フィッシング対策市場- 世界の産業規模、シェア、動向、機会、予測、コンポーネント別、展開モデル別、業界別、地域別、競合別、2020-2030年

フィッシング対策の世界市場規模は2024年に26億8,000万米ドルで、2030年までのCAGRは14.50％で、2030年には60億4,000万米ドルに達すると予測されています。

フィッシング対策とは、フィッシング攻撃（信頼できるエンティティになりすまして機密情報を盗み出そうとする悪意のある試み）を検出、防止、対応するために設計されたさまざまなサイバーセキュリティソリューション、ツール、戦略を指します。

このような攻撃は、電子メール、テキストメッセージ、偽のWebサイト、ソーシャルメディアを通じて行われることが多く、ユーザーを騙して認証情報、財務データ、その他の機密情報を漏えいさせます。フィッシング対策の世界市場は、電子メールフィルタリング、多要素認証、ブラウザセキュリティ、ドメイン監視、機械学習ベースの脅威検出、リアルタイム警告システムなどの技術で構成されています。これらのソリューションは、デジタルエコシステム全体の従業員、顧客、経営幹部を標的とするソーシャルエンジニアリングリスクの軽減に不可欠です。

世界的にフィッシング攻撃の頻度、複雑性、成功率が高まっていることから、市場は急成長を遂げています。クラウド・コンピューティング、モバイル・アクセス、ハイブリッド・ワーク環境への移行により、攻撃対象が拡大し、従来の境界ベースのセキュリティ・モデルが有効でなくなっています。サイバー犯罪者は現在、よりパーソナライズされたAI主導のフィッシング・キャンペーンを利用し、従来のセキュリティ・フィルターを回避する能力を高めています。これに対応するため、企業は行動分析、リアルタイムの脅威インテリジェンス、自動化を活用し、ユーザーが悪意のあるコンテンツにアクセスする前に脅威を特定する、次世代のフィッシング対策ソリューションを採用しています。これらのツールは、脅威をブロックするだけでなく、トレーニングやシミュレーション・プログラムを通じてユーザーの意識を高め、多層防御モデルを構築します。

市場促進要因

通信チャネルを介したフィッシング攻撃の急増

主な市場課題

進化するフィッシング攻撃の手口と高度化

主な市場動向

脅威検知における人工知能と機械学習の統合

目次

第1章 ソリューションの概要

• 市場の定義
• 市場の範囲
  • 対象市場
  • 調査対象年
  • 主要市場セグメンテーション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のフィッシング対策市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • コンポーネント別（ソリューション、サービス）
  • 導入モデル別（オンプレミス、クラウド）
  • 業界別（BFSI、ITおよびITES、政府、ヘルスケア、小売およびEコマース、メディアおよびエンターテイメント、その他）
  • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
• 企業別（2024）
• 市場マップ

第6章 北米のフィッシング対策市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のフィッシング対策市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋地域のフィッシング対策市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカのフィッシング対策市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米のフィッシング対策市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 企業プロファイル

• Proofpoint, Inc.
• Cisco Systems, Inc.
• Microsoft Corporation
• Barracuda Networks, Inc.
• Broadcom Inc.
• Trend Micro Incorporated
• Forcepoint LLC
• Mimecast Limited

第14章 戦略的提言

第15章 調査会社について・免責事項

Global Phishing Protection Market was valued at USD 2.68 Billion in 2024 and is expected to reach USD 6.04 Billion by 2030 with a CAGR of 14.50% through 2030. Phishing protection refers to a range of cybersecurity solutions, tools, and strategies designed to detect, prevent, and respond to phishing attacks-malicious attempts to steal sensitive information by impersonating trusted entities.

These attacks often come through emails, text messages, fake websites, or social media, tricking users into revealing credentials, financial data, or other confidential information. The Global Phishing Protection Market comprises technologies such as email filtering, multi-factor authentication, browser security, domain monitoring, machine learning-based threat detection, and real-time alerting systems. These solutions are essential in mitigating social engineering risks that target employees, customers, and executives across digital ecosystems.

The market is witnessing rapid growth due to the rising frequency, complexity, and success rates of phishing attacks globally. The shift to cloud computing, mobile access, and hybrid work environments has expanded the attack surface, making traditional perimeter-based security models less effective. Cybercriminals are now using more personalized and AI-driven phishing campaigns, increasing their ability to bypass legacy security filters. In response, organizations are adopting next-generation phishing protection solutions that leverage behavioral analytics, real-time threat intelligence, and automation to identify threats before users engage with malicious content. These tools not only block threats but also enhance user awareness through training and simulation programs, creating a multi-layered defense model.

Key Market Drivers

Surge in Phishing Attacks Across Communication Channels

The continuous increase in phishing attacks across email, messaging apps, social media, and mobile platforms has become a major catalyst for the growth of the Global Phishing Protection Market. Unlike the earlier days when phishing was primarily limited to emails, cybercriminals now exploit multiple communication vectors-targeting users through SMS, social media impersonation, collaboration tools, and even QR code redirection. These channels are often less regulated and harder to monitor, creating critical vulnerabilities for businesses. Organizations can no longer rely solely on basic email filters; instead, they require comprehensive, multi-layered phishing protection tools that provide broad coverage across digital platforms.

This expanded threat surface has made phishing protection a strategic priority for enterprises of all sizes. Businesses are investing in tools that integrate behavioral analytics, URL filtering, real-time scanning, and automated remediation across devices and communication methods. The ability to detect phishing attempts early-before the user even interacts with them-has become vital for avoiding credential theft, data breaches, and financial loss. As attackers diversify their methods, demand for adaptive, real-time phishing protection systems is growing rapidly. In 2024, more than one-third of all phishing incidents originated outside of email-through SMS, social media platforms, collaboration apps, and QR codes. This diversification of attack vectors underscores the need for organizations to expand their security measures beyond traditional email filters and adopt multi-channel phishing protection strategies to effectively mitigate rising cyber threats.

Key Market Challenges

Evolving Tactics and Sophistication of Phishing Attacks

One of the most significant challenges in the Global Phishing Protection Market is the constantly evolving nature and increasing sophistication of phishing attacks. Cybercriminals no longer rely on generic mass emails; instead, they are leveraging artificial intelligence, machine learning, and advanced social engineering techniques to create highly personalized and targeted attacks. These include spear-phishing, whaling, clone phishing, and business email compromise, all of which exploit trust relationships and psychological triggers. Attackers are crafting messages that closely mimic legitimate communications from known entities such as financial institutions, technology providers, or even internal executives, making it extremely difficult for employees and legacy security systems to detect threats in real-time.

Furthermore, phishing vectors are expanding beyond traditional email platforms into messaging apps, social media, collaborative tools, and mobile-based communication. With the increasing adoption of decentralized work environments and cloud-based operations, organizations are exposed to a broader and more complex attack surface. These diverse platforms often lack consistent monitoring and policy enforcement, creating gaps in visibility and response. As phishing tactics grow more intricate and multi-channel in nature, traditional reactive approaches are proving insufficient. This necessitates continuous updates to threat detection engines, integration of behavioral analytics, and deployment of artificial intelligence-driven threat intelligence. However, maintaining this level of technological and strategic adaptability presents a formidable operational and financial burden, particularly for mid-sized enterprises and resource-constrained sectors.

Key Market Trends

Integration of Artificial Intelligence and Machine Learning in Threat Detection

Artificial intelligence and machine learning are becoming integral components of phishing protection platforms as organizations seek to counter increasingly sophisticated and evasive phishing attacks. These technologies enable real-time analysis of behavioral patterns, communication context, metadata, and historical threat indicators to detect anomalies that may indicate phishing attempts. Unlike traditional signature-based systems, artificial intelligence-driven models continuously learn from new data, allowing them to identify zero-day phishing tactics and contextually deceptive content with greater accuracy and speed.

The adoption of these technologies is reshaping phishing protection strategies across enterprises, especially in sectors with high exposure to targeted attacks such as financial services, healthcare, and technology. Artificial intelligence-powered tools can evaluate hundreds of variables in milliseconds, determine the legitimacy of a message, and trigger automatic alerts or block malicious content before it reaches the end user. This proactive and adaptive defense significantly reduces the window of vulnerability and improves response times. As attackers increasingly use generative artificial intelligence to craft believable content, the countermeasure will increasingly rely on artificial intelligence-powered defensive layers embedded within broader cybersecurity ecosystems.

Key Market Players

• Proofpoint, Inc.
• Cisco Systems, Inc.
• Microsoft Corporation
• Barracuda Networks, Inc.
• Broadcom Inc.
• Trend Micro Incorporated
• Forcepoint LLC
• Mimecast Limited

Report Scope:

In this report, the Global Phishing Protection Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Phishing Protection Market, By Component:

• Solution
• Services

Phishing Protection Market, By Deployment Model:

• On-premises
• Cloud

Phishing Protection Market, By Vertical:

• BFSI
• IT & ITES
• Government
• Healthcare
• Retail & E-commerce
• Media & Entertainment
• Others

Phishing Protection Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Phishing Protection Market.

Available Customizations:

Global Phishing Protection Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Phishing Protection Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solution, Services)
  • 5.2.2. By Deployment Model (On-premises, Cloud)
  • 5.2.3. By Vertical (BFSI, IT & ITES, Government, Healthcare, Retail & E-commerce, Media & Entertainment, Others)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Phishing Protection Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment Model
  • 6.2.3. By Vertical
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Phishing Protection Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment Model
      • 6.3.1.2.3. By Vertical
  • 6.3.2. Canada Phishing Protection Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment Model
      • 6.3.2.2.3. By Vertical
  • 6.3.3. Mexico Phishing Protection Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment Model
      • 6.3.3.2.3. By Vertical

7. Europe Phishing Protection Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment Model
  • 7.2.3. By Vertical
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Phishing Protection Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment Model
      • 7.3.1.2.3. By Vertical
  • 7.3.2. France Phishing Protection Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment Model
      • 7.3.2.2.3. By Vertical
  • 7.3.3. United Kingdom Phishing Protection Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment Model
      • 7.3.3.2.3. By Vertical
  • 7.3.4. Italy Phishing Protection Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment Model
      • 7.3.4.2.3. By Vertical
  • 7.3.5. Spain Phishing Protection Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment Model
      • 7.3.5.2.3. By Vertical

8. Asia Pacific Phishing Protection Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment Model
  • 8.2.3. By Vertical
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Phishing Protection Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment Model
      • 8.3.1.2.3. By Vertical
  • 8.3.2. India Phishing Protection Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment Model
      • 8.3.2.2.3. By Vertical
  • 8.3.3. Japan Phishing Protection Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment Model
      • 8.3.3.2.3. By Vertical
  • 8.3.4. South Korea Phishing Protection Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment Model
      • 8.3.4.2.3. By Vertical
  • 8.3.5. Australia Phishing Protection Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment Model
      • 8.3.5.2.3. By Vertical

9. Middle East & Africa Phishing Protection Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment Model
  • 9.2.3. By Vertical
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Phishing Protection Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment Model
      • 9.3.1.2.3. By Vertical
  • 9.3.2. UAE Phishing Protection Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment Model
      • 9.3.2.2.3. By Vertical
  • 9.3.3. South Africa Phishing Protection Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment Model
      • 9.3.3.2.3. By Vertical

10. South America Phishing Protection Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment Model
  • 10.2.3. By Vertical
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Phishing Protection Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment Model
      • 10.3.1.2.3. By Vertical
  • 10.3.2. Colombia Phishing Protection Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment Model
      • 10.3.2.2.3. By Vertical
  • 10.3.3. Argentina Phishing Protection Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment Model
      • 10.3.3.2.3. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Proofpoint, Inc.
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Cisco Systems, Inc.
• 13.3. Microsoft Corporation
• 13.4. Barracuda Networks, Inc.
• 13.5. Broadcom Inc.
• 13.6. Trend Micro Incorporated
• 13.7. Forcepoint LLC
• 13.8. Mimecast Limited

14. Strategic Recommendations

15. About Us & Disclaimer