ワイヤレスイヤホンの世界市場規模：技術別、用途別、エンドユーザー別、地域範囲別、予測

ワイヤレスイヤホンの市場規模と予測

ワイヤレスイヤホンの市場規模は2024年に246億9,000万米ドルとなり、2026～2032年にかけてCAGR 12.3%で成長し、2032年には334億3,000万米ドルに達すると予測されます。

• ワイヤレスイヤホンは、スマートフォン、タブレット、ノートパソコン、その他の電子機器に物理的なコードを使わずに接続する小型のオーディオ機器です。コードの代わりに、Bluetoothのようなワイヤレス技術を使用して接続し、サウンドを記載しています。これらのイヤホンは、様々な好みや用途に対応できるよう、インイヤーバッド型、オーバーイヤーヘッドホン型、オンイヤー型など、様々な形で販売されています。
• この種のイヤホンは、日常生活における利便性、機動性、機能性を向上させる幅広いアプリケーションを可能にし、オーディオとの関わり方を一変させました。最も一般的な用途のひとつは、個人的に楽しむことです。ワイヤレスイヤホンは、音楽、ポッドキャスト、オーディオブックにおいて、スムーズで絡まることのないリスニング体験を記載しています。
• ワイヤレスイヤホンは、技術の向上と顧客の嗜好の変化により、今後ますます普及していくと予想されます。ワイヤレスイヤホンはスマート技術との統合が進み、基本的な音楽リスニングにとどまらず、その機能を拡大しています。将来のワイヤレスイヤホンには優れたノイズキャンセリング技術が搭載され、ユーザーは外部ノイズに惑わされることなくクリアな音声を聴くことができるようになると考えられます。

ワイヤレスイヤホンの世界市場力学

世界のワイヤレスイヤホン市場を形成している主要市場力学は以下の通りです。

主要市場促進要因

• 技術の進歩：ワイヤレスイヤホン市場は、主にワイヤレス技術の継続的な改善によって牽引されています。Bluetooth5.0は通信距離、接続性、バッテリー寿命を改善し、ワイヤレスイヤホンの性能とユーザー体験を劇的に向上させました。さらに、ノイズキャンセリング技術と音質の進歩は、より没入感のある楽しいリスニング体験の実現に役立っています。
• スマートフォンの使用率の上昇：スマートフォンの普及はワイヤレスイヤホン産業の成長に大きな影響を与えています。スマートフォンが日常生活に浸透するにつれ、利便性と機動性を向上させるワイヤレス機器へのニーズが高まっています。最近のスマートフォンの多く、特にフラッグシップモデルは、従来型ヘッドフォン・ジャックを廃してワイヤレス通信を採用しています。
• 利便性と携帯性に対する消費者の嗜好の高まり：ワイヤレスイヤホンは、その利便性と携帯性から人気が高まっています。消費者は、絡まりやすいワイヤがなく、小型で軽量のヘッドホンを持ち運べる利便性が気に入っています。ワイヤレスイヤホンは持ち運びができるように設計されているため、アクティブな生活には最適です。

主要課題

• バッテリー寿命と充電の問題：ワイヤレスイヤホンの主要問題のひとつは、バッテリー寿命です。小さなバッテリーで駆動するため、ユーザーは常に充電しなければならず、特に長時間使用する場合は煩わしいです。メーカーはバッテリーの寿命を延ばす努力を続けているが、コンパクトなデザインと長いバッテリー寿命のバランスを取るのは難しいです。
• 通信の問題：ワイヤレスイヤホンの通信はBluetooth技術に依存しているため、信号のドロップアウトや干渉、接続品質の低下を引き起こす可能性があります。このような接続性の問題は、多くの電子機器がある人通りの多い場所や、物理的な障害物がある環境で最も顕著に現れます。
• 音質と遅延：もう一つの問題は、ワイヤレス接続時に音質を維持することです。Bluetoothの帯域幅の制限により、ワイヤレスイヤホンはケーブル接続の場合よりも音質が低下することがよくあります。その結果、オーディオが圧縮され、全体的な忠実度が低下することがあります。

主要動向

• バッテリー寿命の向上：ワイヤレスイヤホンの最も重要な動向のひとつは、バッテリー駆動時間の延長です。継続的なリスニング体験への欲求から、消費者はますます充電間隔を長くすることを求めるようになっています。メーカーは製品寿命を延ばすため、より効率的なバッテリー技術と電源管理システムに投資しています。
• 先進的ノイズキャンセリングの統合：もう一つの注目すべき動向は、強化型ノイズキャンセリング（ANC）技術の搭載です。この機能は、ユーザーが周囲のノイズを遮断し、リスニング体験を向上させる方法を模索する中で、ますます人気が高まっています。最新のワイヤレスイヤホンには、周囲の音を検知して打ち消す先進的ANC技術が搭載されており、より没入感のあるオーディオ環境を実現します。
• シームレスな接続性とスマート機能：シームレスな接続性とスマート機能の問題は、ワイヤレスイヤホン市場に変化をもたらしています。Bluetooth技術の進歩により、ペアリング時間が短縮され、接続がより強固になり、音質が向上しています。さらに、ワイヤレスヘッドフォンは、音声アシスタントによるタッチ操作やジェスチャー認識などのスマート機能を急速に追加しています。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 ワイヤレスイヤホン市場：技術別

• Bluetooth
• トゥルーワイヤレスステレオ（TWS）
• 赤外線

第5章 ワイヤレスイヤホン市場：用途別

• フィットネスとスポーツ
• ゲーム
• 音楽とエンターテイメント

第6章 ワイヤレスイヤホン市場：エンドユーザー別

• コンシューマー
• プロフェッショナル

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Apple
• Sony
• Bose
• Samsung
• Jabra
• Skullcandy
• Xiaomi
• Creative
• Anker

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Wireless Earphone Market Size and Forecast

Wireless Earphone Market size was valued at USD 24.69 Billion in 2024 and is projected to reach USD 33.43 Billion by 2032, growing at a CAGR of 12.3% from 2026 to 2032.

• Wireless earphones are small audio devices that connect to smartphones, tablets, laptops, and other electronics without the use of physical cords. Instead of cords, they use wireless technologies like Bluetooth to connect and deliver sound. These earphones are often available in a variety of forms including in-ear buds, over-ear headphones, and on-ear varieties to accommodate varied tastes and uses.
• These type of earbuds have transformed how we engage with audio enabling a wide range of applications that improve convenience, mobility, and functionality in everyday life. One of the most common applications is for personal enjoyment. Wireless earphones offer a smooth, tangle-free listening experience for music, podcasts, and audiobooks.
• Wireless earphones are expected to become increasingly popular in the future owing to technology improvements and shifting customer preferences. Wireless earphones are becoming more integrated with smart technology, expanding their capabilities beyond basic music listening. Future wireless earphones will include superior noise-cancelling technology allowing users to hear clear audio without being distracted by external noise.

Global Wireless Earphone Market Dynamics

The key market dynamics that are shaping the global wireless earphone market include:

Key Market Drivers:

• Technological Advancements: The wireless earphone market is being driven primarily by the continual improvement of wireless technologies. Bluetooth 5.0 which improves range, connectivity, and battery life has dramatically improved wireless earphone performance and user experience. Furthermore, advances in noise-cancelling technology and sound quality help to create a more immersive and delightful listening experience.
• Rising Smartphone Usage: The proliferation of smartphones has had a significant impact on the growth of the wireless earphone industry. As smartphones become more prevalent in everyday life, the need for wireless devices that improve convenience and mobility has increased. Many recent smartphones, particularly flagship models have abandoned traditional headphone jacks in favor of wireless communication.
• Increasing Consumer Preference for Convenience and Portability: Wireless earphones are becoming increasingly popular due to their convenience and portability. Consumers like the lack of tangled wires and the convenience of carrying tiny, lightweight headphones. Wireless earphones are designed to be portable making them great for active lives.

Key Challenges:

• Battery Life and Charging Issues: One of the main issues with wireless earphones is their battery life. Because they are powered by little batteries, users must constantly recharge them which can be bothersome, especially when using them for extended durations. Manufacturers are continuously working to increase battery longevity but striking a balance between compact design and long battery life is tough.
• Communication Issues: Wireless earphones rely on Bluetooth technology for communication which might cause signal dropouts, interference, and poor connection quality. These connectivity issues are most obvious in busy locations with many electronic devices or in surroundings with physical obstacles.
• Sound Quality and Latency: Another problem is to maintain great sound quality when using a wireless connection. Due to Bluetooth bandwidth limitations, wireless earphones frequently suffer from lower sound quality than cable options. This may result in compressed audio and decreased overall fidelity.

Key Trends:

• Enhanced Battery Life: One of the most significant trends in wireless earphones is an increase in battery life. Consumers are increasingly demanding longer usage intervals between charges motivated by a desire for continuous listening experiences. Manufacturers are investing in more efficient battery technologies and power management systems to extend the life of their products.
• Integration of Advanced Noise Cancellation: Another notable trend is the incorporation of enhanced noise cancellation (ANC) technology. This feature is becoming increasingly popular as users explore for methods to block out ambient noise and improve their listening experience. Modern wireless earphones include advanced ANC technology which detects and counteracts surrounding sounds resulting in a more immersive audio environment.
• Seamless Connectivity and Smart Features: The question of seamless connectivity and smart features is altering the wireless earphone market. Bluetooth technology advances resulting in faster pairing times, more robust connections, and improved audio quality. Furthermore, wireless headphones are rapidly adding smart capabilities like voice assistants touch controls, and gesture recognition.

Global Wireless Earphone Market Regional Analysis

Here is a more detailed regional analysis of the global wireless earphone market:

North America:

• The North American wireless earphone market is primarily driven by the widespread usage of smartphones and other mobile devices as well as the growing desire for simple, hands-free audio solutions. According to Pew Research Center, by 2021, 85% of Americans will own a smartphone, up from 35% in 2011. This global smartphone usage has laid a solid platform for wireless earphone adoption.
• Furthermore, the increasing popularity of music streaming services has accelerated industry growth. The Recording Industry Association of America (RIAA) estimated that streaming would account for 83% of total music industry earnings in the United States in 2020 with paid subscriptions increasing by 25% year on year.
• Another key driver is the growing emphasis on fitness and health-conscious lives which has resulted in increased demand for wireless headphones designed for sports and exercise. According to the Physical Activity Council's 2021 study, 72.5% of Americans aged 6 and over engaged in physical activity in 2020, despite the epidemic. This trend has enhanced the need for sweat-resistant and secure-fit wireless headphones. Furthermore, the shift to remote work and online education has resulted in increased demand for high-quality audio devices for virtual meetings and classes.

Asia Pacific:

• The Asia Pacific wireless earphone industry is expanding rapidly, thanks to several important drivers. One of the key factors is the region's increasing adoption of smartphones and other mobile devices. According to the GSMA, mobile internet penetration in Asia Pacific is anticipated to rise to 62% by 2025, from 48% in 2020. This increase in mobile device usage is directly related to the need for wireless audio devices.
• Another key driver is the increasing popularity of music streaming services. According to research from the International Federation of the Phonographic Industry (IFPI), Asia will account for 49.1% of global paid streaming subscriber growth in 2020. This trend is increasing the demand for high-quality, portable audio solutions such as wireless earphones.
• True wireless stereo (TWS) earbuds are the fastest-growing sector in Asia Pacific's wireless earphone industry. This rapid development can be due to a variety of factors including technological breakthroughs, longer battery life, and improved sound quality. According to Counterpoint Research, the TWS market in India alone increased by 723% year on year in 2020. The growing emphasis on fitness and health consciousness is also contributing to the popularity of TWS earbuds which are suitable for usage during vigorous activities.

Global Wireless Earphone Market: Segmentation Analysis

The Global Wireless Earphone Market is segmented based on Technology, Application, End-User, and Geography.

Wireless Earphone Market, By Technology

• Bluetooth
• True Wireless Stereo (TWS)
• Infrared

Based on the Technology, the Global Wireless Earphone Market is bifurcated into Bluetooth, True Wireless Stereo (TWS), and Infrared. Bluetooth technology is the dominant technology in the wireless earphone market. This dominance is primarily due to Bluetooth's widespread compatibility, ease of use, and robust performance. Bluetooth provides a reliable connection across a range of devices including smartphones, tablets, and laptops which makes it the most versatile choice for wireless audio. Its advancements such as Bluetooth 5.0 and later versions offer improved range, higher data transfer rates, and better power efficiency enhancing overall user experience.

Wireless Earphone Market, By Application

• Fitness and Sports
• Gaming
• Music and Entertainment

Based on the Application, the Global Wireless Earphone Market is bifurcated into Fitness and Sports, Gaming, Music and Entertainment. In the wireless earphone market, music and entertainment is the dominant application. This dominance is driven by the widespread consumer demand for high-quality audio experiences for everyday activities such as listening to music, watching videos, and streaming content. Music and entertainment applications benefit from advancements in audio technology including enhanced sound quality and noise cancellation features which significantly improve the user experience. As a result, manufacturers focus on delivering superior audio performance, longer battery life, and seamless connectivity catering to the large and diverse audience that prioritizes music and entertainment in their daily lives.

Wireless Earphone Market, By End-User

• Consumer
• Professional

Based on the End-User, the Global Wireless Earphone Market is bifurcated into Consumer, Professional. In the wireless earphone market, the consumer segment is dominant. This is primarily due to the widespread adoption of wireless earphones among everyday users who seek convenience, portability, and enhanced audio experiences for activities like commuting, exercising, and leisure. The consumer market benefits from a high demand for features such as long battery life, advanced noise cancellation, and smart integrations like voice assistants. The rapid growth in smartphone and portable media device usage further fuels this demand.

Wireless Earphone Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Wireless Earphone Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America is the dominant region in the global wireless earphone market due to its high consumer demand, advanced technological infrastructure, and strong market presence of leading brands. The region's tech-savvy population and high disposable income drive the adoption of premium wireless earphones with advanced features such as noise cancellation and long battery life. The presence of major tech hubs, extensive retail networks, and robust distribution channels further support market growth.

Key Players

The "Global Wireless Earphone Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Apple, Sony, Bose, Samsung, Jabra, Skullcandy, Xiaomi, Creative, and Anker.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Wireless Earphone Market Key Developments

• In July 2023, Sony launched the WF-1000XM5 completely wireless earphones. The new model eliminates external noise from low to medium frequencies throughout a wide spectrum, providing the best noise cancellation.
• In April 2023, Apple announced that it had successfully obtained a patent from the United States Patent and Trademark Office for an AirPods touchscreen case. Apple provided numerous rough diagrams demonstrating the functionality of an interactive user interface on the case, such as notifications, music playback, navigation assistance, audiobook media output, weather updates, and the ability for users to switch audio modes by squeezing the case.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Wireless Earphone Market, By Technology

• Bluetooth
• True Wireless Stereo (TWS
• Infrared

5 Wireless Earphone Market, By Application

• Fitness and Sports
• Gaming
• Music and Entertainment

6 Wireless Earphone Market, By End-User

• Consumer
• Professional

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Apple
• Sony
• Bose
• Samsung
• Jabra
• Skullcandy
• Xiaomi
• Creative
• Anker

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References