ラベルカラー印刷の市場規模：タイプ別、用途別、地域範囲別、予測

ラベルカラー印刷の世界市場規模と予測

ラベルカラー印刷市場規模は、2024年に18億3,000万米ドルと評価され、2026年から2032年にかけてCAGR 7.37%で成長し、2032年には32億3,000万米ドルに達すると予測されています。

ラベルのカラー印刷は、多様な色と高品質のグラフィックに対応する印刷技術でラベルを作成するプロセスです。

このアプローチでは、デジタル印刷、フレキソ印刷、オフセット印刷など、さまざまな印刷技術を使用して、ブランディング、パッケージング、情報提供のためにカラフルで長持ちするラベルを作成します。

ラベルのカラー印刷は、飲食品、医薬品、化粧品、消費財産業で、製品の外観を改善し、重要な情報を提供し、ブランドの一貫性を保証するために広く使用されています。

さらに、7色カラーシステムなどの高度な選択肢を含む数色での印刷を可能にすることで、企業は消費者を惹きつけ、ブランドメッセージを効果的に伝える、人目を引く特徴的なラベルを開発することができます。

ラベルカラー印刷の世界市場力学

ラベルカラー印刷市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

ブランディングと商品アピールの強化に対する需要の高まり。高品質で鮮やかなラベルは店頭で注目を集め、購買決定に影響を与えます。これは、視覚的アピールが消費者の意思決定に影響を与える食品・飲料、化粧品、医薬品などの業界におけるラベルカラー印刷市場の重要な促進要因です。

eコマースブーム：eコマースの成長により、視覚に訴える製品パッケージの需要が高まっています。オンライン購入では物理的な接触が制限されるため、高品質のカラーラベルはブランド識別や製品情報をうまく伝えるのに不可欠であり、顧客のオンラインショッピング体験を向上させる。

印刷技術の進歩：カラーラベル印刷は、デジタル印刷などの技術的進歩により、より効率的で費用対効果に優れ、汎用性の高いものとなっています。このような開発により、短納期、少部数印刷、オンデマンド印刷が可能になり、パーソナライゼーションや迅速な市場反応に対する需要の高まりに対応しています。

主な課題

代替技術との競合：RFID（Radio Frequency Identification）技術は、在庫の追跡と管理に大きな利点をもたらし、製品の識別に使用される従来の色分けラベルに課題を投げかけています。この動向は、企業が効率向上のためにRFIDを使用するため、印刷ラベル市場に影響を与えます。

価格変動とサプライチェーンの問題：ラベルカラー印刷市場は、原材料価格の変動やサプライチェーンの混乱に脆弱であり、その結果、生産コストの上昇や遅れが生じる。印刷企業が収益性を維持するためには、これらの問題に対して効率的なサプライチェーン管理とコスト管理策が必要となります。

主要動向：

オンデマンドのカスタマイズ：デジタル印刷技術の進歩により、ラベルのカスタマイズ性が向上し、フレキシブルなデータ印刷の需要が高まっています。これにより、企業は特定のアイテム、プロモーション、あるいは個々の消費者向けに独自の情報をラベルにパーソナライズすることができ、マーケティング効果と顧客エンゲージメントを高めることができます。

先端技術の統合：ラベルカラー印刷市場は、モノのインターネット（IoT）や高度な印刷ソフトウェアなどの技術との統合が進んでいます。この統合により、印刷プロセスのリアルタイムモニタリング、機械の遠隔操作、データ管理の向上が可能になり、効率の向上と無駄の削減が実現します。

環境に優しいソリューションへの注力：持続可能性は、消費者と組織の双方にとって大きな関心事であり、環境に優しい印刷ソリューションへの需要が高まっています。これには、生分解性またはリサイクル可能な材料の使用、エネルギー効率の高い印刷技術、環境目標や消費者の嗜好に合致した持続可能なインクなどが含まれます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ラベルカラー印刷市場：タイプ別

• レーザープリンター
• インクジェットプリンター
• その他の印刷技術

第5章 ラベルカラー印刷市場：用途別

• 食品ラベル
• 飲料ラベル
• 医薬品ラベル
• 化粧品ラベル
• 小売製品ラベル

第6章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第7章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第8章 競合情勢

• 主要企業
• 市場シェア分析

第9章 企業プロファイル

• Avery Dennison Corporation
• Multi-Color Corporation
• Afinia Label（Microboards Technology）
• Seiko Epson Corporation
• VIPColor Technologies Pte Ltd
• Primera Technology, Inc.
• Addmaster Corporation
• Canon Inc.
• Brother Industries, Ltd.
• Lexmark International, Inc.

第10章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第11章 市場展望付録

• 略語リスト
• 出典と参考文献

Global Label Color Printing Market Size and Forecast

Label Color Printing Market size was valued at USD 1.83 Billion in 2024 and is projected to reach USD 3.23 Billion by 2032, growing at a CAGR of 7.37% from 2026 to 2032.

Label color printing is the process of making labels with a printing technique that supports a wide variety of colors and high-quality graphics.

This approach uses a variety of printing technologies, including digital, flexographic, and offset printing, to create colorful, long-lasting labels for branding, packaging, and informational reasons.

Label color printing is widely used in the food and beverage, pharmaceutical, cosmetic, and consumer goods industries to improve product look, offer important information, and assure brand consistency.

Furthermore, this procedure enables businesses to develop eye-catching and distinctive labels that attract consumers and effectively communicate their brand message by allowing them to print in several colors, including advanced choices such as a 7-color system.

Global Label Color Printing Market Dynamics

The key market dynamics that are shaping the label color printing market include:

Key Market Drivers

Rising Demand for Enhanced Branding and Shelf Appeal: High-quality, bright labels draw attention to store shelves and influence purchasing decisions. This is a significant driver for the label color printing market in industries such as food and drinks, cosmetics, and medicines, where visual appeal influences consumer decisions.

E-commerce Boom: The growth of e-commerce has raised the demand for visually appealing product packaging. With a limited physical touch in online buying, high-quality color labels are vital for successfully communicating brand identification and product information, hence improving the customer's online shopping experience.

Advancements in Printing Technology: Color label printing has become more efficient, cost-effective, and versatile because of technological advancements such as digital printing. These developments enable faster turnaround times, smaller print runs, and on-demand printing, meeting the increased demand for personalization and rapid market reaction.

Key Challenges:

Competition from Alternative Technologies: Radio Frequency Identification (RFID) technology provides substantial benefits in tracking and managing inventories, posing a challenge to traditional color-coded labels used for product identification. This trend impacts the market for printed labels as organizations use RFID to improve efficiency.

Price Fluctuations and Supply Chain Issues: The label color printing market is vulnerable to variations in raw material pricing and supply chain disruptions, resulting in higher production costs and delays. For printing enterprises to remain profitable, these issues require efficient supply chain management and cost-control measures.

Key Trends:

Customization on Demand: Advances in digital printing technology offer increased label customization, meeting the growing demand for flexible data printing. This enables firms to personalize labels with unique information for specific items, promotions, or even individual consumers, increasing marketing effectiveness and customer engagement.

Integration of Advanced Technologies: The label color printing market is becoming more integrated with technologies such as the Internet of Things (IoT) and advanced printing software. This integration enables real-time monitoring of printing processes, remote machine control, and improved data management, resulting in increased efficiency and less waste.

Focus on Eco-Friendly Solutions: Sustainability is a big concern for both consumers and organizations, fueling demand for environmentally friendly printing solutions. This involves the use of biodegradable or recyclable materials, energy-efficient printing technologies, and sustainable inks that are consistent with environmental aims and consumer preferences.

Global Label Color Printing Market Regional Analysis

Here is a more detailed regional analysis of the label color printing market:

Asia Pacific:

According to Verified Market Research, Asia Pacific is estimated to dominate the market over the forecast period. The Asia Pacific region's rapidly expanding packaged food and beverage business is being propelled by increased population, disposable income, and urbanization. This increase translates into a significant demand for colorfully printed labels to draw attention to store shelves and improve brand identification.

The Asia Pacific region is a hub for Fast-Moving Consumer Goods (FMCG) and pharmaceutical industries that rely significantly on color-coded labels for branding, product information, and regulatory compliance. The expansion of these sectors greatly increases demand for label color printing in the region.

Furthermore, the Asia Pacific region has a cost-competitive advantage in label color printing because of widely available raw materials, a competent workforce, and government support for manufacturing companies. This enables printing companies to provide competitive pricing and meet the rising demand for label printing.

Europe:

Europe region is estimated to exhibit substantial growth during the forecast period. Europe has a technologically proficient manufacturing sector, which drives strong demand for labels for industries such as food and beverage, medicines, and consumer durables. Label color printing is critical for product differentiation, branding, and regulatory compliance in today's robust manufacturing context.

European consumers are brand-conscious and willing to pay more for high-quality products. This has fueled the demand for visually appealing and sophisticated labels that improve brand image and product perception. Label color printing is required to achieve this luxury aesthetic.

Furthermore, sustainability is a top priority in Europe, which is driving up demand for eco-friendly printing solutions that use recyclable or biodegradable materials and energy-efficient processes. Label color printing technology advancements allow for the production of high-quality labels made from sustainable materials, which promotes market growth.

North America:

North American customers are increasingly drawn to visually beautiful and informative labels. The demand for high-quality color printing that emphasizes product benefits improves brand identification and influences purchasing decisions is a major driver in the region's label printing market.

Due to the limited physical engagement with products online, the expanding e-commerce sector in North America increases the demand for visually appealing labels. This promotes growth in the label color printing market as businesses strive to establish strong brand awareness and product uniqueness via packaging.

Furthermore, North America is at the forefront of printing technical innovation, with modern digital printing technologies allowing for faster turnaround times, cost-effective small-batch printing, and on-demand customization. These improvements adapt to the changing needs of brands and assist the expansion of the label color printing market.

Global Label Color Printing Market: Segmentation Analysis

The Label Color Printing Market is segmented based on Type, Application, and Geography.

Label Color Printing Market, By Type

• Laser Printers
• Inkjet Printers
• Others

Based on Type, the market is segmented into Laser Printers, Inkjet Printers, and Others. The laser printer segment is estimated to dominate the label color printing market. Laser printers are suitable for high-volume label printing since they print much faster than inkjet printers. Toner cartridges often have a better yield than ink cartridges, resulting in a reduced cost per print. Furthermore, laser printers create crisper and more consistent print quality, which is critical for accurately printing text and barcodes on labels.

Label Color Printing Market, By Application

• Food & Beverage Labels
• Pharmaceutical Labels
• Cosmetics Labels
• Retail Product Labels
• Others

Based on Application, the market is segmented into Food & Beverage Labels, Pharmaceutical Labels, Cosmetics Labels, Retail Product Labels, and Others. The food & beverage label segment is estimated to dominate the label color printing market. The food and beverage industry requires high-quality color labels to attract attention, provide product information, and represent brand identity. Clear ingredient lists, nutritional information, and allergy warnings are all required by regulations, so color printing is crucial for compliance and shelf appeal. Furthermore, it is adaptable to a variety of packaging styles, including bottles and cans, pouches, and cartons.

Label Color Printing Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Label Color Printing Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. The Asia Pacific region is estimated to hold the largest share of the label color printing market. The region has a thriving packaged products business, backed by a growing population, rising disposable incomes, and fast urbanization. This results in a high need for eye-catching labels to persuade customers to shop and develop brand recognition. The Asia Pacific region is a hotspot for fast-moving consumer goods (FMCG) and pharmaceutical companies. These businesses rely significantly on color-coded labels for branding, conveying product information, and meeting stringent regulatory standards. The geographical growth in these areas has a substantial impact on the need for label color printing. Furthermore, governments in the region are enacting stronger laws on product labeling, requiring clear and precise information on critical features such as ingredients, usage directions, and safety warnings.

Key Players

• The "Label Color Printing Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Avery Dennison Corporation, Multi-Color Corporation, Afinia Label, Seiko Epson Corporation, VIPColor Technologies Pte Ltd, Primera Technology, Inc., Addmaster Corporation, Canon Inc., Brother Industries Ltd., and Lexmark International Inc.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Label Color Printing Market Recent Developments
• In May 2024, Multi-Label Tech-Print, an Indian company, acquired a new Domino label press. This represents a continuous push in the industry toward better printing technologies.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Label Color Printing Market, By Type

• Laser printers
• Inkjet printers
• Other printing technologies

5. Label Color Printing Market, By Application

• Food labels
• Beverage labels
• Pharmaceutical labels
• Cosmetics labels
• Retail product labels

6. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

7. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

8. Competitive Landscape

• Key Players
• Market Share Analysis

9. Company Profiles

• Avery Dennison Corporation
• Multi-Color Corporation
• Afinia Label (Microboards Technology)
• Seiko Epson Corporation
• VIPColor Technologies Pte Ltd
• Primera Technology, Inc.
• Addmaster Corporation
• Canon Inc.
• Brother Industries, Ltd.
• Lexmark International, Inc.

10. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

11. Appendix

• List of Abbreviations
• Sources and References