The Global Market for Stationary Point of Sale (POS) Scanners
発行: VDC Research Group, Inc.
ページ情報: 英文 34 Pages/18 Exhibits; plus 50 Exhibits/Excel
Datalogic、Zebra、Honeywellはいずれも2023年に重要な製品を発表し、NCRはNCR Voyix（小売、ホスピタリティ、デジタルバンキング）とNCR Atleos（ATM）の2つの独立した上場会社への分割を発表しました。VDCは、これらの新製品の導入が2024年の成長を牽引すると予測されています。
セルフレジは、大型食料品店だけでなく、コンビニエンスストア、薬局、小規模食料品店など、新たな店舗形態に拡大しています。これは、特にソリューションのフットプリントとスキャナ技術要件に影響を及ぼしています。大型食料品店では、生鮮食品用の一体型計量を備えたバイオプティクスが依然として求められているが、小規模食料品店では、スケールを備えたミニスロットが適しています。ドラッグストア、コンビニエンス・ミニマート、モールのポップアップ、専門店などでは、より小型で手頃な価格のSCOユニットを導入しています。専門店の展開では、アマゾンが、大量のスポーツ会場でのセルフレジにRFIDと決済端末を使用し、アパレルのみを対象とした2つの「JUST WALK OUT」セットアップを開始しました。以上のことから、VDCは今後数年間で、新たなSCOの形態が生まれると予想しています。
This research analyzes the key strategic issues, trends and market drivers for stationary point of sale (SPOS) scanners. VDC Research continues its industry standard market analysis monitoring historical installed base and five year forecasts of revenues and unit shipments, and granular geographic forecast breakdowns of three major geographies and 35 countries. VDC covers crucial trends in Stationary POS technologies and markets. Profiles of all leading vendors reveals intelligence from and about each of the major players. This report delivers comprehensive news and analysis of the worldwide stationary point of sale industry.
This annual research program has been carefully designed for senior decision makers at barcode technology and solution provider companies, including individual in the following roles:
The key forces dominating market trends for Stationary Point-of-Sale (SPOS) scanners are self-checkout, e-commerce, supply-side product development cycles from vendors, and the macroeconomic outlook for the retail industry. The following are the major trends in these forces:
Retail Infrastructures are Evolving: Many retailers were forced to create multiple e-commerce fulfillment strategies during COVID, including, but not limited to - BOPIS, BOSFS, quick commerce, and curbside delivery - or risk going out of business. In 2023, many retailers are learning that some fulfillment formats are less- or non-profitable and create problems with returns. Operational efficiencies and loss prevention are key focus areas for businesses now.
VDC's primary research shows that investment in e-commerce channels is not going away but has slowed. Infrastructure investment has slowed while retailers optimize their processes and redeploy resources instead of buying more, factoring into VDC's projections for contraction in 2023. Self-checkout is gaining in popularity beyond the grocery segment and is drawing shoppers back into stores.
Self-Checkout Is Expanding: Self-checkout solutions are expanding beyond large-scale grocery stores into new store formats, including convenience stores, pharmacies and smaller grocers. This is influencing solution footprint and scanner technology requirements among others. Large-format grocers still demand bioptics with integrated weighing for fresh foods, but mini-slots with scales are suitable for smaller grocers. Furthermore, single-plane and presentation-based SCO are becoming more common in nongrocery retail segments. Drug stores, convenience mini-marts, mall pop-ups, specialty stores, and more are deploying smaller, more affordable SCO units. In a specialty retail development, Amazon launched two "just walk out" setups for apparel only, using RFID with payment terminals for self-checkout at high volume sports venues. In sum, VDC expects new SCO formats in the coming years.
At the same time, bioptic models from NCR, Datalogic, and Zebra feature high-resolution cameras with RGB sensors and artificial intelligence, which accelerate checkout, reduce loss, and simplify and speed up the shopper experience, and facilitate personalized interactions with customers.
Artificial Intelligence Is Becoming More Intelligent: The main use case for AI at the POS has long been produce recognition, which did not perform well enough - for example, systems could not distinguish between conventional and organic fruits and vegetables. VDC's 2023 research demonstrates the potential for AI to support much more. For example, AI-enabled POS systems are able to read expiration dates and automatically discount prices for perishable items, as well as drive stocking and inventory replenishment. As a more advanced use case, NCR is testing AI to make personalized offers to shoppers in line and at the checkout. These and other AI opportunities are increasingly being made possible today, although not widely deployed. Many of these opportunities will also hinge upon greater adoption and use of 2D barcodes throughout retail supply chains.
GS1 Sunrise 2027 Will & Already Does Drive Retail: Sunrise 2027, part of GS1's "Global Migration to 2D" (GM2D), is an initiative to transition to 2D barcodes at the point-of-sale by the end of 2027. While the first phase of this initiative is expected to see both 1D and 2D codes printed on packaging, manufacturers will have the option to replace traditional linear barcodes entirely after 2027. GS1 announced its biggest pilot in China's Zhejiang province, where 364,000 brands have adopted 2D barcodes on over 12 million products, with over 2,500 stores scanning 2D codes at the checkout - becoming the world's first GM2D demonstration setup.
One of the benefits that retailers are looking to leverage through this undertaking is that by adding 2D codes on products, store associates can scan shelves rather than reading labels to check product expiration dates. Woolworths reports that it saves enough from this single use case to cover all associated costs. VDC expects compliance with Sunrise 2027 to strengthen SPOS scanners' stature as a critical technology driving the efficiency of retail.
Currently serving VDC's AutoID & Data Capture practice, Andy Adelson has spent his career as an analyst, consultant and research expert. During the first half of his career, Andy excelled as an IT industry analyst, covering several technologies which were precursors and adjacent to AI&DC. He has provided continuous syndicated services, plus consults to clients for their more complex challenges. During the past decade, Andrew held executive sales and management roles with research and insights providers. Andy also serves on the Board of the New England chapter of The Insights Association, the largest US trade association for research professionals. Andy earned an MBA from Babson in Marketing, and a BA from the University of Michigan in English and Economics.
Richa is a Consultant working for VDC's AutoID & Data Capture practice. She has been tracking the markets for a range of AIDC technologies at VDC since 2010, including, but not limited to, barcode scanners and printers, labeling solutions, machine vision solutions, and robotics automation. Over the years, she has undertaken market opportunity sizing and forecasting, competitive landscape analysis, and offered strategic marketing assistance, while also providing valuable thought leadership for this technology segment. Richa holds a degree in Computer Engineering and an MBA from India.
David has more than twenty years' experience covering enterprise and government mobility solutions, wireless infrastructure and automatic identification and data capture technologies. David's research focuses on the intersection of digital and mobile solutions with today's business and mission critical frontline mobile workforce and how organizations are leveraging mobile solutions to improve workforce productivity and enhance customer engagement. David's consulting and strategic advisory experience is far reawching and includes technology and market opportunity assessments, technology penetration and adoption analysis, product and service development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).