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市場調査レポート
商品コード
1733417
ボウリングの世界市場規模:レーン材料別、エンドユーザー別、地域範囲別、予測Global Bowling Market Size By Lane Material (Wooden Lane, Synthetic Lane), By End-User (Theme Parks, Shopping Malls, Gaming Centers), By Geographic Scope And Forecast |
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ボウリングの世界市場規模:レーン材料別、エンドユーザー別、地域範囲別、予測 |
出版日: 2025年05月13日
発行: Verified Market Research
ページ情報: 英文 202 Pages
納期: 2~3営業日
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ボウリング市場規模は、2024年に9億2,711万米ドルと評価され、2026~2032年にかけてCAGR 4.52%で成長し、2032年には13億2,047万米ドルに達すると予測されます。
ボウリング市場には、ボウリング場の運営、ボール、ピン、シューズなどのボウリング用品の製造・販売、ボウリングリーグや競合などの関連サービスを提供する産業が含まれます。
この市場には、アーケードゲーム、飲食品サービス、イベント管理など、ボウリングセンターの娯楽・レジャー産業としての機能も含まれます。ボウリング場は、小規模で地元密着型の経営から、大規模で複数レーンを有する施設まであり、カジュアルなボウラーから競合ボウラーまで幅広く対応しています。また、この市場には、スコアリングシステム、レーンオペレーション、消費者エンゲージメントのための技術やソフトウェアソリューションも含まれます。
ボウリング市場は、技術の進歩と消費者の嗜好の変化により、今後大幅に拡大すると予想されます。自動スコアリングシステム、拡張現実(AR)体験、インタラクティブレーンなどは、顧客体験を向上させ、若年層をボウリングに引きつけることを目的としています。
世界のボウリング市場を形成している主要市場力学は以下の通りです。
主要市場促進要因
ボウリングリーグとトーナメントへの参加の増加:組織型ボウリングトーナメントが市場成長を後押ししています。米国ボウリング会議(USBC)によると、パンデミックの影響で若干減少したもの、2019~2020年シーズンのリーグ登録ボウラーは120万人を超えています。
ボウリングセンターの増加:ボウリングセンターの急増が産業の成長を後押ししています。国際ボウリング連盟によると、2022年までに141カ国、1万以上のボウリング施設に13万以上のボウリングレーンが設置されるといいます。
ボウリング用具の技術進歩:ボウリング用具の技術開発は新規参入企業を誘致しています。米国ボウリング経営者協会(BPAA)によると、自動スコアリングシステムは、2000年の60%から2020年までに米国内の95%以上のボウリング施設で使用されるようになります。
主要課題
参加率の低下ボウリング産業が直面している最も大きな問題は、特に若い世代の参加率の低下です。伝統的ボウリングは、ビデオゲーム、仮想現実体験、より魅力的で現代的と見なされる他のレジャー追求など、多くのライバルの娯楽オプションの前に魅力を失い始めています。新しい若い世代の参入企業を惹きつけるには、マーケティング、施設の近代化、ボウリング体験の革新への大規模な投資が必要です。
若者の参加の減少:若い世代のボウリングへの参加は減少しているかもしれません。ボウリング場は、小さな幼児連れの家族を惹きつける戦略を発見し、青年を惹きつけるプログラムを作る必要があります。
景気変動の影響:景気変動はボウリング市場に大きな影響を与えます。景気後退期には、消費者が重要な出費を優先するため、ボウリングのようなレジャー活動への裁量支出はしばしば減少します。このような不安定さは、ボウリングセンターが安定した収益を上げ、長期的な改善計画を立てることを困難にします。
主要動向
近代化と技術統合:ボウリング施設は近代化され、顧客体験を向上させるために革新的な技術と統合されつつあります。これには、自動採点システム、拡張現実と仮想現実(AR)機能、インタラクティブなタッチスクリーン、個によるゲーム体験とソーシャル共有を提供するモバイルアプリの使用が含まれます。これらの開発は、技術に精通した若年層を引き付け、より興味深く没入感のある体験を提供することを意図しています。
ソーシャルプレーと競合プレーへの注目:ボウリングは、より社交的で、より競技的なものになってきています。リーグ戦やトーナメントは依然として常連ボウラーに人気があるが、カジュアルで社交的なボウリング活動もますます重視されるようになっています。多くのセンターは、テーマナイト、ビジネスイベント、パーティーなどを企画し、グループ参加や社会的交流を促進しています。
家族向けプログラム:家族向けの特別価格、幼児用のバンパー、専用のパーティー包装など、小さなお子様連れのご家族にもご満足いただける環境を整えています。
カスタマイズとパーソナライズ:先進的予約システム、食事制限のあるオンラインメニュー、カスタマイズ型レーン設定により、個人の嗜好や食事制限に対応し、よりパーソナライズされた体験をお届けします。
Bowling Market size was valued at USD 927.11 Million in 2024 and is projected to reach USD 1320.47 Million by 2032, growing at a CAGR of 4.52% from 2026 to 2032.
The Bowling Market includes the industry that operates bowling alleys, manufactures and sells bowling equipment such as balls, pins, and shoes, and provides related services such as bowling leagues and competitions.
This market also encompasses the larger entertainment and leisure industry features of bowling centers, such as arcade games, food and beverage services, and event management. Bowling alleys range from small, local operations to big, multi-lane facilities that serve both casual and competitive bowlers. The market also includes technology and software solutions for scoring systems, lane operations, and consumer engagement.
The Bowling Market is expected to increase significantly in the future, owing to technological advancements and changing consumer tastes. Automated scoring systems, augmented reality (AR) experiences, and interactive lanes are intended to improve the customer experience and attract younger demographics to bowling.
The key market dynamics that are shaping the global Bowling Market include:
Key Market Drivers:
Increasing Participation in Bowling Leagues and Tournaments: Organized bowling tournaments are propelling market growth. According to the United States Bowling Congress (USBC), despite a modest decrease owing to the pandemic, there were still over 1.2 million registered league bowlers for the 2019-2020 season.
Rising Number of Bowling Centers: The proliferation of bowling centers is helping to drive industry growth. According to the International Bowling Federation, there will be over 130,000 bowling lanes in more than 10,000 bowling establishments throughout 141 nations by 2022.
Technological Advancements in Bowling Equipment: Technological developments in bowling equipment are luring new players. According to the Bowling Proprietors' Association of America (BPAA), automatic scoring systems will be used in more than 95% of bowling establishments in the United States by 2020, up from 60% in 2000.
Key Challenges:
Declining Participation Rates: The most significant difficulty facing the bowling industry is decreased participation rates, particularly among younger generations. Traditional bowling has begun to lose appeal in the face of a plethora of rival entertainment options, including video games, virtual reality experiences, and other leisure pursuits viewed as more engaging or modern. To attract new and younger participants, major investment in marketing, facility modernization, and bowling experience innovation is required.
Declining Youth Participation: Bowling engagement among younger generations may be diminishing. Bowling alleys must discover strategies to attract families with small children and create programs that engage teenagers.
Impact of Economic Fluctuations: Economic swings have a significant impact on the Bowling Market. During economic downturns, discretionary expenditure on leisure activities, such as bowling, frequently falls as consumers prioritize critical expenses. This instability makes it difficult for bowling centers to generate consistent revenue and plan for long-term improvements.
Key Trends:
Modernization and Technological Integration: Bowling facilities are being modernized and integrated with innovative technologies to improve client experience. This involves the use of automated scoring systems, augmented and virtual reality (AR) features, interactive touchscreens, and mobile apps that provide individualized game experiences and social sharing. These developments are intended to attract tech-savvy younger groups and deliver a more interesting and immersive experience.
Focus on Social and Competitive Play: Bowling is growing more sociable and competitive. Leagues and tournaments remain popular among regular bowlers, but there is an increasing emphasis on casual, social bowling activities. Many centers organize themed nights, business events, and parties to promote group engagement and social interaction.
Family-Friendly Programs: Special pricing for families, bumpers for youngsters, and dedicated party packages make the setting inviting for families with small children.
Customization and Personalization: Advanced booking systems, online menus with dietary filters, and customized lane settings cater to individual tastes and dietary requirements, resulting in a more personalized experience.
Here is a more detailed regional analysis of the global Bowling Market:
North America:
North America now dominates the Bowling Market. The concentration of major bowling equipment manufacturers in North America contributes greatly to regional market growth. According to the Bowling Proprietors' Association of America (BPAA), over 70% of the world's main bowling equipment manufacturers are headquartered in the United States. As a result of this geographical domination, the US bowling equipment market is expected to reach USD 1.2 Billion by 2021, according to IBISWorld. Furthermore, according to a 2020 poll conducted by the United States Bowling Congress (USBC), 87% of North American bowling facilities use equipment made by these domestic manufacturers, demonstrating the tremendous effect of local industry leaders on market dynamics and technological innovation.
Focus on entertainment, the transition of North American bowling alleys into integrated entertainment facilities is a significant industry driver. According to the Bowling Proprietors' Association of America (BPAA), 78% of centers now include extra entertainment options.
According to the National Bowling Economy Report, such establishments' average customer expenditure increased by 23%. According to the U.S. Census Bureau's 2021 Economic Census statistics, companies with integrated food and beverage services had a 15% increase in annual income. This trend has broadened the market's demographic reach, with a 32% growth in millennial and Gen Z visits between 2018 and 2022, cementing North America's dominant position in the worldwide bowling sector.
Asia Pacific:
The Asia Pacific region is poised for the fastest growth in the Bowling Market. Rapid urbanization in the Asia-Pacific region is driving Bowling Market expansion. According to UNESCAP, the urban population is anticipated to increase from 2.3 billion in 2019 to 3.5 billion in 2050. This trend has resulted in a 35% growth in bowling centers in major Asian cities between 2015 and 2022, according to the Asian Bowling Federation. According to an Asia Pacific Bowling Federation report, bowling participation rates increased by 28% in urban regions of China, Japan, and South Korea between 2018 and 2023.
Increasing disposable incomes in key Asia Pacific countries are propelling the Bowling Market forward. According to the World Bank, China's average yearly disposable income per capita grew from $5,698 in 2015 to $8,750 in 2022, while India's went from $1,750 to $2,466. This economic growth has bolstered leisure spending, with the Asian Development Bank reporting a 7.2% yearly increased in recreational spending between 2018 and 2023.
The Global Bowling Market is Segmented on the basis of Lane Material, End-User, And Geography.
Based on Lane Material, the market is bifurcated into Wooden Lane, Synthetic Lane, and Guardian Lane. Synthetic lanes are currently dominating the Bowling Market. Most bowling centers favor them due to their low cost, uniformity, and ease of maintenance. However, Guardian lanes may be the fastest-growing sector. These synthetic overlays added to worn-out wood lanes provide a low-cost solution to rejuvenate outdated bowling alleys, potentially luring new customers into markets where wood lanes are still available.
Based on End-User, the market is segmented into Theme parks, shopping malls, Gaming centers, Hotels, and Resorts. shopping malls now dominate the Bowling Market location sector. Malls have considerable foot traffic and are convenient, making them an ideal location for casual bowlers looking for a fun activity while shopping. However, hotels and resorts may be the fastest-growing industry. As bowling alleys aim to become entertainment destinations, incorporating them within hotels and resorts provides a whole leisure package for visitors and families, delivering a more immersive and possibly opulent bowling experience.
The "Global Bowling Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market Brunswick, QubicaAMF, Steltronic, US Bowling Corporation, Computer Score, A.K. Microsystems, Twelve Strike, and Switch Bowling. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.