ギャンブル用モバイルゲーム市場：ゲームの種類別・プラットフォーム別・収益化モデル別・地域別（2026～2032年）

ギャンブル用モバイルゲーム市場の評価（2026～2032年）

スマートフォンの世界の普及が、ギャンブル用モバイルゲームの普及を促進しています。インターネットインフラの改善と高速接続の利用可能性により、シームレスなゲーム体験が可能になり、市場規模は2024年に470億9,000万米ドルを突破し、2032年には約474億7,000万米ドルの評価額に達します。

これに加えて、グラフィックス、ユーザーインターフェース、ゲームデザインの革新により、ユーザーのエンゲージメントと体験が向上し、ギャンブル用モバイルゲームの普及に拍車がかかっています。また、さまざまな地域におけるギャンブル規制の緩和が、2026年から2032年までのCAGR 0.10%での市場の成長を可能にしています。

ギャンブル用モバイルゲーム市場の定義/概要

ギャンブル用モバイルゲームとは、ポーカー、スロット、ブラックジャック、ベッティングなどの伝統的なギャンブルをシミュレートしたデジタルゲームを指し、スマートフォンやタブレットなどのモバイルデバイスでプレイされます。これらのゲームは多くの場合、現実のギャンブルの経験を反映しており、ユーザーは仮想またはリアルマネーでプレイすることができ、アプリストアからダウンロードするか、モバイルウェブブラウザからアクセスすることができます。

これらのゲームは、娯楽やレクリエーション目的で広く利用されており、物理的なカジノを訪れることなく、ギャンブルのスリルと興奮をユーザーに提供しています。また、リーダーボード、マルチプレイヤーモード、ソーシャルメディアとの統合などのソーシャル機能を組み込んだゲームも多く、ソーシャルインタラクションのプラットフォームとしての役割も果たしています。さらに、ギャンブル用モバイルゲームの中には、地域の法律や規制に従ってリアルマネーのベッティングやギャンブルを提供するものもあり、ゲーム体験と潜在的な金銭的報酬の両方に興味を持つユーザーを惹きつけています。

スマートフォンの普及率は、どのようにギャンブル用モバイルゲームの採用を増加させるか？

ギャンブル用モバイルゲーム市場は、スマートフォンの普及率の上昇と規制の進化により、爆発的な成長を遂げています。米国ゲーミング協会によると、米国のモバイルギャンブル収入は2023年に37億1,000万米ドルに達し、2022年から43％増加しました。英国ギャンブル委員会は、2023年のオンライン・ギャンブルの全活動の55%をモバイル機器が占めると報告しています。この急増は、5Gネットワークがゲームのパフォーマンスとユーザー体験を向上させるなど、テクノロジーの進歩によってさらに拍車がかかっています。2024年3月、ドラフトキングスはベライゾンと提携し、5Gに最適化されたモバイルカジノゲームを開発することを発表し、より大きな市場シェアの獲得を目指しています。

COVID-19の流行はモバイルギャンブルプラットフォームへのシフトを加速させました。European Gaming and Betting Associationは、2020年から2023年の間に欧州全体でモバイルギャンブルアプリのダウンロード数が100％増加すると報告しています。この動向はパンデミック後も続いており、Grand View Researchのレポートによると、世界のモバイルギャンブル市場は2024年から2028年にかけてCAGR 12.3％で成長すると予測されています。この成長を受けて、PokerStarsのオーナーであるFlutter Entertainmentは2024年2月、モバイルプラットフォーム向けにAIを搭載した新しいパーソナライゼーションエンジンを発表し、ユーザーの定着率とエンゲージメントの向上を目指しています。

規制の変更により、モバイルギャンブルの新たな市場が開拓されました。2024年4月、カナダ政府はモバイル・プラットフォームでの単一イベント・スポーツ・ベッティングを合法化する法案を可決し、年間280億カナダドルの市場が創出される可能性があります。同様に、ブラジルが最近スポーツベッティングを規制したことで、モバイルギャンブル事業者に大きなビジネスチャンスが生まれると期待されています。このような動向を踏まえ、MGMリゾーツ・インターナショナルは2024年5月、南北アメリカ全域の新たに規制された市場に進出するため、BetMGMモバイル・プラットフォームに5億米ドルを投資し、ローカライズされたコンテンツと決済ソリューションに注力すると発表しました。

複雑で厳しい規制環境がギャンブル用モバイルゲーム市場の成長に影響を与えるか？

ギャンブル用モバイルゲーム市場の主な抑制要因の1つは、複雑で規制が厳しいことが多い規制環境です。ギャンブルに関する法律は地域によって大きく異なり、オンラインギャンブルの禁止や厳しい規制を課している国もあります。このような法的ハードルは市場開拓の妨げとなり、開発者や運営者は規制のパッチワークを乗り越えなければなりません、

多くの場合、コンプライアンスを確保するために多大なリソースを必要とします。

依存症や関連する社会問題の可能性も、市場に大きな課題を投げかけています。ギャンブル用モバイルゲームは、特に社会的弱者の間で問題行動を引き起こす可能性があります。その結果、金銭的な問題、精神的な問題、社会的な悪影響が生じる可能性があります。こうした問題に対する認識や懸念の高まりから、規制の強化や責任あるゲーム施策の強化が求められているが、これは市場の成長を制限し、デベロッパーの運営コストを増大させる可能性があります。

ギャンブル用モバイルゲーム市場では、セキュリティ上の懸念や不正行為のリスクが大きな抑制要因となっています。これらのゲームは金融取引を伴うことが多いため、サイバー犯罪者にとって魅力的な標的となっています。ユーザーデータや金融情報のセキュリティを確保することは極めて重要だが、コストや技術的な課題が多いです。違反や不正行為があれば、開発者や運営者の評判が低下し、ユーザーの信頼を失い、経済的・法的にも大きな打撃を受ける可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場区分
• 分析手法

第2章 エグゼクティブサマリー

• 主な分析結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ギャンブル用モバイルゲーム市場：ゲームの種類別

• スポーツくじ
• カジノゲーム
• ポーカー
• 宝くじ
• ビンゴ
• ファンタジースポーツ

第5章 ギャンブル用モバイルゲーム市場：プラットフォーム別

• iOS
• Android
• Windows Phone
• その他

第6章 ギャンブル用モバイルゲーム市場：収益化モデル別

• 無料プレイ（F2P）
• 有料プレイ（P2P）
• フリーミアム

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• 新型コロナウイルス感染症 (COVID-19) の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Bet365
• William Hill
• Flutter Entertainment（Paddy Power Betfair）
• GVC Holdings（Entain）
• 888 Holdings
• Betsson AB
• LeoVegas AB
• Playtech PLC
• Scientific Games Corporation
• International Game Technology PLC（IGT）
• Zynga, Inc.
• Playtika Holding Corp.
• Aristocrat Leisure Limited
• NetEnt AB
• Microgaming
• Evolution Gaming Group AB
• DraftKings, Inc.
• MGM Resorts International
• Caesars Entertainment Corporation
• Kindred Group PLC

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Gambling Mobile Games Market Valuation - 2026-2032

The rising adoption of smartphones globally is propelling the adoption of gambling mobile games. Improved internet infrastructure and the availability of high-speed connections enable seamless gaming experiences are driving the market size surpass USD 47.09 Billion valued in 2024 to reach a valuation of around USD 47.47 Billion by 2032.

In addition to this, innovations in graphics, user interfaces, and game design enhance user engagement and experience is spurring up the adoption of gambling mobile games. Also, easing of gambling regulations in various regions is enabling the market to grow at a CAGR of 0.10% from 2026 to 2032.

Gambling Mobile Games Market: Definition/ Overview

Gambling mobile games refer to digital games that simulate traditional gambling activities such as poker, slots, blackjack, and betting, and are played on mobile devices like smartphones and tablets. These games often mirror the experience of real-world gambling, allowing users to play for virtual or real money, and can be downloaded from app stores or accessed through mobile web browsers.

These games are widely used for entertainment and recreational purposes, providing users with the thrill and excitement of gambling without the need to visit physical casinos. They also serve as platforms for social interaction, with many games incorporating social features such as leaderboards, multiplayer modes, and social media integration. Additionally, some gambling mobile games offer real-money betting and gambling, subject to regional laws and regulations, attracting users who are interested in both the gaming experience and the potential financial rewards.

How will Rising Smartphone Penetration Increase Adoption of Gambling Mobile Games?

The gambling mobile games market is experiencing explosive growth due to increasing smartphone penetration and evolving regulations. According to the American Gaming Association, mobile gambling revenue in the US reached USD 3.71 Billion in 2023, a 43% increase from 2022. The UK Gambling Commission reported that mobile devices accounted for 55% of all online gambling activity in 2023. This surge is further fueled by advancements in technology, with 5G networks enhancing game performance and user experience. In March 2024, DraftKings announced a partnership with Verizon to develop 5G-optimized mobile casino games, aiming to capture a larger market share.

The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms. The European Gaming and Betting Association reported a 100% increase in mobile gambling app downloads across Europe between 2020 and 2023. This trend has persisted post-pandemic, with the global mobile gambling market projected to grow at a CAGR of 12.3% from 2024 to 2028, according to a report by Grand View Research. In response to this growth, Flutter Entertainment, owner of PokerStars, announced in February 2024 the launch of a new AI-powered personalization engine for its mobile platform, aiming to improve user retention and engagement.

Regulatory changes have opened up new markets for mobile gambling. In April 2024, the Canadian government passed legislation to legalize single-event sports betting on mobile platforms, potentially creating a market worth CAD 28 Billion annually. Similarly, Brazil's recent regulation of sports betting is expected to generate significant opportunities for mobile gambling operators. In light of these developments, MGM Resorts International announced in May 2024 a $500 million investment in its BetMGM mobile platform to expand into newly regulated markets across the Americas, with a focus on localized content and payment solutions.

Will Complex and Restrictive Regulatory Environment Restraints Impact the Growth of Gambling Mobile Games Market?

One of the primary restraints of the gambling mobile games market is the complex and often restrictive regulatory environment. Gambling laws vary widely across different regions, with some countries imposing strict bans or heavy regulations on online gambling activities. These legal hurdles can limit market expansion, as developers and operators must navigate a patchwork of regulations,

often requiring significant resources to ensure compliance.

The potential for addiction and associated social issues poses a significant challenge to the market. Gambling mobile games can lead to problematic gambling behaviors, particularly among vulnerable populations. This can result in financial problems, mental health issues, and negative social impacts. Growing awareness and concern about these issues have led to calls for tighter regulations and more responsible gaming measures, which can restrict market growth and increase operational costs for developers.

Security concerns and the risk of fraud are major restraints in the gambling mobile games market. As these games often involve financial transactions, they are attractive targets for cybercriminals. Ensuring the security of user data and financial information is crucial but can be costly and technically challenging. Any breaches or instances of fraud can damage the reputation of developers and operators, leading to a loss of user trust and potentially significant financial and legal repercussions.

Category-Wise Acumens

Which Factors Contribute to the Dominance of Casino Games Segment in Gambling Mobile Games Market?

Casino games is emerging as the dominant force in the mobile gambling market due to their immersive experience and accessibility. According to the American Gaming Association, mobile casino games accounted for 62% of all online gambling revenue in the US in 2023, up from 55% in 2022. The UK Gambling Commission reported that mobile slots alone generated £2.2 billion in gross gambling yield in the 2022-2023 fiscal year, representing a 40% year-over-year increase. This growth is fueled by advancements in graphics and gameplay, with augmented reality (AR) features becoming increasingly prevalent. In February 2024, Evolution Gaming launched its first AR-enhanced live dealer games for mobile devices, projecting a 25% increase in user engagement.

The integration of social features in mobile casino games has significantly boosted their popularity. A study by the National Council on Problem Gambling found that social casino games on mobile platforms increased by 35% between 2021 and 2023. This trend has caught the attention of major tech companies, with Facebook Gaming reporting in March 2024 that casino-style games were the fastest-growing category on its platform, with daily active users increasing by 50% year-over-year. Responding to this trend, Zynga announced in April 2024 the acquisition of a leading mobile casino game developer for USD 1 Billion, aiming to expand its portfolio of social casino games.

Will Android Segment Lead in the Gambling Mobile Games Market?

Android is establishing a commanding lead in the gambling mobile games market, driven by its widespread adoption and open ecosystem. According to Statista, Android held a 72.2% market share of mobile operating systems worldwide as of January 2024, providing a vast user base for gambling apps. The European Gaming and Betting Association reported that Android devices accounted for 68% of mobile gambling transactions in Europe in 2023, a 5% increase from the previous year. This dominance is further reinforced by Google's decision in March 2024 to expand its policies allowing real-money gambling apps in 15 additional countries, potentially increasing the market size by 30% over the next two years.

The flexibility of the Android platform has enabled operators to offer a wider variety of gambling games and features. The UK Gambling Commission's 2023 annual report revealed that Android users spent 25% more time on gambling apps compared to iOS users. This trend is partly attributed to the ease of sideloading apps on Android devices, allowing users to access a broader range of gambling options. Capitalizing on this advantage, Flutter Entertainment announced in April 2024 the launch of an Android-exclusive suite of high-stakes poker games for its PokerStars app, projecting a 15% increase in revenue from Android users.

Country/Region-wise Acumens

Will Rising Industrialization Enhance Adoption of Gambling Mobile Games in Asia Pacific?

The Asia Pacific region has emerged as the dominant force in the gambling mobile games market, driven by a large population, increasing smartphone penetration, and evolving regulations. According to a report by the Asian Racing Federation, the region accounted for 47% of global mobile gambling revenue in 2023, up from 41% in 2021. China alone contributed to 32% of this market share, despite strict regulations on most forms of gambling. The Indian government reported a 150% increase in mobile gambling activities between 2020 and 2023, with an estimated market value of USD 1.5 Billion in 2023. In response to this growth, International Game Technology (IGT) announced in February 2024 a USD 500 Million investment to expand its mobile gaming offerings in key Asian markets.

Japan has become a significant contributor to the region's dominance, following the legalization of casino resorts in 2018 and the subsequent expansion of mobile gambling options. The Japan Casino Regulatory Commission reported that mobile gambling revenues reached ¥280 billion (USD 2.5 Billion) in 2023, a 75% increase from the previous year. This growth has attracted major players, with Las Vegas Sands announcing in March 2024 a partnership with a leading Japanese mobile game developer to create a suite of localized casino games for the Japanese market, projecting a 30% market share within two years.

Will Early Adoption of Technologies in North America Mature Gambling Mobile Games Market?

North America is experiencing explosive growth in the gambling mobile games market, driven by regulatory changes and increasing consumer acceptance. According to the American Gaming Association, mobile gambling revenue in the US reached USD 5.8 Billion in 2023, a 72% increase from 2022. The Canadian Gaming Association reported that mobile gambling accounted for 45% of all online gambling activity in Canada in 2023, up from 30% in 2021. This surge is largely attributed to the Supreme Court's 2018 decision to strike down the federal ban on sports betting, leading to rapid state-by-state legalization. In response to this growth, DraftKings announced in March 2024 a USD 1 Billion investment in expanding its mobile platform capabilities, projecting a 40% increase in user acquisition over the next two years.

The COVID-19 pandemic has accelerated the shift towards mobile gambling platforms in North America. The New Jersey Division of Gaming Enforcement reported a 90% increase in mobile casino game revenue between 2020 and 2023, reaching USD 1.7 Billion. Similarly, Pennsylvania's Gaming Control Board noted that mobile sports betting accounted for 85% of all sports wagers in the state in 2023, up from 70% in 2021. Capitalizing on this trend, MGM Resorts International launched in April 2024 an AI-powered personalization engine for its BetMGM app, aiming to improve user retention and increase average revenue per user by 25% within the first year.

Emerging technologies are further fueling the market's rapid growth in North America. The Ontario Lottery and Gaming Corporation reported a 120% increase in augmented reality (AR) casino game usage on mobile platforms between 2022 and 2024. In the US, the Nevada Gaming Control Board approved in January 2024 the use of blockchain technology for mobile gambling transactions, potentially revolutionizing the industry. In light of these developments, Scientific Games Corporation announced in May 2024 a partnership with a leading AR technology provider to develop a suite of immersive mobile casino games, projecting to capture 15% of the North American mobile gambling market share by 2026.

Competitive Landscape

The gambling mobile games market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the gambling mobile games market include:

• Bet365
• William Hill
• Flutter Entertainment (Paddy Power Betfair)
• GVC Holdings (Entain)
• 888 Holdings
• Betsson AB
• LeoVegas AB
• Playtech PLC
• Scientific Games Corporation
• International Game Technology PLC (IGT)
• Zynga, Inc.
• Playtika Holding Corp.
• Aristocrat Leisure Limited
• NetEnt AB
• Microgaming
• Evolution Gaming Group AB
• DraftKings, Inc.
• MGM Resorts International
• Caesars Entertainment Corporation
• Kindred Group PLC.

Latest Developments

• In March 2024 marked the launch of a blockchain-based gambling mobile app by a prominent startup, offering decentralized gaming solutions with enhanced transparency and security.
• In January 2024, Electronic Arts (EA) announced a strategic partnership with a leading mobile gaming platform to develop new mobile casino games integrating augmented reality features for immersive player experiences.

Gambling Mobile Games Market, By Category

• Type of Game:
• Sports Betting
• Casino Games
• Poker
• Lottery
• Bingo
• Fantasy Sports
• Platform:
• iOS
• Android
• Windows Phone
• Monetization Model:
• Free-to-Play (F2P)
• Pay-to-Play (P2P)
• Freemium
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Gambling Mobile Games Market, By Type of Game

• Sports Betting
• Casino Games
• Poker
• Lottery
• Bingo
• Fantasy Sports

5. Gambling Mobile Games Market, By Platform

• iOS
• Android
• Windows Phone
• Others

6. Gambling Mobile Games Market, By Monetization Model

• Free-to-Play (F2P)
• Pay-to-Play (P2P)
• Freemium

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Bet365
• William Hill
• Flutter Entertainment (Paddy Power Betfair)
• GVC Holdings (Entain)
• 888 Holdings
• Betsson AB
• LeoVegas AB
• Playtech PLC
• Scientific Games Corporation
• International Game Technology PLC (IGT)
• Zynga, Inc.
• Playtika Holding Corp.
• Aristocrat Leisure Limited
• NetEnt AB
• Microgaming
• Evolution Gaming Group AB
• DraftKings, Inc.
• MGM Resorts International
• Caesars Entertainment Corporation
• Kindred Group PLC

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References