表紙：CDP (カスタマーデータプラットフォーム)
年間契約型情報サービス
商品コード
702284

CDP (カスタマーデータプラットフォーム)

Customer Data Platforms

出版日
年間契約型情報サービス
ページ情報
英文
価格
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CDP (カスタマーデータプラットフォーム)
出版日: 年間契約型情報サービス
発行: Real Story Group
ページ情報: 英文
GIIご利用のメリット

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  • 概要
  • 目次
概要

当サービスは、CDP (カスタマーデータプラットフォーム) の主要18製品を調査し、それぞれの強み・弱みをまとめています。

調査対象ベンダー

  • スイート/ プラットフォームベンダー
    • Adobe：Adobe Cloud Platform
    • IBM：Universal Behavior Exchange
    • Oracle：Customer Data Management Cloud
  • 製品ベンダー
    • AgilOne：Customer Data Platform
    • Amperity：Amperity
    • BlueConic：BlueConic Customer Data Platform
    • Blueshift Labs：Blueshift
    • BlueVenn：Customer Data Platform
    • Evergage：Evergage
    • Lemnisk：Lemnisk
    • Lytics：Lytics Customer Data Platform
    • mParticle：mParticle
    • Optimove：Optimove Core
    • QuickPivot：QuickPivot
    • RedPoint Global：RedPoint
    • Segment：Segment
    • Tealium：Universal Data Hub
    • Treasure Data：Enterprise CDP
目次

Research, Decision Tools, & Custom Advice

The Customer Data Platforms research critically evaluates the weaknesses and strengths of 18 CDP products.

Become a Hero

  • Get the inside scoop that will make you look smart
  • Obtain external validation of your strategy and decisions
  • Receive one-on-one help to solve your thorniest problems

Save Time

  • Get to a short list in minutes
  • Get supporting artifacts to explain to your peers
  • Transition to pilot projects faster

Save Money

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas

Align Your Team

  • Obtain relevant education for business and IT stakeholders
  • Get team-based workshops to put everyone on the same page
  • Obtain a common vocabulary for how the tools really work

Avoid the Wrong Decision

  • Learn the real story about vendor weaknesses to combat marketing hype
  • Don't pick the wrong tool
  • Discover a vendor you didn't know

Vendors Evaluated

Suite / Platform Vendors

  • Adobe: Adobe Cloud Platform
  • IBM: Universal Behavior Exchange
  • Oracle: Customer Data Management Cloud

Product Vendors

  • AgilOne: Customer Data Platform
  • Amperity: Amperity
  • BlueConic: BlueConic Customer Data Platform
  • Blueshift Labs: Blueshift
  • BlueVenn: Customer Data Platform
  • Evergage: Evergage
  • Lemnisk: Lemnisk
  • Lytics: Lytics Customer Data Platform
  • mParticle: mParticle
  • Optimove: Optimove Core
  • QuickPivot: QuickPivot
  • RedPoint Global: RedPoint
  • Segment: Segment
  • Tealium: Universal Data Hub
  • Treasure Data: Enterprise CDP