旅行用宿泊施設の世界市場 - 市場規模：タイプ別、用途別、地域別、予測

旅行用宿泊施設の市場規模と予測

旅行用宿泊施設の市場規模は、2024年に6,328億米ドルと評価され、2026年から2032年にかけてCAGR 6.8%で成長し、2032年には1兆674億米ドルに達すると予測されます。

旅行用宿泊施設とは、旅行者に提供される様々なタイプの宿泊施設や設備を指し、旅行中の滞在場所を確保します。

旅行用宿泊施設には、ホテル、モーテル、ホステル、ゲストハウス、バケーションレンタル、キャンプ場など幅広い選択肢があります。

旅行用宿泊施設は観光産業において重要な役割を担っており、雇用創出や収益創出を通じて地域経済に貢献しています。

旅行用宿泊施設の主な機能は、自宅から離れた宿泊客に安全で快適な環境を提供することです。

世界の旅行用宿泊施設の市場力学

旅行者向け宿泊施設市場を形成している主な市場力学は以下の通り：

主な市場促進要因

世界の観光客の増加：2022年には観光事業への外国直接投資（FDI）が23%増加し、約3万6,400人の雇用創出につながると報告されています。このような観光客の急増は、様々な宿泊施設の需要を直接的に押し上げます。

可処分所得の増加：特に新興市場では可処分所得が増加するにつれて、より多くの個人が旅行する余裕が生まれ、多様なタイプの宿泊施設への需要が高まる。この動向は、生活水準の向上や都市化によってさらに後押しされ、レジャーやビジネスでの旅行を後押ししています。

政府の取り組み：起業機会を創出し、農村観光を強化することを目的としたインドの「農村民泊推進のための国家戦略」など、世界各国の政府が観光促進のための政策を実施しています。このような取り組みは、インフラ整備や新興経済諸国の支援に役立っています。

技術の進歩：オンライン予約プラットフォームの台頭により、消費者は宿泊施設の検索と予約が容易になりました。予約の約52％がオンライン旅行代理店（OTA）を通じて行われており、アクセシビリティと利便性を高めるデジタル・ソリューションへのシフトを示しています。

体験型旅行へのシフト：旅行者、特に若い世代の間では、物質的な所有物よりもユニークな体験を優先する傾向が強まっており、地元ならではの体験を提供する多様なタイプの宿泊施設への需要が高まっています。

主な市場課題

不十分なインフラ：多くの観光地は、空港、道路、公共交通機関など、インフラの老朽化に悩まされています。インド政府によると、2025年までに220の空港を開発し、交通の利便性を高めて観光産業の成長をサポートするためには多額の投資が必要であり、これは既存施設に決定的な格差があることを示しています。

安全とセキュリティへの懸念特に女性旅行者にとって、安全性は依然として大きな課題です。観光地でのハラスメントの報告や不十分なセキュリティ対策は、観光客の足を遠のかせる可能性があります。堅牢な法執行システムの欠如は、旅行者の信頼に影響する大きな懸念として強調されています。

熟練労働者の不足：インドの観光産業は8,000万人以上の従業員を雇用しているが、サービスの質を高めるための能力開発プログラムが急務です。

高い運営コスト：維持費、光熱費、規制基準の遵守に関連するコストの上昇は、宿泊施設の提供者に負担を強います。ホテル建設に対するGST控除がないことも、宿泊施設新設の総コストを増加させるため、ハードルとして指摘されています。

断片的なマーケティング努力：利害関係者間でマーケティング戦略が調整されていないため、プロモーション活動が断片的になっています。Swadesh Darshan Schemeのような政府のイニシアチブは、インフラを改善し観光を促進することを目的としているが、効果を最大化するためにはマーケティング努力とのより良い統合が必要です。

主な市場動向：

農村部でのホームステイの成長：インド政府は、農村部での起業機会と雇用の拡大を目指し、「農村部ホームステイ推進のための国家戦略」を実施しました。このイニシアチブは、旅行者が本物の地元体験を求め、ホームステイの人気が高まっていることを浮き彫りにしています。

持続可能な観光慣行：環境に配慮した宿泊施設が重視されるようになってきています。政府は、世界の持続可能な開発目標（SDGs）に沿い、環境に配慮した対策を採用しているホテルに対し、税制優遇措置を通じて持続可能な取り組みを奨励しています。

デジタルトランスフォーメーション：オンライン旅行代理店（OTA）の台頭は、宿泊施設の予約方法を一変させ、2024年の市場シェアはOTAが約52％を占める。この動向は、多様な宿泊オプションへの利便性と即時アクセスへのシフトを反映しています。

インフラへの投資の増加：インド政府は2025年までに220の空港を開発し、乗り継ぎを強化する計画で、これにより旅行先へのアクセスが向上し、旅行用宿泊施設セクターが大幅に活性化すると期待されています。

多様な宿泊オプション：格安ホテル、高級リゾート、バケーションレンタルなど、宿泊施設のタイプは多様化しています。この多様化は、パーソナライズされた多様な宿泊体験を求める消費者の嗜好の変化を反映し、幅広い層に対応しています。

目次

第1章 世界の旅行用宿泊施設市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 世界の旅行用宿泊施設市場の展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 旅行用宿泊施設の世界市場：タイプ別

• 概要
• ホテル
• バケーションレンタル
• ホステル
• リゾート
• その他

第6章 旅行用宿泊施設の世界市場：用途別

• 概要
• プロフェッショナル
• レジャー
• その他

第7章 世界の旅行用宿泊施設市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第8章 世界の旅行用宿泊施設市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第9章 企業プロファイル

• Marriott International
• Hyatt Hotels Corporation
• Wyndham Destinations
• Hilton Worldwide Holdings Inc.
• Accor Hotels Group
• Radisson Hotel Group
• Airbnb Inc.
• A&O Hotels and Hostels GmbH
• Red Lion Hotels Corporation
• Oyo Rooms

第10章 付録

• 関連調査

Travel Accommodation Market Size And Forecast

Travel Accommodation Market size was valued at USD 632.8 Billion in 2024 and is projected to reach USD 1,067.4 Billion by 2032, growing at a CAGR of 6.8% from 2026 to 2032.

Travel accommodation refers to various types of lodging and facilities provided for travelers, ensuring a place to stay during their journeys.

Travel accommodation encompasses a wide range of options, including hotels, motels, hostels, guesthouses, vacation rentals, and camping sites.

Travel accommodations play a significant role in the tourism industry, contributing to local economies through job creation and revenue generation.

The primary function of travel accommodation is to provide a safe and comfortable environment for guests away from home.

Global Travel Accomodation Market Dynamics

The key market dynamics that are shaping the travel accomodation market include:

Key Market Drivers:

Increase in Global Tourism: The global tourism sector is experiencing significant growth, with a reported increase in foreign direct investment (FDI) in tourism projects by 23% in 2022, leading to the creation of approximately 36,400 jobs. This surge in tourism directly boosts demand for various accommodation options.

Rising Disposable Incomes: As disposable incomes rise, particularly in emerging markets, more individuals can afford to travel, increasing the demand for diverse accommodation types. This trend is further supported by improvements in living standards and urbanization, encouraging travel for leisure and business.

Government Initiatives: Governments worldwide are implementing policies to promote tourism, such as the National Strategy for Promotion of Rural Homestays in India, which aims to create entrepreneurial opportunities and enhance rural tourism. Such initiatives help develop infrastructure and support local economies.

Technological Advancements: The rise of online booking platforms has made it easier for consumers to find and book accommodations. Approximately 52% of bookings are made through online travel agencies (OTAs), indicating a shift towards digital solutions that enhance accessibility and convenience.

Shift Towards Experiential Travel: There is a growing trend among travelers, particularly younger generations, to prioritize unique experiences over material possessions, driving demand for diverse accommodation types that offer local

Key Market Challenges:

Inadequate Infrastructure: Many tourist destinations suffer from outdated infrastructure, including airports, roads, and public transport systems. According to the Indian government, significant investments are needed to develop 220 airports by 2025 to enhance connectivity and support tourism growth, indicating a critical gap in existing facilities.

Safety and Security Concerns: Safety remains a significant challenge, particularly for women travelers. Reports of harassment and inadequate security measures at tourist sites can deter The lack of robust law enforcement systems has been highlighted as a major concern affecting traveler confidence.

Lack of Skilled Workforce: The travel accommodation sector often suffers from a shortage of trained professionals in hospitality and The Indian tourism industry employs over 80 million people, yet there is a pressing need for skill development programs to enhance service quality.

High Operating Costs: Rising costs related to maintenance, utilities, and compliance with regulatory standards can strain accommodation providers. The absence of GST credit for hotel construction has been identified as a hurdle, as it increases the overall cost of establishing new accommodations.

Fragmented Marketing Efforts: The lack of coordinated marketing strategies among stakeholders leads to fragmented promotional efforts. Government initiatives like the Swadesh Darshan Scheme aim to improve infrastructure and promote tourism but require better integration with marketing efforts to maximize impact.

Key Market Trends:

Growth of Rural Homestays: The Indian government has implemented a National Strategy for Promotion of Rural Homestays, aiming to create entrepreneurial opportunities and job growth in rural areas. This initiative highlights the increasing popularity of homestays as travelers seek authentic local experiences.

Sustainable Tourism Practices: There is a growing emphasis on eco-friendly accommodations. The government encourages sustainable practices through tax incentives for hotels adopting green measures, aligning with global Sustainable Development Goals (SDGs).

Digital Transformation: The rise of online travel agencies (OTAs) has transformed how accommodations are booked, with OTAs holding about 52% of the market share in 2024. This trend reflects a shift towards convenience and immediate access to diverse lodging options.

Increased Investment in Infrastructure: The Indian government plans to develop 220 airports by 2025 to enhance connectivity, which is expected to significantly boost the travel accommodation sector by making destinations more accessible.

Diverse Accommodation Options: There is an expanding variety of accommodation types, including budget hotels, luxury resorts, and vacation rentals. This diversification caters to a broad demographic, reflecting changing consumer preferences for personalized and varied lodging experiences.

Global Travel Accomodation Market Regional Analysis

Here is a more detailed regional analysis of the travel accomodtion market:

North America:

North America held over 33% of the global travel accommodation market in 2024 and is expected to exceed USD 550.3 Billion by 2032, driven by robust domestic and international tourism.

The region benefits from well-developed infrastructure, including a vast network of hotels, resorts, and vacation rentals, which caters to diverse traveler preferences and

North American accommodation providers are leveraging technology, including online booking platforms and mobile applications, enhancing customer engagement and streamlining the booking process.

The availability of a wide range of lodging options, from hotels to alternative accommodations like Airbnb, caters to different demographics and preferences, solidifying North America's leading position in the market.

Asia-Pacific:

The Asia-Pacific travel accommodation market is projected to grow at a compound annual growth rate (CAGR) of 12.9%, indicating strong demand and expansion

The region benefits from a booming tourism sector, with countries like China, India, and Japan seeing significant increases in both domestic and international travelers, contributing to higher accommodation demand.

The growing middle-class population in Asia-Pacific countries is leading to increased disposable incomes, which in turn fuels travel and accommodation spending.

The Asia-Pacific market offers a wide range of lodging options, from luxury hotels to budget hostels and vacation rentals, catering to diverse traveler preferences.

Global Travel Accommodation Market Segmentation Analysis

The Global Travel Accommodation Market is segmented on the basis of Type, Application, And Geography.

Travel Accommodation Market, By Type

• Hotel
• Vacation Rental
• Hostel
• Resort
• Others

Based on Type, The market is bifurcated into Hotel, Vacation Rental, Hostel, Resort, and Others. The hotel segment dominates, accounting for over 58% of the market share in 2024. Hotels have a long-standing reputation and are widely recognized, making them a preferred choice for both leisure and business travelers. The hotel segment caters to a wide range of traveler needs, offering various options from budget to luxury accommodations, thus appealing to a broad demographic.

Travel Accommodation Market, By Application

• Professional
• Leisure
• Others

Based on Application, the market is segmented into Professional, Leisure, and Others. The leisure application segment is anticipated to maintain its dominance, driven by increasing disposable incomes and changing lifestyle preferences that encourage recreational travel. The rise in experiential travel, where consumers prioritize unique and enriching experiences, further boosts demand for leisure accommodations.

Travel Accommodation Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Travel Accommodation Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. North America held over 33% of the global travel accommodation market in 2024 and is expected to exceed USD 550.3 Billion by 2032, driven by robust domestic and international tourism.

Key Players

The "Global Travel Accommodation Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are Marriott International, Hyatt Hotels Corporation, Wyndham Destinations, Hilton Worldwide Holdings, Inc., Accor Hotels Group, Radisson Hotel Group, Airbnb, Inc., A&O Hotels and Hostels GmbH, Red Lion Hotels Corporation, and Oyo Rooms.

Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above- mentioned players globally.

• Travel Accommodation Market Recent Developments
• In May 2024, Marriott International inaugurated its 150th property in India, the Marriott Katra Resort & Spa. This milestone marks a significant expansion for Marriott, which has been operating in India for 25 years.
• In February 2024, Hyatt Hotels Corporation launched the JdV by Hyatt brand in India, marking its ninth brand in the country. This expansion reflects Hyatt's commitment to growing its footprint in the region, focusing on leisure and business

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL TRAVEL ACCOMMODATION MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL TRAVEL ACCOMMODATION MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL TRAVEL ACCOMMODATION MARKET, BY TYPE

• 5.1 Overview
• 5.2 Hotel
• 5.3 Vacation Rental
• 5.4 Hostel
• 5.5 Resort
• 5.6 Others

6 GLOBAL TRAVEL ACCOMMODATION MARKET, BY APPLICATION

• 6.1 Overview
• 6.2 Professional
• 6.3 Leisure
• 6.4 Others

7 GLOBAL TRAVEL ACCOMMODATION MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL TRAVEL ACCOMMODATION MARKET COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 Marriott International
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Hyatt Hotels Corporation
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Wyndham Destinations
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Hilton Worldwide Holdings Inc.
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 Accor Hotels Group
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Radisson Hotel Group
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Airbnb Inc.
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 A&O Hotels and Hostels GmbH
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Red Lion Hotels Corporation
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Oyo Rooms
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 Appendix

• 10.1 Related Research