精密ブドウ栽培の世界市場規模：技術別、用途別、地域範囲別、予測

精密ブドウ栽培の市場規模と予測

精密ブドウ栽培の市場規模は、2024年に1億7,749万米ドルと評価され、2026年から2032年にかけてCAGR9.17%で成長し、2032年までには3億5,810万米ドルに達すると予測されています。

精密ブドウ栽培は、技術とデータを利用してブドウ園の管理手順を改善する、ブドウ栽培の最先端アプローチです。衛星写真、地理情報システム（GIS）、ドローン、センサーなどの高度なツールを使用して、ブドウ園の状況に関する正確なデータを収集します。このデータを基に、ブドウ園の運営を効率的にし、それぞれのブドウの木に適したものにするため、十分な情報に基づいた決断を下し、重点的な治療を行います。

精密ブドウ栽培とは、ブドウ園の管理方法を最適化するためにテクノロジーとデータ分析を活用し、ブドウの品質、収量、持続可能性を向上させることです。重要な用途の1つは、土壌組成、地形、気候に基づいてブドウ畑を小さなゾーンに分割する、立地別の管理です。

精密ブドウ栽培は、ブドウ畑の管理とブドウの収量を向上させる最先端技術を採用することで、ワイン業界に変革をもたらしつつあります。精密ブドウ栽培の今後の重要な用途の1つは、データ主導の意思決定によってブドウ園の運営を改善する能力です。ブドウ栽培者は、センサー、ドローン、衛星写真を使用して、ブドウ畑の土壌状態、水分レベル、ブドウの健康状態、微気候に関する広範な情報を収集することができます。

世界の精密ブドウ栽培市場力学

世界の精密ブドウ栽培市場を形成している主な市場力学は以下の通りです：

主な市場促進要因

精密農業技術：精密農業技術：精密農業は、地理情報システム（GIS）、全地球測位システム（GPS）、リモートセンシングなどの先進技術を利用して、ブドウ園の状況に関する正確なデータを収集します。これらのツールにより、ブドウ園の管理者は、土壌組成、地域、微気候など、ブドウ園の不均一性を正確に把握することができます。

データ主導の意思決定：データ分析と予測モデリングは、ブドウ園の管理方法を最適化するために使用され、これは精密ブドウ栽培にとって重要です。生産者は、ブドウの木の健康状態、土壌水分レベル、天候動向を評価するために、センサーやモニタリングシステムからのデータを利用しています。この情報により、土壌水分のデータに応じて灌漑スケジュールを変更したり、病害のリスクが高い場合にのみ殺菌剤を使用するなど、先を見越した意思決定が可能になります。

ブドウの品質と収量の向上：精密ブドウ栽培は、ブドウ園の状況に基づいて的を絞った介入を実施することで、ブドウの品質と収量を最大化することを目的としています。生産者は、正確なデータを用いて水や肥料などの投入物をコントロールすることで、ブドウの風味、アロマ、糖度を向上させることができます。この戦略により、特定の地域の特徴を持つプレミアムワインの造成が促進され、高品質でテロワール主導のワインを求める顧客の需要に応えることができます。

主な課題

データの正確性と統合：精密ブドウ栽培の最も難しい側面の1つは、複数の情報源から収集したデータの正確性と統合を保証することです。ブドウ園では、センサー、ドローン、人工衛星、その他の技術を駆使して、土壌水分、温度、湿度、樹勢、ブドウの品質に関する情報を収集しています。しかし、これらの異種のデータソースをまとまりのあるプラットフォームに統合し、その正確性を検証することは困難です。

技術導入のコスト：精密ブドウ栽培技術の導入は、多くのブドウ園の所有者、特に小規模な生産者にとっては、高額すぎる場合があります。センサー、ドローン、精密農業機器、データ分析システムは、いずれもかなりの初期投資が必要です。さらに、これらの技術を効率的に使用するためには、メンテナンス、ソフトウェアの更新、人材育成に継続的な費用がかかります。

データの解釈と意思決定支援：精密ブドウ栽培では多くのデータが得られますが、それを正確に理解し、有用な知見に変えることは困難です。ブドウ園の管理者やワインメーカーは、十分な情報に基づいた判断を下すために、土壌の状態、ブドウの木の健康状態、天候パターン、ブドウの品質に関する複雑なデータセットを理解できなければなりません。

主な動向

リモートセンシングと地理空間技術の活用：衛星画像、ドローン、航空センサーなど、リモートセンシングと地理空間技術により、ブドウ園の管理が向上しています。これらのツールは、土壌水分、キャノピーの健全性、ブドウの樹勢など、ブドウ園のパラメータに関する正確な情報を提供します。ブドウ園の管理者は、地理空間技術を利用してこのデータを分析し、土壌の質や微気候が異なるエリアを検出することで、ブドウ園の正確な地図を作成することができます。

モノのインターネット（IoT）とセンサー技術の採用：IoTとセンサー技術は、ブドウ園の状態をリアルタイムで監視するために不可欠です。ブドウ園の周囲に配置されたIoT機器やセンサーは、土壌の水分、温度、湿度、葉の湿り具合などの情報を収集します。このような常時モニタリングにより、生産者はブドウの木の健康状態や環境状況に関する貴重なデータを入手し、積極的な経営判断を下すことができます。

持続可能性と精密環境管理の重視：持続可能性は、精密ブドウ栽培法を推進する大きな動向です。ブドウ栽培者は、ブドウ園の運営による環境への影響を軽減するため、精密環境管理手法にますます注目しています。精密ブドウ栽培では、水、肥料、農薬などの投入物を正確に散布できるため、全体的な使用量が減り、河川への流出も少なくなります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 精密ブドウ栽培市場：技術別

• ガイダンスシステム
• リモートセンシング
• 可変レート技術

第5章 精密ブドウ栽培市場：用途別

• 収量モニタリング
• 作物スカウティング
• 圃場マッピング
• 灌漑管理
• 天候追跡・予測
• 在庫管理
• 農場労働者管理

第6章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第7章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第8章 競合情勢

• 主要企業
• 市場シェア分析

第9章 企業プロファイル

• John Deere（US）
• Trimble（US）
• Topcon（Japan）
• Deveron UAS（Canada）
• TeeJet Technologies（US）
• Groupe ICV（France）
• Tracmap（New Zealand）
• QuantisLabs（Hungary）
• Terranis（France）

第10章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第11章 市場展望付録

• 略語リスト
• 出典と参考文献

Precision Viticulture Market Size And Forecast

Precision Viticulture Market size was valued at USD 177.49 Million in 2024 and is projected to reach USD 358.1 Million by 2032, growing at a CAGR of 9.17% from 2026 to 2032.

Precision viticulture is a cutting-edge approach to grape cultivation that uses technology and data to improve vineyard management procedures. Advanced tools including satellite photography, geographic information systems (GIS), drones, and sensors are used to collect exact data on vineyard conditions. This data is then examined to make informed decisions and perform focused treatments ensuring that vineyard operations are efficient and suited to each vine's unique demands.

Precision viticulture is the use of technology and data analytics to optimize vineyard management practices resulting in improved grape quality, yield, and sustainability. One important application is site-specific management which divides vineyards into smaller zones based on soil composition, terrain, and climate.

Precision viticulture is transforming the wine industry by employing cutting-edge technology to improve vineyard management and grape yield. One of the important future applications of precision viticulture is the capacity to improve vineyard operations through data-driven decision-making. Viticulturists may collect extensive information about soil conditions, moisture levels, grape health, and microclimates in vineyards using sensors, drones, and satellite photography.

Global Precision Viticulture Market Dynamics

The key market dynamics that are shaping the global precision viticulture market include:

Key Market Drivers:

Precision Farming Technologies: Precision farming uses advanced technologies like Geographic Information Systems (GIS), Global Positioning Systems (GPS), and remote sensing to collect exact data about vineyard conditions. These tools allow vineyard managers to construct precise maps of vineyard heterogeneity in soil composition, geography, and microclimates.

Data-Driven Decision Making: Data analytics and predictive modeling are used to optimize vineyard management practices which is important to precision viticulture. Growers use data from sensors and monitoring systems to evaluate vine health, soil moisture levels, and weather trends. This information allows for proactive decision-making such as modifying irrigation schedules depending on soil moisture data or using fungicides only when disease risk is high.

Improving Grape Quality and Yield: Precision viticulture aims to maximize grape quality and yield by implementing targeted interventions based on vineyard circumstances. Growers may improve grape flavor, aroma, and sugar content by controlling inputs such as water and fertilizers using accurate data. This strategy encourages the creation of premium wines with specific regional characteristics, thereby addressing customer demand for high-quality, terroir-driven wines.

Key Challenges:

Data Correctness and Integration: One of the most difficult aspects of precision viticulture is assuring the correctness and integration of data collected from several sources. Sensors, drones, satellites, and other technology are used in vineyards to collect information about soil moisture, temperature, humidity, plant vigor, and grape quality. However, integrating these disparate data sources into a cohesive platform and verifying their accuracy can be challenging.

Cost of Technology Adoption: Adopting precision viticulture technologies can be too expensive for many vineyard owners, particularly small producers. Sensors, drones, precision agricultural equipment, and data analytics systems all need a considerable initial investment. In addition, there are continuous expenditures associated with maintenance, software updates, and personnel training to use these technologies efficiently.

Data Interpretation and Decision Support: While precision viticulture creates a lot of data, it can be difficult to accurately understand it and turn it into usable insights. To make informed judgments, vineyard managers and winemakers must be able to comprehend complicated data sets about soil conditions, vine health, weather patterns, and grape quality.

Key Trends:

Use of Remote Sensing and Geospatial Technology: Remote sensing and geospatial technology including satellite imagery, drones, and aerial sensors are improving vineyard management. These tools provide precise information on vineyard parameters such as soil moisture, canopy health, and grape vigor. Vineyard managers can use geospatial technology to analyze this data and build exact maps of their vineyards detecting areas with different soil qualities or microclimates.

Adoption of the Internet of Things (IoT) and Sensor Technology: IoT and sensor technologies are critical for monitoring vineyard conditions in real-time. IoT devices and sensors deployed around the vineyard gather information on soil moisture, temperature, humidity, and leaf wetness, among other things. This constant monitoring gives producers valuable data regarding vine health and environmental conditions allowing them to make proactive management decisions.

Focus on Sustainability and Precision Environmental Management: Sustainability is a major trend driving precision viticulture methods. Growers are increasingly turning to precision environmental management approaches to reduce the environmental impact of vineyard operations. Precision viticulture allows for the accurate application of inputs such as water, fertilizers, and pesticides resulting in lower overall usage and less runoff into rivers.

Global Precision Viticulture Market Regional Analysis

Here is a more detailed regional analysis of the global precision viticulture market:

Europe:

In Europe, the Precision Viticulture Market is primarily driven by the region's rich winemaking legacy and the increasing use of sophisticated agricultural technologies. The European Union, particularly countries such as France, Italy, and Spain dominates global wine production accounting for over 65% of the total. One of the key drivers of the Precision Viticulture Market in Europe is the growing demand for efficient vineyard management and higher wine quality. According to the International Organisation of Vine and Wine (OIV), European wine output will exceed 156 million hectoliters in 2020, despite severe weather conditions and the COVID-19 epidemic.

This large production volume emphasizes the significance of precision viticulture techniques in ensuring yield and quality. According to the European Commission, the EU wine business generates an annual turnover of approximately €21.3 billion highlighting viticulture's economic significance in the region. Precision viticulture technology including remote sensing and GPS-guided gear can improve resource efficiency and profitability. A study published in the journal "Precision Agriculture" discovered that using precision viticulture techniques can result in a 10-15% increase in grape output and quality.

Asia Pacific:

In the Asia Pacific region, the precision viticulture market is expanding rapidly with China emerging as the fastest growing market. This is mostly due to China's rising wine output and consumption combined with the government's push for agricultural modernization.

The first important driver of the Precision Viticulture Market in Asia Pacific is the region's expanding wine industry. According to the International Organisation of Vine and Wine (OIV), China's total vineyard area will reach 785,000 hectares in 2020, making it the world's second-largest after Spain.

Climate change and water constraints are also encouraging the regional development of precision viticulture. According to the Asian Development Bank, declining groundwater supplies supply approximately 40% of the region's irrigation water. This has led to a greater emphasis on water-efficient farming practices such as precision irrigation in viticulture. In Australia, which is part of the Asia Pacific area, research by the Australian Wine Research Institute discovered that precision viticulture techniques can reduce water use by up to 30% while preserving or improving grape quality.

Global Precision Viticulture Market: Segmentation Analysis

The Global Precision Viticulture Market is segmented based on Technology, Application, and Geography.

Precision Viticulture Market, By Technology

• Guidance Systems
• Remote Sensing
• Variable Rate Technology

Based on the Technology, the Global Precision Viticulture Market is bifurcated into Guidance Systems, Remote Sensing, and Variable Rate Technology. In the global precision viticulture market, remote sensing is the dominant technology. This is primarily due to its ability to provide comprehensive, real-time data on vineyard conditions from a distance using satellites, drones, and aerial sensors. Remote sensing offers detailed insights into soil health, vine vigor, and environmental conditions enabling precise management practices such as targeted irrigation and pest control.

Precision Viticulture Market, By Application

• Yield Monitoring
• Crop Scouting
• Field Mapping
• Irrigation Management
• Weather Tracking & Forecasting
• Inventory Management
• Farm Labor Management
• Financial Management

Based on the Application, the Global Precision Viticulture Market is bifurcated into Yield Monitoring, Crop Scouting, Field Mapping, Irrigation Management, Weather Tracking & Forecasting, Inventory Management, Farm Labor Management, and Financial Management. In the precision viticulture market, yield monitoring is the dominant application. This is due to its direct impact on maximizing grape production and quality. By using sensors and data analytics to track and analyze grape yield in real time, growers can make informed decisions about vineyard management practices, optimize resource allocation, and enhance overall productivity. Yield monitoring helps identify high-performing and underperforming areas within a vineyard allowing for targeted interventions to improve yield consistency and quality.

Precision Viticulture Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Precision Viticulture Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe is the dominant region in the global precision viticulture market. This dominance is largely due to Europe's established wine industry which includes prominent wine-producing countries like France, Italy, and Spain. European vineyards are at the forefront of adopting precision viticulture technologies to enhance grape quality and optimize production. The region's strong focus on sustainable practices coupled with stringent regulations and high consumer demand for premium wines drives the adoption of advanced technologies such as remote sensing, IoT, and data analytics.

Key Players

The "Global Precision Viticulture Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are John Deere, Trimble, Topcon, Deveron UAS, TeeJet Technologies, Groupe ICV, Tracmap, QuantisLabs, and Terranis.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Precision Viticulture Market Key Developments

• In February 2023, Kubota Corporation announced its recent investment in Chouette, a French company. This new AgTech startup focuses on using artificial intelligence (AI) to evaluate images captured by cameras. Its AI technology is intended to detect diseases and analyze tree health. Chouette's proprietary algorithms use data insights to estimate the optimal amount of chemicals needed for spraying.
• In July 2023, the 2023 Sustainable Ag Expo released its initial roster of speakers, displaying a lineup of viticulture experts from famous academic institutions such as Cornell University, California Polytechnic State University, and the University of California, Davis.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Precision Viticulture Market, By Technology

• Guidance Systems
• Remote Sensing
• Variable Rate Technology

5. Precision Viticulture Market, By Application

• Yield Monitoring
• Crop Scouting
• Field Mapping
• Irrigation Management
• Weather Tracking & Forecasting
• Inventory Management
• Farm Labor Management

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• John Deere (US)
• Trimble (US)
• Topcon (Japan)
• Deveron UAS (Canada)
• TeeJet Technologies (US)
• Groupe ICV (France)
• Tracmap (New Zealand)
• QuantisLabs (Hungary)
• Terranis (France)

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References