ペットテック市場の規模と予測

ペットテック市場規模は2024年に159億8,000万米ドルと評価され、2026～2032年にかけて24.7%のCAGRで成長し、2032年には804億6,000万米ドルに達すると予測されています。

ペットテックとは、ペットの健康、安全、全体的な幸福の向上を目的とした製品やサービスにおける技術の活用です。この急成長セグメントは、健康モニタリングガジェット、GPSトラッカー、スマート給餌システムなど、幅広いアプリケーションで構成されています。

スマート首輪のようなウェアラブルは、ペットの位置や健康指標を追跡することができ、アプリケーションは獣医との連絡を改善したり、ペットの活動レベルのリアルタイム更新を提供したりすることができます。

さらに、AIを搭載した吠え声翻訳機や行動モニタリングカメラは、ペットテックがペットと飼い主のコミュニケーションギャップを埋めようとする試みの一例であり、両者にとってより質の高い生活をもたらします。

ペットテックの世界市場力学

ペットテック市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

ペット所有者の増加とペットの人間化：ペット所有者の増加とペットを家族の一員と考える習慣がペットテック製品の需要を押し上げています。米国ペット用品協会（APPA）の2021～2022年全国ペット飼育者調査によると、米国世帯の70％がペットを飼育しており、その数は9,050万世帯に上ります。これは、この調査が初めて実施された1988年の56％を大幅に上回っています。

ペットヘルスケア支出の増加：ペットの飼い主は、ペットの健康と幸福に投資する用意があり、ペットの健康モニタリングガジェットの需要を押し上げています。米国ペット用品協会によると、米国人は2020年に1,036億米ドルをペットに費やし、そのうち314億米ドルが獣医の治療と製品販売に充てられます。この金額は2021年までに323億米ドルに達すると予想されており、ペットの健康関連技術の市場が拡大していることを示しています。

スマートホームデバイスの普及：スマートホーム技術の普及はペットケアにも波及し、連携ペット機器の開発を加速させています。Verified Market Researchによると、世界のスマートホーム市場は2023年の2,223億8,000万米ドルからCAGR23.6%で2032年には1兆487億2,000万米ドルに増加すると予測されています。スマートフィーダー、ペットカメラ、自動トイレボックスが一般的になるにつれて、このスマートホーム利用の増加はペットテック市場に利益をもたらすと予想されます。

主要課題

技術コストの高さ：スマート首輪、GPSトラッカー、健康モニタリング機器などの最新アイテムの高価なコストは、ペットテック市場にとって大きなハードルとなっています。多くの消費者、特に予算が限られている消費者は、これらの価格が法外に高いと感じ、このような技術への投資に消極的になります。この高コストが市場浸透を制限し、潜在的ユーザーによる革新的ペット技術ソリューションの採用を遅らせています。

低い知識と教育：ペットの飼い主の間でペット技術に対する認識や理解が不足していることが、市場の成長を制限しています。多くの消費者は既存製品の特徴や利点をよく知らないため、新技術を採用する準備ができていないです。これらの機器がペットの健康と安全をどのように向上させるかについてペットオーナーを啓発する教育キャンペーンが必要であり、それによってペットテックの受け入れと利用が促進されます。

主要動向

健康とウェルネスソリューションへの需要の高まり：ペットテック市場には、健康とウェルネスを重視する明らかな変化が見られます。ペットの飼い主は、フィットネストラッカー、スマート体重計、遠隔医療プラットフォームなど、ペットの健康指標を追跡する機器への関心を高めています。これらの技術革新は、可能性のある疾患の早期診断と迅速な介入を可能にすることで、ペットの全般的な幸福度を向上させ、飼い主に安心感をもたらす、予防的な健康管理を記載しています。

人工知能の統合：人工知能（AI）と機械学習のペットテック機器への統合が人気を集めています。AIを搭載した製品は、ペットの習性を学習して適応し、その機能を向上させることができます。例えば、スマート給餌機器は食習慣をモニターし、給餌スケジュールを適応させることができ、自動トイレは使用パターンに応じて自ら掃除することができます。この動向は、顧客体験を向上させ、効率的なペットケア管理を促し、技術に詳しいペットオーナーにアピールします。

eコマースの台頭：ペットテック市場は、主要な流通チャネルとしてeコマースへの移行が著しいです。オンラインショッピングはペットの飼い主に利便性と豊富な品揃えを提供し、最先端のペット技術を入手しやすくしています。この動向は、ペット用品の購入にデジタルプラットフォームへの依存度が高まっていることによって、より大きな売上と市場成長をもたらしています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ペットテック市場：タイプ別

• RFID
• GPS
• センサ
• その他

第5章 ペットテック市場：製品別

• モニタリング機器
• トラッキング機器
• エンターテイメント機器
• 給餌機器
• ペット用ウェアラブル
• その他

第6章 ペットテック市場：用途別

• ペット安全
• ペットヘルスケア
• コミュニケーション＆エンターテイメント

第7章 ペットテック市場：エンドユーザー産業別

• 家庭用
• 商業用

第8章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第9章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第10章 競合情勢

• 主要企業
• 市場シェア分析

第11章 企業プロファイル

• Rheon Automatic Machinery Co., Ltd.
• Gaser
• Metalbud Nowicki
• Marel
• Provisur Technologies
• Formax（A Middleby Company）
• JBT Corporation
• Marlen International
• Gunther Maschinenbau GmbH
• Weber Inc.

第12章 市場展望市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第13章 付録

• 略語リスト
• 供給源と参考文献

Pet Tech Market size was valued at USD 15.98 Billion in 2024 and is projected to reach USD 80.46 Billion by 2032, growing at a CAGR of 24.7% from 2026 to 2032.

Pet Tech is the use of technology in products and services that aim to improve the health, safety, and overall well-being of pets. This burgeoning sector comprises a wide range of applications, such as health monitoring gadgets, GPS trackers, and smart feeding systems.

Wearables, such as smart collars, can track a pet's location and health indicators, whereas applications can improve contact with vets or provide real-time updates on a pet's activity levels.

Furthermore, AI-powered bark translators and behavioral monitoring cameras are examples of how Pet Tech attempts to bridge the communication gap between pets and their owners, resulting in a higher quality of life for both.

Global Pet Tech Market Dynamics

The key market dynamics that are shaping the pet tech market include:

Key Market Drivers:

Increasing Pet Ownership and Humanization of Pets: The expanding number of pet owners, combined with the habit of considering pets as family members, is boosting demand for pet tech products. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, accounting for 90.5 million homes. This is a considerable rise above 56% in 1988, the first year the survey was done.

Rising Pet Healthcare Expenditure: Pet owners are more prepared to invest in their pets' health and well-being, driving up demand for pet health monitoring gadgets. According to the American Pet Products Association, Americans spent USD 103.6 Billion on their pets in 2020, with USD 31.4 Billion going toward vet care and product sales. This value is expected to reach USD 32.3 Billion by 2021, indicating a growing market for pet health-related technologies.

Increasing Adoption of Smart Home Devices: The ubiquity of smart home technology is spreading to pet care, accelerating the development of linked pet equipment. According the Verified Market Research, the global smart home market is predicted to increase from USD 222.38 Billion in 2023 to $1048.72 billion by 2032, at a CAGR of 23.6%. This increase in smart home use is expected to benefit the pet tech market, as smart feeders, pet cameras, and automated litter boxes become more common.

Key Challenges:

High Cost of Technology: The expensive cost of modern items such as smart collars, GPS trackers, and health monitoring equipment creates a substantial hurdle for the Pet Tech market. Many consumers, particularly those on a tight budget, find these prices prohibitively expensive, making them reluctant to invest in such technologies. This high cost restricts market penetration and slows the adoption of innovative pet technology solutions by potential users.

Low Knowledge and Education: A lack of awareness and comprehension of pet technology among pet owners limits the market's growth. Many consumers are unfamiliar with the characteristics and benefits of existing products, reducing their readiness to adopt new technologies. Educational campaigns are needed to enlighten pet owners about how these devices improve their pets' health and safety, hence encouraging more acceptance and usage of pet tech.

Key Trends:

Growing Demand for Health and Wellness Solutions: There is an apparent shift in the Pet tech market that emphasizes health and wellness. Pet owners are growing interested in equipment that tracks their pets' health indicators, such as fitness trackers, smart scales, and telemedicine platforms. These innovations provide proactive health management, allowing for early diagnosis of possible disorders and prompt interventions, thereby improving pets' general well-being and bringing peace of mind to owners.

Integration of Artificial Intelligence: The integration of artificial intelligence (AI) and machine learning into Pet Tech devices is gaining popularity. AI-powered products can learn and adapt to pet habits, improving their functionality. Smart feeders, for example, may monitor eating habits and adapt feeding schedules, whilst automated litter boxes can clean themselves depending on usage patterns. This trend improves the customer experience and encourages efficient pet care management, appealing to tech-savvy pet owners.

Rise of E-Commerce: The Pet Tech market is experiencing a substantial movement toward e-commerce as the principal distribution channel. Online shopping provides convenience and a larger assortment of products for pet owners, making it easier to obtain cutting-edge pet technology. This trend is compounded by the growing reliance on digital platforms to buy pet supplies, resulting in greater sales and market growth.

Global Pet Tech Market Regional Analysis

Here is a more detailed regional analysis of the pet tech market:

North America:

According to Verified Market Research, North America is estimated to dominate the market during the forecast period. North America, especially the United States, has one of the world's highest pet ownership rates, which drives demand for pet tech goods. According to the American Pet Products Association's (APPA) 2021-2022 National Pet Owners Survey, 70% of U.S. households own a pet, accounting for 90.5 million homes. Also, Americans spent $103.6 billion on their pets in 2020, with the figure expected to rise to USD 109.6 Billion by 2021, indicating a booming market for pet-related items and technologies.

Furthermore, the growing popularity of pet wearables for tracking health, location, and activity is a major driver in North America. According to Verified Market Research, the global pet wearable market is expected to be worth USD 1.5 Billion in 2023, with North America accounting for 38.2% of total revenues. From 2023 to 2032, the market is predicted to increase at a compound annual growth rate (CAGR) of 18.7%, with North America driving the majority of this growth.

Europe:

Europe region is estimated to exhibit substantial growth during the forecast period. Europe has one of the world's highest pet ownership rates, which drives demand for pet tech products. According to the European Pet Food Industry Federation (FEDIAF), 88 million families in the EU would possess a pet in 2021, accounting for 46% of all households. According to the same survey, Europeans spent €21.2 billion on pet-related items and services in 2020, representing a 5.3% rise over the previous year and suggesting a developing market for pet tech.

Furthermore, the longer lifespan of pets in Europe is fueling demand for health monitoring pet tech gadgets. A study published in the Journal of Feline Medicine and Surgery discovered that the average lifetime of cats in the United Kingdom increased from 11 years in 1995 to 14 years in 2015. This trend is anticipated to spread throughout Europe, resulting in increasing healthcare and monitoring needs for elderly pets, strengthening the pet tech market.

Asia Pacific:

The Asia Pacific region is estimated to exhibit the highest growth during the forecast period. The Asia Pacific region is experiencing a spike in smart device use, which includes pet tech products. According to the GSMA's The Mobile Economy Asia Pacific 2021 report, the area will have 1.2 billion IoT connections by 2025, rising at a 7% CAGR over 2020. This widespread acceptance of IoT technology is propelling the rise of connected pet products in the region, as pet owners seek smart solutions for pet care and monitoring.

Furthermore, the rising disposable incomes in the Asia Pacific region are driving up spending on pets, especially pet technology items. According to Research's Pet Industry White Paper 2020, the average yearly spending on pets in China reached 5,561 yuan (approximately $870) per pet in 2020, up 7% from 2019. According to the same survey, 95% of Chinese pet owners consider their pets to be family members, which is fueling demand for improved pet care solutions.

Global Pet Tech Market: Segmentation Analysis

The Global Pet Tech Market is segmented based on Type, Product, Application, End-User Industry, and Geography.

Pet Tech Market, By Type

• RFID
• GPS
• Sensors
• Others

Based on Type, the market is segmented into RFID, GPS, Sensors, and Others. The RFID segment is estimated to dominate the pet tech market owing to its capacity to provide reliable tracking and health monitoring for dogs. RFID technology accounted for more than 27% of the market in 2022, allowing pet owners and veterinarians to monitor important health data such as heart rate and temperature using integrated chips. This growing awareness and use of RFID solutions is likely to continue until 2035, as pet owners prioritize their pets' health and safety.

Pet Tech Market, By Product

• Monitoring Equipment
• Tracking Equipment
• Entertainment Equipment
• Feeding Equipment
• Pet Wearables
• Others

Based on Product, the pet tech market is segmented into Monitoring Equipment, Tracking Equipment, Entertainment Equipment, Feeding Equipment, Pet Wearables, and Others. The pet wearables segment is estimated to dominate the market over the forecast period. Pet wearables' popularity stems from their capacity to monitor pets' health and location, giving owners peace of mind and improving pet safety. This demand is projected to increase as pet owners emphasize their pets' well-being and security.

Pet Tech Market, By Application

• Pet Safety
• Pet Healthcare
• Pet Owner Convenience
• Communication & Entertainment

Based on Application, the market is divided into Pet Safety, Pet Healthcare, Pet Owner Convenience, and Communication & Entertainment. The pet healthcare segment is estimated to dominate the global market. This dominance is fueled by an increased emphasis on pet health and well-being, as pet owners are more likely to invest in technology that monitors and improves their pets' health. Devices such as fitness trackers, health monitoring systems, and telemedicine platforms provide proactive health management by detecting possible problems early and intervening promptly. This development reflects a rising understanding of pets as essential family members, urging owners to prioritize their health.

Pet Tech Market, By End-User Industry

• Household
• Commercial

Based on End-User Industry, the market is segmented into Household and Commercial. The household segment is estimated to dominate the market in the forecasted period. The growing number of pets in households, especially dogs and cats, has increased the need for smart gadgets specifically developed for these animals. Pet owners in this category are investing substantially in automated food distribution systems, smart collars, and other technologies that allow them to remotely monitor their pets' health and behavior, which is helping to drive the household segment of the Pet Tech market.

Pet Tech Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Pet Tech market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North American region is estimated to hold the largest share of the pet tech market owing to high disposable incomes and a strong preference for pet ownership. Consumers in this region are increasingly investing in smart pet products, such as GPS trackers and health monitoring gadgets, to improve their pets' health. The expanding prevalence of pet health issues, as well as the growing trend of adopting rescue pets, are driving demand for new pet technology solutions in North America.

Key Players

• The "Pet Tech Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Rheon Automatic Machinery Co., Ltd., Gaser, Metalbud Nowicki, Marel, Provisur Technologies, Formax (A Middleby Company), JBT Corporation, Marlen International, Gunther Maschinenbau GmbH, and Weber Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Pet Tech Market Recent Developments
• In March 2024, FitBark's latest health monitor announced the use of advanced analytics to detect irregularities in pet health and activity patterns. The device employs machine learning to anticipate health problems and provide preventive measures. FitBark's emphasis on data-driven insights reflects the trend toward individualized pet healthcare solutions.
• In May 2024, Tractive, which is well-known in Europe for its GPS pet trackers, announced its expansion into the United States. The updated GPS tracker provides better real-time tracking, user-friendly software, and longer battery life. Tractive's growth aims to increase its portion of the increasing North American market.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Pet Tech Market, By Type

• RFID
• GPS
• Sensors
• Others

5. Pet Tech Market, By Product

• Monitoring Equipment
• Tracking Equipment
• Entertainment Equipment
• Feeding Equipment
• Pet Wearables
• Other

6. Pet Tech Market, By Application

• Pet Safety
• Pet Healthcare
• Communication & Entertainment

7. Pet Tech Market, By End-User Industry

• Household
• Commercial

8. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

9. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

10. Competitive Landscape

• Key Players
• Market Share Analysis

11. Company Profiles

• Rheon Automatic Machinery Co., Ltd.
• Gaser
• Metalbud Nowicki
• Marel
• Provisur Technologies
• Formax (A Middleby Company)
• JBT Corporation
• Marlen International
• Gunther Maschinenbau GmbH
• Weber Inc.

12. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

13. Appendix

• List of Abbreviations
• Sources and References