オーニングの世界市場規模：製品タイプ別、素材別、用途別、地域範囲別、予測

オーニングの市場規模と予測

オーニング市場規模は、2024年に92億米ドルと評価され、2026年から2032年にかけてCAGR 5.98%で成長し、2032年には146億4,000万米ドルに達すると予測されます。

オーニングとは、建物の外側に取り付ける二次的な覆いのことで、通常、フレームに張られた布やその他の柔軟な素材でできています。建物の外側に張り出し、日陰を作り、保護し、美観を向上させる。

オーニングには、手動で操作するものと、格納式アームや電動式システムなど天候に応じて調整できる機構を備えた自動式のものがあります。

オーニングとは、建物の外側に取り付ける二次的な覆いのことで、通常、フレームに張られた布などの柔軟な素材でできています。

建物の外側に張り出し、日陰を作り、保護し、美観を向上させる。オーニングには手動式と自動式があり、開閉式アームや電動式システムなど、天候に応じて調節できる仕組みがあります。

オーニング市場はCAGR 5.98%で成長し、2032年末までに146億4,000万米ドルに達すると推定されます。

オーニングの世界市場力学

オーニングの世界市場を形成している主な市場力学は以下の通り：

主な市場促進要因

屋外リビングスペースの需要増加：屋外リビングスペースの需要増加。屋外リビングスペースを充実させる傾向が高まっており、パティオ、デッキ、庭に日陰と快適さを提供するオーニングの需要が高まっています。住宅所有者や企業はくつろいだり食事をしたりするための屋外スペースに投資しており、オーニングの売上増につながっています。米国国勢調査局によると、2023年に竣工した新築一戸建て住宅の87％にパティオ、デッキ、またはポーチが含まれています。

エネルギー効率の利点：オーニングは窓からの日射熱の上昇を抑え、建物の冷房コストの削減につながります。エネルギー効率が優先されるようになるにつれ、より多くの消費者や企業がエネルギー消費を減らし、空調効率を向上させるためにオーニングを採用しています。米国エネルギー省（DOE）の報告によると、Windowオーニングは、夏の日射熱取得を南向きの窓で最大65％、西向きの窓で77％削減できます。

商業と小売の拡大：企業や小売店では、集客や店先の美観を高めるためにオーニングを利用するケースが増えています。オーニングは雨や日差しを遮るなど機能的な利点があり、顧客体験を向上させ、人の往来を増やします。米国中小企業局（SBA）の報告によると、2023年には米国の経済活動の44％を中小企業が占め、その多くがオーニングを含む店舗前面の改善に投資しています。

技術の進歩：自動化システム、天候センサー、耐久性素材など、オーニング技術の革新が市場成長を牽引しています。こうした進歩はオーニングの機能性と利便性を向上させ、住宅および商業用ユーザー双方にとってより魅力的なものとなっています。米国国立標準技術研究所（NIST）の報告によると、自動遮光システムを含むスマートホーム技術の採用は、2023年に前年比23%増加しました。

美観に対する意識の高まり：建築デザインとカーブアピールの重視が、住宅所有者や不動産開発業者にスタイリッシュなオーニングへの投資を促しています。カスタマイズされた美しいオーニングは、建物や屋外エリアの視覚的アピールを向上させ、人気の高まりに貢献しています。全米住宅建設業者協会（NAHB）は2023年の調査で、住宅購入者の78％が外観を購入の意思決定において「非常に重要」と評価していると報告しています。

主な課題

メンテナンスと耐久性の問題：オーニングは、過酷な気象条件にさらされることで摩耗や破損が生じるため、長寿命と性能を確保するためには定期的なメンテナンスが必要です。消費者はオーニングの清掃、修理、交換に関する課題に直面する可能性があり、全体的な満足度に影響を与えます。

天候による制限：大雨、強風、雪などの異常気象は、オーニングの機能や寿命に影響を与える可能性があります。そのため、気候によってはオーニングの有効性が制限され、設置や耐久性にさらなる配慮が必要となります。

規制とコンプライアンスの課題：地域によっては、建築基準法やゾーニング規制によってオーニングの設置が制限されたり、特定の承認が必要となる場合があります。このような規制を乗り越えるのは複雑で、設置に必要なコストと時間がかさむ可能性があります。

限られた消費者の認識：多くの消費者は、最新のオーニングの利点や特徴を十分に理解していないため、十分に利用されていなかったり、投資をためらったりしています。オーニングの利点と技術的進歩に関する認識と教育を高めることが市場成長には不可欠です。

主要動向

スマートテクノロジーの統合：オーニングにおけるスマートテクノロジーの統合は近年大きな成長を遂げています。米国エネルギー省（DOE）によると、自動遮光システムを含むスマートホーム技術により、家庭のエネルギー使用量を最大10%削減できるといいます。このため、住宅と商業施設の両方でスマート・オーニングの採用が増加しています。2024年3月、オーニング用電動ソリューションの大手メーカーであるソムフィ・システムズは、同社のスマート・オーニング・モーターの売上が前年比で30%増加したと報告しました。同社はこの成長について、利便性とエネルギー効率に対する需要の高まりによるものだとしています。さらに、2024年1月には、ルートロンエレクトロニクスが主要なスマートホームプラットフォームと互換性のあるスマートオーニングコントロールの新しい製品ラインを発売し、インテリジェントシェーディングソリューション市場をさらに拡大しています。

持続可能な素材：オーニングの建設に持続可能な素材を使用することは、環境問題への幅広い関心に沿った顕著な傾向となっています。米国環境保護庁（EPA）の報告によると、2023年には建築製品におけるリサイクル素材の使用量が前年比15%増加しました。この動向はオーニング業界にも反映され、メーカー各社は環境に優しい生地やリサイクル素材の使用を増やしています。2024年4月、大手日よけ生地メーカーであるサンブレラは、持続可能な選択肢を求める消費者の声の高まりに応えて開発された100％リサイクルアクリル生地の新商品ラインを発表しました。さらに米国グリーンビルディング協会は、2023年にLEED認証を取得しようとするプロジェクトで、環境に優しいオーニングを含む持続可能な日除けソリューションの使用が25％増加したと指摘しています。

カスタマイズと美的アピールカスタマイズと美的アピールはオーニング市場の成長を促進する重要な要因となっています。全米住宅建設業者協会（NAHB）の報告によると、2023年の調査では、住宅所有者の82%が住宅改修を決定する際に外観の美観を「非常に重要」または「非常に重要」と考えています。このような視覚的魅力の重視により、カスタマイズ可能なオーニング・ソリューションの需要が高まっています。2024年2月、KE Outdoor Designは、顧客が購入前に自宅に様々なオーニングデザインを視覚化できる新しいデジタルカスタマイズツールを発表し、その結果、発表後1ヶ月でカスタムオーダーが20%増加しました。

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目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 オーニング市場：製品タイプ別

• 固定式オーニング
• 開閉式オーニング

第5章 オーニング市場：素材別

• ファブリックオーニング
• 金属オーニング

第6章 オーニング市場：用途別

• 住宅用オーニング
• 商業用オーニング

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Astrup Larsen
• Caravanserai
• Herculite Products Inc.
• The Shade Factor
• Somfy
• Sunair Awnings
• Gibraltar Industries
• Serge Ferrari Group
• GLI International Inc.
• Ware Awning Company

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Awning Market Size And Forecast

Awning Market size was valued at USD 9.2 Billion in 2024 and is projected to reach USD 14.64 Billion by 2032, growing at a CAGR of 5.98% from 2026 to 2032.

An awning is a secondary covering attached to the exterior of a building, typically made of fabric or other flexible materials stretched over a frame. It extends outward from the building to provide shade, protection, and aesthetic enhancement.

Awnings can be manually operated or automated, with mechanisms such as retractable arms or motorized systems that allow for adjustment based on weather conditions.

An awning is a secondary covering attached to the exterior of a building, typically made of fabric or other flexible materials stretched over a frame.

It extends outward from the building to provide shade, protection, and aesthetic enhancement. Awnings can be manually operated or automated, with mechanisms such as retractable arms or motorized systems that allow for adjustment based on weather conditions.

Awning Market is estimated to grow at a CAGR of 5.98% & reach US$ 14.64 Bn by the end of 2032

Global Awning Market Dynamics

The key market dynamics that are shaping the global awning market include:

Key Market Drivers

Increasing Demand for Outdoor Living Spaces: The growing trend of enhancing outdoor living areas drives the demand for awnings, as they provide shade and comfort for patios, decks, and gardens. Homeowners and businesses are investing in outdoor spaces for relaxation and dining, leading to higher sales of awnings. According to the U.S. Census Bureau in 2023, 87% of new single-family homes completed included patios, decks, or porches.

Energy Efficiency Benefits: Awnings help reduce solar heat gain through windows, leading to lower cooling costs for buildings. As energy efficiency becomes a priority, more consumers and businesses are adopting awnings to decrease energy consumption and improve HVAC efficiency. The U.S. Department of Energy (DOE) reported that Window awnings can reduce solar heat gain in the summer by up to 65% on south-facing windows and 77% on west-facing windows.

Commercial and Retail Expansion: Businesses and retail establishments are increasingly using awnings to attract customers and enhance the aesthetics of their storefronts. Awnings provide functional benefits such as shelter from rain and sun, which improves the customer experience and boosts foot traffic. The U.S. Small Business Administration (SBA) reported in 2023, small businesses accounted for 44% of U.S. economic activity, with many investing in storefront improvements including awnings.

Technological Advancements: Innovations in awning technology, such as automated systems, weather sensors, and durable materials, are driving market growth. These advancements enhance the functionality and convenience of awnings, making them more appealing to both residential and commercial users. The National Institute of Standards and Technology (NIST) reported that smart home technology adoption, including automated shading systems, increased by 23% in 2023 compared to the previous year.

Rising Awareness of Aesthetic Appeal: The emphasis on architectural design and curb appeal is encouraging homeowners and property developers to invest in stylish awnings. Customized and aesthetically pleasing awnings improve the visual appeal of buildings and outdoor areas, contributing to their growing popularity. The National Association of Home Builders (NAHB) reported in a 2023 survey, 78% of homebuyers rated exterior appearance as "very important" in their purchase decision.

Key Challenges:

Maintenance and Durability Issues: Awnings require regular maintenance to ensure longevity and performance, as exposure to harsh weather conditions can lead to wear and tear. Consumers may face challenges related to cleaning, repairing, or replacing awnings, impacting their overall satisfaction.

Weather-Related Limitations: Extreme weather conditions such as heavy rain, strong winds, or snow can affect the functionality and lifespan of awnings. This limits their effectiveness in certain climates and requires additional consideration for installation and durability.

Regulatory and Compliance Challenges: In some regions, building codes and zoning regulations may restrict the installation of awnings or require specific approvals. Navigating these regulations can be complex and may add to the cost and time required for installation.

Limited Consumer Awareness: Many consumers may not fully understand the benefits and features of modern awnings, leading to underutilization or hesitation to invest. Increasing awareness and education about the advantages and technological advancements of awnings is crucial for market growth.

Key Trends

Smart Technology Integration: Smart technology integration in awnings has seen significant growth in recent years. According to the U.S. Department of Energy (DOE), smart home technologies, including automated shading systems, can reduce home energy use by up to 10%. This has led to increased adoption of smart awnings in both residential and commercial settings. In March 2024, Somfy Systems, a leading manufacturer of motorized solutions for awnings, reported a 30% year-over-year increase in sales of their smart awning motors. The company attributed this growth to the rising demand for convenience and energy efficiency. Additionally, in January 2024, Lutron Electronics launched a new line of smart awning controls compatible with major smart home platforms, further expanding the market for intelligent shading solutions.

Sustainable Materials: The use of sustainable materials in awning construction has become a prominent trend, aligning with broader environmental concerns. The U.S. Environmental Protection Agency (EPA) reported that in 2023, the use of recycled materials in construction products increased by 15% compared to the previous year. This trend is reflected in the awning industry, with manufacturers increasingly using eco-friendly fabrics and recycled materials. In April 2024, Sunbrella, a major awning fabric manufacturer, announced a new line of 100% recycled acrylic fabrics, developed in response to growing consumer demand for sustainable options. Furthermore, the U.S. Green Building Council noted that projects seeking LEED certification in 2023 saw a 25% increase in the use of sustainable shading solutions, including eco-friendly awnings.

Customization and Aesthetic Appeal: Customization and aesthetic appeal have become key factors driving awning market growth. The National Association of Home Builders (NAHB) reported that in a 2023 survey, 82% of homeowners considered exterior aesthetics "very important" or "extremely important" when making home improvement decisions. This emphasis on visual appeal has led to increased demand for customizable awning solutions. In February 2024, KE Outdoor Design launched a new digital customization tool that allows customers to visualize different awning designs on their homes before purchase, resulting in a 20% increase in custom orders within the first month of its release.

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Global Awning Market Regional Analysis

Here is a more detailed regional analysis of the global awning market:

North America

North America is a prominent region in the global awning market, significantly influenced by the strong demand for enhancing both residential and commercial outdoor spaces. In the United States and Canada, there is a notable trend towards improving outdoor living areas, such as patios, decks, and storefronts, which drives the high adoption of awnings. These installations not only enhance aesthetic appeal but also provide practical benefits such as protection from the sun, rain, and wind, extending the usability of outdoor spaces throughout the year.

The region's emphasis on home improvement and energy efficiency further supports the growth of the awning market. Awnings contribute to energy savings by reducing solar heat gain through windows, thus lowering cooling costs and improving HVAC efficiency. This is particularly attractive in North America, where energy efficiency is a major concern for both residential and commercial property owners. Technological advancements in awning design, such as the development of automated systems, weather-resistant materials, and energy-efficient fabrics, also play a crucial role in driving market growth.

Additionally, North America benefits from a well-established retail and service sector dedicated to awning products. This includes numerous companies specializing in the manufacturing, installation, and maintenance of awnings. The availability of a wide range of products, along with professional services that cater to various consumer needs and preferences, further enhances market penetration and growth.

Asia Pacific

The Asia-Pacific region is witnessing robust growth in the awning market, driven by several key factors including rapid urbanization, rising disposable incomes, and an increasing interest in enhancing outdoor lifestyles.

Urban centers across China, India, and Australia are seeing significant investments in real estate and infrastructure, which include the development of residential, commercial, and hospitality spaces that require functional and stylish outdoor solutions. This burgeoning real estate market creates a strong demand for a diverse range of awning products, catering to both aesthetic preferences and practical needs.

China and India, with their rapidly growing economies and expanding middle class, contribute substantially to the demand for awnings. As urban areas develop and disposable incomes rise, there is a greater focus on improving living environments and outdoor spaces. In Australia, the appeal of outdoor living is deeply ingrained in the culture, further fueling the market for high-quality awnings that enhance comfort and usability in outdoor settings.

The trend towards modern outdoor designs and eco-friendly solutions is also influencing the market dynamics. As consumers and businesses in the Asia-Pacific region increasingly seek innovative and energy-efficient products, the awning market is responding with advanced materials and technologies.

Global Awning Market: Segmentation Analysis

The Global Awning Market is Segmented on the basis of Product Type, Material, Application, and Geography.

Awning Market, By Application

• Residential Awnings
• Commercial Awnings

Based on Application, the Global Awning Market is bifurcated into Residential Awnings and Commercial Awnings. In the awning market, the residential awnings segment is currently dominating due to the widespread adoption of awnings for enhancing outdoor living spaces such as patios, decks, and gardens. Homeowners seek these solutions for their aesthetic appeal and functionality, including protection from the sun and rain. However, the commercial awnings segment is the rapidly growing area, driven by increasing demand from businesses and retail establishments for creating attractive storefronts and outdoor seating areas. The need for branding, customer comfort, and functional outdoor spaces in commercial environments is fueling this growth, making it a key area of expansion in the market.

Awning Market, By Material

• Fabric Awnings
• Metal Awnings

Based on Material, the Global Awning Market is bifurcated into Fabric Awnings, Metal Awnings. In the awning market, fabric awnings are the dominant segment, favored for their versatility, aesthetic appeal, and ease of customization. They are widely used in both residential and commercial applications due to their wide range of colors, patterns, and materials, which offer both functional benefits and visual enhancement. However, metal awnings are the rapidly growing segment, driven by their durability, low maintenance requirements, and suitability for harsher weather conditions. The increasing preference for long-lasting and robust solutions in commercial and industrial applications is fueling the growth of metal awnings, making them an important segment in the evolving market.

Awning Market, By Product Type

• Fixed Awnings
• Retractable Awnings

Based on Product Type, the Global Awning Market is bifurcated into Fixed Awnings, Retractable Awnings. In the awning market, fixed awnings currently dominate due to their durability and low maintenance requirements, making them a popular choice for both residential and commercial applications. Fixed awnings provide consistent protection from the elements and are commonly used for permanent installations. However, retractable awnings are the rapidly growing segment, driven by their flexibility and convenience. Retractable awnings offer users the ability to adjust coverage based on weather conditions and personal preference, catering to the increasing demand for customizable and adaptable outdoor solutions. This flexibility and ease of use are contributing to their swift expansion in the market.

Awning Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Awning Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the global awning market, North America is the dominant region, driven by strong demand for outdoor living enhancements and a well-established market for both residential and commercial awnings. The United States and Canada are key contributors, with a high adoption rate of awnings for patios, decks, and storefronts, supported by a focus on home improvement and energy efficiency. Conversely, the Asia-Pacific region is the fastest-growing segment, fuelled by rapid urbanization, increasing disposable incomes, and a rising interest in modern outdoor lifestyles. Countries like China, India, and Australia are leading this growth, with expanding real estate markets and evolving consumer preferences driving the demand for diverse and innovative awning solutions.

Key Players

The "Global Awning Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Astrup Larsen, Caravanserai, Herculite Products, Inc., The Shade Factor, Somfy, Gibraltar Industries, Serge Ferrari Group, GLI International, Inc., Ware Awning Company.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Awning Market Key Developments

• In March 2021, Sunbrella introduced a new line of high-performance, UV-resistant fabrics for awnings. These fabrics are designed to offer superior durability and color retention, addressing the growing demand for long-lasting outdoor shading solutions.
• In July 2022, Dometic launched an innovative motorized awning system that integrates with smart home technology. The new system features automated deployment and retraction, as well as weather sensors, enhancing convenience and functionality for residential and commercial applications.
• In September 2023, The Shade Store unveiled a new collection of eco-friendly awnings made from recycled materials. This development aims to meet the increasing consumer demand for sustainable and environmentally responsible outdoor products.
• In January 2024, Outland Living announced the release of a new modular awning system designed for RVs and camping vehicles. The system offers customizable sizes and configurations, providing enhanced protection and versatility for outdoor enthusiasts.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Awning Market, By Product Type

• Fixed Awnings
• Retractable Awnings

5. Awning Market, By Material

• Fabric Awnings
• Metal Awnings

6. Awning Market, By Application

• Residential Awnings
• Commercial Awnings

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Astrup Larsen
• Caravanserai
• Herculite Products Inc.
• The Shade Factor
• Somfy
• Sunair Awnings
• Gibraltar Industries
• Serge Ferrari Group
• GLI International Inc.
• Ware Awning Company

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References