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市場調査レポート

世界のIoT・組み込みOS市場:商用OSのパラドックス - 必要だが不十分

The Global Market for IoT & Embedded Operating Systems: The Commercial OS Paradox - Necessary But Not Sufficient

発行 VDC Research Group, Inc. 商品コード 345444
出版日 ページ情報 英文 26 Pages; 14 Exhibits
納期: 即日から翌営業日
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世界のIoT・組み込みOS市場:商用OSのパラドックス - 必要だが不十分 The Global Market for IoT & Embedded Operating Systems: The Commercial OS Paradox - Necessary But Not Sufficient
出版日: 2016年11月22日 ページ情報: 英文 26 Pages; 14 Exhibits
概要

当レポートでは、世界のIoT・組み込みOS市場について調査分析し、ベンダー別、産業別、地域別、OSタイプ別の市場動向のほか、最近のM&A、エンドユーザー動向、ベンダー戦略なども含めて、体系的な情報を提供しています。

目次

  • 調査概要
  • エグゼクティブサマリー
  • 世界市場の概要
  • 地域別の予測
  • 比較予測:産業分野別
  • 競合情勢
  • エンドユーザーに関する考察
  • VDC Researchについて

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目次

IoT and embedded operating systems serve as a foundational piece of the software stacks that ship in billions of new devices every year. Despite the importance of the operating system to the integrity of the overall system, the embedded OS is losing its standalone commercial value due to pressure from free, open source projects. OS vendors need to find new ways to differentiate in order to combat declining pricing power and lower demand for commercially-licensed products. This report examines the market for IoT and embedded operating systems, quantifying and qualifying market dynamics by vendor, industry, region, and OS type. It also includes an in-depth discussion of recent mergers and acquisitions, end-user trends, and vendor strategy.

What questions are addressed?

  • What share of the market do leaders such as Enea, Green Hills, Lynx Software, Mentor Graphics, Microsoft, QNX, and Wind River control?
  • What has fueled recent mergers, integrations, and acquisitions? What impact will these restructurings have on the market?
  • How can vendors differentiate themselves in a competitive and homogenous market?
  • What is causing the growth in automotive revenues? How are vendors successfully gaining share in this market?
  • Where are engineers currently sourcing their operating systems? Where do they expect to source OSs in the future?
  • What are the most important criteria for engineers when making OS selection decisions?

Who should read this report?

This research program is written for those making critical business decisions regarding product, market, channel, and competitive strategy and tactics. This report is intended for senior decision-makers who are developing embedded and IoT (Internet of Things) technology, including those in the following roles:

  • CEO and other C-suite executives
  • Corporate development and M&A teams
  • Marketing executives
  • Business development and sales leaders
  • Product development and product strategy leaders
  • Channel management and channel strategy leaders

Vendors mentioned in this Report

  • ARM (mbedOS)
  • Canonical (Ubuntu)
  • Concurrent Computer
  • Enea
  • eSOL
  • Express Logic
  • Green Hills Software
  • Lynx Software
  • Mentor Graphics
  • Micrium (Silicon Labs)
  • Microsoft
  • QNX Software Systems
  • (Blackberry)
  • Red Hat
  • SYSGO (Thales)
  • Wind River (Intel)
  • WITTENSTEIN H.I.S.

Executive summary

Revenue growth in the market for commercial embedded operating systems continues to slow due to pressure from mature, free, open source software. Pockets of growth exist in hard, real-time, and safety-critical systems within the automotive and aerospace and defense (A&D) markets in particular, where partitioning through virtualization technology is driving the sale of profitable software platforms.

The quickening decline of fully-featured operating system (FFOS) market leader Microsoft's embedded revenue share will also provide opportunities for some commercial vendors to court long-time customers who might be looking to move away from the Windows embedded platform. Similarly, competitors are watching RTOS and embedded Linux market leader Wind River closely, waiting for a chance to capitalize on the uncertainty surrounding its future product line as a fully-integrated unit within Intel.

Some vendors have responded to intensifying market pressure by expanding and diversifying their portfolios; others have focused on improving traditional products and winning new clients through aggressive sales and pricing tactics. Many have engaged in a combination of both strategies. Ultimately, a market-wide shift towards the "IoT cloud services platform" business model seems to be inevitable for independent OS vendors as their products continue to lose their standalone pricing power. Intel's impending full integration of Wind River and Silicon Lab's acquisition of Micrium are the most recent examples of incremental additions to IoT platforms from the hardware side. Going forward, we expect to see service (manageability, provisioning, analytics, security, automation) providers acquiring OS vendors in order to move their software platforms closer to the hardware they aim to service. OS vendors will need to choose their partnerships quickly but carefully as sides are drawn up for the coming IoT platforms war.

Key findings

  • Growth will be fueled largely by advances in the automotive market. The continued decline of expensive, legacy Microsoft licenses will have a substantial negative impact on market revenues.
  • Acquisitions will accelerate over the forecasted period as traditional silicon vendors (Qualcomm/NXP/ Freescale, Renesas, Microchip/Atmel) and a new class of IoT service providers (Amazon Web Services, Microsoft Azure, Google Cloud Platform) look to bolster their IoT platform portfolios.
  • Only one in five embedded engineers uses a commercial, non-open source OS (INTEGRITY, VxWorks, Windows Compact/IoT, etc.) as the primary OS on their current project.
  • Vendor reputation ranks as the least important factor for engineers when selecting an OS for a new project. Reliability and cost are the most important.

Table of Contents

  • Inside This Report
  • Executive Summary
  • Global Market Overview
  • Regional Forecasts
  • Comparative Forecast by Vertical
  • Competitive Landscape
  • End-user Insights
  • About VDC Research

List of exhibits

  • Exhibit 1: Global Revenue of IoT & Embedded Operating Systems and Related Services
  • Exhibit 2: Global Shipments of IoT & Embedded Operating Systems
  • Exhibit 3: Global Revenue of IoT & Embedded Operating Systems and Related Services, by OS Type
  • Exhibit 4: Global Revenue of IoT & Embedded Operating Systems and Related Service, by Region
  • Exhibit 5: Global Revenue of IoT & Embedded Operating Systems and Related Services, by Vertical Market
  • Exhibit 6: Global Revenue of IoT & Embedded Operating Systems and Related Services, by Leading Vendors and Vertical Market, 2015
  • Exhibit 7: Global Revenue of IoT & Embedded Operating Systems and Related Services, by Leading Vendors
  • Exhibit 8: Global Revenue of RTOS and Related Services, by Leading Vendors
  • Exhibit 9: Global Revenue of FFOS and Related Services, by Leading Vendors
  • Exhibit 10: Global Revenue of Commercial Linux and Related Services, by Leading Vendors
  • Exhibit 11: Global Revenue of IoT & Embedded Operating Systems and Related Services, by Leading Vendors and Region, 2015
  • Exhibit 12: Previous, Current, and Expected Primary OS, by OS Source
  • Exhibit 13: Most Important Characteristics When Selecting Primary Operating Systems
  • Exhibit 14: Deployment of IoT Capabilities in Organization's Products, by Primary OS Source
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