ベビースキンケア市場：製品タイプ別、年齢層別、流通チャネル別、地域別、2026～2032年

ベビースキンケア市場の評価-2026～2032年

可処分所得の増加は、新生児の敏感な肌を保護し栄養を与えるために作られたものなど、高級ベビーケア製品にかなりの金額を費やすことを親に促しています。eコマースプラットフォームの台頭により、育児がより便利になったこともあり、ベビースキンケア製品市場は大きく成長しており、2024年には146億7,000万米ドルの評価額を超え、2032年には約239億2,000万米ドルの評価額に達します。

これに加えて、親の要求の変化に対応するため、メーカー各社は赤ちゃん向けの最先端のスキンケア製品を積極的に開発しています。環境の持続可能性に関する顧客の意識の高まりは、ベビー用天然・オーガニックスキンケア製品に対する需要の増加をもたらし、その結果、ニッチ市場は2024～2032年にかけてCAGR 6.30%で成長することが可能になりました。

ベビースキンケア市場定義/概要

ベビースキンケアとは、乳幼児のデリケートな肌に特化したケアとメンテナンスを指します。乳幼児特有のニーズや敏感さを考慮し、乳幼児専用に配合された製品を使用します。ベビースキンケアには、クレンジング、保湿、日焼け防止、おむつかぶれなどの一般的な肌トラブルへの対処など、さまざまな方法が含まれます。

ベビースキンケアは、乳児の肌の健康と幸福を維持するために不可欠です。乾燥や炎症、その他の肌トラブルを防ぐのに役立ちます。定期的なクレンジングで汚れや不純物を取り除き、保湿剤でうるおいを保ち、肌のバリアを保護します。日焼け止めは、乳幼児を有害な紫外線から守るために重要であり、特に屋外で活動する際には欠かせないです。

製品開発の革新が続けば、乳幼児特有のニーズに合わせた新製品や改良品の導入につながると考えられます。天然成分やオーガニック成分が重視されるようになり、エコフレンドリーベビースキンケア製品の需要が高まると考えられます。親は、良いスキンケアの長期的な利点をより意識するようになり、赤ちゃんのスキンケア製品により多くの金額を費やすようになると考えられます。

ベビースキンケア意識の高まりは、どのようにベビースキンケアの世界開発を後押ししているのか？

乳幼児の肌の健康に対する保護者の意識の高まりが、世界のベビースキンケア市場の重要な促進要因となっています。赤ちゃんのデリケートな肌にやさしく安全な製品を使用することの重要性について、親たちは知識を深めています。米国小児科学会（American Academy of Pediatrics）による2024年の調査によると、新米両親の78%が購入前にベビースキンケア製品を調査したと回答しています。この動向により、天然材料やオーガニックのベビースキンケア製品への需要が高まっており、多くの親が刺激の強い化学品や人工香料を使用していない製品を選んでいます。

新興諸国における可処分所得の増加は、ベビースキンケア市場の拡大に寄与しています。乳幼児用の高級スキンケア製品を購入できる家庭が増えたことで、市場は大幅な成長を遂げました。世界銀行は、2022年に世界の中間層が5,400万人増加し、その大部分はアジアとアフリカで発生すると報告しています。この経済的変化は、ベビースキンケアブランドが市場に参入する新たな機会を開いた。

環境への配慮と持続可能性の推進も、ベビースキンケア市場に影響を与えています。消費者は環境への影響を最小限に抑えた、エコフレンドリー製品を求めるようになっています。環境保護庁による2024年の調査では、65％の親がベビーケア製品を購入する際に環境要因を考慮していることがわかりました。この動向は、市場の多くの主要企業に革新と適応を促しています。

規制遵守と安全性への懸念は、世界のベビースキンケア市場の成長をどのように妨げているか？

規制遵守は、世界のベビースキンケア市場において重要な課題であり、メーカーは厳しい安全基準や成分規制に直面しています。地域によって規制が異なるため、企業は世界的に一貫した配合を作ることが難しくなっています。米国食品医薬品局（FDA）の2024年版報告書によると、コンプライアンス違反のベビースキンケア製品に対する規制措置は前年比で15%増加しました。このようなモニタリングの強化は、検査や認証のためのコスト増につながっています。

原料と生産コストの上昇は、ベビースキンケア市場にとってもう一つの課題となっています。天然オイルや植物エキスなどの主要原料価格の変動は、利益率に大きな影響を与えます。世界銀行が2024年10月に発表した「コモディティ市場の展望」によると、化粧品グレードの天然オイルの価格指数は過去1年間で7％上昇しました。この価格変動により、企業はコストを吸収するか、消費者に転嫁することを余儀なくされています。

製品の成分や効能に関する消費者の懐疑的な見方や誤った情報が、ベビースキンケア市場課題となっています。オンライン情報の普及に伴い、様々なベビーケア製品の安全性や必要性を疑問視する親が増えています。米国疾病予防管理センター（Centers for Disease Control and Prevention）による2024年の調査では、新米パパママの42%が、ベビースキンケア製品が子どもの健康に及ぼす長期的な影響について懸念を表明していることがわかりました。こうした懐疑的な見方により、市場はよりサブセグメンテーションされ、ニッチブランドが人気を集めています。

目次

第1章 世界のベビースキンケア市場の導入

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• バリデーション
• 一次資料
• データソース一覧

第4章 ベビースキンケアの世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ベビースキンケアの世界市場：製品タイプ別

• 概要
• ベビーソープ
• ベビーボディウォッシュ
• ベビーモイスチャライザー
• ベビーフェイスクリーム
• ベビーマッサージオイル
• ベビーパウダー
• おむつかぶれクリーム
• その他

第6章 ベビースキンケアの世界市場：年齢層別

• 概要
• 0～6ヵ月
• 7～12ヵ月
• 24ヵ月以上

第7章 ベビースキンケアの世界市場：流通チャネル別

• 概要
• スーパーマーケットとハイパーマーケット
• 専門店
• 小売薬局
• コンビニエンスストア
• オンライン小売業者
• その他

第8章 ベビースキンケアの世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他の欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他のアジア太平洋
• その他
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のベビースキンケア市場の競合情勢

• 概要
• 各社の市場ランキング
• 主要開発戦略

第10章 企業プロファイル

• Unilever
• Johnson & Johnson Services Inc.
• Beiersdorfs Inc.
• Sudocream
• GALDERMA LABORATORIES L.P.
• Palmers'
• Sebamed
• Cherub Rubs
• Sanosan
• Gaia Natural Baby.

第11章 付録

• 関連調査

Baby Skin Care Market Valuation - 2026-2032

The growing disposable incomes are encouraging parents to spend a considerable amount on high-end baby care products, such as those made to protect and nourish their newborns' sensitive skin. The market for baby skincare products has grown significantly due to the rise of e-commerce platforms, which has also made parenting more convenient, surpassing USD 14.67 Billion valued in 2024 to reach a valuation of around USD 23.92 Billion by 2032.

In addition to this, to meet the changing demands of parents, manufacturers are actively developing cutting-edge skincare products for babies. The growing awareness of customers regarding the environmental sustainability has resulted in the increasing demand for natural and organic skincare products for babies, thus enabling the niche market grow at a CAGR of 6.30% from 2024 to 2032.

Baby Skin Care Market: Definition/ Overview

Baby skincare refers to the specialized care and maintenance of an infant's delicate skin. It involves the use of products formulated specifically for infants, considering their unique needs and sensitivities. Baby skincare encompasses a range of practices, including cleansing, moisturizing, sun protection, and addressing common skin concerns like diaper rash.

Baby skincare is essential for maintaining the health and well-being of an infant's skin. It helps to prevent dryness, irritation, and other skin problems. Regular cleansing removes dirt and impurities, while moisturizers help to retain moisture and protect the skin barrier. Sunscreen is crucial for protecting infants from harmful UV rays, especially during outdoor activities.

Continued innovation in product development will lead to the introduction of new and improved products tailored to specific infant needs. The growing emphasis on natural and organic ingredients will drive demand for eco-friendly baby skincare options. Parents are likely to spend a greater amount on skincare products for their babies as they are becoming more conscious of the long-term advantages of good skincare.

How is the Growing Baby Skin Care Awareness Fueling the Development of Global Baby Skin Care Market?

The increasing awareness of infant skin health among parents is a significant driver of the global Baby Skin Care Market. Parents are becoming more informed about the importance of using gentle, safe products on their babies' delicate skin. According to a 2024 survey by the American Academy of Pediatrics, 78% of new parents reported researching baby skincare products before making a purchase. This trend has led to a growing demand for natural and organic baby skincare products, with many parents opting for items free from harsh chemicals and artificial fragrances.

Rising disposable incomes in developing countries have contributed to the expansion of the baby skincare market. As more families can afford premium skincare products for their infants, the market has seen substantial growth. The World Bank reported that the global middle class grew by 54 million people in 2022, with a significant portion of this growth occurring in Asia and Africa. This economic shift has opened up new opportunities for baby skincare brands to enter emerging markets.

Environmental concerns and a push for sustainability have also influenced the baby skincare market. Consumers are increasingly seeking eco-friendly products with minimal environmental impact. A 2024 study by the Environmental Protection Agency found that 65% of parents consider environmental factors when purchasing baby care products. This trend has prompted many key players in the market to innovate and adapt.

How are the Regulatory Compliance and Safety Concerns Hampering the Global Baby Skin Care Market Growth?

Regulatory compliance presents a significant challenge in the global Baby Skin Care Market, with manufacturers facing stringent safety standards and ingredient restrictions. Different regions have varying regulations, making it difficult for companies to create globally consistent formulations. According to the U.S. Food and Drug Administration's 2024 report, there was a 15% increase in regulatory actions against non-compliant baby skincare products compared to the previous year. This heightened scrutiny has led to increased costs for testing and certification.

The rising cost of raw materials and production poses another challenge for the Baby Skin Care Market. Fluctuations in the prices of key ingredients, such as natural oils and plant extracts, can significantly impact profit margins. The World Bank's Commodity Markets Outlook report from October 2024 indicated a 7% increase in the price index for cosmetic-grade natural oils over the past year. This price volatility has forced companies to either absorb costs or pass them on to consumers.

Consumer skepticism and misinformation about product ingredients and efficacy continue to challenge the Baby Skin Care Market. With the proliferation of online information, parents are increasingly questioning the safety and necessity of various baby care products. A 2024 survey by the Centers for Disease Control and Prevention found that 42% of new parents expressed concerns about the long-term effects of baby skincare products on their child's health. This skepticism has led to a more fragmented market, with niche brands gaining traction.

Category-Wise Acumens

What are the Features Bolstering the Demand of Baby Moisturizers Segment?

The baby moisturizers segment is currently dominating the global Baby Skin Care Market, driven by growing awareness of the importance of maintaining infant skin hydration. Parents are increasingly recognizing that proper moisturization can prevent common skin issues such as dryness, eczema, and irritation in babies. According to a 2024 report from the National Institutes of Health, 68% of pediatricians recommend daily use of moisturizers for infants, especially in the first year of life. This medical endorsement has significantly boosted the segment's growth.

The baby moisturizer segment's dominance is further reinforced by the trend towards multi-functional products that offer additional benefits beyond basic hydration. The U.S. Consumer Product Safety Commission's 2024 market analysis revealed that baby moisturizers with added benefits, such as SPF protection or anti-inflammatory ingredients, saw a 23% increase in market share compared to traditional formulations.

What Factors are Responsible to Project the Market Growth of Supermarkets & Hypermarkets Segment?

The supermarkets and hypermarkets segment currently holds a dominant position in the global Baby Skin Care Market, offering convenience and a wide product selection to parents. These retail formats provide one-stop shopping experiences, allowing consumers to purchase baby skincare products alongside other household essentials. According to a 2024 report by the U.S. Census Bureau, 68% of parents preferred purchasing baby care items from supermarkets and hypermarkets.

The dominance of supermarkets and hypermarkets in the Baby Skin Care Market is further reinforced by their ability to offer competitive pricing and frequent promotions. These large-format retailers can leverage their buying power to negotiate better deals with manufacturers, often passing savings on to consumers. A 2024 study by the National Retail Federation found that supermarkets and hypermarkets accounted for 57% of all baby skincare product sales in the United States. Recognizing this trend, major brands are tailoring their strategies to these channels.

Country/Region-wise Acumens

How the Increasing Brand Penetration in the Asia-Pacific Region Propels the Baby Skin Care Market Growth?

Asia-Pacific has maintained its dominance in the global Baby Skin Care Market. The increasing brand penetration and a wide distribution network are driving the infant skincare industry in the region. The e-commerce industry is also one of the factors contributing to the market's expansion. For instance, on January 2024, Kimberly-Clark announced a $100 million expansion of its baby care product manufacturing facilities in Vietnam to meet the surging regional demand.

Cultural factors and changing lifestyles in the Asia-Pacific region have also contributed to the market's dominance. Many Asian cultures place a strong emphasis on infant care traditions, leading to higher per-capita spending on baby skincare products. The Japan External Trade Organization reported in its 2024 consumer survey that Japanese parents spent an average of 15% more on baby skincare products compared to the previous year. This trend has sparked innovation in product development tailored to Asian consumers' preferences.

How the Consumer Shift Towards Natural Products Boosting the Market Growth in the North America?

The North America Baby Skin Care Market is anticipated to grow at a rapid CAGR during the forecast period, driven by the increasing consumer awareness and a growing preference for premium, natural products. Parents in this region are increasingly seeking out organic, hypoallergenic, and environmentally friendly options for their infants. According to a 2024 report by the U.S. Census Bureau, the birth rate in the United States increased by 2.1% compared to the previous year, indicating a potential expansion of the target market.

The North American market is also benefiting from advancements in e-commerce and direct-to-consumer sales channels, making it easier for parents to access a wide variety of baby skincare products. For instance, on April 2024, Procter & Gamble's Pampers brand introduced a subscription-based service for its baby skincare line, offering personalized product recommendations based on individual baby's needs. This move demonstrates the industry's adaptation to changing consumer behaviors and the potential for continued rapid growth in the North American market.

Competitive Landscape

The global Baby Skin Care Market is a dynamic and competitive landscape, with a mix of established players and emerging challengers vying for market share. These players are actively working to strengthen their presence by implementing strategic plans such as collaborations, mergers, acquisitions, and political support. The organizations are dedicated to continuously improving their product line to meet the needs of a wide range of customers in different regions.

Some of the key players operating in the global Baby Skin Care Market include:

Unilever, Johnson & Johnson Services Inc., Beiersdorfs Inc., Sudocream, GALDERMA LABORATORIES L.P., Palmers', Sebamed, Cherub Rubs, Sanosan, Gaia Natural Baby.

Latest Developments

In January 2024, Procter & Gamble launched Pampers Baby-Dry Pants, a baby diaper with enhanced absorbency. It is one of the newest products in the Procter & Gamble Company's product catalogue.

In August 2021, Baby Dove and Walmart collaborated to introduce a new range of shampoo, conditioner, baby wash, and skin cream for newborns with sensitive skin and multiracial babies.

Baby Skin Care Market, By Category

• Product Type:
• Baby Soaps
• Baby Body Wash
• Baby Moisturizer
• Baby Face Cream
• Baby Massage Oil
• Baby Powder
• Diaper Rash Cream
• Others
• Age Group:

0-6 Months

7-12 Months

13-24 Months

• Distribution Channel:
• Supermarkets & Hypermarkets
• Specialty Stores
• Retail Pharmacies
• Convenience Stores
• Online Retailers
• Others
• Region:
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East & Africa

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL BABY SKIN CARE MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL BABY SKIN CARE MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL BABY SKIN CARE MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Baby Soaps
• 5.3 Baby Body Wash
• 5.4 Baby Moisturizer
• 5.5 Baby Face Cream
• 5.6 Baby Massage Oil
• 5.7 Baby Powder
• 5.8 Diaper Rash Cream
• 5.9 Others

6 GLOBAL BABY SKIN CARE MARKET, BY AGE GROUP

• 6.1 Overview
• 6.2 0-6 Months
• 6.3 712 Months
• 6.413-24 Months

7 GLOBAL BABY SKIN CARE MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Supermarkets & Hypermarkets
• 7.3 Specialty Stores
• 7.4 Retail Pharmacies
• 7.5 Convenience Stores
• 7.6 Online Retailers
• 7.7 Others

8 GLOBAL BABY SKIN CARE MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL BABY SKIN CARE MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Ranking
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Unilever
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 Johnson & Johnson Services Inc.
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Beiersdorfs Inc.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 Sudocream
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 GALDERMA LABORATORIES L.P.
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Palmers'
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Sebamed
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Cherub Rubs
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Sanosan
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Gaia Natural Baby.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research