入浴用固形石鹸の世界市場：市場規模（製品種類別・成分別・流通チャネル別・地域別）、将来予測

入浴用固形石鹸の市場規模と予測

入浴用固形石鹸の市場規模は、ここ数年大幅な成長率で緩やかなペースで成長しており、市場推計・予測期間、すなわち2026年から2032年にかけて市場は大きく成長すると予測されています。

入浴用固形石鹸市場は、パーソナルケア産業において、皮膚の洗浄と栄養補給のために特別に処方された固形石鹸を包含するセグメントを指します。これらの製品は通常、油脂、香料、保湿剤や剥離剤のような添加物のような天然または合成成分の組み合わせから作られています。市場には、肌のタイプや好み、保湿や抗菌、アロマセラピー効果など、求められる効果に合わせて作られた様々なタイプの入浴用固形石鹸があります。入浴用固形石鹸は、個人の衛生やスキンケアのルーチンを維持するための便利で効果的な方法として、消費者に広く使用されています。

世界の入浴用固形石鹸市場の促進要因

入浴用固形石鹸の市場の促進要因は、様々な要因によって影響を受ける可能性があります。これらには以下が含まれます：

• 衛生意識：入浴用固形石鹸の市場は、健康への関心と可処分所得の上昇によって高まっている個人の衛生意識によって大きな影響を受けています。顧客は、清潔を保ち、病気の蔓延を防ぐために石鹸を使うことがいかに重要であるかをますます認識するようになっています。
• ナチュラル・オーガニック志向：入浴用固形石鹸は、ナチュラル＆オーガニックのカテゴリーで人気が高まっている多くのパーソナルケアアイテムのひとつです。顧客は、使用するアイテムの中身をより意識するようになり、人工的な添加物や香り、危険な化学物質を含まないパーソナルケア製品を選ぶようになっています。
• 可処分所得の増加：新興国では、景気拡大と可処分所得の増加が相まって、入浴用固形石鹸やその他の個人用衛生用品の購入が増加しています。購買力が高まったことで、人々は角質除去、保湿、アロマセラピーなどの付加機能を備えた高級ニッチ製品にお金を使う用意ができています。
• 都市化とライフスタイルの変化：この2つの動向により、人々は日常生活を向上させ、より多くの環境要因や汚染物質にさらされています。このため、迅速かつ効率的なクレンジング、活性化、リラクゼーションを提供する入浴用固形石鹸など、実用的で効果的なパーソナルケア製品へのニーズが高まっています。
• 製品の革新と多様化：変化する顧客の需要や嗜好に対応するため、メーカーは常に製品の開発・拡大に取り組んでいます。これには、特定の肌タイプ、問題、嗜好のためにカスタマイズされた処方を作ることに加え、顧客を引きつけるために最先端の成分、香り、包装スタイルを導入することが含まれます。
• eコマースの拡大：eコマース・プラットフォームの爆発的な台頭により、入浴用固形石鹸ブランドは、従来の小売チャネル以外でも、はるかに幅広い消費者層にリーチできるようになりました。オンラインマーケットプレースは、より便利で、アクセスしやすく、種類が豊富なため、顧客は自宅に居ながらにして様々なものを閲覧し、購入することができます。
• 健康とウェルビーイングの動向：ストレス解消、リラクゼーション、スキンケア効果など、治療上の利点を提供する贅沢な入浴用固形石鹸の需要は、健康とウェルビーイング重視の高まりとセルフケア儀式への嗜好の高まりにより増加しています。

世界の入浴用固形石鹸市場の抑制要因

いくつかの要因が入浴用固形石鹸市場の抑制要因や課題として作用する可能性があります。それらは以下の通りです：

• 代替製品との競合：代替製品との競争：液体ボディソープやシャワージェル、個人用クレンジングワイプなど、従来の固形石鹸の代替製品はボディ洗浄業界で数多く販売されています。これらの代替製品は、携帯性、手軽さ、保湿や香りのオプションのような明らかな利点を提供しており、固形石鹸の市場拡大を妨げる可能性があります。
• 環境への配慮：環境の持続可能性に対する意識が高まるにつれ、顧客は環境にやさしい処方や包装の商品を求めています。従来の固形石鹸の中には、不必要な包装、生分解性のない素材、輸送に関連する二酸化炭素排出など、環境にやさしくないものもあります。環境に配慮する顧客は、その結果、入浴用固形石鹸の購入を控えるかもしれないです。
• 顧客の嗜好の変化：文化動向、社会通念、世代間の変化はすべて、消費者の嗜好やライフスタイルに継続的な影響を与えます。市場の需要は、若い世代が従来の固形石鹸よりも斬新な形式や処方を好むことによって影響を受ける可能性があります。
• 価格感度：パーソナルケアアイテムを購入する際、地域や層によっては、消費者が価格にかなり敏感な場合があります。一般的に固形石鹸はリーズナブルな価格であると考えられているが、一部の高級石鹸や特殊な配合の石鹸は過剰に高価であると見なされ、使用や購入を控える可能性があります。
• アレルギーと過敏症：香水、防腐剤、刺激の強い洗剤など、固形石鹸に頻繁に含まれる特定の成分は、特定の顧客にアレルギーや過敏症を引き起こす可能性があります。そのため、特に人工添加物や従来型配合の固形石鹸製品の潜在的市場が縮小する可能性があります。
• 流通の問題：流通の問題は、特にインフラが貧弱な地方や過疎地では、固形石鹸製品へのアクセスや入手を困難にする可能性があります。このような場所での物流の制限により、従来の手順や代替の洗浄製品が好まれる可能性があります。
• COVID-19パンデミックの影響：当初はパンデミックによって衛生用品、特に固形石鹸の需要が高まったが、状況が進展するにつれて市場力学が変化した可能性があります。短中期的には、サプライチェーンの中断、消費者行動の変化、経済的懸念が入浴用固形石鹸市場の成長軌道に影響を与える可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場区分
• 分析手法

第2章 エグゼクティブサマリー

• 主な分析結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 入浴用固形石鹸市場：製品種類別

• ファンデーション洗浄用固形石鹸
• 薬用固形石鹸
• 保湿用固形石鹸
• アロマテラピー用固形石鹸

第5章 入浴用固形石鹸市場：成分別

• 従来型固形石鹸
• ナチュラル/オーガニック固形石鹸

第6章 入浴用固形石鹸市場：流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンライン小売

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• 新型コロナウイルス感染症 (COVID-19) の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Unilever
• Procter & Gamble
• Colgate-Palmolive
• Henkel
• Beiersdorf AG
• Johnson & Johnson
• Reckitt Benckiser Group
• Godrej Consumer Products Limited
• COW Company

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Body Bar Soap Market Size And Forecast

Body Bar Soap Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2026 to 2032.

The Body Bar Soap Market refers to the segment of the personal care industry that encompasses solid soap bars specifically formulated for cleansing and nourishing the skin. These products are typically made from a combination of natural or synthetic ingredients such as oils, fats, fragrances, and additives like moisturizers or exfoliants. The market includes various types of body bar soaps tailored to different skin types, preferences, and desired benefits, such as moisturizing, antibacterial, or aromatherapeutic properties. Body bar soaps are widely used by consumers as a convenient and effective way to maintain personal hygiene and skincare routines.

Global Body Bar Soap Market Drivers

The market drivers for the Body Bar Soap Market can be influenced by various factors. These may include:

• Hygiene Awareness: The market for body bar soap has been significantly impacted by the growing awareness of personal hygiene, which is being driven by health concerns and rising levels of disposable money. Customers are realising more and more how crucial it is to use soap in order to keep things clean and stop illnesses from spreading.
• Preference for Natural and Organic items: Body bar soaps are among the many personal care items that are becoming more and more popular in the natural and organic category. Customers are choosing personal care products devoid of artificial additives, scents, and dangerous chemicals as they become more aware of the contents of the items they use.
• Growing Disposable Income: In emerging nations, the combination of economic expansion and rising levels of disposable income has resulted in an increase in the purchase of body bar soaps and other personal hygiene goods. With increased purchasing power, people are prepared to spend money on high-end, niche products that provide extra features like exfoliating, moisturising, or aromatherapy.
• Urbanisation and Changing Lifestyles: These two trends have raised routines and exposed people to more environmental factors and pollutants. Because of this, there is an increasing need for practical and effective personal care products, such as body bar soaps, which provide rapid and efficient cleansing, revitalization, and relaxation.
• Product Innovation and Diversification: To meet changing customer demands and tastes, manufacturers are always developing and expanding the range of products they offer. This involves creating customised formulas for particular skin types, issues, or preferences in addition to introducing cutting-edge components, fragrances, and package styles to draw in customers.
• E-commerce Expansion: Brands of body bar soap now have a far broader consumer base to reach outside traditional retail channels, thanks to the explosive rise of e-commerce platforms. Online marketplaces allow customers to browse and buy a wide variety of things from the comfort of their homes since they are more convenient, accessible, and varied.
• Health and wellbeing Trends: The demand for luxurious body bar soaps that provide therapeutic advantages like stress relief, relaxation, and skincare benefits has increased due to the growing emphasis on health and wellbeing as well as the growing preference for self-care rituals.

Global Body Bar Soap Market Restraints

Several factors can act as restraints or challenges for the Body Bar Soap Market. These may include:

• Competition from Alternative Products: There are a plethora of substitute products for traditional bar soap available in the body cleansing industry, including liquid body washes, shower gels and personal cleansing wipes. These substitutes provide the advantages of portability, ease, and apparent advantages like moisturising or scent options, which could hinder the market expansion for body bar soap.
• Environmental Concerns: Customers are looking for items with eco-friendly formulas and packaging as their awareness of environmental sustainability grows. Certain conventional bar soaps could be thought of as less ecologically friendly because of things like unnecessary packaging, non-biodegradable materials, or transportation-related carbon emissions. Customers that care about the environment may be discouraged from buying bar soap goods as a result.
• Shifting Customer tastes: Cultural trends, societal conventions, and generational changes all have an ongoing impact on the tastes and lifestyles of consumers. The market demand may be impacted by younger generations' preferences for novel formats and formulas over conventional bar soaps.
• Price Sensitivity: When buying personal care items, consumers in some areas or demographic groups may be quite price sensitive. Although bar soaps are generally thought to be reasonably priced, some premium or specialty formulations may be viewed as being excessively pricey, which could discourage people from using or purchasing them.
• Allergies and Sensitivities: Certain components, such as perfumes, preservatives, or harsh detergents, that are frequently included in bar soaps may cause allergies or sensitivities in certain customers. This may reduce the potential market for some bar soap products, especially those with artificial additives or conventional formulations.
• Distribution Issues: Distribution issues can make bar soap products less accessible and available, particularly in rural or underdeveloped areas with poor infrastructure. Logistical limitations in these places may dictate the preference for conventional procedures or alternative cleansing products.
• Impact of the COVID-19 Pandemic: Although at first the pandemic raised demand for hygiene products, particularly bar soaps, as the situation developed, market dynamics might have changed. In the short to medium term, supply chain interruptions, shifts in consumer behaviour, and economic concerns may have an impact on the body bar soap market's growth trajectory.

Global Body Bar Soap Market Segmentation Analysis

Global Body Bar Soap Market is segmented based on Product Type, Ingredient, Distribution Channel, and Geography.

Body Bar Soap Market, By Product Type

• Basic Cleansing Bar Soaps: Traditional bar soaps formulated for general cleansing purposes.
• Medicated Bar Soaps: Bar soaps containing active ingredients such as antibacterials, antifungals, or exfoliants for specific skin conditions or concerns.
• Moisturizing Bar Soaps: Bar soaps enriched with moisturizing ingredients such as glycerin, shea butter, or oils to prevent dryness and maintain skin hydration.
• Aromatherapy Bar Soaps: Bar soaps infused with essential oils or fragrances to provide therapeutic benefits such as relaxation, stress relief, or mood enhancement.

Body Bar Soap Market, By Ingredient

• Conventional Bar Soaps: Bar soaps formulated with conventional ingredients such as sodium hydroxide, tallow, or synthetic fragrances.
• Natural/Organic Bar Soaps: Bar soaps formulated with natural or organic ingredients such as plant-based oils, botanical extracts, and essential oils, free from synthetic additives and harsh chemicals.

Body Bar Soap Market, By Distribution Channel

• Supermarkets/Hypermarkets: Large-scale retail outlets offering a wide range of consumer products, including body bar soaps.
• Convenience Stores: Small-scale retail stores offering convenience and quick access to everyday essentials, including body bar soaps.
• Online Retail: E-commerce platforms and online marketplaces where consumers can purchase body bar soaps directly from manufacturers or retailers.

Body Bar Soap Market, By Geography

• North America: Market conditions and demand in the United States, Canada, and Mexico.
• Europe: Analysis of the Body Bar Soap Market in European countries.
• Asia-Pacific: Focusing on countries like China, India, Japan, South Korea, and others.
• Middle East and Africa: Examining market dynamics in the Middle East and African regions.
• Latin America: Covering market trends and developments in countries across Latin America.

Key Players

• The major players in the Body Bar Soap Market are:
• Unilever
• Procter & Gamble
• Colgate-Palmolive
• Henkel
• Beiersdorf AG
• Johnson & Johnson
• Reckitt Benckiser Group
• Godrej Consumer Products Limited
• COW Company
• Analyst's Take
• The Body Bar Soap Market is witnessing steady growth driven by several factors, including increasing consumer awareness of the importance of personal hygiene, rising demand for natural and organic skincare products, and growing preference for sustainable and eco-friendly packaging solutions. Additionally, the market is benefiting from innovations in product formulations, such as the inclusion of exotic ingredients and advanced manufacturing techniques to enhance efficacy and appeal to diverse consumer preferences. However, the market faces challenges such as intense competition from alternative cleansing products like liquid body washes and shower gels, as well as regulatory constraints related to ingredient safety and environmental impact. To capitalize on emerging opportunities and mitigate challenges, players in the Body Bar Soap Market are focusing on product differentiation, brand positioning, and strategic partnerships to expand their market presence and cater to evolving consumer needs.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Body Bar Soap Market, By Product Type

• Basic Cleansing Bar Soaps
• Medicated Bar Soaps
• Moisturizing Bar Soaps
• Aromatherapy Bar Soaps

5. Body Bar Soap Market, By Ingredient

• Conventional Bar Soaps
• Natural/Organic Bar Soaps

6. Body Bar Soap Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Unilever
• Procter & Gamble
• Colgate-Palmolive
• Henkel
• Beiersdorf AG
• Johnson & Johnson
• Reckitt Benckiser Group
• Godrej Consumer Products Limited
• COW Company

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References