押出スナック市場：製品タイプ、流通チャネル、フレーバー、地域別、2024年～2031年

押出スナック市場の評価：2024年～2031年

インド、中国、日本などの新興経済諸国におけるセイボリースナックの急速な消費も重要な促進要因です。この成長の要因には、若年人口の拡大、可処分所得の増加、中流階級の増加、核家族化の進行、女性の労働参加拡大などがあります。こうした人口動態や経済の変化は、簡便なスナックに対する需要の高まりにつながっています。このため、セイボリースナックの消費が増加しており、市場規模は2024年に540億1,000万米ドルを突破し、2031年には739億8,000万米ドルに達する見込みです。

現代の消費者は、魅力的な感覚と食感を提供するRTEスナックをますます求めるようになっています。押出加工は、多様な消費者の嗜好にアピールする様々な食感や形状を作り出す汎用性があるため、RTEシリアルベースのスナックの製造に人気があります。この加工法は、便利で革新的なプレゼンテーションと味を持つスナックの製造をサポートします。したがって、RTEスナックに対する現代消費者の嗜好の高まりにより、市場は2024年から2031年にかけてCAGR 4.01%で成長します。

押出スナック市場定義/概要

押出スナックは、押出という特殊な製造工程を経て作られるスナック菓子業界のユニークなセグメントです。この工程では、様々な原材料を混ぜ合わせ、高温・高圧のダイに通します。その結果、独特の形と食感を持つ製品が生まれ、多様な消費者の嗜好にアピールする幅広い風味プロファイルが提供されます。押出スナックの人気は、その魅力的な味、革新的な形状、提供する利便性により急上昇しています。

近年、スナッキングは食品業界で最も急速に成長している動向の1つとなっています。この成長は、多忙なライフスタイルにシームレスにフィットするオン・ザ・ゴー製品に対する消費者の需要の高まりが大きな要因となっています。満足感と栄養価の両方が得られる、手軽で簡単なスナック菓子を求める消費者が増える中、押し出し成型スナック菓子は人気の選択肢となっています。このような便利なスナッキングへのシフトは、より健康的な食生活という広範な傾向と一致しており、予測期間中、業界のさらなる革新と機会を促進すると予想されます。

COVID-19の流行は、押し出し成型品を含むスナックのサプライチェーンに大きな変化をもたらしました。初期の封鎖段階では、消費者の行動が劇的に変化し、食品のパニック購入が急増しました。このため、人々は必需品を備蓄し、慣れ親しんだ簡単に調理できる食品に安らぎを求めたため、スナック菓子を含むコンビニエンス・アイテムの売上が顕著に増加しました。小売チャネルはこのシフトの結果、スナック菓子の売上を大きく伸ばし、未曾有の課題におけるスナック菓子業界の回復力と適応力を浮き彫りにしました。

便利で外出先でも食べられる製品への需要と外出先での間食の人気は、押出スナック市場の成長をどのように押し上げたか？

多忙なライフスタイル、特に労働人口の急増が市場成長の主な要因です。厳しいキャリアと多忙なスケジュールを両立させる人々の増加に伴い、手早く満腹感を得られる便利ですぐに食べられる食品へのニーズが高まっています。携帯性と食べやすさで知られる押出スナックは、このようなニーズに完璧に応え、忙しい仕事の合間に素早くエネルギーを補給し、満足感のあるスナック菓子を提供します。オン・ザ・ゴー・スナッキングの動向は、利便性と多様性を重視するミレニアル世代に特に浸透しています。このような消費者は、ペースの速い生活にフィットするスナックを求めると同時に、多様なフレーバー・オプションを提供し、複数の食事シーンを満足させるスナックを求めています。特にシリアルベースのセイボリースナックは、そのヘルシーな特性と魅力的な味わいにより、小売店での売れ行きが好調です。

クリスピー、ポップコーン、セイボリー・ビスケットなどのセイボリー・スナックは急成長を遂げています。一日中食べることの多いこれらの製品の人気が、押し出し成型スナックの需要を牽引しています。消費者が様々な食事や間食の時間帯に楽しめる風味豊かで満足感のある選択肢を探しているため、市場は拡大しています。押し出し成型スナック市場は、加工・保存方法を改善する技術進歩の恩恵を受けています。エクストルージョン技術の革新により、低脂肪、全粒粉、保存料不使用など、より健康的なスナック菓子の開発が進んでいます。よりヘルシーな代替品や刺激的な風味の組み合わせに注目が集まることで、幅広い消費者層が関心を寄せています。

都市化の加速と1人当たり所得の増加は、便利ですぐに食べられる食品に対する需要の拡大に寄与しています。都市部の拡大と所得水準の上昇に伴い、消費者は革新的で高品質の押し出し成形スナックに投資する傾向が強まっています。市場の大手企業は積極的なマーケティング戦略を採用し、革新的な新製品を発売して消費者を引き付け、競争力を維持しています。これには、多様な年齢層や味覚嗜好にアピールするために、ユニークなフレーバーやテクスチャーを試すことも含まれます。

必須成分の不足とテクスチャーの劣化は押出スナック市場の成長をどのように阻害するか？

砂糖不使用、無添加、低脂肪の製品の加工は難しいです。こうしたタイプのスナックには、従来のスナックでは一般的に風味、食感、結着性に寄与する必須成分が欠けています。例えば、油脂は消費者が期待するサクサクとした食感を提供するのに欠かせません。油脂が減少または除去されると、満足のいくテクスチャーが得られなくなり、吸湿性が高まるため、製品が軟らかくなったり、ベチャベチャしたりすることが多いです。このような食感や口当たりの悪化は、消費者の受け入れに影響を与え、市場の成長を制限します。

こうしたスナックの製造に使われる押出調理法は、高温で短時間の処理を必要とします。しかし、この工程における温度の変動は原材料の焦げつきの原因となり、ヘルシー・スナックの製造をさらに複雑にしています。エクストルージョンの工程を通じて一貫した品質と食感を維持するという課題は、新製品の開発を遅らせ、市場力学に影響を与える可能性があります。

さらに、原材料価格の変動も大きな課題となっています。押し出しスナックに使用されるトウモロコシ、小麦などの穀物など、主要原材料のコストは大きく変動する可能性があります。この変動はメーカーの利益率に影響を与え、消費者価格の上昇につながり、需要全体と市場の安定性に影響を与えます。

目次

第1章 イントロダクション

• 市場の定義
• 市場セグメンテーション
• 調査手法

第2章 エグゼクティブサマリー

• 主な調査結果
• 市場概要
• 市場ハイライト

第3章 市場概要

• 市場規模と成長の可能性
• 市場動向
• 市場促進要因
• 市場抑制要因
• 市場機会
• ポーターのファイブフォース分析

第4章 押出スナック市場：製品タイプ別

• 押出ポテトスナック
• 押出しコーンスナック
• 押出米菓
• 押出ミックスグレインスナック

第5章 押出スナック市場：流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• オンライン小売

第6章 押出スナック市場：フレーバー別

• チーズ
• バーベキュー
• スパイシー
• 塩味
• スイート

第7章 地域分析

• 北米
• 米国
• カナダ
• メキシコ
• 欧州
• 英国
• ドイツ
• フランス
• イタリア
• アジア太平洋
• 中国
• 日本
• インド
• オーストラリア
• ラテンアメリカ
• ブラジル
• アルゼンチン
• チリ
• 中東・アフリカ
• 南アフリカ
• サウジアラビア
• アラブ首長国連邦

第8章 市場力学

• 市場促進要因
• 市場抑制要因
• 市場機会
• COVID-19の市場への影響

第9章 競合情勢

• 主要企業
• 市場シェア分析

第10章 企業プロファイル

• Universal Robina
• JFC International
• Diamonds Foods
• Aperitivos Flaper
• ITC
• Calbee
• Amica Chips
• Kellogg's
• Mondelez International

第11章 市場の展望と機会

• 新興技術
• 今後の市場動向
• 投資機会

第12章 付録

• 略語リスト
• 出典と参考文献

Extruded Snacks Market Valuation - 2024-2031

The rapid consumption of savory snacks in developing economies such as India, China, and Japan is another significant driver. Factors contributing to this growth include an expanding younger population, rising disposable incomes, increasing middle-class segments, the proliferation of nuclear families, and greater participation of women in the workforce. These demographic and economic changes are leading to higher demand for convenient snack options. Thus, the growing consumption of savory snacks surged the growth of market size surpassing USD 54.01 Billion in 2024 to reach a valuation of USD 73.98 Billion by 2031.

Modern consumers increasingly seek RTE snacks that offer enticing sensory and textural profiles. Extrusion processing is popular for producing RTE cereal-based snacks due to its versatility in creating various textures and shapes that appeal to diverse consumer preferences. This processing method supports the production of snacks that are convenient and innovative in their presentation and taste. Thus, the increasing modern consumer preference for RTE snacks enables the market to grow at aCAGR of 4.01% from 2024 to 2031.

Extruded Snacks Market: Definition/ Overview

Extruded snacks represent a unique segment of the snack food industry, created through a specialized manufacturing process known as extrusion. This process involves mixing various ingredients and then forcing them through a die under high pressure and temperature. The result is a product with a distinct shape and texture, offering a wide range of flavor profiles that appeal to diverse consumer tastes. The popularity of extruded snacks has surged due to their appealing taste, innovative shapes, and the convenience they provide.

In recent years, snacking has emerged as one of the most rapidly growing trends in the food industry. This growth is largely driven by consumers' increasing demand for on-the-go products that fit seamlessly into their busy lifestyles. As people seek quick and easy snack options that provide both satisfaction and nutritional benefits, extruded snacks have become a popular choice. This shift towards convenient snacking aligns with the broader trend of healthier eating, which is expected to fuel further innovation and opportunities in the industry during the forecast period.

The COVID-19 pandemic has introduced significant changes to the supply chain for snacks, including extruded varieties. During the initial lockdown phases, consumer behavior shifted dramatically, with a surge in panic purchasing of food products. This led to a notable increase in sales of convenience items, including snacks, as people stockpiled essential goods and sought comfort in familiar, easy-to-prepare foods. Retail channels experienced strong growth in snack sales as a result of this shift, highlighting the resilience and adaptability of the snack industry amidst unprecedented challenges.

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How does the Demand for Convenience and On-the-Go Products and the Popularity of On-the-Go Snacking Surge the Growth of the Extruded Snacks Market?

The surge in busy lifestyles, particularly among the working population, is a major driver of market growth. With the increasing number of people balancing demanding careers and hectic schedules, there is a rising need for convenient, ready-to-eat foods that offer quick satiety. Extruded snacks, known for their portability and ease of consumption, perfectly cater to this need, providing a quick energy boost and a satisfying snack option during busy workdays. The trend towards on-the-go snacking is particularly prevalent among millennials who value convenience and variety. These consumers seek snacks that can fit into their fast-paced lives while offering diverse flavor options and satisfying multiple eating occasions. Cereal-based savory snacks, in particular, are experiencing strong retail performance due to their healthier attributes and appealing taste.

Savory snacks, including crisps, popcorn, and savory biscuits, have seen rapid growth. The popularity of these products, often consumed throughout the day, drives demand for extruded snacks. The market is expanding as consumers look for flavorful and satisfying options to enjoy during various meals and snack times. The extruded snacks market is benefiting from technological advancements that improve processing and preservation methods. Innovations in extrusion technology are leading to the development of healthier snack options, such as reduced-fat, whole-grain, and preservative-free products. This focus on healthier alternatives and exciting flavor combinations is attracting a broader consumer base.

The accelerating pace of urbanization and rising per capita income are contributing to greater demand for convenient, ready-to-eat food products. As urban areas expand and income levels increase, consumers are more likely to invest in innovative and high-quality extruded snacks. Leading players in the market are adopting aggressive marketing strategies and launching new, innovative products to attract consumers and stay competitive. This includes experimenting with unique flavors and textures to appeal to diverse age groups and taste preferences.

How Does the Lack of Essential Ingredients and Degradation in Texture Impede the Growth of Extruded Snacks Market?

The difficulty in processing products that are sugar-free, additive-free, or reduced-fat. These types of snacks lack essential ingredients that typically contribute to flavor, texture, and binding properties in traditional snacks. For instance, fats are crucial for providing the desired crispiness and texture that consumers expect. When fats are reduced or removed, it often results in a less satisfying texture and increased moisture absorption, which makes the product soft or soggy. This degradation in texture and mouthfeel affects consumer acceptance and limits market growth.

Extrusion cooking, the method used to produce these snacks, involves high temperatures and short processing times. However, fluctuations in temperature during this process can cause raw materials to burn, further complicating the production of healthy snacks. The challenge of maintaining consistent quality and texture throughout the extrusion process can slow down the development of new products and impact market dynamics.

Additionally, the volatility in raw material prices poses a significant challenge. The cost of key ingredients, such as grains like corn, wheat, and other cereals used in extruded snacks, can fluctuate widely. This volatility affects manufacturers' profit margins and lead to increased consumer prices, impacting overall demand and market stability.

Category-Wise Acumens

How the Integral Role of Corn in Snack Formulation Surge the Growth of Extruded Corn Snacks Segment?

The extruded corn snacks segment dominates the extruded snacks market owing to corn's excellent expansion characteristics and its integral role in a variety of snack formulations. Corn starch granules, which are medium in size, exhibit remarkable expansion properties during extrusion, contributing to the desired texture and flavor of the finished products. This makes corn a preferred choice for manufacturers seeking to create snacks with a satisfying crunch and flavor.

In addition to corn, wheat also plays a significant role in the market. Wheat contains amylose and amylopectin, which enhance the expansion process during extrusion cooking. Whole-wheat snacks, which are perceived as healthier options, are gaining popularity due to their higher fiber content and nutritional benefits. The demand for wheat-based extruded snacks is therefore growing as consumers increasingly seek out products that offer both taste and health benefits.

Furthermore, there is a rising interest in using alternative grains and legumes for extruded snack production. Ingredients such as oats, peas, beans, barley, and other grains are becoming more popular due to their superior nutritional profiles. These ingredients offer additional health benefits, such as higher protein content, essential vitamins, and minerals, which align with the growing consumer preference for more nutritious snack options.

How the Extensive Product Range and Accessibility Surge the Growth of Supermarkets/ Hypermarkets Segment?

Supermarkets/hypermarkets segment shows a significant growth in the extruded snacks market owing to their extensive product range and accessibility. The retail channels provide consumers with the convenience of exploring a wide array of products, enabling informed purchasing decisions through detailed information on ingredients and nutritional aspects. The comprehensive selection available allows shoppers to compare options, ensuring they find products that meet their specific needs and preferences.

The appeal of hypermarkets/supermarkets is enhanced by their promotional strategies. These outlets frequently offer discounts, special deals, and vouchers, which are designed to attract a broad customer base and encourage increased foot traffic. Such promotions make products more affordable and enhance consumer loyalty by providing value for money.

In addition to their promotional efforts, hypermarkets and supermarkets play a crucial role in driving innovation within the market. Vendors within these retail environments are continually experimenting with new flavors, ingredients, and product variations to capture consumer interest and adapt to evolving tastes. This includes introducing unique items and premium quality products to differentiate their offerings from competitors. The strategic approach of hypermarkets and supermarkets combining extensive product choices with attractive discounts and innovative offerings positions them as key players in the market. Their ability to cater to diverse consumer needs while maintaining a focus on quality and value is a significant factor driving their dominance in the industry.

Country/Region-wise Acumens

How Does the Wide Consumer Base and Investment Focus on Innovative Product Production Surge the Growth of Extruded Snacks Market in Asia Pacific?

The Asia Pacific region stands out as a leading region in the extruded snacks market, affordability and availability play crucial roles, with a wide range of snacks offered at competitive prices and supported by numerous local vendors. This affordability ensures that extruded snacks are accessible to a broad consumer base, fueling market expansion. Economic growth and investment are particularly in India, where significant investments from major players are accelerating the sector's development. These investments focus on innovative product introductions and expanding market reach, responding to rising consumer demand and shifting market dynamics.

Cultural shifts and millennial trends also drive market growth. The increasing adoption of Western eating habits and the millennial population's preference for diverse, novel flavors align with the global trend towards snacking. This shift enhances the appeal of extruded snacks, which cater to evolving taste preferences. Price sensitivity and economic conditions further influence the market. Consumers in the region are highly price-conscious, which boosts the demand for affordable snack options. Hypermarkets and supermarkets leverage this by offering cost-effective products, meeting the need for budget-friendly snacks amidst changing economic conditions.

As disposable incomes rise, food manufacturers are investing in the development of innovative and premium products, capitalizing on the growing consumer willingness to spend on higher-quality snacks. This investment reflects a response to the increasing disposable income levels and evolving consumer preferences. Urbanization and demand growth are significant as well, with rapid urbanization in countries like India, China, Malaysia, and Indonesia driving the demand for convenient, ready-to-eat snacks. The burgeoning number of working professionals and busy lifestyles contribute to higher consumption of extruded snacks.

Consumer preferences play a pivotal role in market dynamics. The growing interest among millennials in unique flavors and the increasing emphasis on convenience drive the demand for extruded snacks. This trend, combined with the rise in working hours and changing eating habits, supports the market's expansion.

How the Changing Consumer Preference and Increasing Consumer Income Enable the Growth of Extruded Snacks Market in North America?

North America is anticipated to witness the fastest growth in the extruded snacks market over the forecast period, driven by increase in consumer income across the region allowing individuals to spend beyond necessities, and creating a robust market for extruded snacks. This rise in disposable income facilitates greater spending on snacks, including innovative and premium options. Shifting consumer preferences plays a crucial role in this growth. There is a significant trend towards healthier snacking, with consumers increasingly seeking clean-label, non-GMO, and nutritionally beneficial snacks. This shift reflects a broader health-conscious attitude among North American consumers, who are more concerned about the health benefits of their food choices. This growing emphasis on health is driving advancements and innovations within the market, as companies respond to the demand for healthier and more transparent product offerings.

Market trends and consumer behavior further support the expansion of the extruded snacks market. Data from the U.S. Snack Index reveals that many American consumers are keen to explore new snack options and value variety and convenience. This trend was particularly evident during the coronavirus pandemic when consumers sought convenient snack solutions amidst disruptions to their daily routines. The pandemic highlighted a surge in demand for readily available snacks, leading to changes in purchasing behaviors.

Distribution and accessibility are also critical factors contributing to market growth. Major players in the North American market, such as Frito-Lay, have strengthened their distribution channels, ensuring greater accessibility to consumers. For instance, during the pandemic, Frito-Lay launched a dedicated website to address challenges in snack availability, demonstrating the industry's adaptability to consumer needs and market conditions. Strategic adaptations by companies are expected to continue shaping the market. As consumer preferences evolve and new trends emerge, businesses are adopting innovative strategies to meet increasing demand. This includes diversifying product offerings, enhancing distribution channels, and leveraging technology to improve consumer engagement and satisfaction.

Competitive Landscape

The Extruded Snacks Market is characterized by a dynamic interplay of global food giants, regional players, and emerging brands. This competitive landscape is shaped by factors such as brand recognition, product innovation, distribution networks, and consumer preferences.

The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the extruded snacks market include:

• Universal Robina
• JFC International
• Diamonds Foods
• Aperitivos Flaper
• ITC
• Calbee
• Amica Chips
• Kellogg's
• Mondelez International

Latest Developments:

• In July 2023, Skippi, known for its ice pops in India, announced its foray into the retail sector with the debut of Skippi Cornsticks, a new FMCG snack product. These new items come in four different flavors: Thai chili, tangy tomato, magic masala, and sweet corn.
• In May 2023, Reliance Retail Ventures, one of India's well-known retail chains, announced the launch of Alan's Bugles in India. Alan's Bugles, a corn chip snack, is popular in the United Kingdom and the Middle East. Thus, with this launch, the company hopes to increase its footprint in India's high-demand consumer products industry.
• In September 2022, ARCA Continental announced a long-term collaboration arrangement with Coca-Cola. The new agreement encourages collaborative efforts to improve customer and consumer service, develop new avenues of profitable growth, and expand digital activities across Latin America. It also aligns the critical economic aspects of the company relationship in the long run.
• In June 2022, Kellogg Company will be separated into three firms, with each focused on cereals, snacks, and plant-based foods.
• In May 2022, Hey Chips, a well-known snack producer in Singapore, announced the launch of an all-new healthy corn snack. and better for your product line. Thus, the company intends to meet the increasing demand for healthy snacking by expanding its product line.
• In August 2021: Bikano, an Indian company, secured a license for India's popular children's show character 'Chota Bheem' to develop a new line of extruded products. This will allow the company to reach a larger customer base in the country.
• In November 2020, ChickP Protein Ltd., a food technology startup, announced the launch of a novel chickpea-based starch. The product can be used to make a variety of processed meals, such as extruded snacks.

TABLE OF CONTENTS

1. Introduction

• Market Definition
• Market Segmentation
• Research Methodology

2. Executive Summary

• Key Findings
• Market Overview
• Market Highlights

3. Market Overview

• Market Size and Growth Potential
• Market Trends
• Market Drivers
• Market Restraints
• Market Opportunities
• Porter's Five Forces Analysis

4. Extruded Snacks Market, By Product Types

• Extruded Potato Snacks
• Extruded Corn Snacks
• Extruded Rice Snacks
• Extruded Mixed Grain Snacks

5. Extruded Snacks Market, By Distribution Channels

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retail

6. Extruded Snacks Market, By Flavors

• Cheese
• Barbecue
• Spicy
• Salted
• Sweet

7. Regional Analysis

• North America
• United States
• Canada
• Mexico
• Europe
• United Kingdom
• Germany
• France
• Italy
• Asia-Pacific
• China
• Japan
• India
• Australia
• Latin America
• Brazil
• Argentina
• Chile
• Middle East and Africa
• South Africa
• Saudi Arabia
• UAE

8. Market Dynamics

• Market Drivers
• Market Restraints
• Market Opportunities
• Impact of COVID-19 on the Market

9. Competitive Landscape

• Key Players
• Market Share Analysis

10. Company Profiles

• Universal Robina
• JFC International
• Diamonds Foods
• Aperitivos Flaper
• ITC
• Calbee
• Amica Chips
• Kellogg's
• Mondelez International

11. Market Outlook and Opportunities

• Emerging Technologies
• Future Market Trends
• Investment Opportunities

12. Appendix

• List of Abbreviations
• Sources and References