ワイン・スピリッツの世界市場：タイプ別、エンドユーザー別、地域別（2026年～2032年）

ワイン・スピリッツ市場の評価（2026年～2032年）

ワイン・スピリッツ市場はダイナミックで常に変化しており、消費者の嗜好や文化的影響の違いにアピールする幅広い品揃えがあります。プレミアム化がこの市場を牽引しており、顧客は高品質で職人技が光る個性的な商品を求め、ブティックやクラフトの生産者が増えています。Verified Market Researchのアナリストによると、ワイン・スピリッツ市場は2024年に2,732億4,000万米ドルの評価額と推定され、2032年には4,231億8,000万米ドルの評価額に達する見込みです。

近年、可処分所得の増加や高級飲料への嗜好の高まりを背景に、新興国での市場拡大が進んでいます。グローバリゼーションと技術革新が引き続き市場の軌道を形成しています。これにより、市場は2026年～2032年にCAGR6.20%で成長する見通しです。

ワイン・スピリッツ市場の定義/概要

ワイン・スピリッツは、発酵させたブドウやその他の果物から作られるアルコール飲料であり、スピリッツは発酵させた穀物、果物、野菜を蒸留して作られます。ワインには赤ワイン、白ワイン、ロゼワインがあり、スピリッツにはウイスキー、ウォッカ、ラム、ジンなどがあります。

ワイン・スピリッツの市場は多様化し、地域の嗜好、伝統、現在の動向によって形成されています。カジュアルな消費者から愛好家まで、多様な層を対象としており、技術革新、プレミアム化、職人的・工芸的飲料への需要の高まりがその原動力となっています。ワイン・スピリッツはまた、社会的、文化的、祝賀イベントにおいて重要な役割を果たし、市場の着実な世界的成長と魅力に貢献しています。

当社のレポートには、実用的なデータと将来を見据えた分析が含まれており、ピッチの作成、ビジネスプランの作成、プレゼンテーションの構築、提案書の作成に役立ちます。

プレミアム化とクラフトスピリッツの動向がワイン・スピリッツ市場の成長をどのように押し上げるか？

プレミアム化とクラフトスピリッツの動向は、消費者の嗜好を再構築しています。米国スピリッツ評議会（DISCUS）によると、2021年の米国市場におけるスピリッツ総売上高成長の77％をプレミアムおよびスーパープレミアムスピリッツが占め、より高品質な製品へのシフトを浮き彫りにしています。

eコマースと消費者直販（DTC）の台頭により、市場へのリーチと利便性が拡大しました。IWSRの飲料市場分析によると、主要10市場におけるアルコールのeコマース額は2020年に42％成長し、240億米ドルに達しました。このデジタル変革により、販売と顧客エンゲージメントの新たな道が開かれました。

消費者層の変化、特にミレニアル世代とZ世代の影響が市場成長を促進しています。Wine Market Councilの調査によると、ミレニアル世代は2020年に米国で全ワインの42%を消費し、X世代とベビーブーム世代を上回ることが明らかになりました。こうした若い消費者は、多様で革新的な製品を求めており、ワイン業界を進化させ、提供する製品を拡大するよう促しています。

ワイン・スピリッツ市場における消費者の嗜好の変化に対応するために、伝統的な生産者はどのような課題に直面しているか？

伝統的なワイン・スピリッツ生産者は、消費者の嗜好の変化に対応する上で大きな課題に直面しています。健康志向の消費者の台頭が需要を再構築しています。2022年のIWSRレポートによると、世界の消費者の58％がアルコール摂取量を積極的に減らそうとしており、生産者は低アルコールやノンアルコールの代替品でイノベーションを起こす必要に迫られています。このシフトにより、2021年のノンアルコール/低アルコール・カテゴリーは前年比6%増となりました。

持続可能性への懸念は、伝統的な生産者に対し、その慣行を適応させるよう圧力をかけています。ワイン・インテリジェンスによる2021年の調査では、米国の一般的なワイン愛飲者の48%が、ワインを選ぶ際に持続可能な、または環境に優しい生産方法を重要視していることがわかりました。このような環境に配慮した製品への需要は、持続可能な慣行や包装への多大な投資を必要とします。

販売チャネルのデジタル化は、伝統的な生産者にとって課題となっています。ニールセンの報告によると、米国におけるアルコールのオンライン販売は、パンデミックによって加速し、2020年には2019年比で234％増加しました。多くの伝統的なメーカーは、効果的なeコマース戦略や消費者直販モデルの確立に苦戦しており、よりデジタルに精通した競合他社に市場シェアを奪われる可能性があります。

目次

第1章 世界のワイン・スピリッツ市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界のワイン・スピリッツ市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 世界のワイン・スピリッツ市場：タイプ別

• ワイン
• スピリッツ

第6章 世界のワイン・スピリッツ市場：用途別

• 企業ホスピタリティ
• レストランとパブ
• ファミリーレストラン

第7章 世界のワイン・スピリッツ市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • スペイン
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界のワイン・スピリッツ市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Diago plc
• Pernod Ricard SA
• Constellation Brands Inc.
• Anheuser-Busch InBev NV
• The Wine Group
• Bacardi Limited
• Treasury Wine Estates Limited
• E. & J. Gallo Winery
• Brown-Forman Corporation
• Beam Suntory Inc.
• William Grant & Sons Ltd.

第10章 主な発展

• 製品発売/開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第11章 付録

• 関連調査

Wine And Spirits Market Valuation - 2026-2032

The wine and spirits market is dynamic and ever-changing, with a wide selection of goods to appeal to different consumer preferences and cultural influences. Premiumization drives this market, as customers seek high-quality, artisanal, and distinctive items, increasing to boutique and craft producers. According to the analyst from Verified Market Research, the Wine and Spirits Market is estimated at a valuation of USD 273.24 Billion in 2024 and is expected to reach a valuation of USD 423.18 Billion by 2032.

In recent years, the industry has expanded in emerging nations, driven by increased disposable incomes and a growing preference for premium beverages. Globalization and innovation continue to shape market trajectories. It enables the market to grow at a CAGR of 6.20% from 2026 to 2032.

Wine And Spirits Market: Definition/ Overview

Wine and spirits are alcoholic beverages prepared from fermented grapes or other fruits, while spirits are created by distilling fermented grains, fruits, or vegetables. Wines can be red, white, or rose, and spirits include whiskey, vodka, rum, gin, and others, each with its unique production processes and flavor profiles.

The wine and spirits market is diversified, and shaped by regional preferences, traditions, and current trends. It caters to a diverse audience, from casual consumers to connoisseurs, and is driven by innovation, premiumization, and the increasing demand for artisanal and craft beverages. Wine and spirits also play a significant role in social, cultural, and celebratory events, contributing to the market's steady global growth and appeal.

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

How the Premiumization and Craft Spirits Trends Surge the Growth of Wine and Spirits Market?

Premiumization and the craft spirits trend are reshaping consumer preferences. According to the Distilled Spirits Council of the United States (DISCUS), premium and super-premium spirits accounted for 77% of total spirits revenue growth in the U.S. market in 2021, highlighting the shift towards higher-quality products.

The rise of e-commerce and direct-to-consumer (DTC) sales has expanded market reach and convenience. The IWSR Drinks Market Analysis reported that the value of alcohol e-commerce across 10 key markets grew by 42% in 2020, reaching $24 billion. This digital transformation has opened new avenues for sales and customer engagement.

Changing consumer demographics, particularly the influence of millennials and Gen Z, are driving market growth. Wine Market Council research revealed that millennials consumed 42% of all wine in the United States in 2020, surpassing both Gen X and Baby Boomers. These younger consumers are seeking diverse and innovative products, pushing the industry to evolve and expand its offerings.

What Challenges do Traditional Producers Face in Adapting to Changing Consumer Preferences in the Wine and Spirits Market?

Traditional wine and spirits producers face significant challenges in adapting to evolving consumer preferences. The rise of health-conscious consumers is reshaping demand. According to a 2022 IWSR report, 58% of global consumers are actively trying to reduce their alcohol intake, forcing producers to innovate with low-alcohol or non-alcoholic alternatives. This shift has led to a 6% year-on-year growth in the no/low alcohol category in 2021.

Sustainability concerns are pressuring traditional producers to adapt their practices. A 2021 study by Wine Intelligence found that 48% of regular wine drinkers in the US consider sustainable or environmentally friendly production methods important when choosing wine. This demand for eco-friendly products requires significant investment in sustainable practices and packaging.

The digital transformation of sales channels poses a challenge for traditional producers. Nielsen reports that online alcohol sales in the US grew by 234% in 2020 compared to 2019, accelerated by the pandemic. Many traditional producers struggle to establish effective e-commerce strategies and direct-to-consumer models, potentially losing market share to more digitally savvy competitors.

Category-Wise Acumens

What Factors Contribute to the Dominance of Spirits Over Wine in the Global Market?

Spirit segment dominates in the wine and spirits market driven by the versatility and mixability of spirits have made them increasingly popular, especially among younger consumers. Spirits are used in a wide variety of cocktails, allowing for creativity and experimentation that appeals to millennials and Gen Z. This trend is reflected in the growth of the global cocktail market, which is projected to reach $1,884.24 billion by 2028.

Furthermore, Spirits often benefit from a longer shelf life and higher profit margins compared to wine. This makes them more attractive to both retailers and producers. Additionally, spirits are generally less affected by environmental factors like weather and soil conditions, leading to more consistent production and quality. The Distilled Spirits Council reported that supplier sales in the U.S. alone grew by 12% in 2021, reaching $35.8 billion, outpacing the growth in the wine sector.

What Role do Seasonal Trends and Events Play in Increasing Demand for Wine and Spirits in Pubs and Restaurants?

Restaurants & Pub's segment dominates in the wine and spirits market owing to the seasonal trends and events often leading to predictable spikes in consumption and sales. Holiday seasons and celebratory periods such as Christmas, New Year's Eve, and Valentine's Day typically see a substantial increase in alcohol consumption in social settings. For instance, according to the National Restaurant Association, December is often the most profitable month for many restaurants and bars, with alcohol sales increasing by up to 30% compared to other months. During these periods, consumers are more likely to indulge in premium spirits and wines, boosting overall revenue for establishments. The festive atmosphere encourages social gatherings and special occasions, where alcohol often plays a central role.

Furthermore, seasonal weather patterns and cultural events significantly influence drinking preferences and consumption patterns. Summer months typically see a rise in demand for refreshing drinks like white wines, roses, and cocktails, while winter tends to favour robust red wines and warming spirits. Rose wine sales in the U.S. peak in June and July, with sales during these months accounting for nearly 40% of annual rose consumption. Similarly, events like Oktoberfest or St. Patrick's Day can drive significant increases in beer and whiskey sales respectively. These seasonal trends allow pubs and restaurants to tailor their offerings and marketing strategies, capitalizing on changing consumer preferences throughout the year.

Country/Region-wise Acumens

What Factors Contribute to Europe's Dominance in the Global Wine and Spirits Market?

Europe is substantially dominating the wine and spirits market. The continent's rich historical and cultural heritage in alcohol production gives it a significant advantage. Many European countries, particularly France, Italy, and Spain, have centuries-old traditions in winemaking and spirit distillation. This legacy has resulted in protected designation of origin (PDO) status for numerous products, such as Champagne, Cognac, and Scotch whisky. According to the European Commission, the EU is the world's leading exporter of wine, with exports valued at €12.9 billion in 2020. This historical expertise and reputation for quality allow European producers to command premium prices and maintain a loyal global customer base.

Europe benefits from a favorable regulatory environment and strong governmental support for the industry. The European Union has established comprehensive policies to protect and promote its wine and spirits sector, including strict production standards and export assistance programs. The EU's Common Agricultural Policy (CAP) provides significant support to wine producers. The European spirits industry also contributes substantially to the EU economy, with spirits exports reaching €11.3 billion in 2019, according to SpiritsEUROPE. This combination of regulatory protection, financial support, and export promotion helps European producers maintain their competitive edge in the global market, despite increasing competition from New World producers.

How do Cultural Factors in Asia Pacific Countries Affect the Consumption Patterns of Wine and Spirits?

Asia Pacific is anticipated to witness the fastest growth in the wine and spirits market during the forecast period driven by the cultural factors in Asia Pacific countries that significantly influence wine and spirits consumption patterns in the region. Traditional drinking customs and social norms play a crucial role. In many Asian cultures, alcohol consumption is deeply intertwined with social interactions and business relationships. In China, the concept of "guanxi" (relationship-building) often involves shared drinking experiences. This cultural practice has led to a surge in premium spirits consumption, particularly baijiu. According to the International Wine and Spirits Record (IWSR), baijiu accounts for about 31% of global spirits consumption, with China being the primary market. Similarly, in Japan, after-work drinking sessions known as "nomikai" are an integral part of corporate culture, driving consistent demand for beer and sake.

The increasing Western influence and changing lifestyles among younger generations are reshaping consumption patterns. As Asian economies grow and globalization accelerates, there's a rising interest in Western alcoholic beverages, particularly wine and whisky. This trend is evident in the rapid growth of wine consumption in countries like China and India. The IWSR reports that China is now the world's fifth-largest wine market, with consumption expected to grow by 6.1% annually between 2020 and 2025. In India, changing perceptions about alcohol among the urban middle class have led to a 19.8% CAGR in the wine market from 2018 to 2024. These cultural shifts are creating new opportunities for both local and international wine and spirits producers in the Asia Pacific region.

Competitive Landscape

The Wine and Spirits Market's competitive landscape is characterized by diverse producers, premiumization trends, innovation in flavors and packaging, and evolving consumer preferences, leading to dynamic market strategies and a focus on brand differentiation.

Some of the prominent players operating in the wine and spirits market include:

Diageo plc, Pernod Ricard SA, Constellation Brands Inc., Anheuser-Busch InBev NV, The Wine Group, Bacardi Limited, Treasury Wine Estates Limited & J. Gallo Winery, Brown-Forman Corporation, Beam Suntory Inc.

Latest Developments

In September 2024. Diageo announced acquisition of Don Papa Rum Diageo, the world's largest spirits company, acquired Don Papa Rum for an initial €260 million. This move strengthens Diageo's position in the premium rum category and expands its presence in the Philippines and Southeast Asian markets.

In August 2024, Pernod Ricard announced the launch of the AI-powered cocktail creator Pernod Ricard and introduced "Mix Master," an AI-powered tool that creates cocktail recipes based on user preferences and available ingredients.

Wine And Spirits Market, By Category

• Type:
• Wine
• Spirit
• End Use:
• Corporate Hospitality
• Restaurants and Pubs
• Family Dining
• Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL WINE AND SPIRITS MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL WINE AND SPIRITS MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL WINE AND SPIRITS MARKET, BY TYPE

• 5.1 Wines
• 5.2 Spirits

6 WINE AND SPIRITS MARKET, BY END-USE

• 6.1 Corporate Hospitality
• 6.2 Restaurants and Pubs
• 6.3 Family Dining

7 GLOBAL WINE AND SPIRITS MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East and Africa

8 GLOBAL WINE AND SPIRITS MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Diago plc
  • 9.1.1 Company Overview
  • 9.1.2 Company Insights
  • 9.1.3 Business Breakdown
  • 9.1.4 Product Benchmarking
  • 9.1.5 Key Developments
  • 9.1.6 Winning Imperatives
  • 9.1.7 Current Focus & Strategies
  • 9.1.8 Threat from Competition
  • 9.1.9 SWOT Analysis
• 9.2 Pernod Ricard SA
  • 9.2.1 Company Overview
  • 9.2.2 Company Insights
  • 9.2.3 Business Breakdown
  • 9.2.4 Product Benchmarking
  • 9.2.5 Key Developments
  • 9.2.6 Winning Imperatives
  • 9.2.7 Current Focus & Strategies
  • 9.2.8 Threat from Competition
  • 9.2.9 SWOT Analysis
• 9.3 Constellation Brands Inc.
  • 9.3.1 Company Overview
  • 9.3.2 Company Insights
  • 9.3.3 Business Breakdown
  • 9.3.4 Product Benchmarking
  • 9.3.5 Key Developments
  • 9.3.6 Winning Imperatives
  • 9.3.7 Current Focus & Strategies
  • 9.3.8 Threat from Competition
  • 9.3.9 SWOT Analysis
• 9.4 Anheuser-Busch InBev NV
  • 9.4.1 Company Overview
  • 9.4.2 Company Insights
  • 9.4.3 Business Breakdown
  • 9.4.4 Product Benchmarking
  • 9.4.5 Key Developments
  • 9.4.6 Winning Imperatives
  • 9.4.7 Current Focus & Strategies
  • 9.4.8 Threat from Competition
  • 9.4.9 SWOT Analysis
• 9.5 The Wine Group
  • 9.5.1 Company Overview
  • 9.5.2 Company Insights
  • 9.5.3 Business Breakdown
  • 9.5.4 Product Benchmarking
  • 9.5.5 Key Developments
  • 9.5.6 Winning Imperatives
  • 9.5.7 Current Focus & Strategies
  • 9.5.8 Threat from Competition
  • 9.5.9 SWOT Analysis
• 9.6 Bacardi Limited
  • 9.6.1 Company Overview
  • 9.6.2 Company Insights
  • 9.6.3 Business Breakdown
  • 9.6.4 Product Benchmarking
  • 9.6.5 Key Developments
• 9.7 Treasury Wine Estates Limited
  • 9.7.1 Company Overview
  • 9.7.2 Company Insights
  • 9.7.3 Business Breakdown
  • 9.7.4 Product Benchmarking
  • 9.7.5 Key Developments
• 9.8 E. & J. Gallo Winery
  • 9.8.1 Company Overview
  • 9.8.2 Company Insights
  • 9.8.3 Business Breakdown
  • 9.8.4 Product Benchmarking
  • 9.8.5 Key Developments
• 9.9 Brown-Forman Corporation
  • 9.9.1 Company Overview
  • 9.9.2 Company Insights
  • 9.9.3 Business Breakdown
  • 9.9.4 Product Benchmarking
  • 9.9.5 Key Developments
• 9.10 Beam Suntory Inc.
  • 9.10.1 Company Overview
  • 9.10.2 Company Insights
  • 9.10.3 Business Breakdown
  • 9.10.4 Product Benchmarking
  • 9.10.5 Key Developments
• 9.11 William Grant & Sons Ltd.
  • 9.11.1 Company Overview
  • 9.11.2 Company Insights
  • 9.11.3 Business Breakdown
  • 9.11.4 Product Benchmarking
  • 9.11.5 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research