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市場調査レポート
商品コード
1736550
オーガニックベビーフード市場:製品タイプ別、流通チャネル別、地域別、2026~2032年Organic Baby Food Market By Product Type (Prepared Baby Food, Dried Baby Food, Infant Milk Formula), Distribution Channel (Supermarket Or Hypermarket, Online Retail Stores, Convenience Stores, Specialty Stores), Region for 2026-2032 |
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オーガニックベビーフード市場:製品タイプ別、流通チャネル別、地域別、2026~2032年 |
出版日: 2025年05月05日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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様々な小売チャネルを通じたオーガニックベビーフードの入手可能性の増加が市場成長を牽引しています。したがって、流通チャネルの拡大は、市場規模の成長を急増させ、2024年に48億5,902万米ドルを突破し、2032年までに123億851万米ドルの評価に達します。
特に発展途上国における可処分所得の増加は、より多くの親が高級オーガニックを選ぶことを可能にしています。したがって、新興諸国における可処分所得の増加により、市場は2026~2032年まで12.32%のCAGRで成長します。
オーガニックベビーフード市場の定義/概要
オーガニックベビーフード市場は、乳幼児により健康的で安全な食品の選択肢を求める親が増えるにつれて大きく成長しています。オーガニックベビーフードは、農薬、成長ホルモン、抗生物質、人工添加物などの有害な化学物質を使用せずに生産されるため、健康志向の親に好まれます。このタイプの食品は、抗生物質や成長ホルモンにさらされずに飼育された動物由来の果物、野菜、肉などの食材から作られており、赤ちゃんのための無農薬の食事を保証します。乳幼児は大人に比べて農薬にさらされる潜在的なリスクを受けやすいと考えられているため、多くの親がオーガニックベビーフードを選ぶのは、子どもがこれらの有害物質に触れるのを最小限に抑えるためです。
オーガニックベビーフードには人工着色料、人工香料、人工保存料が使われていないため、従来のベビーフードよりも自然で栄養価が高いという魅力があります。使用されている原材料も遺伝子組み換え作物(GMO)を使用していないため、乳児にとってよりクリーンで安全な製品となっています。乳児の健康を促進するだけでなく、オーガニック農法は環境的に持続可能であり、エコロジカルフットプリントを削減し、次世代のために地球の保全に貢献します。
親は子供の食べ物に含まれる成分、特に人工添加物に対する関心を高めています。国際食品情報協議会(International Food Information Council Foundation)の調査によると、70%の親が食品中の化学物質に関心があると回答し、43%が子供のために「自然」と表示された食品を積極的に探すと答えています。子供の食物アレルギーの増加により、オーガニックやアレルゲンフリーのベビーフードの需要が高まっています。米国疾病予防管理センター(CDC)の報告によると、子どもの食物アレルギーは1997~2011年の間に約50%増加し、2011年現在では子どもの8%が食物アレルギーを持っています。
オーガニック食品の摂取に関連する潜在的な健康効果について、親たちの意識も高まっています。学術誌『Environmental Health Perspectives』に掲載された研究によると、たった1週間オーガニックの食事に切り替えただけで、参加者の体内の農薬濃度が平均60%減少しました。Organic Trade Associationによると、米国では現在、従来の食料品店の4軒中3軒近くでオーガニック製品が販売されており、オーガニックベビーフードはより多くの消費者にとって身近なものとなっています。
オーガニックベビーフード製品の割高な価格設定は、特に価格に敏感な市場では、市場の成長を制限する可能性があります。米国農務省の報告書によると、オーガニック食品は一般的に従来のものより10~30%高いです。ベビーフードのような特殊な商品では、価格差がさらに大きくなるケースもあります。オーガニックベビーフードは、人工保存料を使用していないため賞味期限が短いことが多く、流通や保管に課題があります。Journal of Food Scienceに掲載された研究によると、オーガニック栽培の野菜や果物の賞味期限は通常、慣行栽培のものより30%短く、これはオーガニックベビーフード製品の賞味期限に影響を与える可能性があります。
新興国市場では、オーガニック食品の認知度が低いため、その普及率は低いです。オーガニック農業調査研究所(FiBL)の報告書によると、アフリカのオーガニック農地は世界のオーガニック農地のわずか0.2%にすぎず、この地域のオーガニック農法に対する認識と導入が低いことを示しています。オーガニック製品に対する厳しい規制とコストのかかる認証プロセスは、中小規模の製造業者にとって障壁となっています。米国農務省の報告によると、オーガニック認証にかかる費用は、経営の規模や種類にもよりますが、数百ドルから数千ドルに及びます。
The increasing availability of organic baby food through various retail channels is driving market growth. Thus, the expansion of distribution channels surges the growth of the market size surpassing USD 4859.02 Million in 2024 to reach a valuation of USD 12308.51 Million by 2032.
Rising disposable incomes, particularly in developing nations, are enabling more parents to choose premium organic options for their babies. Thus, the increasing disposable income in developing countries enables the market to grow at a CAGR of 12.32% from 2026 to 2032.
Organic Baby Food Market: Definition/ Overview
The organic baby food market has witnessed significant growth as more parents shift toward healthier and safer food options for their infants. Organic baby food is produced without the use of harmful chemicals such as pesticides, growth hormones, antibiotics, or artificial additives, making it a preferred choice for health-conscious parents. This type of food is made from ingredients like fruits, vegetables, and meats derived from animals that are raised without exposure to antibiotics or growth hormones, ensuring a pesticide-free diet for babies. Since infants are considered more susceptible to the potential risks associated with pesticide exposure compared to adults, many parents opt for organic baby food to minimize their children's contact with these harmful substances.
The absence of artificial colors, flavors, and preservatives in organic baby food further boosts its appeal, offering a more natural and nutritious alternative to traditional baby food options. The ingredients used are also free from genetically modified organisms (GMOs), supporting a cleaner and safer product for infants. In addition to promoting infant health, organic farming practices are environmentally sustainable, reducing the ecological footprint and contributing to the preservation of the planet for future generations.
Parents are becoming more concerned about the ingredients in their children's food, particularly regarding artificial additives. According to a survey by the International Food Information Council Foundation, 70% of parents reported being concerned about chemicals in food, with 43% saying they actively seek out foods labeled as "natural" for their children. The increasing incidence of food allergies in children is driving demand for organic and allergen-free baby food options. The Centers for Disease Control and Prevention (CDC) reports that food allergies in children have increased by approximately 50% between 1997 and 2011, with 8% of children having a food allergy as of 2011.
Parents are increasingly aware of the potential health benefits associated with organic food consumption. A study published in the journal Environmental Health Perspectives found that switching to an organic diet for just one week reduced the levels of pesticides in participants' bodies by an average of 60%. According to the Organic Trade Association, organic products are now available in nearly 3 out of 4 conventional grocery stores in the United States, making organic baby food more accessible to a wider consumer base.
The premium pricing of organic baby food products can limit market growth, especially in price-sensitive markets. According to a report by the U.S. Department of Agriculture, organic food products generally cost 10% to 30% more than their conventional counterparts. In some cases, the price difference can be even higher for specialized products like baby food. Organic baby food often has a shorter shelf life due to the absence of artificial preservatives, which can pose challenges for distribution and storage. A study published in the Journal of Food Science found that organic fruits and vegetables typically have a shelf life that is 30% shorter than conventionally grown produce, which can impact the shelf life of organic baby food products.
The adoption rate of organic food products is slower in developing markets due to a lack of awareness. According to a report by the Research Institute of Organic Agriculture (FiBL), Africa accounts for only 0.2% of global organic agricultural land, indicating low awareness and adoption of organic farming practices in the region. The strict regulations and costly certification processes for organic products are a barrier for small and medium-sized manufacturers. The U.S. Department of Agriculture reports that the cost of organic certification ranges from a few hundred to several thousand dollars, depending on the size and type of operation.
The prepared baby food segment is rapidly gaining dominance in the organic baby food market owing to its convenience, nutritional value, and ability to cater to modern parents' busy lifestyles. Prepared baby foods, including purees and spoon blends, are designed to provide essential nutrients for a baby's rapid and healthy development, offering a balanced mix of vitamins, minerals, and other vital ingredients. These products often come in easy-to-use formats, such as flexible tubs and on-the-go pouches, which align with the growing consumer preference for convenience in handling and consuming baby food. This shift in consumer behavior is anticipated to drive sales and position prepared baby foods as a leading segment in the infant food market.
High-pressure processing (HPP) has emerged as a key trend in the organic baby food space, as it ensures food safety without the need for preservatives. Major retailers, like Target, have acknowledged the increasing popularity of HPP products and are gradually replacing traditional baby food brands with innovative options such as Pure Spoon and Once Upon a Farm. These brands offer a range of HPP-prepared baby foods, including super smoothies, and are gaining significant shelf space in refrigerated sections.
The supermarket and hypermarket segment dominates the organic baby food market, serving as the go-to destination for parents seeking a wide variety of organic baby food products. These large retail outlets offer an extensive selection of brands, formulations, and variants, allowing consumers to physically examine and compare products before making a purchase. This hands-on shopping experience is crucial for parents who prioritize the quality, safety, and nutritional value of the food they choose for their infants. Supermarkets and hypermarkets not only provide access to well-known, trusted organic baby food brands but also offer private-label options, catering to different price ranges and preferences.
The supermarkets and hypermarkets' ability to stock a comprehensive range of products under one roof, makes it convenient for busy families to shop for organic baby food alongside their regular household needs. Additionally, these stores often have dedicated sections for organic and health-conscious products, helping consumers easily locate and compare options. Special promotions, discounts, and loyalty programs further enhance the appeal of shopping in these physical stores.
North America is substantially dominant in the organic baby food market owing to the increasing awareness of the potential health benefits of organic food for their infants. According to a survey by the Organic Trade Association, 81% of U.S. families with children report that they purchase organic food at least sometimes. The same survey found that 40% of parents say their primary reason for choosing organic is to avoid pesticides and other toxins.
Higher disposable incomes in North America allow parents to opt for more expensive organic options. The U.S. Bureau of Economic Analysis reported that personal income in the United States increased by 6.1% in 2020 compared to 2019, reaching USD 19.7 Trillion. This increase in income enables more parents to afford premium organic baby food products. North America has a well-established organic food industry with efficient distribution channels, making organic baby food more accessible. The U.S. Department of Agriculture reported that the number of certified organic operations in the United States grew by 4% from 2019 to 2020, reaching 28,257 operations. This growth in organic producers contributes to a wider variety and availability of organic baby food products.
Asia Pacific is anticipated to witness the fastest growth in the organic baby food market during the forecast period. Rising awareness about the benefits of organic food for infants in countries like India. According to a report by the India Brand Equity Foundation (IBEF), the Indian organic food market is expected to grow at a CAGR of 20.5% from 2021 to 2026. The report also states that the organic food market in India was valued at USD 815 Million in 2020, with a significant portion attributed to baby food products. The growing urban population and rising disposable incomes in Asia Pacific countries are driving the demand for premium baby food products, including organic options. The Asian Development Bank reports that the urban population in Asia and the Pacific is expected to grow from 1.84 billion in 2017 to 3.0 billion by 2050. Additionally, the World Bank data shows that the GDP per capita (current US$) in the East Asia & Pacific region increased from $7,258 in 2010 to $11,064 in 2020, indicating a significant rise in disposable income.
Growing concerns about food safety, particularly regarding pesticide residues in conventional foods, are driving parents towards organic baby food options. A study published in the journal Environmental Health Perspectives found that urinary dialkylphosphate (DAP) concentrations, which are indicators of organophosphate pesticide exposure, were 89% lower in children who ate an organic diet compared to those who ate a conventional diet.
The competitive landscape of the Organic Baby Food Market is dynamic, with ongoing innovation and competition among key players. The market is driven by factors such as product innovation, brand recognition, distribution channels, pricing strategies, and sustainability.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the organic baby food market include: