乗馬用具の世界市場：乗馬ウェア別、馬具別、馬手入れ用具別、地域範囲と予測

乗馬用具の市場規模と予測

世界の乗馬用具市場規模は、2024年に22億1,000万米ドルと評価され、2026～2032年にかけてCAGR 3.42%で成長し、2032年には28億2,000万米ドルに達すると予測されています。

乗馬用具は、乗馬活動で使用される道具、ギア、付属品の集合体であり、乗り手と馬の両方の安全性、快適性、効果的な管理を保証します。

これには、鞍、手綱、ヘルメット、乗馬ブーツ、手入れ用品などが含まれます。乗馬用具の用途には、レクリエーションとしての乗馬、障害飛越や馬場馬術のような競技スポーツ、治療目的の乗馬などがあります。

世界中で乗馬スポーツの人気が高まっていること、可処分所得が増加していること、レジャーとしての乗馬の動向が高まっていることなどから、乗馬用具市場の将来は有望です。軽量で耐久性のあるギアや、追跡システムを統合したスマートな装備など、材料や技術の革新が、今後数年間の市場成長を促進すると予想されます。

世界の乗馬用具市場力学

世界の乗馬用具市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

乗馬スポーツの人気の高まり：北米と欧州を中心とした乗馬スポーツ人気の高まりが、乗馬用具の需要を押し上げています。2024年3月、米国馬術連盟は会員数が15%増加したと報告したが、これはこのスポーツの人気の高まりを反映しており、高品質の乗馬用具の需要を後押ししています。

用具の技術的進歩：スマートヘルメットや先進的なサドルなど、乗馬用具の技術革新は、アマチュアとプロの両方のライダーにアピールしています。アリアットインターナショナルは2024年5月、ライダーの姿勢とパフォーマンスを向上させる圧力センサ内蔵のスマート乗馬ブーツのラインを発表し、技術がいかに市場を形成しているかを実証しました。

ライダーと馬の安全に対する意識の高まり：安全基準に対する人々の意識が高まるにつれ、ヘルメット、ボディプロテクタ、先進的サドルなどの保護具に対する需要が高まっています。2024年2月、欧州連合（EU）は馬術用具の安全規制を強化し、メーカー各社は新基準に対応するための技術革新に取り組んでおり、市場の成長をもたらしています。

馬術観光の拡大：特にオーストラリアやニュージーランドなどでは、乗馬ツーリズムの人気が高まっており、乗馬用具の需要が高まっています。2024年4月、ニュージーランド政府は乗馬観光を促進するキャンペーンを開始し、その結果、地元の乗馬施設や関連機器への投資が増加し、市場の需要を牽引しています。

主要課題

高品質の乗馬用具：鞍、ヘルメット、ブーツは高価です。特に初心者や予算が限られている潜在的顧客にとっては、高価格が必要な乗馬用具への投資を躊躇させる可能性があります。

厳しい安全規制：乗馬用具市場は、安全規制の厳格化に伴い、新たな課題に直面しています。メーカー各社は、自社製品がこれらの厳しい基準を満たすことを保証しなければならないが、そのために製造コストが上昇し、設計の柔軟性が低下する可能性があり、収益性に影響を及ぼす可能性があります。

偽造品と品質管理：市場には、ブランドの機器に似ているが、安全性や耐久性の基準を満たしていない模倣品があふれています。これはブランドの評判を傷つけるだけでなく、ライダーの安全性に重大なリスクをもたらし、正規メーカーが消費者の信頼を維持することを難しくしています。

原料価格の変動：革や合成繊維などの原料のコストや入手可能性は変動する可能性があり、乗馬用具の価格変動を引き起こします。この変動により、メーカーは安定した価格と収益性を維持しながら、高品質の製品を安定的に供給することが難しくなっています。

主要動向

持続可能性とエコフレンドリー製品：環境に優しくサステイナブル乗馬用具への需要が高まっています。リサイクル材料や倫理的に調達された皮革を使用した製品を選ぶライダーが増えています。この動向は、消費者の環境意識の高まりが後押ししており、メーカー各社はよりエコフレンドリー製品の開発と販売に力を入れています。

カスタマイズとパーソナライゼーション：乗馬用具市場では、カスタマイズの人気が高まっています。乗馬者は、鞍からヘルメットに至るまで、自分のスタイルや特定のニーズを反映した、自分だけの乗馬用具を求めています。この動向の原動力となっているのは、製造技術の進歩であり、これによってよりオーダーメイドの特注品が可能になります。

技術の統合：乗馬用具に技術を活用する動きは、急速に高まっています。スマートヘルメット、センサ付きブーツ、GPS対応鋲などは、パフォーマンスと安全性の向上を目指す騎手の間で人気が高まっています。この動向は、技術の進歩やスポーツにおけるウェアラブル技術の利用可能性の高まりによって後押しされています。

青少年における馬術スポーツの人気上昇：乗馬スポーツは若年層でますます人気が高まっており、それが若者専用の乗馬ギアの需要を押し上げています。この動向は、メディアやソーシャルメディアで馬術スポーツの認知度が高まり、より多くの若者が乗馬を始めるようになったことが影響しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 乗馬用具市場：乗馬ウェア別

• 乗馬ヘルメット
• 乗馬ブーツ
• ブリーチズとジョッパーズ
• 乗馬用手袋
• 乗馬ジャケットとベスト

第5章 乗馬用具市場：馬具別

• サドル
• 馬勒
• ビット
• あぶみ
• 手綱
• サドルパッド

第6章 乗馬用具市場：馬手入れ用具別

• ブラシと櫛
• 蹄鉄摘み
• たてがみ・しっぽ用コーム
• シャンプー＆コンディショナー

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Dainese
• Ariat International
• Decathlon
• Cavallo
• Antares Sellier
• Horseware Products
• Mountain Horse

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Horse Riding Equipment Market Size And Forecast

Global Horse Riding Equipment Market size was valued at USD 2.21 Billion in 2024 and is projected to reach USD 2.82 Billion by 2032, growing at a CAGR of 3.42% from 2026 to 2032.

Horse riding equipment is the collection of tools, gear, and accessories used in equestrian activities to ensure the safety, comfort, and effective management of both the rider and the horse.

This includes saddles, bridles, helmets, riding boots, and grooming supplies. The use of horse riding equipment includes recreational riding, competitive sports like show jumping and dressage, and therapeutic riding.

The future of the horse riding equipment market looks promising, thanks to the growing popularity of equestrian sports around the world, rising disposable incomes, and the growing trend of horseback riding as a leisure activity. Materials and technology innovations, such as lightweight, durable gear and smart equipment with integrated tracking systems, are expected to drive market growth in the coming years.

Global Horse Riding Equipment Market Dynamics

The key market dynamics that are shaping the global horse riding equipment market include:

Key Market Drivers:

Increasing Popularity of Equestrian Sports: The growing popularity of equestrian sports, particularly in North America and Europe, has driven up demand for horse riding equipment. In March 2024, the United States Equestrian Federation reported a 15% increase in membership, reflecting the sport's growing popularity, which drives the demand for high-quality riding gear.

Technological Advancements in Equipment: Horse riding equipment innovations, such as smart helmets and advanced saddles, appeal to both amateur and professional riders. Ariat International introduced a line of smart riding boots with integrated pressure sensors in May 2024 to improve rider posture and performance, demonstrating how technology is shaping the market.

Rising Awareness of Rider and Horse Safety: As people become more aware of safety standards, there is a greater demand for protective gear like helmets, body protectors, and advanced saddles. In February 2024, the European Union implemented stricter safety regulations for equestrian equipment, prompting manufacturers to innovate and comply with the new standards, resulting in market growth.

Expansion of Equestrian Tourism: The growing popularity of equestrian tourism, particularly in countries such as Australia and New Zealand, is increasing demand for horse riding equipment. In April 2024, the New Zealand government launched a campaign to promote equestrian tourism, which resulted in increased investment in local riding facilities and related equipment, driving market demand.

Key Challenges:

High-Quality Horse Riding Equipment: Saddles, helmets, and boots can be costly. This presents a challenge for the market because the high prices may deter some potential customers, particularly beginners or those on a tight budget, from investing in the necessary equipment.

Stringent Safety Regulations: The horse riding equipment market is facing new challenges as safety regulations become more stringent. Manufacturers must ensure that their products meet these stringent standards, which can raise production costs and reduce design flexibility, potentially affecting profitability.

Counterfeit Products and Quality Control: The market is rife with counterfeit products that resemble branded equipment but do not meet the same safety and durability standards. This not only harms brand reputation but also poses serious risks to rider safety, making it difficult for legitimate manufacturers to maintain consumer trust.

Raw Material Price Fluctuations: The cost and availability of raw materials such as leather and synthetic fabrics can vary, causing price fluctuations in horse riding equipment. This volatility makes it difficult for manufacturers to maintain stable pricing and profitability while ensuring a consistent supply of high-quality products.

Key Trends:

Sustainability and Eco-Friendly Products: There is a growing demand for eco-friendly and sustainable horse riding equipment. Riders are increasingly choosing products made with recycled materials or ethically sourced leather. This trend is being driven by consumers' growing environmental consciousness, which is compelling manufacturers to develop and market greener alternatives.

Customization and Personalization: Customization is becoming increasingly popular in the horse riding equipment market. Riders want personalized gear, from saddles to helmets, that reflects their style and specific needs. This trend is driven by advancements in manufacturing technology, which enable more tailored and bespoke products.

Technology Integration: The use of technology in horse riding equipment is a rapidly growing trend. Smart helmets, sensor-equipped boots, and GPS-enabled tack are becoming increasingly popular among riders looking to improve their performance and safety. This trend is being propelled by technological advancements and the growing availability of wearable technology in sports.

Rising Popularity of Equestrian Sports among Youth: Equestrian sports are becoming increasingly popular among younger demographics, which is driving up demand for youth-specific riding gear. This trend is influenced by the increased visibility of equestrian sports in the media and on social media, which encourages more young people to take up riding.

Global Horse Riding Equipment Market Regional Analysis

Here is a more detailed regional analysis of the global horse riding equipment market:

North America:

North America dominates the global horse riding equipment market, owing to the strong equestrian culture in countries such as the United States and Canada. The region has a long-standing horseback riding tradition, which is supported by a variety of equestrian events, competitive sports, and recreational opportunities.

The high disposable income and strong emphasis on equestrian sports contribute to the robust demand for horse riding equipment. Furthermore, the region's advanced infrastructure for equestrian training and riding schools fuels the market's expansion.

Recent government initiatives and news reinforce the market's dominance in North America. For instance, the United States Department of Agriculture (USDA) has been working on various programmes to support rural development, which indirectly benefits equestrian activities by improving access to riding facilities.

Promoting outdoor recreational activities. In September 2023, the USDA announced increased funding for rural infrastructure, including investments to improve equestrian trails and facilities. This emphasis on improving rural and recreational spaces is likely to maintain North America's dominant position in the horse riding equipment market.

Asia Pacific:

Asia Pacific is the fastest-growing region in the global horse riding equipment market, owing to the growing popularity of equestrian sports and rising disposable incomes in countries like China, India, and Australia. The region has seen an increase in the number of equestrian clubs and training facilities, boosting demand for horse riding equipment. Furthermore, the growing interest in horseback riding as a recreational and competitive sport among the younger population contributes to the market's rapid growth.

Recent changes in government policies and industry initiatives have also aided this growth. For instance, in November 2023, China's Ministry of Agriculture and Rural Affairs announced plans to promote equestrian tourism as part of a rural revitalization strategy. This includes the development of horseback riding trails and equestrian centers are expected to increase demand for horse riding equipment in the coming years.

Similarly, in August 2023, the Indian government issued new regulations to improve the standards of equestrian sports, resulting in increased investment in equestrian facilities and equipment. These initiatives demonstrate the region's growing commitment to expanding its equestrian industry, positioning Asia Pacific as the fastest-growing market for horse riding equipment.

Global Horse Riding Equipment Market: Segmentation Analysis

The Global Horse Riding Equipment Market is segmented on the basis of Riding Apparel, Horse Tack, Horse Grooming Equipment, and Geography.

Horse Riding Equipment Market, By Riding Apparel

• Riding Helmets
• Riding Boots
• Breeches and Jodhpurs
• Riding Gloves
• Riding Jackets and Vests

Based on Riding Apparel, the Global Horse Riding Equipment Market is segmented into Riding Helmets, Riding Boots, Breeches and Jodhpurs, Riding Gloves, and Riding Jackets and Vests. Riding helmets are the dominant segment due to their critical role in rider safety. Riding boots are the fastest-growing segment, driven by increased demand for equestrian footwear that is both functional and stylish.

Horse Riding Equipment Market, By Horse Tack

• Saddles
• Bridles
• Bits
• Stirrups
• Reins
• Saddle Pads

Based on Horse Tack, the Global Horse Riding Equipment Market is segmented into Saddles, Bridles, Bits, Stirrups, Reins, and Saddle Pads. Saddles are the dominant segment due to their importance in riding comfort and performance. Saddle pads are the fastest-growing segment, thanks to rising demand for rider and horse comfort, as well as advances in pad technology.

Horse Riding Equipment Market, By Horse Grooming Equipment

• Brushes and Combs
• Hoof Picks
• Mane and Tail Combs
• Shampoos and Conditioners

Based on Horse Grooming Equipment, the Global Horse Riding Equipment Market is segmented into Brushes and Combs, Mane and Tail Combs, Shampoos and Conditioners, and Hoof Picks. Brushes and combs dominate the horse grooming equipment market due to their importance in daily grooming routines and widespread application across a variety of equestrian activities. Shampoos and conditioners are the fastest-growing segment, thanks to increased awareness of horse hygiene and demand for specialized grooming products.

Horse Riding Equipment Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on the Geography, the Global Horse Riding Equipment Market are classified into North America, Europe, Asia Pacific, and Rest of the World. Europe dominates the global horse riding equipment market due to its strong equestrian culture and the popularity of horseback riding as a sport and leisure activity. Asia Pacific is the fastest-growing region, thanks to increased interest in equestrian sports and rising disposable incomes in countries such as China and India.

Key Players

The "Global Horse Riding Equipment Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Dainese, Ariat International, Decathlon, Cavallo, Antares Sellier, Mountain Horse.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Horse Riding Equipment Market: Recent Developments
• In January 2024, Decathlon expanded its Fouganza brand, adding a line of affordable and durable horse tack, such as saddles and bridles, aimed at entry-level and intermediate riders. This move is intended to capture a larger customer base in emerging markets.
• In April 2024, Schockemohle Sports unveiled a premium line of saddles that use advanced shock-absorbing technology to improve rider comfort and horse performance. The new saddles are intended for competitive equestrians who require high-performance equipment.

TABLE OF CONTENTS

1. INTRODUCTION

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Horse Riding Equipment Market, By Riding Apparel

• Riding Helmets
• Riding Boots
• Breeches and Jodhpurs
• Riding Gloves
• Riding Jackets and Vests

5. Horse Riding Equipment Market, By Horse Tack

• Saddles
• Bridles
• Bits
• Stirrups
• Reins
• Saddle Pads

6. Horse Riding Equipment Market, By Horse Grooming Equipment

• Brushes and Combs
• Hoof Picks
• Mane and Tail Combs
• Shampoos and Conditioners

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Dainese
• Ariat International
• Decathlon
• Cavallo
• Antares Sellier
• Horseware Products
• Mountain Horse

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References