IoT Analyticsの購読型企業調査：IoTの市場考察

本購読サービスでは、IoTのトピックを中核に、AI、クラウド、エッジ、インダストリー4.0など、多くの隣接分野の動向を調査し、IoT接続数、IoTモジュールおよびIoTチップセットの出荷数、企業支出データをはじめとする広範な市場データ、技術概要、企業動向、ケーススタディ、ベンダー分析などを提供します。

主なトピック：

主な対象業界

もっとも影響力のあるIoTアナリスト企業トップ3にランクイン

当社のサービスは3つの主要要素で構成されています：

1.市場レポートとデータベース

• 1.市場レポート
• 2.インサイトレポート
• 3.エンドユーザー導入レポート
• 4.データベースとリスト
• 5.独占コンテンツ
• 6.その他

2.ダッシュボードとトラッカー

• 1.セルラーIoTモジュール
• 2.セルラーIoTチップセット
• 3.IoTコネクティビティとLPWA
• 4.企業支出データ
• 5.インタラクティブダッシュボード
• 6.その他

3.オーダーメイドの調査とコンサルティング

• 1.データのカスタマイズ
• 2.インタビューベースのカスタマイズ調査
• 3.委託調査
• 4.戦略的アドバイス
• 5.ワークショップ
• 6.その他

対象エリア

4つの主要ワークストリーム、独占コンテンツ、データダッシュボードにわたるIoT技術スタックカバレッジ

市場レポートとデータベース

4種の主なアウトプット

1.市場レポート

例

デジタルツイン市場レポート：2023-2027年

• 100-300ページの詳細レポート
• 広範な1次調査と2次調査に基づく
• 技術概要、市場データ、企業動向、ケーススタディ、動向などを網羅

2.データベースとリスト

例

産業用IoTソフトウェア企業の買収対象リスト：2022年

• 一部のデータベースは独自のもの
• ほとんどの主要市場レポートには以下が付随します
  • ベンダーデータベース
  • ケーススタディデータベース
  • 市場データ

2.導入レポート

インダストリー4.0の導入レポート：2022年

• 100～400ページのレポート
• 上級技術採用者への広範な調査/インタビューに基づく
• 導入パターン、導入の課題、ROI、ベンダーに対する見解などをまとめています

1.一般的な内容

2023年春のIoTの現状

• 50～150ページのレポート
• IoT Analyticsチーム全体からの洞察に基づく
• 業界の一般的かつ包括的な見解、最新の市場数値、より大きな動向を提供

当社サービスは、エンゲージメントの高い世界中のIoTユーザーにご覧いただいています。

目次

今日の要請に向けたアジェンダ：

第1章 イントロダクション

第2章 IoT Analyticsについて

第3章 前回のセクションに関するQ&A

第4章 アクティブディスカッション

We operate with IoT topics at the core but cover a number of adjacencies

We help companies understand the market dynamics for IoT, AI, Cloud, Edge, and Industry 4.0.

Key topics covered:

Key industries covered:

Our value proposition: We provide great research-you save $$$

Our internal paradigm: Quality matters!

We put strong emphasis of providing high-quality research:

5 things we do to ensure high quality:

• 1. Providing in-depth reports (not just superficial analyses). Most reports 100+ pages
• 2. Balancing qualitative and quantitative research. Most reports include market data but also in-depth trends
• 3. Extensive focus on research interviews with subject experts. We talk to 20+ people for most reports and attend at least 1 conference
• 4. Variety of research approaches. We provide different kind of data, including own surveys, earnings call data and more
• 5. Very strong focus on quality review processes and training. Each report goes through review catalogue. Gets delayed if not good enough.

and clients recognize that:

Since IoT Analytics reports that we do have access to have been quite helpful on our engagements, I'd like to lobby for increased access. Your content blows the other reseachers out of the water", "if I have a question based on a report, the answer is almost always within the report. - Sr. Consultant, EY IoT Center of Excellence (subscriber).

Thanks for the report, it's very useful for us at SKF. If you need direct input for these types of reports going forward, we would be happy to contribute! - Barrie Rodgers, Global Manager Connected Tech Ops, SKF (report purchase).

The Cloud Computing Market Report proved extremely useful for this exercise - Daniel Zimmermann, Sr. Analyst, Siemens (subscriber).

We did a deep analysis of your IoT data. And it provides a very good insight of the EU market. (Global Cellular IoT Module and Chipset Market Tracker) - Lily - Huawei (report purchase).

Ranked in the top 3 most influential IoT analyst firms

Our work consists of three main elements:

1. Market Reports and Databases

• 1. Market reports
• 2. Insight reports
• 3. End-user adoption reports
• 4. Databases and lists
• 5. Exclusive content
• 6. More....

2. Dashboards and Trackers

• 1. Cellular IoT modules
• 2. Cellular IoT chipsets
• 3. IoT connectivity & LPWA
• 4. Enterprise spending data
• 5. Interactive dashboards
• 6. More....

3. Bespoke Research and Consulting

• 1. Data customizations
• 2. Customized interview-based studies
• 3. Commissioned surveys
• 4. Strategic advice
• 5. Workshops
• 6. More....

Coverage Areas

IoT tech stack coverage across 4 main workstreams, exclusive content, and data dashboards

Market reports & databases

4 main types of output:

1. Market reports

Examples:

Digital Twin Market Report 2023-2027

• In-depth 100-300-page reports
• Based on extensive primary and secondary research
• Typically includes technology overview, market data, company landscape, case studies, trends....

2. Databases and Lists

Examples:

Industrial IoT Software Companies Acquisition Target List 2022

• Some databases are standalone

• Most major market reports are accompanied by:
  • Vendor databases
  • Case study databases
  • Market data

2. Adoption reports

Industry 4.0 Adoption Report 2022

• 100-400-page reports
• Based on extensive surveys/interviews with senior technology adopters
• Summarizing adoption patterns, implementation challenges, ROI, view on vendors, etc.

1. General content

State of the IoT Spring 2023

• 50-150-page reports
• Based on insights from the entire IoT Analytics team
• Providing a general and overarching view of the industry, latest market numbers, and larger trends

Why should you sign up for subscription service?

Access to all insights

We give you unlimited access to all research reports, research notes, and other materials that get produced during the timeframe of your subscription. This ensures that you get complete coverage on all major IoT and Industry 4.0 topics.

Access to general (exclusive) content

There are certain research reports that are produced for our research subscribers only and cannot be purchased individually. This includes our semi-annual "State of the IoT" report as well as bespoke research summaries from specific sideline projects.

Cost efficiency (vs. purchasing individual reports)

Being a research stream subscriber is significantly more cost-efficient than purchasing individual reports on the IoT Analytics website. This is especially valuable for larger firms whose need for individual reports arises from many different departments in the company.

+ Access to our analysts (prior appointment required-Enterprise license only)

Benefits as a subscriber

Influence our calendar

We undertake quarterly review calls with our customers to understand their current and future projects and their topics of interest. This is a key consideration, among other factors, as we build our following year's release calendar and decide on the report topics covered.

Structural design calls

As one of our valued customers, if you see an upcoming report within our release calendar that is of interest to you, you have the option to get your topics/questions covered within the market report or contribute to the survey questions toward the target audience of the adoption report.

Dedicated account manager and optional bespoke requests

Subscription clients have access to a dedicated account manager and the option to purchase adjacent services, such as bespoke market research, consultative projects, webinars, and market studies via surveys and interviews. As this is not our core product offering, we undertake only selected requests.

Why should you work with us?

In-depth and holistic analyses

We aim to produce the highest quality research available to you. We have conducted 800+ primary research interviews, 2600+ enterprise survey respondents, 120+ databases, and more. Our focus is on facts and actionable insights without losing sight of the bigger picture.

High-profile team/unparalleled IoT network

We have approximately 60 years of combined IoT industry experience in the team. All our analysts have extensive industry backgrounds and a unique global network across both vendor and end-user communities and across all major industries.

Trusted by leading companies

We have served 1,000+ customers to date, many of whom are Fortune Global 500 firms and returning customers. Our customers rate us 4.4/5 on average and consistently score us as "better" than our competitors, especially for product quality.

What customers say about us

General feedback and references

"We engaged IoT Analytics to perform digital ecosystem and competitive intelligence gathering and were very pleased with their depth of understanding of the Industrial Internet of Things. Their team worked with us in a highly collaborative manner and delivered a series of reports that were greatly appreciated by the digital leadership team and other key stakeholders in Marketing & Sales. I'd recommend this boutique firm without reservation." Kathleen Conroy, Group Vice President at ABB.

"What I enjoy most is that IoT Analytics often conducts in-depth analysis of IoT from both technical and industry dimensions, especially in certain perspectives where some of the analytical angles are precise and profound. I think IoT Analytics' analysts have a very deep industrial understanding, which leads all of us to rethink." Zhen Guan, Senior Partner Technology Strategist, Microsoft.

"I find it really impressive how the IoT Analytics team has built up a broad and proprietary knowledge base around the Internet of Things and Industry 4.0 ecosystems." Markus Lorenz, Partner and Managing Director at The Boston Consulting Group.

"My experience working with the team of experts at IoT Analytics has been enjoyable and enlightening. The work was delivered on time, on budget, and beyond our expectations." Jake White, VP Marketing at MyDevices IoT platform.

We reach a highly-engaged global IoT audience

Table of Contents

Agenda for today's call:

1. Introductions

2. IoT Analytics

• i. About the company
• ii. About our products
• iii. Our reach
• iv. Our value proposition / differentiator

3. Q&A for the previous section

4. Active discussion

• i. End-to-end sales process for GII
• ii. About GII clients and their requirements
• iii. Suggestions for IoT Analytics based on what clients prefer, what competitors provide, best practices, additional resources/tools/material that would help sell better
• iv. Lost opportunities