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高級ファッションのオンラインリコマースの世界市場：2023年

Global Luxury Fashion Online Recommerce Market 2023
出版日: | 発行: yStats.com | ページ情報: 英文 166 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
高級ファッションのオンラインリコマースの世界市場：2023年
出版日: 2023年06月15日
発行: yStats.com
ページ情報: 英文 166 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

"消費者の需要の高まりと現在の経済発展により、高級品の再販が人気を集めている"：yStats.comの新レポート。

若い消費者が高級ファッションのオンライン再販を牽引

世界の再販アパレル市場は、2022年から2026年の間にほぼ倍増すると予測されており、高級ファッションの再販に対する消費者の関心の高まりを表しています。Z世代やミレニアル世代を含む若い世代は、高級品購入者の約3分の1を占め、中古高級品の購入と販売の主な原動力となっています。

転売理由のトップは国や地域別大きく異なる

最近の調査によると、入手困難なものや廃盤になったものへのアクセスやコスト削減のために中古ファッションを購入する高級品購入者の割合が世界的に高いことが明らかになっています。欧州では、再販の第一の理由は、廃棄物、包装、プラスチックの削減であり、持続可能性を重視しています。2020年から2025年にかけて、中国の高級品再販市場のCAGRは約33％と予測されており、最も利用されているチャネルは中古高級品取引プラットフォームです。

ラグジュアリーブランドが再販動向に乗り出す

2019年から2023年2月にかけて、オンライン再販プログラムに参加する米国のファッションブランド数は1桁から3桁に増加しました。ルイ・ヴィトン、グッチ、シャネル、ディオール、プラダなどの人気高級ブランドは、複数の高級ファッションのオンライン再販プラットフォームで売上が大幅に伸びた。

超高級再販プラットフォームFashionphileは、販売価格と販売額が大きく伸びた。

米国を拠点とする超高級品再販サイトFashionphileは、世界中の様々な商品やブランドの販売価格と販売量が大幅に増加しました。例えば、Fashionphileにおけるシャネルの「スモール」と「ミディアムクラシックフラップ」バッグの販売価格は、2018年から2021年11月までの間だけで、ほぼ倍増しました。2022年には、高級アクセサリーの売上も急上昇し、ティファニーの「ハードウェアリンクブレスレット」は年間約300％の伸びを記録し、ヴァンクリーフ＆アーペルの「アルハンブラブレスレット」やカルティエの「LOVEブレスレット」などのジュエリーがそれに続いた。

目次

第1章 マネジメントサマリー

第2章 世界

  • 高級ファッションのオンラインリコマース市場の概要
  • 中古市場の規模
  • 中古高級品市場の規模
  • 中古品購入者の買い物カゴに占める再販の割合
  • 新品では買えないブランドの商品を購入する傾向がある中古品購入者の割合
  • 中古品を購入する可能性がもっとも高い高級品購入者の世代別シェア
  • 中古品を売る可能性がもっとも高い高級品購入者の世代別シェア
  • ファッションアイテムの販売の促進要因
  • ファッションアイテムの販売における障壁
  • 初めてブランドを知った、あるいは初めて中古の高級品を購入した人の割合
  • 購入した中古品のカテゴリー別内訳
  • 中古ファッション商品を購入した人と今後購入する可能性がある人のシェア
  • 中古ファッションを購入する理由
  • 中古高級品を販売する理由
  • パンデミックにより回答者が高級ファッションに加えた主な変更点
  • 中古品の真贋や出所に関する詳細な情報を求める回答者の割合
  • 下記のラグジュアリーブランドの特徴について、5段階評価で4点以上と回答したラグジュアリーショッパーのシェア
  • オンラインレンタルプラットフォーム "Runway "で利用可能な高級ブランドのシェア
  • 再販を含む、業績上位のラグジュアリーファッションブランドによる革新的機能の採用状況
  • オンラインリコマースに参加したことのあるeBayバイヤーのシェア
  • 中古品購入の際に持続可能性と環境面のメリットを重視するeBayユーザーの割合
  • 景気によりeBayでの活動が増えたと回答したeBayセラーのシェア
  • 小遣い稼ぎのためにeBayに出品したことがあるeBay出品者のシェア
  • eBay購入者のうち、再購買の理由として金銭的理由を挙げた人の割合
  • 中古品の販売が近年容易になったと考えるeBay出品者の割合
  • 中古高級腕時計の市場規模
  • 中古高級腕時計市場と中古腕時計市場の内訳
  • 高級時計を含む時計市場全体に占める時計再販市場のシェア
  • 高級腕時計再販市場全体に占めるオンラインチャネルのシェア

第3章 米国

  • 高級ファッションのオンラインリコマース市場の概要
  • アパレル再販市場の規模
  • ファッションオンライン再販市場の規模・前年比変化率
  • ファッションデジタルリセール市場の購入者あたりの平均売上高・前年比変化率
  • 高級品市場全体を構成する再販品のシェア
  • オンライン再販による中古品販売の割合
  • 中古高級品を購入する高級品購買客の割合
  • 少なくとも月に1回は中古高級品を購入する高級品購買客の割合、など

第4章 欧州

  • 地域動向
    • 高級ファッションのオンラインリコマース市場の概要
    • リコマース市場の規模
    • ファッションリコマース市場の規模
    • B2C Eコマースコマース市場全体を構成するリコマース市場のシェア
    • ファッションB2C Eコマース市場全体を構成するファッションリコマース市場のシェア、など
  • フランス
  • 英国
  • ドイツ

第5章 アジア太平洋

  • 地域動向
    • 中古品を購入する購入者の割合：カテゴリー別
    • 今後12か月間で中古品の購入を継続している購買客の割合
    • 通常よりも頻繁に中古品を購入する購買客の割合
  • 中国
  • 日本

第6章 企業プロファイル

  • The RealReal
  • Fashionphile
  • Vestiaire Collective
  • ThredUp
  • Idle Fish
目次
Product Code: 1620

"Through increasing consumer demand and current economic developments, luxury recommerce is rising in popularity": new yStats.com report.

Younger consumers drive luxury fashion online recommerce

The global resale apparel market is projected to almost double between 2022 and 2026, displaying a growing consumer interest in luxury fashion recommerce. Younger generations, including Gen Z and Millennials, comprise around one-third of luxury shoppers, and they are the main drivers of secondhand luxury purchases and sales.

Top reasons for resale vary greatly by country and region

Recent surveys reveal that globally, a high share of luxury shoppers purchase secondhand fashion due to access to hard-to-find or discontinued pieces and cost savings. In Europe, the number one reason for recommerce is the reduction of waste, packaging, or plastic, emphasizing sustainability. Between 2020 and 2025, China's luxury resale market is forecasted to experience a CAGR of nearly 33%, with the most used channel being secondhand luxury goods trading platforms.

Luxury brands are jumping onto the resale trend

From 2019 to February 2023, the number of U.S. fashion brands participating in online resale programs increased from single to triple digits. Popular luxury brands like Louis Vuitton, Gucci, Chanel, Dior, and Prada saw significantly growing sales on multiple luxury fashion online recommerce platforms.

Ultra-luxury resale platform Fashionphile experienced major growth in sale prices and sale increases

U.S.-based ultra-luxury resale site Fashionphile experienced significant increases in sale prices and volume for various products and brands worldwide. For instance, Chanel's "Small" and "Medium Classic Flap" bag sale prices on Fashionphile nearly doubled between 2018 and November 2021 alone. In 2022, luxury accessory sales also soared, with the Tiffany HardWear Link Bracelet experiencing an annual growth of almost 300%, followed by jewelry like the Van Cleef & Arpels Alhambra bracelet and the Cartier LOVE bracelet.

Table of Contents

1. Management Summary

2. Global

      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (1 of 2)
      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (2 of 2)
      • Secondhand Market Size, in USD billion, 2022 & 2027f
      • Secondhand Luxury Goods Market Size, in EUR billion, 2021 & 2025f
      • Share of Resale Making Up Secondhand Product Buyers' Purchase Basket, in %, 2022e & 2023f
      • Share of Secondhand Shoppers That Are Inclined to Buy Products From Brands They Could Not Afford New, in %, 2021
      • Share of Luxury Shoppers Who Are the Most Likely to Buy Secondhand Goods, by Generation, in %, 2022
      • Share of Luxury Shoppers Who Are the Most Likely to Sell Secondhand Goods, by Generation, in %, 2022
      • Drivers of Selling Fashion Items, in % of Secondhand Sellers, 2022
      • Barriers to Selling Fashion Items, in % of Secondhand Non-Sellers, 2022
      • Share of Respondents Who Discovered a Brand or Bought Secondhand Luxury Item for the First Time, in %, 2022e
      • Breakdown of Purchased Secondhand Product Categories, by Number of Articles Purchased, in % of Total Number of Secondhand Purchases Annually, 2022e
      • Share of Respondents Who Bought vs Those Who Are Likely to Buy a Pre-Owned Fashion Item in the Future, in %, April 2022
      • Reasons for Buying Pre-Owned Fashion, in % of Luxury Shoppers, April 2022
      • Reasons for Selling Pre-Owned Luxury Products, in % of Pre-Owned Luxury Sellers, 2021
      • Top Changes that Respondents Made to Luxury Fashion Due to the Pandemic, in % of Respondents, April 2022
      • Share of Respondents Who Want More Information on Authenticity and Origin of Pre-Owned Items, in %, April 2022
      • Share of Luxury Shoppers Who Rate the Following Luxury Brand Features 4 or Above on a Scale of 1 to 5, in %, October 2021
      • Share of Luxury Brands That Are Available on the Online Rental Platform "Runway", in %, 2021
      • Adoption of Select Innovation Features by the Top Performing Luxury Fashion Brands, incl. Resale, October 2021
      • Share of eBay Buyers Who Have Engaged in Online Recommerce, in %, November 2022
      • eBay Users Who Value Sustainability and Environmental Benefits When Shopping Secondhand, by Generation, in % of eBay Users, November 2022
      • Share of eBay Sellers Who Stated That the Economy Has Caused an Increase in Their eBay Activity, All Sellers vs Gen Z Sellers, in %, November 2022
      • Share of eBay Sellers Who Have Sold on eBay to Make Extra Cash, All Sellers vs Gen Z Sellers, in %, November 2022
      • Share of eBay Buyers Who Stated Financial Savings as Reason for Recommerce, All Buyers vs Gen Z Buyers, in %, November 2022
      • Share of eBay Sellers Who Believe Selling Pre-Owned Goods Has Become Easier in Recent Years, in %, November 2022
      • Secondhand Luxury Watch Market Size, in USD billion, 2022e & 2026f
      • Breakdown of Secondhand and Firsthand Luxury Watch Market, in %, 2022e & 2026f
      • Share of Watch Resale Market Making Up Total Watch Market, incl. "Luxury Watches", in %, 2025f
      • Share of Online Channels Making Up Total Luxury Watch Resale, in %, 2026f

3. USA

      • Overview of Luxury Fashion Online Recommerce Market, February 2023
      • Resale Apparel Market Size, in USD billion, and Year-on-Year Change, in %, 2021-2027f
      • Fashion Online Resale Marketplace Sales, in USD billion, and Year-on-Year Change, in %, 2021e-2025f
      • Average Fashion Digital Resale Marketplace Sales per Buyer, in USD, and Year-on-Year Change, in %, 2022f-2025f
      • Share of Resale Making Up Total Luxury Market, in %, 2021
      • Share of Secondhand Sales Originating From Online Resale, in %, 2024f
      • Share of Luxury Shoppers Buying Pre-Owned Luxury Goods, in %, August 2021
      • Share of Luxury Shoppers Who Purchase Pre-Owned Luxury at Least Once a Month, by Gender, in %, August 2021
      • Share of Luxury Shoppers Who Purchase Pre-Owned Luxury Online, by Gender, in %, August 2021
      • Share of Respondents Who Have Bought Secondhand Apparel, in %, December 2022
      • Share of Respondents Buying Same or More Secondhand Apparel Items, in %, April 2022
      • Share of Adults Who Spent a Higher Proportion of Their Apparel Budget on Secondhand, in %, 2022
      • Share of Adults Who Have Bought or Are Open to Buying Secondhand in the Future, in % of Adults, 2020 & 2021
      • Share of Adults Who Have Bought or Are Open to Buying Secondhand Apparel in the Future, All Adults vs Gen Z, in %, December 2022
      • Breakdown of Experience With Purchasing Clothing From Online Secondhand Stores, by Age, in % of Adults, October 2022
      • Share of Gen Z Who Would Pay More for Apparel They Know They Can Resell, in %, January 2022
      • Share of Gen Z Who Consider the Resale Value of Apparel Before Purchasing, in %, 2021 & 2022
      • Share of Respondents Who Are Less Likely to Buy an Apparel Item if It Does Not Have a Good Resale Value, All Adults vs Gen Z, in %, December 2022
      • Share of Secondhand Apparel Making Up an Average Adult's Closet, in %, 2022 & 2032f
      • Share of Respondents Who Will Consider Buying More Secondhand Apparel if Prices Keep Rising, in %, April 2022
      • Reasons to Buy Pre-Owned Luxury, in % of Luxury Shoppers, August 2021
      • Share of Gen Z Who Choose Secondhand to Afford Higher-End Brands, in %, December 2022
      • Share of Gen Z Who Refuse to Buy From Non-Sustainable Brands and Retailers, in %, 2021 & 2022
      • Main Features That Are Considered Important During Secondhand Luxury Purchase, in % of Luxury Shoppers, October 2022
      • Share of Luxury Shoppers Whose Main Concern When Purchasing Pre-Owned Luxury Goods is Authenticity, in %, August 2021
      • Share of Respondents Preferring Brand-Operated Resale Over Third-Party Platforms, in %, July 2021
      • Share of Adults Finding Secondhand Shopping Easier Than Five Years Ago Due to the Emergence of Technology and Online Marketplaces, in %, January 2022
      • Share of Adults Who Find That Secondhand Has Become More Accessible, in %, December 2022
      • Share of Adults Who Look for Secondhand Apparel in the First Place When Shopping for Apparel in General, in %, January 2022
      • Share of Gen Z Who Look for an Item Secondhand Before Purchasing It New, in %, 2021 & 2022
      • Share of First-Time Secondhand Shoppers Who Plan to Spend the Same Amount or More on Secondhand in the Next 5 years, in %, January 2022
      • Share of Shoppers Who Plan to Spend More or Less Money in the Next 5 Years, by Category, in % of Shoppers, 2020 & 2021
      • Share of Secondhand Shoppers Who Plan to Buy, Shop or Sell More or Less Secondhand in the Next Year, in %, October 2022
      • Share of Luxury Shoppers Who State That They Will Shop More for Pre-Owned Luxury as COVID-19 Subsides, in %, August 2021
      • Resale Product Categories Adults Planned to Purchase as Holiday Gifts, in % of Adults, September 2022
      • Top 3 Pre-Owned Luxury Categories Purchased Online, in % of Luxury Shoppers, August 2021
      • Pre-Owned Luxury/Premium Fashion Categories Likely to Be Purchased in the Next 2 Years, in % of Luxury/Premium Shoppers, 2021
      • Share of Luxury Shoppers Who Sell Pre-Owned Luxury Online, by Gender, in %, August 2021
      • Share of Luxury Shoppers Selling on Resale Sites Who Resold at Least One Luxury Accessory for More Than They Originally Bought, in %, October 2022
      • Breakdown of Luxury Shoppers Who Bought and Sold a Secondhand Luxury Accessory Online, in %, October 2022
      • Share of eBay Sellers Who Sold Secondhand Goods to Earn Extra Income, in %, November 2022
      • Share of eBay Sellers Who Sold Secondhand Goods Due to Lost Household Income, in %, November 2022
      • Breakdown of Actions that Luxury Shoppers Will Take if Authentication Details of Secondhand Luxury Accessories Are Available, in % of Luxury Shoppers, October 2022
      • Share of Luxury Shoppers Who Showed Willingness to Exchange Luxury Accessories for Other Luxury Accessories, in %, October 2022
      • Locations Used to Buy Luxury Goods, in % of Luxury Shoppers, 2022e
      • Digital Platforms Used for Secondhand Shopping, in % of Adults, October 2022
      • Share of Fashion Retail Customers Who Participate in Resale, in %, 2021 & 2022
      • Number of Fashion Brands Participating in Online Resale Programs, 2019-2022 & February 2023
      • Share of Fashion Retailers for Whom Offering Resale Options is Becoming Table Stakes, in %, 2021 & 2022
      • Top 10 Online Fashion Resale Brands, by Number of Resale Shop Listings, January 2023
      • Share of Retail Executives Who Understand the Resale Landscape Better Than 3 Years Ago, in %, January 2022
      • Share of "Fashionable Professional"* Consumers Who Have Bought a Secondhand Luxury Watch in the Past 24 Months, in %, October 2022

4. Europe

  • 4.1. Regional
      • Overview of Luxury Fashion Online Recommerce Market, January 2023
      • Recommerce Market Size, in EUR billion, 2021 & 2025f
      • Fashion Recommerce Market Size, in EUR billion, 2021 & 2025f
      • Share of Recommerce Market Making Up Total B2C E-Commerce Market, in %, 2022e & 2027f
      • Share of Fashion Recommerce Market Making Up Total Fashion B2C E-Commerce Market, in %, 2021 & 2025f
      • First-Time Resellers, in millions, 2020 & 2021
      • Top 7 Online Recommerce Cross-Border Fashion Marketplaces, by Parent Company, Company, Country of Origin, and Sector, 2022e
      • Top 6 Online Recommerce Cross-Border "Classified" Mass Merchants Marketplaces, excluding cars, by Parent Company, Company, Country of Origin, and Sector, 2022e
      • Share of eBay Sellers in Select Countries Who Cited "Cleaning out Closets" as the Main Reason to Sell Pre-Owned Items, in %, November 2022
      • Share of Respondents Who Have Purchased or Sold Items Secondhand, in %, October 2022
      • Share of Respondents Who Would Participate in Recommerce More if They Could Earn Money for Their Participation, in %, October 2022
      • Top 3 Reasons for Recommerce, in % of Respondents, October 2022
  • 4.2. France
      • Share of eBay Buyers Purchasing vs Sellers Selling Secondhand or Refurbished Items, in %, November 2022
      • Share of eBay Sellers Stating "Cleaning Out Closets" as Top Reason for Selling Pre-Loved Clothes, in %, November 2022
  • 4.3. UK
      • Share of Resale Apparel Making Up Average Citizen's Wardrobe, in %, 2027f & 2031f
      • Frequency of Secondhand Shopping, in % of Sign of the Times Shoppers, 2022
      • Secondhand Purchase Preferences, in % of Sign of the Times Shoppers, 2022
      • Share of Sign of the Times Shoppers Who Have Sold Their Items via Secondhand Resellers, in %, 2022
      • Share of Respondents Admitting to Taking Better Care of Products They Purchase Thanks to the Resale Market, in %, 2022
      • Share of eBay Sellers Stating "Cleaning Out Closets" as Top Reason for Selling Pre-Loved Clothes, in %, November 2022
  • 4.4. Germany
      • Preferred Categories When Buying Secondhand, in % of Respondents, 2022
      • Top Things Respondents Do Once They Discard Their Clothes, incl. "Selling via Secondhand Channels", in % of Internet Users, 2022
      • Preferred Channels Used for Buying Secondhand Items, in % of Respondents, 2022
      • Factors That Are Important When Buying Secondhand Items, in % of Respondents, 2022

5. Asia-Pacific

  • 5.1. Regional
      • Share of Shoppers Purchasing Secondhand Items, by Category, in % of Shoppers, May 2021
      • Share of Shoppers Who Will Continue to Purchase Secondhand Items in the Next 12 Months, by Category, in %, May 2021
      • Share of Shoppers Purchasing Secondhand Items More Often Than Usual, by Category, in %, May 2021
  • 5.2. China
      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (1 of 2)
      • Overview of Luxury Fashion Online Recommerce Market, January 2023 (2 of 2)
      • Luxury Resale Market Size, in USD billion, 2020 & 2025f
      • Top Secondhand Luxury Goods Purchase Channels, in % of Consumers, March 2021
      • Share of Resale Making up Total Luxury Market, in %, 2021
  • 5.3. Japan
      • Share of Respondents Who Had Already Purchased Reused Products, in %, December 2022
      • Share of Resale Making up Total Luxury Market, in %, 2021
      • Share of eBay Sellers Who Reported Their Sales to Have Increases Due to the Economy, in % of eBay Sellers, November 2022

6. Company Profiles

  • 6.1. The RealReal
      • Facts about TheRealReal.com, June 2023 (1 of 2)
      • Facts about TheRealReal.com, June 2023 (2 of 2)
      • Share of The RealReal Shoppers Buying the Louis Vuitton "Monogram Multipli-Cite Tote" in Fair Condition Being New The RealReal Shoppers, in %, 2022
      • Year-on-Year Sales Growth of Selected Pre-owned Luxury Handbags on the RealReal, in %, Q4 2022
      • Share of Chanel, Louis Vuitton, Gucci, Hermes and Prada Making Up the Fair Condition Market, on the RealReal, in %, 2022
  • 6.2. Fashionphile
      • Facts about Fashionphile.com, June 2023
      • Breakdown of Fashionphile's First-Time Shoppers, by Generation , in %, 2022
      • Chanel's "Small Classic Flap" Bag Sale Price on Fashionphile, in USD thousand, 2018, 2019, 2020, January 2021, July 2021, November 2021
      • Chanel's "Medium Classic Flap" Bag Sale Price on Fashionphile, in USD thousand, 2018, 2019, 2020, January 2021, July 2021, November 2021
      • Chanel's "Jumbo Classic Flap" Bag Sale Price on Fashionphile, in USD thousand, 2018, 2019, 2020, January 2021, July 2021, November 2021
      • Year-on-Year Sales Growth of Louis Vuitton "Speedy 25 Bags" on Fashionphile, in %, 2021
      • Year-on-Year Sales Volume Growth of Top 3 Luxury Brands on Fashionphile, in %, 2022
      • Hermes "Birkin" & "Kelly" Bag Value Growth on Fashionphile, Year-on-Year, in %, 2020 & 2021
      • Year-on-Year Sales Volume Growth of Top 4 Luxury Jewelry Items on Fashionphile, in %, 2022
      • Year-on-Year Sales Volume Growth of Top 2 Jewelry Trends on Fashionphile, in %, 2022
      • Year-on-Year Sale Price Growth of Top 3 Luxury Watch Brands on Fashionphile, in %, 2022
      • Year-on-Year Sale Price Growth of Cartier White Gold & Yellow Gold "LOVE Bracelet" on Fashionphile, in %, 2021
      • Year-on-Year Sale Price Growth of Tiffany Necklaces "Oval Tag Choker" & "Heart Tag Toggle" on Fashionphile, in %, 2021
      • Bag-Materials Used for Chanel Bags Sold on Fashionphile, in % of Total Chanel Sales, 2021
      • Share of Hermes Items Sold on Fashionphile That Were Made of Taurillon Clemence, in % of Total Hermes Sales, 2021
      • Share of Louis Vuitton Bags Sold on Fashionphile That Were Made of Coated Canvas, in % of Total Hermes Sales, 2021
  • 6.3. Vestiaire Collective
      • Facts about Vestiairecollective.com, June 2023
  • 6.4. ThredUp
      • Facts about ThredUp.com, June 2023
  • 6.5. Idle Fish
      • Facts about Goofish.com, June 2023