リユーザブルウォーターボトルの世界市場規模：材料別、容量別、機能別、地域別、範囲および予測

リユーザブルウォーターボトルの市場規模と予測

リユーザブルウォーターボトル市場規模は、2024年に84億1,000万米ドルと評価され、2026年から2032年まで3.3％のCAGRで成長し、2032年までに109億米ドルに達すると予測されています。

リユーザブルウォーターボトルは、複数回使用できるように設計された容器で、通常、ステンレス鋼、ガラス、BPAフリーのプラスチックなどの耐久性のある素材で作られています。使い捨てのペットボトルとは異なり、リユーザブルウォーターボトルは何度も水を補充して再利用することを目的としており、プラスチック廃棄物を減らすことで持続可能な取り組みに貢献しています。

リユーザブルウォーターボトルは、家庭、職場、学校、レクリエーションなど、日常的な水分補給に使われています。

リユーザブルウォーターボトルは耐久性に優れ、飲み物を好みの温度に保つことができるため、ハイカーやキャンパー、アスリートの間で人気があります。

リユーザブルウォーターボトルは旅行のお供にも便利で、空港やホテル、観光地での使い捨てペットボトルへの依存を減らすことができます。

多くの企業や組織は、企業や販促の贈り物として、ブランド化されたリユーザブルウォーターボトルのような環境に優しい販促品を提供しています。

材料科学と製造プロセスの継続的な進歩により、リユーザブルウォーターボトルの耐久性、断熱性能、デザインの多様性が強化されると予想されます。保温性の向上、軽量かつ耐久性のある素材、スマートボトル技術（水分補給追跡用の統合センサーなど）といった技術革新は、消費者の選択肢を広げ、ユーザー体験を向上させると思われます。

リユーザブルウォーターボトルの世界市場力学

主な市場促進要因

環境意識の高まり：消費者の環境意識の高まり。人々が使い捨てプラスチックの悪影響を意識するようになり、持続可能な代替品を求めるようになりました。このような消費者行動の変化は、リユーザブルウォーターボトルの需要を大幅に押し上げています。

健康とウェルネスの動向：健康とウェルネスの動向も市場を牽引する重要な役割を果たしています。多くの個人は、一日中確実に水分補給をするためにリユーザブルウォーターボトルを好みます。こうしたボトルにはBPAフリー素材や内蔵フィルターなどの機能が付いていることが多く、より健康的な選択肢となっています。

技術の進歩：製品デザインにおける技術の進歩も重要な推進力です。保温性の高いボトルや、収納しやすい折りたたみ式ボトルなど、使い勝手を向上させる革新的なデザインが消費者を惹きつけています。こうした機能は利便性と機能性を高め、再利用ボトルの魅力を高めています。

政府の規制：政府規制の役割も見逃せないです。多くの地域で使い捨てプラスチックの使用禁止や規制が実施され、再利用可能な代替品の使用が奨励されています。こうした規制の圧力は、再利用可能な製品にとって有利な環境を作り出すことで、市場の成長を後押ししています。

ブランドとマーケティングの台頭：ブランディングとマーケティング努力は、消費者の選択に大きな影響を与えています。企業はソーシャルメディアやインフルエンサーマーケティングを活用して、リユーザブルウォーターボトルの利点を宣伝しています。知名度の高い支持者や魅力的なブランド戦略が、売上の増加を牽引しています。

持続可能性の実践の採用増加：企業によるCSR（企業の社会的責任）の取り組みも市場成長に貢献しています。企業は持続可能性の実践をますます採用し、再利用可能なボトルの使用を従業員に奨励しています。これは、企業イメージを向上させるだけでなく、環境に対する責任文化を醸成します。

パーソナライゼーションの動向：パーソナライゼーションの動向の高まりが市場に影響を与えています。消費者は、個人のスタイルや好みを反映したカスタマイズ可能な製品を求めています。リユーザブルウォーターボトルメーカーは、様々なカスタマイズオプションを提供することでこの需要に応えており、市場の拡大をさらに促進しています。

主な課題

消費者の習慣と利便性：消費者の習慣と利便性も大きな課題となっています。多くの人々は、入手しやすく使い捨てが可能な使い捨てボトルの利便性をいまだに好んでいます。こうした凝り固まった習慣を変えるには、多大な努力と啓発キャンペーンが必要です。

既存ブランドとの競合激化：既存ブランドとの競合もハードルの一つです。大手飲料メーカーは、広範な流通網とマーケティング予算を持っていることが多く、小規模なリユースびんブランドが市場シェアを獲得することを困難にしています。この競合圧力は、新規参入企業の技術革新と成長を阻害する可能性があります。

素材と製造の複雑さ：素材と製造の問題も市場に影響を与えます。再利用可能なボトルが安全で耐久性があり、環境に優しい素材から作られていることを保証するのは難しいことです。さらに、一貫した品質を維持し、サプライチェーンの混乱に対処することは、経営上の困難をもたらす可能性があります。

偽造品の問題：模倣品の脅威はますます大きくなっています。低品質の模造品が市場に出回り、消費者の信頼とブランドの評判を損なう可能性があります。模倣品に対抗するには、強固な監視と取締りの仕組みが必要であり、それには多大な資源が必要となります。

初期コストの高さ：使い捨てボトルや再利用可能な選択肢に比べて初期コストが高いため、価格に敏感な消費者は敬遠しがちです。このコスト障壁は、特に新興国市場において、市場浸透を制限する可能性があります。

主要動向：

持続可能性と環境責任へのシフト：プラスチック汚染と環境への影響に対する消費者の意識の高まりが、リユーザブルウォーターボトルの需要を促進しています。メーカーは、二酸化炭素排出量を削減するため、バイオベースプラスチック、再生プラスチック、ステンレススチール、ガラスなどの環境に優しい素材に注目しています。持続可能性認証や透明なサプライチェーンは、消費者の購買決定に影響を与える重要な要因になりつつあります。

素材の革新と多様性：消費者の多様な嗜好に対応するため、リユーザブルウォーターボトルに使用される素材が多様化する傾向にあります。植物由来のプラスチックを含むバイオベースの原料は、従来の化石燃料由来の材料に代わるものとして人気を集めています。耐久性、軽量設計、断熱性の革新は、製品の性能と使いやすさを向上させています。

技術の統合：水分補給のトラッキング、温度管理、UV殺菌などのスマート機能が、リユーザブルウォーターボトルのデザインに統合されつつあります。コンパニオンアプリやデジタルプラットフォームは、ユーザーにリアルタイムの水分補給データ、パーソナライズされた推奨事項、リマインダーを提供します。技術の進歩は、ユーザー体験を向上させ、より健康的な水分補給習慣を促進し、製品の機能性を高めることを目的としています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 リユーザブルウォーターボトル市場：材料別

• ステンレスボトル
• ガラスボトル
• プラスチックボトル

第5章 リユーザブルウォーターボトル市場：容量別

• 小型（16オンス以下）
• 中型（16～24オンス）
• 大型（24オンス以上）

第6章 リユーザブルウォーターボトル市場：機能別

• 断熱ボトル
• フィルター付きボトル
• 折りたたみボトル
• スポーツボトル

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Nalgene Nunc International Corp.
• SIGG Switzerland AG
• Tupperware Brands Corporation
• CamelBak Products LLC
• Aquasana Inc.
• Contigo
• Klean Kanteen Inc.
• HYDAWAY

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Reusable Water Bottle Market Size And Forecast

Reusable Water Bottle Market size was valued at USD 8.41 Billion in 2024 and is projected to reach USD 10.9 Billion by 2032, growing at a CAGR of 3.3% from 2026 to 2032.

A reusable water bottle is a container designed for multiple uses, typically made from durable materials such as stainless steel, glass, or BPA-free plastics. Unlike single-use plastic bottles, reusable water bottles are intended to be refilled and reused multiple times, contributing to sustainability efforts by reducing plastic waste.

Individuals use reusable water bottles for daily hydration, whether at home, work, school, or during recreational activities.

They are popular among hikers, campers, and athletes due to their durability and ability to keep beverages at desired temperatures.

Reusable water bottles are convenient travel companions, reducing reliance on single-use plastic bottles in airports, hotels, and tourist destinations.

Many companies and organizations offer eco-friendly promotional items like branded reusable water bottles as corporate and promotional gifts.

Continued advancements in materials science and manufacturing processes are expected to enhance the durability, insulation capabilities, and design versatility of reusable water bottles. Innovations such as improved thermal insulation, lightweight yet durable materials, and smart bottle technologies (e.g., integrated sensors for hydration tracking) will expand consumer choices and enhance user experience.

Global Reusable Water Bottle Market Dynamics

The key market dynamics that are shaping the global reusable water bottle market include:

Key Market Drivers:

Increasing Environmental Awareness: Rising environmental awareness among consumers. As people become more conscious of the negative impacts of single-use plastics, they seek sustainable alternatives. This shift in consumer behavior is significantly boosting the demand for reusable water bottles.

Health and Wellness Trends: Health and wellness trends also play a crucial role in driving the market. Many individuals prefer reusable water bottles to ensure they stay hydrated throughout the day. These bottles often come with features like BPA-free materials and built-in filters, making them a healthier choice.

Technological Advancements: Technological advancements in product design are another key driver. Innovative designs that improve usability, such as insulated bottles that maintain temperature or collapsible bottles for easy storage, are attracting consumers. These features add convenience and functionality, making reusable bottles more appealing.

Government Regulations: The role of government regulations cannot be overlooked. Many regions have implemented bans or restrictions on single-use plastics, encouraging the use of reusable alternatives. This regulatory pressure is propelling market growth by creating a favorable environment for reusable products.

Rising Branding and Marketing: Branding and marketing efforts are significantly influencing consumer choices. Companies are leveraging social media and influencer marketing to promote the benefits of reusable water bottles. High-profile endorsements and appealing branding strategies are driving higher sales.

Increasing Adoption of Sustainability Practices: Corporate social responsibility (CSR) initiatives by businesses also contribute to market growth. Companies are increasingly adopting sustainability practices and encouraging employees to use reusable bottles. This not only enhances their public image but also fosters a culture of environmental responsibility.

Increasing trend of personalization: The growing trend of personalization is impacting the market. Consumers are looking for customizable products that reflect their personal style and preferences. Reusable water bottle manufacturers are catering to this demand by offering various customization options, further driving market expansion.

Key Challenges:

Consumer Habits and Convenience: Consumer habits and convenience also pose significant challenges. Many people still prefer the convenience of single-use bottles due to their availability and disposability. Changing these entrenched habits requires substantial effort and awareness campaigns.

Rising Competition from Established Brands: Competition from established brands is another hurdle. Large beverage companies often have extensive distribution networks and marketing budgets, making it difficult for smaller reusable bottle brands to gain market share. This competitive pressure can stifle innovation and growth for newer entrants.

Material and Manufacturing Complications: Material and manufacturing issues also affect the market. Ensuring that reusable bottles are made from safe, durable, and eco-friendly materials can be challenging. Additionally, maintaining consistent quality and addressing supply chain disruptions can pose operational difficulties.

The Issue of Counterfeit Products: The threat of counterfeit products is a growing concern. Low-quality, imitation products can flood the market, undermining consumer trust and brand reputation. Combatting counterfeiting requires robust monitoring and enforcement mechanisms, which can be resource-intensive.

High Initial Cost: The high initial cost compared to single-use bottles, reusable options is likely to deter the price-sensitive consumers. This cost barrier can limit market penetration, especially in developing regions.

Key Trends:

Shift towards Sustainability and Environmental Responsibility: Increasing consumer awareness of plastic pollution and environmental impact is driving demand for reusable water bottles. Manufacturers are focusing on eco-friendly materials such as bio-based plastics, recycled plastics, stainless steel, and glass to reduce carbon footprints.Sustainability certifications and transparent supply chains are becoming important factors influencing consumer purchasing decisions.

Material Innovation and Diversity: There is a trend towards diversification in materials used for reusable water bottles to meet diverse consumer preferences. Bio-based feedstocks, including plant-derived plastics, are gaining traction as alternatives to traditional fossil fuel-derived materials. Innovations in durability, lightweight designs, and insulation properties are enhancing product performance and usability.

Technological Integration: Smart features such as hydration tracking, temperature control, and UV sterilization are being integrated into reusable water bottle designs. Companion apps and digital platforms provide users with real-time hydration data, personalized recommendations, and reminders. Technological advancements aim to improve user experience, promote healthier hydration habits, and enhance product functionality.

Global Reusable Water Bottle Market Regional Analysis

Here is a more detailed regional analysis of the global reusable water bottle market:

North America

North America dominating global reusable water bottle market. Consumers in North America are highly conscious of environmental issues and sustainability, driving a significant shift towards reusable alternatives to reduce plastic waste.

Increasing regulations on single-use plastics at local, state, and federal levels create a favorable market landscape for reusable water bottles. These regulations encourage consumers to adopt eco-friendly products and drive market growth.

Robust consumer demand for eco-friendly and sustainable products further propels the market. North American consumers prioritize products made from BPA-free materials and those that align with their values of sustainability and health.

Key players in the region focus on continuous innovation in bottle design, incorporating features such as advanced insulation for temperature retention and ergonomic designs for enhanced usability.

There is a rising trend towards premium insulated bottles tailored for outdoor activities and sports enthusiasts. These bottles are designed to keep beverages cold or hot for extended periods, catering to the active lifestyle preferences prevalent in the region.

Asia Pacific:

Asia Pacific is rapidly emerging as a dynamic market. Rapid urbanization across The higher consumer awareness of environmental issues and sustainability in the countries in this region is prompting a shift towards reusable alternatives like water bottles.

Economic growth in the region is resulting in higher disposable incomes among the population. This allows consumers to prioritize health-conscious and sustainable products, including reusable water bottles.

Growing awareness of plastic pollution and its impact on the environment is a significant driver. Consumers are increasingly opting for reusable bottles to reduce their carbon footprint and contribute to environmental conservation efforts.

There is a notable trend towards adopting sustainable lifestyles in Asia Pacific, influenced by global sustainability movements and local environmental initiatives. This trend fosters demand for eco-friendly products such as reusable water bottles.

Manufacturers in the region are investing in eco-friendly materials and sustainable production processes to meet consumer demands for environmentally responsible products. This includes using recycled materials and reducing carbon emissions during manufacturing.

Global Reusable Water Bottle Market: Segmentation Analysis

The Global Reusable Water Bottle Market is Segmented on the basis of Material, Capacity, Features, and Geography.

Reusable Water Bottle Market, By Material

• Stainless Steel Bottles
• Plastic Bottles
• Glass Bottles

Based on Material, the Global Reusable Water Bottle Market is bifurcated into Stainless Steel Bottles, Plastic Bottles, and Glass Bottles. In the reusable water bottle market, plastic bottles currently dominate due to their lightweight, affordability, and wide availability. These bottles are popular among consumers looking for practical and cost-effective hydration solutions for daily use. Despite concerns about environmental impact, advancements in BPA-free and recyclable plastics have maintained their market appeal, particularly in regions where durability and convenience are prioritized. The rapidly growing segment is stainless steel bottles.

Reusable Water Bottle Market, By Capacity

• Small (Below 16 ounces)
• Medium (16-24 ounces)
• Large (Above 24 ounces)

Based on Capacity, the Global Reusable Water Bottle Market is bifurcated into Small (Below 16 ounces), Medium (16-24 ounces), and Large (Above 24 ounces). In the reusable water bottle market, medium capacity bottles (16-24 ounces) currently dominate due to their versatility and practicality for daily use. These bottles strike a balance between portability and capacity, making them suitable for various activities such as commuting, exercising, and outdoor adventures. Their popularity stems from being able to hold an adequate amount of water without being too bulky or heavy, appealing to a wide range of consumers. The rapidly growing segment is large capacity bottles (above 24 ounces).

Reusable Water Bottle Market, By Features

• Insulated Bottles
• Filtered Bottles
• Collapsible Bottles
• Sports Bottles

Based on Features, the Global Reusable Water Bottle Market is bifurcated into Insulated Bottles, Filtered Bottles, Collapsible Bottles, and Sports Bottles. In the reusable water bottle market, insulated bottles currently dominate due to their ability to maintain the temperature of beverages, keeping them hot or cold for extended periods. These bottles are popular among consumers who prioritize convenience and enjoy beverages at their desired temperature throughout the day. Insulated bottles are widely used in both everyday settings and outdoor activities, contributing to their high market demand. The rapidly growing segment is filtered bottles. With increasing concerns about water quality and health, filtered bottles offer a convenient solution for consumers to access clean and safe drinking water on the go.

Reusable Water Bottle Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Reusable Water Bottle Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the reusable water bottle market, North America currently dominates due to the strong consumer awareness of environmental sustainability and stringent regulations on single-use plastics. Key players in North America focus on innovative designs and BPA-free materials to cater to eco-conscious consumers. The region benefits from a mature market with high disposable incomes, supporting the demand for premium and customized reusable bottles. Asia Pacific emerges as the second rapidly growing segment in the market.

Key Players

The "Global Reusable Water Bottle Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Nalge Nunc International Corp., SIGG Switzerland AG, Tupperware Brands Corporation, CamelBak Products LLC, Aquasana, Inc., Contigo, Klean Kanteen, Inc., and HYDAWAY.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Reusable Water Bottle Market Key Developments

• In April 2023, Hydro Flask introduced a new line of insulated stainless steel water bottles featuring enhanced temperature retention technology. The new bottles are designed to keep beverages cold for up to 24 hours and hot for up to 12 hours, catering to outdoor enthusiasts and eco-conscious consumers alike.
• In September 2022, Nalgene launched a series of lightweight and durable Tritan Renew water bottles made from 50% recycled materials. The bottles are BPA-free and designed for everyday use, reflecting Nalgene's commitment to sustainability and reducing plastic waste.
• In January 2022, Klean Kanteen expanded its product line with the introduction of the TKWide Insulated bottle series. These bottles feature a chip-resistant Klean Coat powder coat finish and Climate Lock double-wall vacuum insulation, ensuring beverages stay hot for up to 22 hours or cold for up to 75 hours. The TKWide series emphasizes durability and thermal performance, appealing to environmentally conscious consumers.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Reusable Water Bottle Market, By Material

• Stainless Steel Bottles
• Glass Bottles
• Plastic Bottles

5. Reusable Water Bottle Market, By Capacity

• Small (Below 16 ounces)
• Medium (16-24 ounces)
• Large (Above 24 ounces)

6. Reusable Water Bottle Market, By Features

• Insulated Bottles
• Filtered Bottles
• Collapsible Bottles
• Sports Bottles

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Nalgene Nunc International Corp.
• SIGG Switzerland AG
• Tupperware Brands Corporation
• CamelBak Products LLC
• Aquasana Inc.
• Contigo
• Klean Kanteen Inc.
• HYDAWAY

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References