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 12.5.1.2.3. Massage Oil Market: By Application, 2021-2031, USD (Million)
      • 12.5.1.3. Rest of Middle East and Africa
        • 12.5.1.3.1. Massage Oil Market: By Product, 2021-2031, USD (Million)
        • 12.5.1.3.2. Massage Oil Market: By End-User, 2021-2031, USD (Million)
        • 12.5.1.3.3. Massage Oil Market: By Application, 2021-2031, USD (Million)

13. Company Profile

  • 13.1. Bioton
    • 13.1.1. Company Overview
    • 13.1.2. Financial Performance
    • 13.1.3. Product Portfolio
    • 13.1.4. Strategic Initiatives
  • 13.2. Bon Vital
    • 13.2.1. Company Overview
    • 13.2.2. Financial Performance
    • 13.2.3. Product Portfolio
    • 13.2.4. Strategic Initiatives
  • 13.3. Aura Cacia
    • 13.3.1. Company Overview
    • 13.3.2. Financial Performance
    • 13.3.3. Product Portfolio
    • 13.3.4. Strategic Initiatives
  • 13.4. Nature's Alchemy
    • 13.4.1. Company Overview
    • 13.4.2. Financial Performance
    • 13.4.3. Product Portfolio
    • 13.4.4. Strategic Initiatives
  • 13.5. Majestic Pure
    • 13.5.1. Company Overview
    • 13.5.2. Financial Performance
    • 13.5.3. Product Portfolio
    • 13.5.4. Strategic Initiatives
  • 13.6. Fabulous Frannie
    • 13.6.1. Company Overview
    • 13.6.2. Financial Performance
    • 13.6.3. Product Portfolio
    • 13.6.4. Strategic Initiatives
  • 13.7. The Body Shop
    • 13.7.1. Company Overview
    • 13.7.2. Financial Performance
    • 13.7.3. Product Portfolio
    • 13.7.4. Strategic Initiatives
  • 13.8. Bath & Body Works
    • 13.8.1. Company Overview
    • 13.8.2. Financial Performance
    • 13.8.3. Product Portfolio
    • 13.8.4. Strategic Initiatives
  • 13.9. Natural Bath
    • 13.9.1. Company Overview
    • 13.9.2. Financial Performance
    • 13.9.3. Product Portfolio
    • 13.9.4. Strategic Initiatives
  • 13.10. Body Products
    • 13.10.1. Company Overview
    • 13.10.2. Financial Performance
    • 13.10.3. Product Portfolio
    • 13.10.4. Strategic Initiatives
  • 13.11. The Himalaya Drug Company
    • 13.11.1. Company Overview
    • 13.11.2. Financial Performance
    • 13.11.3. Product Portfolio
    • 13.11.4. Strategic Initiatives
  • 13.12. Master Massage
    • 13.12.1. Company Overview
    • 13.12.2. Financial Performance
    • 13.12.3. Product Portfolio
    • 13.12.4. Strategic Initiatives
  • 13.13. Raven Moonlight Botanicals
    • 13.13.1. Company Overview
    • 13.13.2. Financial Performance
    • 13.13.3. Product Portfolio
    • 13.13.4. Strategic Initiatives
  • 13.14. Other Notable Players
    • 13.14.1. Company Overview
    • 13.14.2. Financial Performance
    • 13.14.3. Product Portfolio
    • 13.14.4. Strategic Initiatives