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表紙：マルチチャネルアナリティクス市場：現状分析および予測（2022年～2028年）
市場調査レポート
商品コード
1241351

マルチチャネルアナリティクス市場：現状分析および予測（2022年～2028年）

Multichannel Analytics Market: Current Analysis and Forecast (2022-2028)
出版日: | 発行: UnivDatos Market Insights Pvt Ltd | ページ情報: 英文 152 Pages | 納期: 即日から翌営業日

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マルチチャネルアナリティクス市場：現状分析および予測（2022年～2028年）
出版日: 2023年02月01日
発行: UnivDatos Market Insights Pvt Ltd
ページ情報: 英文 152 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

マルチチャネルアナリティクスの市場規模は、分析ソリューションの導入が各業界で進んでいることから、予測期間中に約22%という高いCAGRで成長すると予測されています。さらに、顧客エンゲージメントのためのマルチチャネルマーケティングの採用が進んでいることや、インターネットの普及に伴うオンラインショッピングの動向も、市場の成長に寄与しています。

当レポートは、世界のマルチチャネルアナリティクス市場について調査し、市場の概要とともに、コンポーネント別、用途別、業界別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 市場のイントロダクション

第2章 調査方法または仮定、市場の定義

第3章 市場要約

第4章 エグゼクティブサマリー

第5章 世界のマルチチャネルアナリティクス市場に対するCOVID-19の影響

第6章 世界のマルチチャネルアナリティクス市場の収益、2020年～2028年

第7章 コンポーネント別の市場洞察

  • ソリューション
    • クエリとレポート
    • 視覚化
    • 多次元分析
    • データマイニングと予測分析
    • その他
  • サービス

第8章 用途別の市場洞察

  • 顧客の維持と獲得
  • クロスセリングとアップセリング
  • 顧客体験管理
  • キャンペーン管理
  • その他

第9章 業界別の市場洞察

  • 情報通信技術
  • 銀行・金融サービス
  • 製造業
  • 小売・eコマース
  • その他

第10章 地域別の市場洞察

  • 北米
  • 欧州
  • アジア太平洋
  • その他の地域

第11章 マルチチャネルアナリティクス市場力学

  • 市場促進要因
  • 市場の課題
  • 影響分析

第12章 マルチチャネルアナリティクスの市場機会

第13章 マルチチャネルアナリティクス市場の動向

第14章 需要側と供給側の分析

第15章 バリューチェーン分析

第16章 価格分析

第17章 戦略的洞察

第18章 競合シナリオ

第19章 会社概要

  • Adobe
  • Google
  • IBM
  • Oracle
  • SAS Institute Inc.
  • Salesforce, Inc.
  • Micro Focus
  • NICE
  • SAP SE
  • Ebiquity plc.

第20章 免責事項

目次
Product Code: UMME211668

Multichannel analytics is the practice of taking information from various customer channels such as radio, television, internet, and print and combining this information in a software environment to enable comprehensive reporting and analysis. With multi-channel analytics, businesses can see why people buy or convert. For example, it often shows the percentage of conversions that are based on or supported by social media messages.

The Multichannel Analytics Market is expected to grow at a strong CAGR of around 22% during the forecast period owing to the increasing adoption of analytical solutions among industries. Moreover, the growing adoption of multichannel marketing for customer engagement and the rising trend of online shopping due to a large coverage of the internet is further contributing to the growth of the market. In addition, the rising adoption of social media is also helping the market to grow at a strong growth rate. For instance, according to Nasdaq, Inc.; approximately 4.6 billion people worldwide were connected to social media in 2022, up from 3.9 billion in 2020.

Based on component, the market is bifurcated into solutions and services. Amongst these, the solutions segment catered to a significant share of the market in 2020. This is due to the benefits associated with multi-channel analytics solutions such as larger reach, boosted engagement, brand promotion, and streamlined customer journeys are further contributing to the growth of the market for multichannel analytics solutions

By application, the market is divided into customer retention & acquisition, cross-selling & up-selling, customer experience management, campaign management, and others. Among these, the campaign management segment captured a commendable share of the multichannel analytics market in 2020. Multichannel campaign management enables companies to define, orchestrate and communicate offers to customers across websites, mobile, social, direct mail, call centers, and email

On the basis of industry, the market is segmented into information & communication technology, banking & financial services, manufacturing, retail & e-commerce, and others. The retail & e-commerce industry held a major share of the multichannel analytics market in 2020 and is expected to grow at a substantial CAGR during the forecasted period due to the rising online shopping trends owing to widespread internet connectivity. Moreover, increasing integration of machine learning, artificial intelligence, and data analytics with e-commerce is further contributing to the growth of this segment

For a better understanding of the market adoption of the multichannel analytics industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is expected to grow at a substantial CAGR during the forecast period owing to the increasing adoption of multichannel analytics solutions amongst the businesses in the region to manage marketing campaigns and the need to manage customers across various channels. Multichannel analytics offers an easier way for businesses to grow their customer base, attract more customers around the world, and generate more revenue. Moreover, multichannel analytics is not limited to online marketplaces, but also includes social media platforms with integrated purchases, corporate websites selling their products, and even physical stores

Some of the major players operating in the multichannel analytics market include Adobe; Google; IBM; Oracle; SAS Institute Inc.; Salesforce, Inc.; Micro Focus; NICE; SAP SE; and Ebiquity plc.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Multichannel Analytics Market
  • 2.2. Research Methodology of the Multichannel Analytics Market
  • 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL MULTICHANNEL ANALYTICS MARKET COVID-19 IMPACT

6 GLOBAL MULTICHANNEL ANALYTICS MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY COMPONENT

  • 7.1. Solutions
    • 7.1.1. Query & Reporting
    • 7.1.2. Visualization
    • 7.1.3. Multidimensional Analysis
    • 7.1.4. Data Mining & Predictive Analytics
    • 7.1.5. Others
  • 7.2. Services

8 MARKET INSIGHTS BY APPLICATION

  • 8.1. Customer Retention & Acquisition
  • 8.2. Cross-Selling & Up-Selling
  • 8.3. Customer Experience Management
  • 8.4. Campaign Management
  • 8.5. Others

9 MARKET INSIGHTS BY INDUSTRY

  • 9.1. Information & Communication Technology
  • 9.2. Banking & Financial Services
  • 9.3. Manufacturing
  • 9.4. Retail & E-commerce
  • 9.5. Others

10 MARKET INSIGHTS BY REGION

  • 10.1. North America Multichannel Analytics Market
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe Multichannel Analytics Market
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific Multichannel Analytics Market
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of the World Multichannel Analytics Market

11 MULTICHANNEL ANALYTICS MARKET DYNAMICS

  • 11.1. Market Drivers
  • 11.2. Market Challenges
  • 11.3. Impact Analysis

12 MULTICHANNEL ANALYTICS MARKET OPPORTUNITIES

13 MULTICHANNEL ANALYTICS MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 14.1. Demand Side Analysis
  • 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

  • 18.1. Competitive Landscape
    • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

  • 19.1. Adobe
  • 19.2. Google
  • 19.3. IBM
  • 19.4. Oracle
  • 19.5. SAS Institute Inc.
  • 19.6. Salesforce, Inc.
  • 19.7. Micro Focus
  • 19.8. NICE
  • 19.9. SAP SE
  • 19.10. Ebiquity plc.

20 DISCLAIMER