スマートトイレの世界市場規模：タイプ別、接続性別、用途別、流通チャネル別、地域範囲と予測

スマートトイレの市場規模と予測

スマートトイレ市場規模は、2024年に94億7,000万米ドルと評価され、2026年から2032年にかけてCAGR 12%で成長し、2032年には234億4,000万米ドルに達すると予測されます。

• スマートトイレは、ユーザーの快適性、衛生性、利便性を向上させる先進技術を組み込んだ最新の衛生設備です。スマートホームやIoT機器の動向の一部であり、浴室空間に革新的な機能と自動化を提供します。自動洗浄、節水メカニズム、セルフクリーニング機能を特徴とする効率的で衛生的な排泄物処理は、その用途を拡大しています。同様に、水の浪費を減らし、清潔さを確保する必要があり、環境に優しい実践とコスト削減に貢献しています。
• スマート・トイレは、水温、水圧、ノズル位置の調節など、ビデの機能も備えています。また、快適性を高めるために、空気乾燥機能やシートヒーターが搭載されているモデルもあります。さらに、スマート・トイレには、空気清浄機、脱臭機、UV殺菌システムが内蔵されている場合があり、トイレ環境を新鮮で衛生的に保つことができます。
• スマート・トイレはIoT技術やモバイル・アプリと統合することができ、ユーザーは遠隔操作で設定を制御・カスタマイズすることができます。例えば、ユーザーはスマートフォンのアプリを通じて、洗浄の好み、水温、ビデ機能を調整することができ、パーソナライズされたユーザーフレンドリーな体験を生み出すことができます。スマートトイレは、住宅、商業施設、公共スペースにおける衛生、快適性、持続可能性の領域で大きな進歩を遂げています。

スマートトイレの世界市場力学

スマートトイレの世界市場を形成している主な市場力学は以下の通りである：

主な市場促進要因

• 衛生・清潔志向の高まり：スマートトイレは、消費者が個人の衛生をますます優先するようになる中で、従来の選択肢を大きく改善します。衛生的で快適なトイレ体験に対するニーズの高まりにより、暖房椅子、乾燥機能、UV除菌機能付きセルフクリーニング機構、調節可能な設定機能付き統合シャワーなどを備えたトイレの売上が急増しています。
• 節水：水不足危機の高まりは、節水機能を提供するセンサー作動洗浄システムや二重水洗システムの販売に拍車をかけ、スマートトイレの販売増加を可能にしています。このように、世界中で節水が重視されているため、スマート・トイレは環境に配慮する顧客にとって望ましい選択肢となっています。
• 利便性とライフスタイルの変化：多忙なライフスタイルが、現代社会におけるスマートで便利な技術への需要を押し上げています。したがって、自動洗浄、センサー付きハンズフリーコントロール、シートヒーター、その他の機能は、トイレでの快適性と利便性を向上させ、スマートトイレ市場の成長を後押しすると予想される最新のソリューションです。
• 人口の高齢化：世界中で高齢化人口が増加しており、暖房便座や簡単な洗浄方法などの機能を備えたスマートトイレが求められています。スマート・トイレは、慢性疾患を抱える高齢者にとって、アクセシビリティと快適性を向上させる利点があります。
• スマートホームとの統合：スマートトイレは、増加するスマートハウスに理想的に適合します。これらのトイレは、住宅内の他のスマート・デバイスと接続することができ、音声制御、機能スケジュール、場合によっては水使用量の監視などの機能を実現することができます。

主な課題

• 高コスト：従来のトイレに比べ、スマートトイレはかなり高価です。そのため、特に新興国市場の低所得層にとっては、高度な機能や技術のコストが障害となり、スマートトイレ市場の拡大を妨げています。
• 限られた市場認識：世界の多くの地域の消費者は、スマート・トイレが提供する利点や機能性に馴染みがないです。マーケティング努力が低く、この技術に対する一般消費者の認識不足が市場の成長を妨げています。先進国でさえ、スマートトイレは主流の浴室設備ではなく、高級品と見なされることが多いです。
• 文化的・衛生的差異：衛生習慣や嗜好は世界中で大きく異なります。例えば、スマートトイレの一般的な機能であるビデ機能は、すべての文化圏で広く普及していない可能性があり、スマートトイレの売上を抑制しています。
• インフラの互換性：スマートトイレがその潜在能力をフルに発揮するには、Wi-Fi接続やコンセントなど、既存または新規のインフラとの互換性が必要です。インフラが古い住宅や建物では改修が必要になる場合があり、設置にかかる全体的なコストと複雑さが増します。
• 規制の遵守：スマートトイレは、環境の持続可能性、衛生、安全に関するいくつかの法律、規則、ガイドラインに従わなければならないです。これらの仕様を満たすことは、設計と製造プロセスを複雑にし、全体的なコストと遅延時間に拍車をかけると予想されます。

主要動向：

• IoTやAIなどの先端技術の統合：IoTやAIの統合により、革新的なトイレ・ソリューションが開発されています。これらの技術は将来的に尿分析に役立ち、早期疾病診断のためのリアルタイム日付を提供すると予測されます。これらの開発により、スマートトイレ事業は今後数年で劇的に変化すると思われます。
• パーソナライズされた快適性とカスタマイズ：周囲の照明、水圧、温度、便座の暖房などの設定を調整することでトイレ体験をカスタマイズできるようになることは、スマートトイレの売上を押し上げる可能性が高いです。一部のモデルでは、ユーザー識別技術が統合され、特定のパーソナリティに応じて設定が自動的に変更されます。
• 水とエネルギーの効率化：スマートトイレ市場が成長するにつれ、メーカーは持続可能性に重点を置き、エネルギーと水の効率を優先したソリューションを開発するようになっています。環境に優しい素材、節水モード、デュアル水洗システムなどは、資源の使用量と環境への影響を減らすのに役立つ機能のほんの一例です。
• 接続性とスマートホームの統合：スマートトイレがより進化するにつれて、他のスマート家電やプラットフォーム、音声操作アシスタント、スマートフォンアプリ、ホームオートメーションシステムとの相互接続が、スムーズな機能と効率を提供するために、今後数年で急増すると思われます。また、ユーザーが分析用の情報にアクセスしたり、メンテナンスの最新情報を受け取ったり、トイレを遠隔操作して監視したりするオプションは、市場をさらに牽引すると予想されます。

目次

第1章 スマートトイレ世界市場のイントロダクション

• 市場イントロダクション
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 スマートトイレの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 スマートトイレの世界市場：製品タイプ別

• 概要
• 一体型スマートトイレ
• スマート便座

第6章 スマートトイレの世界市場：接続性別

• 概要
• Wi-Fi
• Bluetooth

第7章 スマートトイレの世界市場：用途別

• 概要
• 住宅用
• 商業用

第8章 スマートトイレの世界市場：流通チャネル別

• 概要
• オンライン
• オフライン

第9章 スマートトイレの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第10章 世界のスマートトイレ市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第11章 企業プロファイル

• Amphenol Corporation
• Toto Ltd
• Kohler Co.
• Roca Sanitario S.A
• LIXIL Group Corporation
• GWA Group Limited
• Duravit AG
• Jomoo Group
• Villeroy & Boch
• Dongpeng Ceramic

第12章 付録

• 関連調査

Smart Toilet Market Size And Forecast

Smart Toilet Market size was valued at USD 9.47 Billion in 2024 and is projected to reach USD 23.44 Billion by 2032, growing at a CAGR of 12% from 2026 to 2032.

• A smart toilet is a modern sanitary fixture that incorporates advanced technology to improve user comfort, hygiene, and convenience. It is part of the trend of smart homes and IoT devices, offering innovative functionalities and automation in bathroom spaces. The efficient and hygienic waste disposal featuring automated flushing, water-saving mechanisms, and self-cleaning capabilities are enhancing its application. Similarly, need to reduce water wastage and ensure cleanliness, contributing to eco-friendly practices and cost savings.
• Smart toilets also offer bidet functionalities, such as adjustable water temperature, pressure, and nozzle positions for personalized cleansing. Some models also include air drying functions and heated seats for added comfort. Additionally, smart toilets may include built-in air purifiers, deodorizers, and UV sterilization systems to maintain a fresh and hygienic bathroom environment.
• Smart toilets can be integrated with IoT technology and mobile apps, allowing users to control and customize settings remotely. For example, users can adjust flushing preferences, water temperature, and bidet functions through smartphone apps, creating a personalized and user-friendly experience. The smart toilets are a significant advancement in the realm of hygiene, comfort, and sustainability in residential, commercial, and public spaces.

Global Smart Toilet Market Dynamics

The key market dynamics that are shaping the global Smart Toilet Market include:

Key Market Drivers:

• Growing Emphasis on Hygiene and Cleanliness: Smart toilets provide a major improvement over conventional choices as consumers prioritize personal hygiene increasingly more. Growing need for hygienic and pleasant bathroom experience is surging sales of toilet featured with heating chairs, drying capabilities, self-cleaning mechanisms with UV sanitation, and integrated showers with adjustable settings.
• Water Conservation: Rising water shortage crisis is spurring sales of sensor-activated flushing and dual flush systems to offer water-saving features, enabling rise in sales of smart toilets. Thus, emphasis on water saving across the world is making smart toilets a desirable choice for customers concerned about the environment.
• Convenience and Lifestyle Changes: Busy lifestyle is boosting the demand for smart and convenient technologies in the modern world. Thus, automatic flushing, sensor-equipped hands-free controls, heated seats, and other features are latest solutions anticipated to improve comfort and convenience in the restroom, boosting the growth of smart toilets market.
• Aging Population: Rising aging population across the globe is demanding for smart toilet with features like warming seats and simpler cleaning methods to offer convenience and ease when in operation. The smart toilets are a boon for the senior citizens dealing with chronic ailments as advantageous characteristics increase accessibility and comfort.
• Smart Home Integration: Smart toilets are an ideal fit for the growing number of smart houses. These toilets can be connected to other smart devices in a house, enabling capabilities like voice control, feature schedules, and possibly even water usage monitoring.

Key Challenges:

• High Cost: Compared to conventional toilets, smart toilets are significantly more expensive. Thus, cost of advanced features and technology is an obstacle for buyers on low incomes, especially those in developing nations, hindering the expansion of Smart Toilet Market.
• Limited Market Awareness: Consumers in many parts of the world are simply not familiar with the benefits and functionalities offered by smart toilets. Low marketing efforts and a lack of public awareness about the technology is hindering market growth. Even in developed countries, smart toilets are often seen as a luxury item rather than a mainstream bathroom fixture.
• Cultural and Hygiene Variations: Hygiene practices and preferences differ greatly around the globe. For instance, the bidet functionality, a common feature in smart toilets, might not be widely varying in all cultures, restraining the sales of smart toilets
• Infrastructure Compatibility: To operate to their full potential, certain smart toilets need to be compatible with existing or new infrastructure, such as Wi-Fi connectivity or electrical outlets. Retrofitting may be required in older homes or buildings with antiquated infrastructure, increasing the overall cost and complexity of installation.
• Regulatory Compliance: Several laws, rules, and guidelines regarding environmental sustainability, sanitation, and safety must be followed by smart toilets. Fulfilling these specifications is expected to complicate the design and production process, spurring the overall costs and delay time.

Key Trends:

• Integration of Advanced Technologies such as IoT and AI: Innovative bathroom solutions have been developed with the integration of IoT and AI. These technologies are projected to help in the urine analysis in the future to provide real-time date for early disease diagnosis. These developments will drastically change the smart toilet business in the coming years.
• Personalized Comfort and Customization: The availability of customizing the bathroom experience through adjustments of settings like ambient lighting, water pressure, temperature, and heating of the seat is likely to boost the sales of smart toilets. In some models, user identification technology is integrated to automatically modify settings according to certain personalities.
• Water and Energy Efficiency: As the Smart Toilet Market grows, manufacturers are placing more of their focus on sustainability and creating solutions that prioritize energy and water efficiency. Eco-friendly materials, water-saving modes, and dual flush systems are just a few of the features that help reduce resource usage and environmental effects.
• Connectivity & Smart Home Integration: As smart toilets become more advanced, the interconnection with other smart home appliances and platforms, voice-controlled assistants, smartphone apps, and home automation systems is likely to surge in the coming years to offer smooth functioning and efficiency. Also, the option of users to access information for analysis, receive maintenance updates, and remotely control and monitor their toilets is expected to further drive the market.

Global Smart Toilet Market Regional Analysis

Here is a more detailed regional analysis of the global Smart Toilet Market:

North America:

• As per our analyst, North America accounts for the second-largest market share in the global smart toilets market.
• The increasing modernity and automation of homes in this region are generating a sizable consumer base, supporting the regional spread of toiletries.
• Additionally, the region's high standard of living is spurring demand for creative house accents. Furthermore, in the North American region, the US Smart Toilet Market is the biggest market share.
• Growing demand for advanced features like automatic flushing, seat warming, and built-in bidets to withstand extremely cold climates as well as for maintaining hygiene is popularizing the use of smart toilets in the region. This trend is expected to continue helping the Smart Toilet Market gain momentum in North America.

Asia Pacific:

• The Asia Pacific region is expected to dominate market for smart toilets due to the increasing demand for advanced bathroom fixtures in countries like China, Japan, and South Korea among the growing population. The region is home to some of the world's largest manufacturers of smart toilets, and these manufacturers have been investing heavily in research and development to introduce new and innovative products to the market.
• In addition, the growing population and increasing urbanization in the region are driving the demand for smart toilets. As more people move into cities and live in smaller apartments, they are looking for ways to make the most of their limited space. Smart toilets, with their compact design and advanced features is shifting the focus of consumers toward smart solutions in the region.
• Overall, the Asia Pacific Smart Toilet Market is expected to grow at a significant rate in the coming years as a result of the increasing demand for advanced bathroom fixtures and the innovation of manufacturers in the region.

Europe:

• Europe is expected to witness significant growth in the coming years. The region has a mature market for bathroom fixtures and consumers are increasingly looking for advanced and innovative products. Several countries in Europe, such as Germany, France, and the UK, are expected to be major contributors for growth of smart toilets in the region.
• In addition, the growing trend towards home automation and smart homes is also driving the demand for smart toilets in Europe. Consumers are looking for interconnected home systems that can be controlled through a central device, and smart toilets are an important part of this trend.
• Furthermore, the increasing awareness about hygiene and sanitation along with stringent regulations concerning hygiene and impact on environment is leading to the adoption of smart toilets in the region.

Global Smart Toilet Market: Segmentation Analysis

The Global Smart Toilet Market is segmented on the basis of Product Type, Connectivity, Application, Distribution Channel, and Geography.

Smart Toilet Market, By Product Type

• Integrated Smart Toilets
• Smart Toilet Seats

Based on Product Type, The market is segmented into Integrated Smart Toilets and Smart Toilet Seats. Integrated smart toilets segment is projected to hold a major share in the market owing to luxurious, hygienic, and convenient bathroom experience it offers through its features such as adjustable water temperature, air drying, heated seats, automated flushing, self-cleaning, air purification, and deodorization, to cater to consumers' needs seeking a single unit. Also, the space efficiency, user convenience, premium aesthetics offered by these toilets are projected to enhance its application.

Smart Toilet Market, By Connectivity

• Wi-Fi
• Bluetooth

Based on Connectivity, The market is segmented into Wi-Fi and Bluetooth. The Bluetooth segment is expected to dominate the market owing to the rising demand for easy connectivity from anywhere in the house. Also, the cost-effective and ease in connecting through user interfaces like remote controls or smartphone app is expected to bolster the application of Bluetooth. The energy-saving option offered by Bluetooth is likely to help minimize overall bathroom power consumption. The adequate bandwidth and functionality is anticipated to help this connectivity easily pair with technologies, such as bidet control, heated seats, or user profiles, enabling Bluetooth retain its dominance.

Smart Toilet Market, By Application

• Residential
• Commercial

Based on Application, The market is segmented into Residential and Commercial. Residential is anticipated to exhibit fastest growth over the forecast period. It is anticipated that the expanding significance of the smart home due to changing consumer tastes, push-button control, and energy conservation is positively affecting market growth. Thus, smart toilets are among the built-in features gaining popularity in the smart homes. The cutting-edge technologies like the smart toilets are regarded as essential components of interior design. The manufacturers are focusing on catering to different needs of the rising residential sector across the globe, driving the market.

Smart Toilet Market, By Distribution Chanel

• Online
• Offline

Based on Distribution Channel, The market is segmented into Offline and Online. The offline segment is anticipated to hold a major share in the market. The possibility of physical verification before completing a purchase is encouraging customers to opt for offline purchase instead of relying on online products. In addition, the alliance between residential and commercial real estate firms with the retailers is anticipated to guarantee a steady supply of the goods at a reduced cost.

Key Players

The "Global Smart Toilet Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Amphenol Corporation, Toto Ltd, Kohler Co., Roca Sanitario S.A, LIXIL Group Corporation, GWA Group Limited, Duravit AG, Jomoo Group, Villeroy & Boch, Dongpeng Ceramic, and Huida Sanitary Ware Co. Ltd.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Smart Toilet Market Recent Developments
• In January 2024, Kohler comes on top in the bathroom design category as the brand introduced a slew of cutting-edge designs, innovative products, and smart home wellness experiences debuting a few bathroom designs at CES, including the Anthem+ Smart Showering Valves and Controls which promise to provide a spa-like experience with customizable water, light, sound, and steam settings accessible remotely through the Kohler Konnect app.
• In January 2021, Kohler Co., an American manufacturing company of faucets, bathroom furniture, bathroom sinks, showering, toilets, and accessories, introduced four new products during virtual CES. The company announced several new additions to its smart home portfolio, focusing on personal well-being, such as stillness bath, innate intelligent toilet, touchless bathroom faucet collection, Kohler whole home water monitor, and Pro version. Two new products have emerged from collaborations with Phyn - Kohler Whole Home Water Monitor Powered by Phyn, a DIY unit and a Pro version with automatic shut off.
• In December 2020, Bio Bidet, an established and profitable bidet firm that offers bidet as well as smart toilet seats and bidet attachments, was acquired by Bemis Manufacturing firm, the largest toilet seat manufacturer in the world.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SMART TOILET MARKET

• 1.1 Introduction of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SMART TOILET MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SMART TOILET MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Integrated Smart Toilets
• 5.3 Smart Toilet Seats

6 GLOBAL SMART TOILET MARKET, BY CONNECTIVITY

• 6.1 Overview
• 6.2 Wi-Fi
• 6.3 Bluetooth

7 GLOBAL SMART TOILET MARKET, BY APPLICATION

• 7.1 Overview
• 7.2 Residential
• 7.3 Commercial

8 GLOBAL SMART TOILET MARKET, BY DISTRIBUTION CHANEL

• 8.1 Overview
• 8.2 Online
• 8.3 Offline

9 GLOBAL SMART TOILET MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East and Africa

10 GLOBAL SMART TOILET MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Amphenol Corporation
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Toto Ltd
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 Kohler Co.
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Roca Sanitario S.A
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 LIXIL Group Corporation
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 GWA Group Limited
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Duravit AG
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Jomoo Group
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 Villeroy & Boch
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.10 Dongpeng Ceramic
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments

12 Appendix

• 12.1 Related Research