ソフトウェア資産管理市場：コンポーネント別、展開モデル別、組織規模別、エンドユーザー別、地域別、2024年～2031年

ソフトウェア資産管理市場の評価-2024年～2031年

ソフトウェア資産管理市場規模は、2024年に22億6,000万米ドルと評価され、2024年から2031年までのCAGRは18.23%で成長し、2031年には86億3,000万米ドルに達すると予測されています。クラウド技術の採用とデジタル変革プロジェクトが各分野で拡大していることから、ソフトウェア消費を最適化してコストを削減するSAMソリューションに対する需要が高まっています。また、サイバーセキュリティとデータプライバシー規則が重視されるようになっていることも重要な役割を果たしています。SAM技術は、企業がライセンスされていないソフトウェアに関連するリスクを軽減し、正しいライセンス利用を確保するのに役立つため、2024年から2031年にかけてCAGR約18.23％で成長する見込みです。

ソフトウェア資産管理市場定義/概要

ソフトウェア資産管理（SAM）とは、組織のソフトウェアライセンスと使用状況を管理、追跡、最適化し、ベンダーのコンプライアンスとコストの最小化を実現するプロセスです。SAMツールを使用することで、企業はソフトウェアの取得を自動化し、ソフトウェアの使用状況を監視し、ライセンスのコンプライアンスと資産の最適化に関する洞察を提供することで、ライセンスのないソフトウェアに関連する法的問題を防止することができます。SAMの将来の展望は、人工知能（AI）と自動化が進むにつれて拡大し、特にクラウドとハイブリッド構成において、複雑なソフトウェアシステムをより正確に追跡できるようになると予想されます。ソフトウェアライセンシングの取り決めが拡大するにつれて、SAMソリューションは、企業全体のコスト管理、規制遵守、およびサイバーセキュリティにとってますます重要になっていくでしょう。

サイバーセキュリティとデータプライバシー規制への関心の高まりは、ソフトウェア資産管理市場を促進するか？

サイバーセキュリティとデータプライバシー要件の重視の高まりが、ソフトウェア資産管理（SAM）市場の大幅な成長を促進しています。サイバー攻撃の頻度と精巧さが増し、厳しいデータ保護規則と相まって、ソフトウェア資産管理は組織のIT計画に不可欠な要素となっています。2024年4月に発表されたGartner社の推計によると、情報セキュリティとリスク管理技術に対する世界の支出は、2024年に1,883億米ドルに達し、2023年比で16％増加すると予想されています。このサイバーセキュリティ投資の急増は、SAM市場に直接影響を与えています。組織は、セキュリティリスクを防止し、コンプライアンスを保証するために、ソフトウェア資産をより厳格に管理することを目指しています。

例えば、国際標準化機構（ISO）は2023年11月、情報セキュリティ管理に関する規則を更新し、企業がソフトウェア・ライセンスとコンプライアンス状況を正しく記録することの重要性を強調しました。このため、企業は、セキュリティ管理を統合し、コンプライアンスチェックを自動化し、不正なソフトウェア使用に関連するリスクを低減できるSAMソリューションに投資するようになった。

ソフトウェア環境の複雑化はソフトウェア資産管理市場の成長を妨げるか？

ソフトウェア環境の複雑化は、ソフトウェア資産管理（SAM）分野の拡大に大きな障害となっています。企業がオンプレミス、クラウドベース、ハイブリッドのソフトウェアソリューションを組み合わせて使用するようになると、ライセンスの追跡と管理がより複雑になります。この複雑さにより、より強力なSAMテクノロジーが必要になることがよくありますが、企業によってはその導入や適切な採用に苦労することもあります。例えば、サブスクリプションベースのモデル、マルチクラウドアーキテクチャ、SaaS（Software as a Service）ソリューションの台頭は、コンプライアンス、使用状況の追跡、最適化を複雑化し、既存のITシステムとの統合問題を引き起こす可能性があります。企業がこのような複雑な問題を適切に処理できなければ、SAMツールの利用が低下する可能性があります。

さらに、ITリソースや知識が限られている企業は、絶えず変化するソフトウェア環境に対応できるSAMソリューションの開発に苦労するかもしれないです。特に中小企業は、大規模な状況を想定した高度なSAMシステムの高コストと複雑さに苦戦する可能性があります。特に、メーカーが組織の幅広い需要に対応する、スケーラブルでユーザーフレンドリーなSAMシステムを構築できない場合、市場の成長が妨げられる可能性があります。こうした問題に対処するため、SAMプロバイダーは、プラットフォームの簡素化、より直感的なソリューションの提供、複雑化するソフトウェア環境の管理を支援する充実したサービスの提供に注力しなければならないです。

目次

第1章 世界のソフトウェア資産管理市場のイントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• 検証
• プライマリーインタビュー
• データソース一覧

第4章 ソフトウェア資産管理の世界市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 ソフトウェア資産管理の世界市場：コンポーネント別

• 概要
• サービス
• ソリューション

第6章 ソフトウェア資産管理の世界市場：展開モデル別

• 概要
• オンプレミス
• クラウドベース

第7章 ソフトウェア資産管理の世界市場：組織規模別

• 概要
• 大企業
• 中小企業（SMEs）

第8章 ソフトウェア資産管理の世界市場：業界別

• 概要
• 銀行、金融サービス、保険（BFSI）
• メディア・エンターテインメント
• ヘルスケアとライフサイエンス
• 教育
• 政府機関
• 製造業
• 通信・IT
• 小売・消費財
• その他

第9章 ソフトウェア資産管理の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第10章 ソフトウェア資産管理の世界市場の競合情勢

• 概要
• 各社の市場ランキング
• 主な発展戦略

第11章 企業プロファイル

• Snow Software
• Flexera Software
• BMC Software
• Microsoft
• SAP
• Ivanti
• Aspera
• Apptio
• BigFix
• Zylo

第12章 主な発展

• 製品の上市／開発
• 合併と買収
• 事業拡大
• パートナーシップと提携

第13章 付録

• 関連調査

Software Asset Management Market Valuation - 2024-2031 Software Asset Management Market size was valued at USD 2.26 Billion in 2024 and is projected to reach USD 8.63 Billion by 2031, growing at a CAGR of 18.23% from 2024 to 2031. The growing complexity of software licensing and compliance requirements. As businesses continue to use a wide range of software solutions, including cloud-based and subscription-based models, successfully managing software licenses has become critical to prevent financial penalties and guarantee compliance is surpassing USD 2.26 Billion in 2024 and reaching USD 8.63 Billion by 2031. Furthermore, the growing adoption of cloud technologies and digital transformation projects across sectors increases the demand for SAM solutions to optimize software consumption and decrease costs. The rising emphasis on cybersecurity and data privacy rules also plays an important role, since SAM technologies assist firms in mitigating risks connected with unlicensed software and ensuring correct license utilization is expected to grow at aCAGR of about 18.23% from 2024 to 2031.

Software Asset Management Market: Definition/ Overview

Software Asset Management (SAM) is the process of managing, tracking, and optimizing an organization's software licenses and usage to ensure vendor compliance and cost minimization. SAM tools enable enterprises to automate software acquisition, monitor software usage, and prevent legal issues associated with unlicensed software by offering insights into license compliance and asset optimization. SAM's future scope is expected to expand as artificial intelligence (AI) and automation progress, allowing for more precise tracking of complex software systems, particularly in cloud and hybrid configurations. As software licensing arrangements expand, SAM solutions will become increasingly important for cost control, regulatory compliance, and cybersecurity across companies.

What's inside a VMR industry report?

Our reports include actionable data and forward-looking analysis that help you craft pitches, create business plans, build presentations and write proposals.

Will Growing Focus on Cybersecurity and Data Privacy Regulations Propel the Software Asset Management Market?

The increasing emphasis on cybersecurity and data privacy requirements is driving considerable growth in the Software Asset Management (SAM) market. The growing frequency and sophistication of cyber-attacks, combined with tight data protection rules, has made software asset management an essential component of organizational IT plans. In April 2024, According to a Gartner estimate released, global spending on information security and risk management technologies is expected to reach USD 188.3 Billion in 2024, a 16% increase over 2023. This spike in cybersecurity investments is directly impacting the SAM market. Organizations aim to keep tighter control over their software assets to prevent security risks and assure compliance.

For instance, in November 2023, the International Organization for Standardization (ISO) issued updated rules on information security management, highlighting the importance of enterprises keeping correct records of software licenses and compliance status. This has driven businesses to invest in SAM solutions that can integrate security controls, automate compliance checks, and reduce the risks associated with unauthorized software usage.

Will Increasing Complexity of Software Environments Hamper the Growth of the Software Asset Management Market?

The rising complexity of software environments presents a significant obstacle to the expansion of the Software Asset Management (SAM) sector. As enterprises use a combination of on-premises, cloud-based, and hybrid software solutions, tracking and managing licenses becomes more complicated. This complexity frequently necessitates more powerful SAM technologies, which some businesses may struggle to install or properly employ. For example, the rise of subscription-based models, multi-cloud architectures, and SaaS (Software as a Service) solutions complicates compliance, usage tracking, and optimization, potentially creating integration issues with existing IT systems. If firms are unable to properly traverse this complexity, SAM tool usage may suffer.

Furthermore, firms with limited IT resources or knowledge may struggle to develop SAM solutions that can keep up with the ever-changing software landscape. Smaller businesses, in particular, may struggle with the high cost and complexity of sophisticated SAM systems intended for large-scale contexts. This could hinder market growth, particularly if manufacturers are unable to create scalable, user-friendly SAM systems that address a wide range of organizational demands. To address these problems, SAM providers must focus on simplifying their platforms, offering more intuitive solutions, and providing full services to assist organizations in managing their increasingly complex software environments.

Category-Wise Acumens

Will Rising Demand for Solutions Propel the Software Asset Management Market?

Rising demand for solutions is expected to drive considerable growth in the Software Asset Management (SAM) industry. As businesses confront greater issues in managing software assets across cloud, on-premises, and hybrid environments, they are turning to SAM solutions to automate and streamline licensing management, maximize software consumption, and assure compliance. Recently, many SAM providers have integrated AI and machine learning into their solutions to deliver predictive analytics and real-time monitoring, which can considerably improve business decision-making. For instance, in November 2023, Snow Software announced the release of Snow Atlas, an AI-powered SAM solution that lets enterprises track software usage, manage expenditures, and stay compliant across multi-cloud settings. This development emphasizes the growing necessity for novel SAM tools that can handle the complexity of modern IT ecosystems.

In January 2024, the European Union issued stronger standards under the Digital Operational Resilience Act (DORA), requiring more rigorous software management and compliance methods for firms in a variety of industries. These requirements urge enterprises to use strong SAM solutions to avoid legal and financial penalties.

Meanwhile, the services segment is expanding the fastest. As businesses seek expert advice on installing and maintaining SAM practices, the demand for consulting, training, and managed services has increased, particularly with the growing adoption of cloud-based software and changing licensing structures. This trend is being driven by the requirement for tailored support to maximize software assets and maintain compliance.

Will Rising Sales through Large Enterprise Fuel the Software Asset Management Market?

Rising sales through major organizations are projected to drive the Software Asset Management (SAM) market significantly. Large organizations manage huge and complicated IT infrastructures, which can involve thousands of software licenses from numerous vendors and platforms, emphasizing the importance of effective SAM solutions. These enterprises demand powerful tools to automate software tracking, optimize consumption, and assure compliance with licensing agreements, especially as they transition to cloud-based and hybrid solutions. In October 2023, Flexera's announcement to expand its SAM capabilities specifically targeting large enterprises with enhanced multi-cloud management features, allowing businesses to better track software costs and compliance across cloud environments. This shows the increased need for advanced SAM technologies in large organizations, driven by the complexity and scale of their software ecosystems.

However, the small and medium-sized organizations (SMEs) market is the fastest-growing, as more people become aware of the cost savings and efficiency gains offered by SAM solutions, driving adoption. Small and medium-sized enterprises (SMEs) recognize the necessity of successfully managing software assets, particularly as they increase operations and adopt more cloud-based and subscription software models.

Country/Region-wise

Will Rising Adoption of Cloud Technologies in North America Propel the Software Asset Management Market?

The increasing adoption of cloud technologies in North America is likely to drive the Software Asset Management (SAM) industry. As enterprises rapidly shift to cloud-based systems, they face new issues in software licensing and compliance management. The complexity of managing licenses across numerous cloud services and subscription models needs sophisticated SAM solutions to ensure that enterprises maximize software utilization while keeping compliant with vendor agreements. For instance, in February 2024, ServiceNow announced the release of expanded SAM features intended exclusively for cloud applications, giving enterprises access and management over their cloud software assets. This move demonstrates the growing demand for effective SAM solutions that are suited to the unique needs of cloud systems.

In January 2024, the US government issued new rules promoting cloud usage among federal agencies, emphasizing the importance of adequate asset management techniques to maintain compliance with federal procurement regulations. This strategy is expected to result in increasing investment in SAM solutions, particularly among large organizations dealing with the difficulties of cloud licensing and compliance. According to a Gartner analysis published in March 2024, the North American cloud services industry is expected to increase by 25% per year, emphasizing the critical need for enterprises to have effective SAM policies to manage their software assets efficiently. The increased usage of cloud technologies is expected to dramatically increase demand for SAM solutions in North America.

Will Growing Awareness of Effective Software License Management in Asia Pacific Drive the Software Asset Management Market?

The increased awareness of proper software license management in Asia Pacific is expected to push the Software Asset Management (SAM) industry significantly. As firms in this region become more aware of the financial and legal dangers involved with inappropriate software licensing, there is a trend toward implementing full SAM solutions. The rapid digital transformation of numerous industries, which frequently results in complex licensing arrangements, has highlighted the importance of efficient software asset management. In March 2024, the Asia Pacific Software Association conducted a survey and discovered that 65% of firms were encountering software compliance difficulties, underlining the critical need for robust license management strategies. This growing awareness prompts businesses to invest in SAM solutions that help streamline their software usage and ensure compliance.

For instance, in February 2024, the Australian government implemented a new software compliance framework to improve openness and accountability in software procurement in both the public and commercial sectors. This framework encourages enterprises to improve their software management strategies in order to avoid penalties and assure compliance with licensing agreements.

Competitive Landscape

The competitive landscape of the software asset management (SAM) market is characterized by a diverse mix of established vendors, emerging tech companies, and specialized firms offering tailored solutions. Key trends include the integration of artificial intelligence (AI) and machine learning (ML) to enhance asset tracking, compliance management, and cost optimization. As businesses increasingly adopt cloud-based solutions, vendors are focusing on providing scalable, SaaS-based SAM platforms that offer flexibility and real-time insights. Additionally, partnerships and acquisitions are becoming common as companies aim to expand their capabilities and market presence. The market is highly dynamic, with continuous innovations driven by the rising complexity of software licensing and compliance requirements.

Some of the prominent players operating in the software asset management market include:

Snow Software

Flexera Software

BMC Software

Microsoft

SAP

Ivanti, Aspera

Apptio

BigFix

Zylo

Productive

Veracode

Alfabet (Google Cloud)

HCL Technologies

Wipro

Accenture

Deloitte

KPMG

PwC

Latest Developments

In April 2024, IBM launched a new SAM framework developed exclusively for hybrid cloud deployments. This methodology intends to assist enterprises in navigating the intricacies of licensing and compliance for both on-premises and cloud apps, thereby improving overall asset management strategies.

In November 2023, Snow Software released Snow Atlas, an AI-powered SAM platform meant to assist enterprises obtain better visibility into their software assets. The platform employs machine learning algorithms to deliver predictive insights on software consumption, enabling firms to make data-driven decisions.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SOFTWARE ASSET MANAGEMENT MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY COMPONENT

• 5.1 Overview
• 5.2 Services
• 5.3 Solutions

6 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY DEPLOYMENT MODEL

• 6.1 Overview
• 6.2 On-Premise
• 6.3 Cloud-Based

7 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY ORGANIZATION SIZE

• 7.1 Overview
• 7.2 Large Enterprises
• 7.3 Small and Medium Enterprises (SMEs)

8 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY VERTICAL

• 8.1 Overview
• 8.2 Banking, Financial Services and Insurance (BFSI)
• 8.3 Media and Entertainment
• 8.4 Healthcare and Life Sciences
• 8.5 Education
• 8.6 Government
• 8.7 Manufacturing
• 8.8 Telecom & IT
• 8.9 Retail and Consumer Goods
• 8.10 Others

9 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET, BY GEOGRAPHY

• 9.1 Overview
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 Rest of Asia Pacific
• 9.5 Rest of the World
  • 9.5.1 Latin America
  • 9.5.2 Middle East & Africa

10 GLOBAL SOFTWARE ASSET MANAGEMENT MARKET COMPETITIVE LANDSCAPE

• 10.1 Overview
• 10.2 Company Market Ranking
• 10.3 Key Development Strategies

11 COMPANY PROFILES

• 11.1 Snow Software
  • 11.1.1 Overview
  • 11.1.2 Financial Performance
  • 11.1.3 Product Outlook
  • 11.1.4 Key Developments
• 11.2 Flexera Software
  • 11.2.1 Overview
  • 11.2.2 Financial Performance
  • 11.2.3 Product Outlook
  • 11.2.4 Key Developments
• 11.3 BMC Software
  • 11.3.1 Overview
  • 11.3.2 Financial Performance
  • 11.3.3 Product Outlook
  • 11.3.4 Key Developments
• 11.4 Microsoft
  • 11.4.1 Overview
  • 11.4.2 Financial Performance
  • 11.4.3 Product Outlook
  • 11.4.4 Key Developments
• 11.5 SAP
  • 11.5.1 Overview
  • 11.5.2 Financial Performance
  • 11.5.3 Product Outlook
  • 11.5.4 Key Developments
• 11.6 Ivanti
  • 11.6.1 Overview
  • 11.6.2 Financial Performance
  • 11.6.3 Product Outlook
  • 11.6.4 Key Developments
• 11.7 Aspera
  • 11.7.1 Overview
  • 11.7.2 Financial Performance
  • 11.7.3 Product Outlook
  • 11.7.4 Key Developments
• 11.8 Apptio
  • 11.8.1 Overview
  • 11.8.2 Financial Performance
  • 11.8.3 Product Outlook
  • 11.8.4 Key Developments
• 11.9 BigFix
  • 11.9.1 Overview
  • 11.9.2 Financial Performance
  • 11.9.3 Product Outlook
  • 11.9.4 Key Developments
• 11.10 Zylo
  • 11.10.1 Overview
  • 11.10.2 Financial Performance
  • 11.10.3 Product Outlook
  • 11.10.4 Key Developments

12 KEY DEVELOPMENTS

• 12.1 Product Launches/Developments
• 12.2 Mergers and Acquisitions
• 12.3 Business Expansions
• 12.4 Partnerships and Collaborations

13 Appendix

• 13.1 Related Research