アーユルヴェーダ市場：製品・用途・流通チャネル・地域別、2026～2032年

アーユルヴェーダ市場～2026～2032年

アーユルヴェーダ市場と療法は世界中でますます人気が高まっています。急増の背景には、自然療法やホリスティックヘルスケア技術に関する知識の増加、オーダーメイド治療への要望、予防医療への関心の高まりなど、さまざまな原因があります。個人が主流の医療に代わるものを求める中、アーユルヴェーダの手法は身体、心、精神のバランスを重視することから人気が高まっています。市場規模は2024年に103億6,000万米ドルを突破し、2032年には約331億1,000万米ドルに達します。

慢性疾患の頻度の上昇と現代医療の限界が相まって、アーユルヴェーダのような伝統的治療法に新たな関心が集まっています。アーユルヴェーダの製剤は、合成薬に伴う潜在的な副作用を避けることができるため、慢性疾患のコントロールにより安全で効果的であると考えられています。アーユルヴェーダの原理を現代のヘルスケアに取り入れることで、現代の消費者のニーズに合った斬新な商品や治療法が生み出されています。費用対効果が高く効率的なアーユルヴェーダに対する需要の高まりにより、市場は2026～2032年にかけてCAGR 15.63％で成長します。

アーユルヴェーダ市場定義/概要

アーユルヴェーダは、5,000年以上前にインドで始まった古代の自然療法法で、健康とウェルネスを促進するために、心、体、精神のバランスを重視します。アーユルヴェーダは医療に対するホリスティックなアプローチをとり、病気の予防と治療のために自然薬、ハーブ療法、生活習慣を取り入れます。アーユルヴェーダのアイテムには、ハーブのサプリメント、オイル、化粧品、マッサージや解毒トリートメントなどの治療法があります。アーユルヴェーダは、体内のエネルギー「ドーシャ」のバランスを回復させることを目的とし、慢性疾患の治療、免疫力の向上、活力の増進などに利用されています。

世界のアーユルヴェーダセグメントは、自然でホリスティックな健康法に対する消費者の意識の高まりに後押しされ、大きく成長すると予測されています。代替医療や健康グッズを求める人が増えるにつれ、アーユルヴェーダの治療や製品に対する需要も高まっています。

アーユルヴェーダと現代科学研究の融合、ウェルネスツーリズムの拡大、自然な美容・スキンケア製品への嗜好の高まりは、いずれも市場を前進させると予想されます。伝統医療を推進する政府の施策や、持続可能性への関心の高まりもあり、アーユルヴェーダビジネスは明るい未来に向かっています。

伝統医療を促進する政府の取り組みは、アーユルヴェーダ市場をどのように牽引するか？

伝統医療を促進する政府の取り組みは、アーユルヴェーダ市場を活性化させると期待されています。特にアジアでは、多くの政府が資金援助や法整備を強化し、伝統医療を積極的に推進しています。例えば、インドのAYUSH省は2021～2022会計年度に305億インドルピー（約4億700万米ドル）を拠出し、アーユルヴェーダの振興と開発を大幅に強化しています。この投資拡大により、認知度が高まり、アーユルヴェーダ研究とヘルスケアのインフラが改善され、アーユルヴェーダ製品の商業化が促進され、市場成長が増大します。

アーユルヴェーダ医療は研究開発が活発化しており、これが市場を前進させています。アーユルヴェーダ治療に対する消費者の信頼と関心は、科学的根拠の積み重ねにより、ますます高まっています。例えば、2000～2020年の間に、米国国立補完統合医療センター（NCCIH）は200近くのアーユルヴェーダ研究プロジェクトに資金を提供し、1億米ドル以上の資金を授与しました。このような投資は、アーユルヴェーダの科学的基盤を強化し、その評判を高め、アーユルヴェーダ製品や治療法の需要を増加させ、市場の成長に貢献しています。

標準化の欠如はアーユルヴェーダ市場の成長をどのように阻害するか？

標準化の欠如はアーユルヴェーダ市場の拡大を大きく阻害します。品質管理に一貫性がなく、地域間で規制の枠組みが標準化されていないため、製品の安全性と有効性のレベルが異なります。このような矛盾は、顧客やヘルスケア従事者の不信感を招き、アーユルヴェーダ製品に対する信頼を低下させる可能性があります。定義された基準がなければ、メーカーは世界市場の要件を満たすことが難しく、ヘルスケア製品に厳しい規制が課せられている地域での市場の拡大や普及が制限されます。

消費者の認識がアーユルヴェーダ市場の拡大を妨げています。特定の地域では、アーユルヴェーダは時代遅れのもの、あるいは現代の薬に代わる有効性の低いものと見なされています。このような見方がアーユルヴェーダ療法の使用を妨げており、特に顧客がより即効性があり、科学的に検証された医薬品を選択する場合はなおさらです。自然薬の効能に関する誤解や、製品の品質にばらつきがあるのではないかという懸念が、信頼感の欠如につながっています。顧客はアーユルヴェーダ療法を受け入れることをためらい、特定の健康状況におけるアーユルヴェーダの利点が知られているにもかかわらず、市場の成長を遅らせている可能性があります。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主要調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 アーユルヴェーダ市場：製品タイプ別

• ハーブ
• ハーブミネラル
• ミネラル

第5章 アーユルヴェーダ市場：用途別

• 呼吸器系
• 神経系
• 消化器系
• 循環器系
• 感染症
• 骨格系
• 皮膚と毛髪

第6章 アーユルヴェーダ市場：流通チャネル別

• 小売店
• 薬局・ドラッグストア
• アーユルヴェーダクリニックとセンター
• オンライン小売業者

第7章 地域別分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Dabur India Limited
• Patanjali Ayurved Limited
• Emami Limited
• Himalaya Drug Company
• The Ayurvedic Trust
• Zandu Pharmaceuticals
• Aurobindo Pharma
• Lupin Limited
• Himalaya Herbal Healthcare
• Vaidya's Herbal Products

第11章 市場展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 供給源と参考文献

Ayurvedic Market- 2026-2032

Ayurvedic market and therapies are increasingly popular around the world. The surge is being driven by a number of causes, including increased knowledge of natural and holistic healthcare techniques, a desire for tailored treatments, and a growing interest in preventive care. As individuals seek alternatives to mainstream care, Ayurvedic methods are becoming more popular due to their emphasis on balancing the body, mind, and spirit. The market size surpass USD 10.36 Billion valued in 2024 to reach a valuation of around USD 33.11 Billion by 2032.

The rising frequency of chronic diseases, combined with the limits of modern medicine, has sparked fresh interest in traditional treatment methods such as Ayurveda. Ayurvedic formulations are frequently seen as safer and more effective for controlling chronic disorders, as they avoid the potential adverse effects associated with synthetic medications. Incorporating Ayurvedic principles with modern healthcare has resulted in the creation of novel goods and therapies that meet the needs of today's consumers. The rising demand for cost-effective and efficient Ayurvedic is enabling the market grow at a CAGR of 15.63% from 2026 to 2032.

Ayurvedic Market: Definition/ Overview

Ayurveda, an ancient method of natural therapy that began in India over 5,000 years ago, emphasizes the balance of mind, body, and spirit in order to promote health and wellness. It takes a holistic approach to medicine, employing natural medicines, herbal therapies, and lifestyle habits to prevent and treat illness. Ayurvedic items include herbal supplements, oils, cosmetics, and therapeutic treatments such as massages and detoxification treatments. The method seeks to restore balance in the body's energies, or "doshas," and is commonly utilized to cure chronic diseases, boost immunity, and improve general vitality.

The global Ayurvedic sector is predicted to increase significantly, driven by rising consumer awareness of natural and holistic health solutions. As more people seek alternative medicine and wellness goods, the demand for Ayurvedic treatments and products grows.

The integration of Ayurveda with modern scientific research, the expansion of wellness tourism, and the growing taste for natural beauty and skincare products are all expected to drive the market forward. With supporting government policies promoting traditional medicine and a growing interest in sustainability, the Ayurvedic business is positioned for a bright future.

How Do the Government Initiatives to Promote Traditional Medicine Drive the Ayurvedic Market?

Government initiatives to promote traditional medicine are expected to fuel the Ayurvedic market. Many governments, notably in Asia, are aggressively promoting traditional medicine systems with increasing financing and legislative support. For instance, India's Ministry of AYUSH has committed INR 3,050 crore (about USD 407 million) for the fiscal year 2021-2022, greatly increasing the promotion and development of Ayurveda. This increased investment raises awareness, improves infrastructure for Ayurvedic research and healthcare, and promotes the commercialization of Ayurvedic products, increasing market growth.

Ayurvedic medicine is experiencing increased research and development, which is propelling the market forward. Consumer trust and interest in Ayurvedic treatments are increasing as a growing body of scientific evidence validates them. For instance, between 2000 and 2020, the United States National Center for Complementary and Integrative Health (NCCIH) financed nearly 200 Ayurvedic research projects, awarding more than USD 100 million in funding. This investment strengthens Ayurveda's scientific base, boosts its reputation, and increases demand for Ayurvedic products and therapies, hence contributing to market growth.

How Will the Lack of Standardization Hinder the Growth of the Ayurvedic Market?

The lack of standardization significantly impedes the expansion of the Ayurvedic market. Inconsistent quality control and the lack of a standardized regulatory framework across areas result in different levels of product safety and efficacy. This inconsistency might lead to distrust among customers and healthcare practitioners, reducing trust in Ayurvedic products. Without defined criteria, manufacturers find it difficult to meet global market requirements, limiting the market's expansion and adoption in places where rigorous restrictions on healthcare products are imposed.

Consumer perception hinders the expansion of the Ayurvedic market. In certain regions, Ayurveda is regarded as an outmoded or less effective alternative to contemporary medications. This view hinders the use of Ayurvedic remedies, particularly when customers choose faster-acting, scientifically verified medications. Misconceptions about natural medicines' efficacy, as well as concerns about uneven product quality, lead to a lack of confidence. Customers may be hesitant to accept Ayurvedic remedies, delaying market growth despite the known benefits of Ayurveda in specific health situations.

Category-Wise Acumens

Which Factors Enhance the Use of the Ayurvedic Market?

The Ayurvedic market is dominated by herbomineral formulations, which blend herbs and minerals to treat a variety of illnesses. The usefulness of Ayurvedic herbomineral formulations in treating chronic disorders is expected to propel the herbomineral section of the Ayurvedic market. Herbomineral therapies, which combine the therapeutic properties of herbs and minerals, have shown promise in treating chronic disorders such as arthritis, diabetes, and cardiovascular disease. Their comprehensive approach to symptom management and long-term health, along with the lack of side effects often associated with conventional medications, makes them an appealing alternative. As the prevalence of chronic diseases rises, more people are turning to natural remedies, increasing demand for herbs and minerals.

Herbomineral combinations are gaining popularity in the Ayurvedic market due to their deep cultural relevance and trustworthiness. Many civilizations, particularly in India, have relied on Ayurvedic techniques and cures for centuries due to their historical use and cultural significance. The combination of herbs and minerals in Ayurvedic formulations is thought to provide a balanced and holistic approach to health, consistent with traditional beliefs and practices. This cultural trust, along with a long history of using these treatments, contributes to continued consumer confidence and demand, moving the herbomineral portion of the market forward.

How Does the Well-Developed Network of the Pharmacies and Drug Stores Segment Fuel the Ayurvedic Market?

Pharmacies and drugstores experiencing rapid growth in distribution channels for Ayurvedic products. The well-developed network of pharmacies and drugstores contributes considerably to the Ayurvedic sector by ensuring widespread distribution and accessibility of Ayurvedic products. This wide network guarantees that Ayurvedic treatments are easily accessible to consumers in many places, increasing their commercial reach. Pharmacies and drug stores, which are frequently seen as reliable sources of health supplies, play an important role in building customer trust in Ayurvedic treatments. By stocking a comprehensive selection of Ayurvedic goods alongside conventional pharmaceuticals, these outlets encourage consumer adoption and integration of Ayurvedic remedies into daily health management, resulting in market growth.

Pharmacists' accuracy and status as trusted consultants have the potential to drive the Ayurvedic market's pharmacies and pharmacy stores segment. Consumers frequently consult pharmacists for trustworthy health advice and product suggestions, including Ayurvedic cures. When pharmacists support or recommend Ayurvedic products, it builds customer trust and encourages the use of these treatments. This professional endorsement, along with pharmacists' skill in advising consumers to appropriate remedies, has the potential to substantially raise the exposure and credibility of Ayurvedic medicines in pharmacies and drug shops, encouraging growth in this section of the market.

Country/Region-wise Acumens

Will the Awareness of Natural Healthcare Propel the Asian Pacific Region for the Ayurvedic Market?

The Asia-Pacific region is the leading market for Ayurvedic products and therapies. The awareness of natural healthcare is propelling the Ayurvedic market in Asia-Pacific. As customers seek natural and holistic health solutions, Ayurveda, with its ancient roots and therapeutic effects, is gaining popularity. Furthermore, the Export-Import Bank of India reported a 45% increase in Ayurvedic and herbal product exports to other Asia-Pacific nations between 2019 and 2024, totaling USD 1.5 billion. This increase in demand demonstrates the growing public preference for natural medicines, as well as the effectiveness of Ayurvedic treatments in addressing chronic health concerns common in the region.

The cultural significance of Ayurvedic practices drives the Ayurvedic market in Asia-Pacific. Ayurveda is strongly ingrained in cultural traditions in India, Sri Lanka, and Nepal, and it is widely accepted for its holistic health benefits. The Indian Ministry of AYUSH reported a 34.3% rise in registered Ayurvedic practitioners between 2018 and 2024, indicating increased consumer demand. A poll conducted by the National Institute of Indian Medical Heritage found that 78% of respondents in metropolitan regions of these countries chose Ayurvedic medicines as their primary or complementary healthcare method in 2024, up from 62% in 2018. This cultural trust, combined with an increased dependence on traditional Ayurvedic practices, is generating significant market growth in the region.

Will the Growing Popularity of Natural Remedies Accelerate the North American Region for the Ayurvedic Market?

North America, has emerged as one of the fastest-growing regions for the Ayurvedic market. The increasing popularity of natural medicines is propelling the Ayurvedic market in North America. The National Center for Complementary and Integrative Health (NCCIH) reports that the adoption of Ayurvedic medicine and supplements increased from 0.7% to 1.6% among U.S. adults between 2012 and 2022, indicating a significant movement toward natural health treatments. The American Botanical Council also estimated a 25.6% growth in Ayurvedic herb sales in mainstream US channels in 2024, with components such as turmeric and ashwagandha in high demand. The American Association of Naturopathic Physicians' 2024 study indicated that 42% of naturopathic doctors now employ Ayurvedic ideas in their treatments, up from 28% in 2018. This rising integration and consumer interest in natural therapies are driving the rise of the Ayurvedic market in North America.

Growing regulatory approval is propelling the Ayurvedic market in North America. The US Food and Drug Administration (FDA) reported a 47% increase in the registration of Ayurvedic products as dietary supplements from 2018 to 2024, with 1,832 new listings in 2024 alone, indicating an increasing acceptance of these goods. Similarly, the American Herbal Goods Association (AHPA) reported a 55% rise in industry involvement in Ayurvedic goods. while the National Institutes of Health (NIH) increased funding for Ayurvedic research by 35% in 2024. This governmental recognition and greater research investment are creating a more favorable climate for Ayurvedic products, hence increasing market growth and consumer confidence.

Competitive Landscape

The Ayurvedic market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the Ayurvedic market include:

• Dabur India Limited
• Patanjali Ayurved Limited
• Emami Limited
• Himalaya Drug Company
• Zandu Pharmaceuticals
• Aurobindo Pharma
• Lupin Limited
• Himalaya Herbal Healthcare
• Vaidya's Herbal Products

Latest Developments

• In July 2024, Amrutanjan Healthcare Limited announced a significant move in the Ayurveda space by introducing new Ayurvedic pain management solutions. These products are part of the company's strategic expansion into holistic health and wellness.
• In September 2024, Emami Ltd., acquired a 26% share in Axiom Ayurveda Pvt. Limited. As a part of this acquisition, emami Ltd. also announced its entry into juice market with the brand Alofrut which Axiom Ayurveda markets.

Ayurvedic Market, By Category

• Product Type:
• Herbal
• Herbomineral
• Mineral
• Application:
• Respiratory System
• Nervous Systems
• Gastrointestinal Tract
• Cardiovascular System
• Infectious Diseases
• Skeletal System
• Skin And Hair
• Distribution Channel:
• Retail Stores
• Pharmacies and Drug stores
• Ayurvedic clinics and centers
• Online retailers
• Region:
• Asia-Pacific
• North America
• Europe
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Ayurvedic Market, By Product Type

• Herbal
• Herbomineral
• Mineral

5 Ayurvedic Market, By Application

• Respiratory System
• Nervous Systems
• Gastrointestinal Tract
• Cardiovascular System
• Infectious Diseases
• Skeletal System
• Skin And Hair

6 Ayurvedic Market, By Distribution Channel

• Retail Stores
• Pharmacies and Drug stores
• Ayurvedic clinics and centers
• Online retailers

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Dabur India Limited
• Patanjali Ayurved Limited
• Emami Limited
• Himalaya Drug Company
• The Ayurvedic Trust
• Zandu Pharmaceuticals
• Aurobindo Pharma
• Lupin Limited
• Himalaya Herbal Healthcare
• Vaidya's Herbal Products

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References