家庭用とDIYハンドツール市場：世界の業界分析、規模、シェア、成長、動向および予測、2023年～2031年

家庭用とDIYハンドツール市場-レポートの範囲

世界の家庭用とDIYハンドツール市場に関するTMRのレポートは、過去と現在の成長動向、2023年から2031年の予測期間中に市場の指標の貴重な洞察を得る機会を研究しています。このレポートは、世界の家庭の収益を記載しています。 2023年を基準年、2031年を予測年として考慮した、2017年から2031年の期間のDIYハンドツール市場。レポートは、2023年から2031年までの世界の家庭用とDIYハンドツール市場の複合年間成長率（CAGR %）も記載しています。

このレポートは広範な調査を経て作成されました。1次調査では、調査活動の大部分が行われ、アナリストが主要なオピニオンリーダー、業界リーダー、オピニオンメーカーにインタビューを実施しました。2次調査には、家庭用とDIYハンドツール市場を理解するために、主要企業の製品文献、年次報告書、プレスリリース、関連文書の参照が含まれます。

このレポートは、世界の家庭用とDIYハンドツール市場の競合情勢を掘り下げています。世界の家庭用とDIYハンドツール市場で活動する主要企業が特定され、それぞれの企業がさまざまな属性の観点からプロファイルされています。会社概要、財務状況、最近の動向、 SWOTは、このレポートで紹介されている世界の家庭用とDIYハンドツール市場の参入企業の属性です。

目次

第1章 序文

第2章 前提条件

第3章 調査手法

第4章 エグゼクティブサマリー

第5章 市場概要

• 市場力学
• 主要な動向の分析
• 主要な市場指標
• バリューチェーン分析
• 業界SWOT分析
• ポーターのファイブフォース分析
• 原材料分析
• 世界市場の分析と予測、2017～2031年

第6章 世界市場の分析と予測：製品タイプ別

• 市場規模予測：製品タイプ別、2017～2031年
  • 汎用ツール
  • 金属切削工具
  • レイアウトと測定ツール
  • タップアンドダイス
• 増分機会：製品タイプ別

第7章 世界市場の分析と予測：販売チャネル別

• 市場規模予測：販売チャネル別、2017～2031年
  • オンライン販売
  • 小売売上高
  • 代理店販売
• 増分機会：販売チャネル別

第8章 世界市場の分析と予測：地域別

• 市場規模予測：地域別、2017～2031年
  • 北米
  • 欧州
  • アジア太平洋
  • 中東・アフリカ
  • 南米
• 増分機会：地域別

第9章 北米市場の分析と予測

第10章 欧州市場の分析と予測

第11章 アジア太平洋市場の分析と予測

第12章 中東・アフリカ市場の分析と予測

第13章 南米市場の分析と予測

第14章 競合情勢

• 市場企業-競合ダッシュボード
• 市場シェア分析（%）、2022年
• 企業プロファイル（詳細-会社概要、販売エリア/地理的プレゼンス、収益、戦略と事業概要、Go-To-Market戦略）
  • Akar Tools Ltd.
  • Apex Tools Group LLC
  • Channellock, Inc.
  • JK Files and Engineering Limited
  • Kennametal Inc.
  • Klein Tools, Inc.
  • Snap-on Incorporated
  • Stanley Black &Decker, Inc.
  • Wera Tools

第15章 市場戦略

List of Tables

• Table 1: Global Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Table 2: Global Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Table 3: Global Household & DIY Hand Tools Market Value, by Region, US$ Mn, 2023-2031
• Table 4: North America Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Table 5: North America Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Table 6: North America Household & DIY Hand Tools Market Value, by Country, US$ Mn, 2017-2031
• Table 7: Europe Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Table 8: Europe Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Table 9: Europe Household & DIY Hand Tools Market Value, by Country, US$ Mn, 2017-2031
• Table 10: Asia Pacific Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Table 11: Asia Pacific Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Table 12: Asia Pacific Household & DIY Hand Tools Market Value, by Country, US$ Mn, 2017-2031
• Table 13: Middle East & Africa Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Table 14: Middle East & Africa Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Table 15: Middle East & Africa Household & DIY Hand Tools Market Value, by Country, US$ Mn, 2017-2031
• Table 16: South America Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Table 17: South America Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Table 18: South America Household & DIY Hand Tools Market Value, by Country, US$ Mn, 2017-2031

List of Figures

• Figure 1: Global Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Figure 2: Global Household & DIY Hand Tools Market Incremental Opportunity, by Product Type, 2023-2031
• Figure 3: Global Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Figure 4: Global Household & DIY Hand Tools Market Incremental Opportunity, By Sales Channel, 2023-2031
• Figure 5: Global Household & DIY Hand Tools Market Value, by Region, US$ Mn, 2017-2031
• Figure 6: Global Household & DIY Hand Tools Market Incremental Opportunity, by Region,2023-2031
• Figure 7: North America Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Figure 8: North America Household & DIY Hand Tools Market Incremental Opportunity, by Product Type, 2023-2031
• Figure 9: North America Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Figure 10: North America Household & DIY Hand Tools Market Incremental Opportunity, By Sales Channel, 2023-2031
• Figure 11: North America Household & DIY Hand Tools Market Value, by Country, US$ Mn, 2017-2031
• Figure 12: North America Household & DIY Hand Tools Market Incremental Opportunity, by Country, 2023-2031
• Figure 13: Europe Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Figure 14: Europe Household & DIY Hand Tools Market Incremental Opportunity, by Product Type, 2023-2031
• Figure 15: Europe Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Figure 16: Europe Household & DIY Hand Tools Market Incremental Opportunity, By Sales Channel, 2023-2031
• Figure 17: Europe Household & DIY Hand Tools Market Value, by Country/Sub-Region, US$ Mn, 2017-2031
• Figure 18: Europe Household & DIY Hand Tools Market Incremental Opportunity, by Country/Sub-Region, 2023-2031
• Figure 19: Asia Pacific Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Figure 20: Asia Pacific Household & DIY Hand Tools Market Incremental Opportunity, by Product Type, 2023-2031
• Figure 21: Asia Pacific Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Figure 22: Asia Pacific Household & DIY Hand Tools Market Incremental Opportunity, By Sales Channel, 2023-2031
• Figure 23: Asia Pacific Household & DIY Hand Tools Market Value, by Country/Sub-Region, US$ Mn, 2017-2031
• Figure 24: Asia Pacific Household & DIY Hand Tools Market Incremental Opportunity, by Country/Sub-Region, 2023-2031
• Figure 25: Middle East & Africa Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Figure 26: Middle East & Africa Household & DIY Hand Tools Market Incremental Opportunity, by Product Type, 2023-2031
• Figure 27: Middle East & Africa Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Figure 28: Middle East & Africa Household & DIY Hand Tools Market Incremental Opportunity, By Sales Channel, 2023-2031
• Figure 29: Middle East & Africa Household & DIY Hand Tools Market Value, by Country/Sub-Region, US$ Mn, 2017-2031
• Figure 30: Middle East & Africa Household & DIY Hand Tools Market Incremental Opportunity, by Country/Sub-Region, 2023-2031
• Figure 31: South America Household & DIY Hand Tools Market Value, by Product Type, US$ Mn, 2017-2031
• Figure 32: South America Household & DIY Hand Tools Market Incremental Opportunity, by Product Type, 2023-2031
• Figure 33: South America Household & DIY Hand Tools Market Value, By Sales Channel, US$ Mn, 2017-2031
• Figure 34: South America Household & DIY Hand Tools Market Incremental Opportunity, By Sales Channel, 2023-2031
• Figure 35: South America Household & DIY Hand Tools Market Value, by Country/Sub-Region, US$ Mn, 2017-2031
• Figure 36: South America Household & DIY Hand Tools Market Incremental Opportunity, by Country/Sub-Region, 2023-2031

Household & DIY Hand Tools Market - Scope of Report

TMR's report on the global household & DIY hand tools market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global household & DIY hand tools market for the period 2017-2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global household & DIY hand tools market from 2023 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players' product literature, annual reports, press releases, and relevant documents to understand the household & DIY hand tools market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global household & DIY hand tools market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global household & DIY hand tools market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global household & DIY hand tools market.

The report delves into the competitive landscape of the global household & DIY hand tools market. Key players operating in the global household & DIY hand tools market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global household & DIY hand tools market profiled in this report.

Key Questions Answered in Global household & DIY hand tools Market Report:

• What is the sales/revenue generated by household & DIY hand tools across all regions during the forecast period?
• What are the opportunities in the global household & DIY hand tools market?
• What are the major drivers, restraints, opportunities, and threats in the market?
• Which regional market is set to expand at the fastest CAGR during the forecast period?
• Which segment is expected to generate the highest revenue globally in 2031?
• Which segment is projected to expand at the highest CAGR during the forecast period?
• What are the market positions of different companies operating in the global market?

Household & DIY Hand Tools Market - Research Objectives and Research Approach

The comprehensive report on the global household & DIY hand tools market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global household & DIY hand tools market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global household & DIY hand tools market.

Table of Contents

1. Preface

• 1.1. Market Definition and Scope
• 1.2. Market Segmentation
• 1.3. Key Research Objectives
• 1.4. Research Highlights

2. Assumptions

3. Research Methodology

4. Executive Summary

5. Market Overview

• 5.1. Market Dynamics
  • 5.1.1. Drivers
  • 5.1.2. Restraints
  • 5.1.3. Opportunities
• 5.2. Key Trends Analysis
  • 5.2.1. Demand Side Analysis
  • 5.2.2. Supply Side Analysis
• 5.3. Key Market Indicators
• 5.4. Value Chain Analysis
• 5.5. Industry SWOT Analysis
• 5.6. Porter's Five Forces Analysis
• 5.7. Raw Material Analysis
• 5.8. Global Household & DIY Hand Tools Market Analysis and Forecast, 2017 - 2031
  • 5.8.1. Market Revenue Projections (US$)

6. Global Household & DIY Hand Tools Market Analysis and Forecast, By Product Type

• 6.1. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Product Type, 2017 - 2031
  • 6.1.1. General Purpose Tools
  • 6.1.2. Metal Cutting Tools
  • 6.1.3. Layout and Measuring Tools
  • 6.1.4. Taps and Dies
• 6.2. Incremental Opportunity, By Product Type

7. Global Household & DIY Hand Tools Market Analysis and Forecast, By Sales Channel

• 7.1. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Sales Channel, 2017 - 2031
  • 7.1.1. Online Sales
  • 7.1.2. Retail Sales
  • 7.1.3. Distributor Sales
• 7.2. Incremental Opportunity, By Sales Channel

8. Global Household & DIY Hand Tools Market Analysis and Forecast, By Region

• 8.1. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Region, 2017 - 2031
  • 8.1.1. North America
  • 8.1.2. Europe
  • 8.1.3. Asia Pacific
  • 8.1.4. Middle East & Africa
  • 8.1.5. South America
• 8.2. Incremental Opportunity, By Region

9. North America Household & DIY Hand Tools Market Analysis and Forecast

• 9.1. Regional Snapshot
• 9.2. Demographic Overview
• 9.3. Key Trend Analysis
  • 9.3.1. Demand Side
  • 9.3.2. Supply Side
• 9.4. Consumer Buying Behavior Analysis
• 9.5. Pricing Analysis
  • 9.5.1. Weighted Average Selling Price (US$)
• 9.6. Market Share Analysis (%)
  • 9.6.1. Local Manufacturers Vs Import
• 9.7. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Product Type, 2017 - 2031
  • 9.7.1. General Purpose Tools
  • 9.7.2. Metal Cutting Tools
  • 9.7.3. Layout and Measuring Tools
  • 9.7.4. Taps and Dies
• 9.8. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Sales Channel, 2017 - 2031
  • 9.8.1. Online Sales
  • 9.8.2. Retail Sales
  • 9.8.3. Distributor Sales
• 9.9. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Country, 2017 - 2031
  • 9.9.1. U.S.
  • 9.9.2. Canada
  • 9.9.3. Rest of North America
• 9.10. Incremental Opportunity Analysis

10. Europe Household & DIY Hand Tools Market Analysis and Forecast

• 10.1. Regional Snapshot
• 10.2. Demographic Overview
• 10.3. Key Trend Analysis
  • 10.3.1. Demand Side
  • 10.3.2. Supply Side
• 10.4. Consumer Buying Behavior Analysis
• 10.5. Pricing Analysis
  • 10.5.1. Weighted Average Selling Price (US$)
• 10.6. Market Share Analysis (%)
  • 10.6.1. Local Manufacturers Vs Import
• 10.7. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Product Type, 2017 - 2031
  • 10.7.1. General Purpose Tools
  • 10.7.2. Metal Cutting Tools
  • 10.7.3. Layout and Measuring Tools
  • 10.7.4. Taps and Dies
• 10.8. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Sales Channel, 2017 - 2031
  • 10.8.1. Online Sales
  • 10.8.2. Retail Sales
  • 10.8.3. Distributor Sales
• 10.9. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Country, 2017 - 2031
  • 10.9.1. U.K.
  • 10.9.2. Germany
  • 10.9.3. France
  • 10.9.4. France
  • 10.9.5. Italy
  • 10.9.6. Spain
  • 10.9.7. The Netherlands
  • 10.9.8. Rest of Europe
• 10.10. Incremental Opportunity Analysis

11. Asia Pacific Household & DIY Hand Tools Market Analysis and Forecast

• 11.1. Regional Snapshot
• 11.2. Demographic Overview
• 11.3. Key Trend Analysis
  • 11.3.1. Demand Side
  • 11.3.2. Supply Side
• 11.4. Consumer Buying Behavior Analysis
• 11.5. Pricing Analysis
  • 11.5.1. Weighted Average Selling Price (US$)
• 11.6. Market Share Analysis (%)
  • 11.6.1. Local Manufacturers Vs Import
• 11.7. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Product Type, 2017 - 2031
  • 11.7.1. General Purpose Tools
  • 11.7.2. Metal Cutting Tools
  • 11.7.3. Layout and Measuring Tools
  • 11.7.4. Taps and Dies
• 11.8. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Sales Channel, 2017 - 2031
  • 11.8.1. Online Sales
  • 11.8.2. Retail Sales
  • 11.8.3. Distributor Sales
• 11.9. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Country, 2017 - 2031
  • 11.9.1. China
  • 11.9.2. India
  • 11.9.3. Japan
  • 11.9.4. South Korea
  • 11.9.5. Australia
  • 11.9.6. ASEAN
  • 11.9.7. Rest of Asia Pacific
• 11.10. Incremental Opportunity Analysis

12. Middle East & Africa Household & DIY Hand Tools Market Analysis and Forecast

• 12.1. Regional Snapshot
• 12.2. Demographic Overview
• 12.3. Key Trend Analysis
  • 12.3.1. Demand Side
  • 12.3.2. Supply Side
• 12.4. Consumer Buying Behavior Analysis
• 12.5. Pricing Analysis
  • 12.5.1. Weighted Average Selling Price (US$)
• 12.6. Market Share Analysis (%)
  • 12.6.1. Local Manufacturers Vs Import
• 12.7. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Product Type, 2017 - 2031
  • 12.7.1. General Purpose Tools
  • 12.7.2. Metal Cutting Tools
  • 12.7.3. Layout and Measuring Tools
  • 12.7.4. Taps and Dies
• 12.8. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Sales Channel, 2017 - 2031
  • 12.8.1. Online Sales
  • 12.8.2. Retail Sales
  • 12.8.3. Distributor Sales
• 12.9. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Country, 2017 - 2031
  • 12.9.1. UAE
  • 12.9.2. Saudi Arabia
  • 12.9.3. Kuwait
  • 12.9.4. Qatar
  • 12.9.5. Nigeria
  • 12.9.6. South Africa
  • 12.9.7. Rest of Middle East & Africa

13. South America Household & DIY Hand Tools Market Analysis and Forecast

• 13.1. Regional Snapshot
• 13.2. Demographic Overview
• 13.3. Key Trend Analysis
  • 13.3.1. Demand Side
  • 13.3.2. Supply Side
• 13.4. Consumer Buying Behavior Analysis
• 13.5. Pricing Analysis
  • 13.5.1. Weighted Average Selling Price (US$)
• 13.6. Market Share Analysis (%)
  • 13.6.1. Local Manufacturers Vs Import
• 13.7. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Product Type, 2017 - 2031
  • 13.7.1. General Purpose Tools
  • 13.7.2. Metal Cutting Tools
  • 13.7.3. Layout and Measuring Tools
  • 13.7.4. Taps and Dies
• 13.8. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Sales Channel, 2017 - 2031
  • 13.8.1. Online Sales
  • 13.8.2. Retail Sales
  • 13.8.3. Distributor Sales
• 13.9. Household & DIY Hand Tools Market Size (US$ Mn) Forecast, By Country, 2017 - 2031
  • 13.9.1. Brazil
  • 13.9.2. Argentina
  • 13.9.3. Rest of South America
• 13.10. Incremental Opportunity Analysis

14. Competition Landscape

• 14.1. Market Player - Competition Dashboard
• 14.2. Market Share Analysis (%), 2022
• 14.3. Company Profiles (Details - Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview, Go-To-Market Strategy)
  • 14.3.1. Akar Tools Ltd.
    • 14.3.1.1. Company Overview
    • 14.3.1.2. Sales Area
    • 14.3.1.3. Geographical Presence
    • 14.3.1.4. Revenue
    • 14.3.1.5. Strategy & Business Overview
    • 14.3.1.6. Go-To-Market Strategy
  • 14.3.2. Apex Tools Group LLC
    • 14.3.2.1. Company Overview
    • 14.3.2.2. Sales Area
    • 14.3.2.3. Geographical Presence
    • 14.3.2.4. Revenue
    • 14.3.2.5. Strategy & Business Overview
    • 14.3.2.6. Go-To-Market Strategy
  • 14.3.3. Channellock, Inc.
    • 14.3.3.1. Company Overview
    • 14.3.3.2. Sales Area
    • 14.3.3.3. Geographical Presence
    • 14.3.3.4. Revenue
    • 14.3.3.5. Strategy & Business Overview
    • 14.3.3.6. Go-To-Market Strategy
  • 14.3.4. JK Files and Engineering Limited
    • 14.3.4.1. Company Overview
    • 14.3.4.2. Sales Area
    • 14.3.4.3. Geographical Presence
    • 14.3.4.4. Revenue
    • 14.3.4.5. Strategy & Business Overview
    • 14.3.4.6. Go-To-Market Strategy
  • 14.3.5. Kennametal Inc.
    • 14.3.5.1. Company Overview
    • 14.3.5.2. Sales Area
    • 14.3.5.3. Geographical Presence
    • 14.3.5.4. Revenue
    • 14.3.5.5. Strategy & Business Overview
    • 14.3.5.6. Go-To-Market Strategy
  • 14.3.6. Klein Tools, Inc.
    • 14.3.6.1. Company Overview
    • 14.3.6.2. Sales Area
    • 14.3.6.3. Geographical Presence
    • 14.3.6.4. Revenue
    • 14.3.6.5. Strategy & Business Overview
    • 14.3.6.6. Go-To-Market Strategy
  • 14.3.7. Snap-on Incorporated
    • 14.3.7.1. Company Overview
    • 14.3.7.2. Sales Area
    • 14.3.7.3. Geographical Presence
    • 14.3.7.4. Revenue
    • 14.3.7.5. Strategy & Business Overview
    • 14.3.7.6. Go-To-Market Strategy
  • 14.3.8. Stanley Black & Decker, Inc.
    • 14.3.8.1. Company Overview
    • 14.3.8.2. Sales Area
    • 14.3.8.3. Geographical Presence
    • 14.3.8.4. Revenue
    • 14.3.8.5. Strategy & Business Overview
    • 14.3.8.6. Go-To-Market Strategy
  • 14.3.9. Wera Tools
    • 14.3.9.1. Company Overview
    • 14.3.9.2. Sales Area
    • 14.3.9.3. Geographical Presence
    • 14.3.9.4. Revenue
    • 14.3.9.5. Strategy & Business Overview
    • 14.3.9.6. Go-To-Market Strategy

15. Go To Market Strategy

• 15.1. Identification of Potential Market Spaces
• 15.2. Understanding the Buying Process of the Customers