高級ビニルタイル市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、施工タイプ別、エンドユーザー別、地域別、競合別、2020～2030年

高級ビニルタイルの世界市場規模は2024年に252億8,000万米ドルで、予測期間中のCAGRは5.75%で、2030年には356億7,000万米ドルに達すると予測されています。

消費者の嗜好の変化、急速な都市化、床材技術の進歩などを背景に、世界のLVT市場は近年大きく成長しています。LVTは弾力性のある床材カテゴリーのサブセグメントであり、その優れた耐久性、耐水性、費用対効果、木材、石材、セラミックなどの天然材料の外観を再現する能力により、採用が増加しています。従来型床材とは異なり、LVTは施工が容易で、メンテナンスが最小限で済み、美観も優れているため、住宅、商業施設、産業用など幅広い用途で人気があります。また、特に都市部の住宅や、小売店、オフィス、ヘルスケア施設、ホスピタリティ施設などの商業地区において、モジュール型フローリングソリューションの需要が高まっていることも、市場の追い風となっています。

市場の顕著な動向は、ストーンプラスチック複合材料（SPC）やウッド・プラスティック複合材料（WPC）のようなリジッドコアLVTフォーマットへのシフトです。これらの技術革新は、性能と快適性の両方を重視する消費者の増加に対応しています。北米のや欧州のような新興国では、リフォームやリモデルが増加しており、消費者が設計の柔軟性と環境の持続可能性をますます優先するようになっていることが、市場の成長をさらに後押ししています。新興国市場、特にアジア太平洋のとラテンアメリカでは、可処分所得の増加、中流階級の人口拡大、進行中のインフラ開拓が、手頃な価格でありながら最高品質の床材を求める需要を刺激しており、LVTはこれに適しています。

主要市場促進要因

耐久性と耐水性に優れたフローリングソリューションへの需要の高まり

• 米国では、消費者の60％以上が床材を選ぶ際に耐水性を重視しています。商業地区では、フローリングの不具合の45%以上が湿気による損傷によるものであり、LVTへのシフトを促しています。一般的なLVT製品の寿命は15～25年で、従来型ビニールが10～15年であるのに対し、LVTは15～25年です。Floor Covering Newsによると、北米では現在、硬質コアLVT（耐水性で知られる）がLVT販売の70％以上を占めています。北米の住宅改修セグメントでは、過去5年間に浴室とキッチンのLVT使用が35％増加しました。

住宅リフォーム・リノベーションの拡大

• 2023年には、米国の住宅所有者の78%が何らかのリフォームを実施し、その中でも床材がトップ3に入ります。欧州では2020～2023年にかけてDIYによる床材施工が25%急増し、クリックロック式LVTが最も人気がありました。Houzzによると、2022年には世界の住宅リフォーム業者の27%がアップグレードにビニル床材を選んでいます。英国では、2023年に住宅1戸当たりのリフォーム支出が前年比12%増加し、LVTの採用率上昇を後押しします。世界の住宅におけるLVT施工の40%は、新築よりもリフォームに結びついています。

主要市場課題

PVCベースLVTに関する環境問題

主要市場動向

デザインにおけるカスタマイズとデジタル印刷の台頭

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の高級ビニルタイル市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（軟質LVT、硬質LVT、接着LVT、ルーズレイLVT）
  • 施工タイプ別（接着、クリック（フローティング）、ルーズレイ）
  • エンドユーザー別（住宅、商業、その他）
  • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
• 企業別（2024年）
• 市場マップ

第6章 北米の高級ビニルタイル市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の高級ビニルタイル市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋の高級ビニルタイル市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカの高級ビニルタイル市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米の高級ビニルタイル市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市

第13章 企業プロファイル

• Mohawk Industries, Inc.
• Shaw Industries Group, Inc.
• Tarkett S.A.
• Armstrong Flooring, Inc.
• Gerflor Group
• Interface, Inc.
• Forbo Flooring Systems
• Mannington Mills, Inc.
• Beaulieu International Group
• Karndean Designflooring

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Luxury Vinyl Tiles Market was valued at USD 25.28 Billion in 2024 and is expected to reach USD 35.67 Billion by 2030 with a CAGR of 5.75% during the forecast period.

The global Luxury Vinyl Tiles (LVT) market has witnessed substantial growth in recent years, driven by evolving consumer preferences, rapid urbanization, and advancements in flooring technologies. LVT, a sub-segment of the resilient flooring category, is increasingly being adopted due to its superior durability, water resistance, cost-effectiveness, and ability to replicate the appearance of natural materials such as wood, stone, and ceramic. Unlike traditional flooring options, LVT offers easy installation, minimal maintenance, and enhanced aesthetic appeal, making it a popular choice across residential, commercial, and industrial applications. The market has also benefited from the growing demand for modular flooring solutions, particularly in urban residential constructions and commercial spaces such as retail outlets, offices, healthcare facilities, and hospitality venues.

A notable trend in the market is the shift toward rigid core LVT formats such as Stone Plastic Composite (SPC) and Wood Plastic Composite (WPC), which provide improved structural stability, sound insulation, and dimensional consistency. These innovations are catering to the growing consumer emphasis on both performance and comfort. The rise in renovation and remodeling activities in developed regions like North America and Europe is further supporting market growth, as consumers increasingly prioritize design flexibility and environmental sustainability. In developing markets, particularly across Asia Pacific and Latin America, rising disposable incomes, expanding middle-class populations, and ongoing infrastructure development are stimulating the demand for affordable yet premium-quality flooring options, where LVT fits well.

Key Market Drivers

Rising Demand for Durable and Water-Resistant Flooring Solutions

The demand for highly durable and water-resistant flooring materials has significantly contributed to the growth of the LVT market. Unlike traditional hardwood or laminate, luxury vinyl tiles offer exceptional resistance to water, scratches, and stains, making them ideal for high-traffic areas and moisture-prone zones such as kitchens, bathrooms, and basements. As modern lifestyles place greater emphasis on convenience and longevity, LVT has emerged as a preferred choice across both residential and commercial sectors.

• Over 60% of consumers in the U.S. now prioritize water resistance when selecting flooring products.
• In commercial spaces, more than 45% of flooring failures are due to moisture-related damage, encouraging the shift to LVT.
• A typical LVT product has a lifespan of 15-25 years, compared to 10-15 years for traditional vinyl.
• According to Floor Covering News, rigid core LVT (known for water resistance) now accounts for over 70% of LVT sales in North America.
• The home improvement segment in North America has seen a 35% increase in LVT use for bathrooms and kitchens in the last 5 years.

Expansion in Residential Renovation and Remodeling Activities

The global rise in home improvement activities, particularly post-pandemic, has amplified the demand for aesthetically pleasing and easily installable flooring solutions like LVT. Renovation-driven demand is increasingly evident in mature housing markets across North America and Europe, where homeowners are replacing outdated flooring with low-maintenance and stylish alternatives. LVT, with its wide range of patterns and finishes, provides an affordable luxury option.

• In 2023, 78% of U.S. homeowners undertook some form of remodeling, with flooring among the top three focus areas.
• DIY flooring installations surged by 25% in Europe between 2020 and 2023, with click-lock LVT formats being the most popular.
• According to Houzz, 27% of home renovators globally chose vinyl flooring in their upgrades in 2022.
• In the U.K., renovation spending per home increased by 12% YoY in 2023, supporting higher LVT adoption.
• 40% of LVT installations in residential settings globally are now tied to remodeling projects rather than new builds.

Key Market Challenges

Environmental Concerns Related to PVC-Based LVT

One of the most pressing challenges in the LVT market is its heavy reliance on polyvinyl chloride (PVC), a petroleum-based product known for environmental and health concerns. The production of PVC releases hazardous by-products such as dioxins, which are persistent environmental pollutants. Furthermore, end-of-life disposal of vinyl flooring contributes to non-biodegradable landfill waste. Although recycling efforts exist, the recyclability of LVT is limited due to its multi-layered structure and presence of adhesives and coatings. With regulatory bodies in the EU and North America tightening rules on volatile organic compounds (VOCs) and non-sustainable building materials, manufacturers face rising pressure to innovate or face restricted market access. Consumer segments, particularly in developed countries, are also increasingly turning toward sustainable flooring alternatives such as cork, linoleum, and bamboo, which challenges the LVT market's long-term environmental viability.

Key Market Trends

Rise of Customization and Digital Printing in Design

Digital printing has revolutionized LVT aesthetics by enabling hyper-realistic replication of wood grains, stone textures, and abstract patterns. Consumers are increasingly seeking personalized design solutions that match contemporary interior styles. As a result, custom-printed LVT products - even with corporate logos or thematic visuals - are being adopted in retail, hospitality, and educational sectors. Manufacturers now offer hundreds of SKU options with high-definition embossing and varied finishes, including matte, gloss, hand-scraped, and brushed. Digital printing also reduces inventory costs by enabling on-demand production, allowing companies to cater to niche customer preferences with shorter lead times. This trend supports the ongoing shift toward interior design-driven flooring choices, expanding LVT's market beyond functionality into the premium design space.

Key Market Players

• Mohawk Industries, Inc.
• Shaw Industries Group, Inc.
• Tarkett S.A.
• Armstrong Flooring, Inc.
• Gerflor Group
• Interface, Inc.
• Forbo Flooring Systems
• Mannington Mills, Inc.
• Beaulieu International Group
• Karndean Designflooring

Report Scope:

In this report, the Global Luxury Vinyl Tiles Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Luxury Vinyl Tiles Market, By Product Type:

• Flexible LVT
• Rigid LVT
• Glue-down LVT
• Loose Lay LVT

Luxury Vinyl Tiles Market, By Installation Type:

• Glue Down
• Click (Floating)
• Loose Lay

Luxury Vinyl Tiles Market, By End User:

• Residential
• Commercial
• Others

Luxury Vinyl Tiles Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Luxury Vinyl Tiles Market.

Available Customizations:

Global Luxury Vinyl Tiles Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Luxury Vinyl Tiles Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Flexible LVT, Rigid LVT, Glue-down LVT, Loose Lay LVT)
  • 5.2.2. By Installation Type (Glue Down, Click (Floating), Loose Lay)
  • 5.2.3. By End User (Residential, Commercial, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Luxury Vinyl Tiles Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Installation Type
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Luxury Vinyl Tiles Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Installation Type
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Luxury Vinyl Tiles Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Installation Type
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Luxury Vinyl Tiles Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Installation Type
      • 6.3.3.2.3. By End User

7. Europe Luxury Vinyl Tiles Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Installation Type
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Luxury Vinyl Tiles Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Installation Type
      • 7.3.1.2.3. By End User
  • 7.3.2. France Luxury Vinyl Tiles Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Installation Type
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Luxury Vinyl Tiles Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Installation Type
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Luxury Vinyl Tiles Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Installation Type
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Luxury Vinyl Tiles Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Installation Type
      • 7.3.5.2.3. By End User

8. Asia Pacific Luxury Vinyl Tiles Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Installation Type
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Luxury Vinyl Tiles Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Installation Type
      • 8.3.1.2.3. By End User
  • 8.3.2. India Luxury Vinyl Tiles Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Installation Type
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Luxury Vinyl Tiles Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Installation Type
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Luxury Vinyl Tiles Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Installation Type
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Luxury Vinyl Tiles Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Installation Type
      • 8.3.5.2.3. By End User

9. Middle East & Africa Luxury Vinyl Tiles Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Installation Type
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Luxury Vinyl Tiles Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Installation Type
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Luxury Vinyl Tiles Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Installation Type
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Luxury Vinyl Tiles Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Installation Type
      • 9.3.3.2.3. By End User

10. South America Luxury Vinyl Tiles Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Installation Type
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Luxury Vinyl Tiles Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Installation Type
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Luxury Vinyl Tiles Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Installation Type
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Luxury Vinyl Tiles Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Installation Type
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Mohawk Industries, Inc.
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Shaw Industries Group, Inc.
• 13.3. Tarkett S.A.
• 13.4. Armstrong Flooring, Inc.
• 13.5. Gerflor Group
• 13.6. Interface, Inc.
• 13.7. Forbo Flooring Systems
• 13.8. Mannington Mills, Inc.
• 13.9. Beaulieu International Group
• 13.10. Karndean Designflooring

14. Strategic Recommendations

15. About Us & Disclaimer