ハンドバッグ市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、流通チャネル別、地域別、市場競合、2020年～2030年

ハンドバッグの世界市場は、2024年には554億2,000万米ドルとなり、2030年には767億6,000万米ドルに達し、CAGR 5.58％で成長すると予測されています。この成長の原動力は、可処分所得の増加、ファッション意識の高まり、ソーシャルメディアと有名人の推薦の影響力の増大です。特にアジア太平洋を中心とする新興経済国での都市化と女性の労働参加率の上昇が、市場参入企業の需要を加速させています。消費者は高級品と手頃な価格の選択肢の両方に惹かれ、多様なブランド状況をもたらしています。デザイン、持続可能性、実用性における革新もまた、消費者の選択を形成しています。さらに、eコマースの普及が市場の裾野を広げ、インフルエンサーやデザイナーとのコラボレーションがブランドの露出と消費者の関心を高めています。

市場促進要因

可処分所得の増加とライフスタイルの変化

主な市場課題

激しい市場競合と飽和状態

主要市場動向

性別を問わない、ユニセックスなハンドバッグの人気上昇

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界のハンドバッグ市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（トートバッグ、クラッチバッグ、サッチェルバッグ、その他）
  • 流通チャネル別（スーパーマーケット/ハイパーマーケット、専門店、オンライン、その他）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米のハンドバッグ市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のハンドバッグ市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋のハンドバッグ市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカのハンドバッグ市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のハンドバッグ市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 混乱：紛争、パンデミック、貿易障壁

第14章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第15章 競合情勢

• 企業プロファイル
  • Louis Vuitton
  • Hermes
  • Michael Kors
  • Fossil Group
  • Guccio Gucci S.p.A.
  • PRADA
  • Burberry Group Plc
  • Tapestry, Inc.
  • Chanel
  • Compagnie Financiere Richemont SA

第16章 戦略的提言

第17章 調査会社について・免責事項

The Global Handbag Market was valued at USD 55.42 billion in 2024 and is projected to reach USD 76.76 billion by 2030, growing at a CAGR of 5.58%. This growth is driven by increasing disposable incomes, heightened fashion awareness, and the growing influence of social media and celebrity endorsements. Rising urbanization and female workforce participation in emerging economies, especially in the Asia-Pacific region, are accelerating market demand. Consumers are drawn to both luxury and affordable options, leading to a diverse brand landscape. Innovations in design, sustainability, and practicality are also shaping consumer choices. Furthermore, the proliferation of e-commerce has broadened market reach, while influencer and designer collaborations are amplifying brand exposure and consumer engagement.

Key Market Drivers

Rising Disposable Incomes and Changing Lifestyle Patterns

The global rise in disposable incomes, particularly in fast-growing economies like China, India, Brazil, and Indonesia, is fueling the demand for handbags. As consumers in these regions acquire greater purchasing power, they are increasingly investing in lifestyle and fashion-oriented products. In the United States, real disposable income showed a consistent monthly increase of 3% or more in 2024, as reported by the Department of Commerce. Urban middle-class consumers are embracing global fashion trends, viewing handbags as both practical items and expressions of personal style and status. This aspirational mindset is driving interest across all market tiers-from luxury designers to value-focused brands. Dual-income households and financially independent women are especially contributing to consistent demand for fashionable, high-quality handbag options.

Key Market Challenges

Intense Market Competition and Saturation

The handbag industry faces significant competitive pressures, particularly in the mid to premium segments. Established luxury labels like Louis Vuitton, Gucci, and Chanel contend with fast-fashion retailers and independent boutique brands offering trend-driven designs at competitive prices. This overcrowded landscape makes market entry challenging for new or smaller players and demands continuous innovation from established ones. Rapid product cycles and high marketing costs contribute to elevated operational pressures. Additionally, brand loyalty is increasingly fragile, as price-sensitive consumers often shift preferences based on discounts, social media trends, or influencer endorsements. With many products appearing visually similar across brands and price points, distinguishing oneself and maintaining profitability is a consistent challenge.

Key Market Trends

Rising Popularity of Gender-Neutral and Unisex Handbags

The growing acceptance of gender-fluid fashion has spurred interest in gender-neutral and unisex handbags. Traditional design boundaries are dissolving as brands respond to evolving societal attitudes around gender identity and expression. Fashion houses and newer labels are creating collections that prioritize minimalist design, functional features, and neutral colors to appeal across demographics. Celebrity influence and streetwear culture have helped normalize handbag use among men, especially in younger, urban markets. This inclusive approach is not only widening the customer base but also encouraging brands to rethink design aesthetics and marketing strategies to reflect a broader, more diverse audience.

Key Market Players

• Louis Vuitton
• Hermes
• Michael Kors
• Fossil Group
• Guccio Gucci S.p.A.
• PRADA
• Burberry Group Plc
• Tapestry, Inc.
• Chanel
• Compagnie Financiere Richemont SA

Report Scope:

In this report, the Global Handbag Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Handbag Market, By Product Type:

• Tote Bag
• Clutch
• Satchel
• Others

Handbag Market, By Distribution Channel:

• Supermarkets/Hypermarkets
• Specialty Stores
• Online
• Others

Handbag Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Vietnam
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Handbag Market.

Available Customizations:

Global Handbag Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Market Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchase Decision

5. Global Handbag Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Tote Bag, Clutch, Satchel, Others)
  • 5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others)
  • 5.2.3. By Region
  • 5.2.4. By Company (2024)
• 5.3. Market Map

6. North America Handbag Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Distribution Channel
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Handbag Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Distribution Channel
  • 6.3.2. Canada Handbag Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Distribution Channel
  • 6.3.3. Mexico Handbag Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Distribution Channel

7. Europe Handbag Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Distribution Channel
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Handbag Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Distribution Channel
  • 7.3.2. Germany Handbag Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Distribution Channel
  • 7.3.3. Spain Handbag Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Distribution Channel
  • 7.3.4. Italy Handbag Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Distribution Channel
  • 7.3.5. United Kingdom Handbag Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Distribution Channel

8. Asia-Pacific Handbag Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Distribution Channel
  • 8.2.3. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1.China Handbag Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Distribution Channel
  • 8.3.2.Japan Handbag Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Distribution Channel
  • 8.3.3. India Handbag Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Distribution Channel
  • 8.3.4. Vietnam Handbag Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Distribution Channel
  • 8.3.5. South Korea Handbag Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Distribution Channel

9. Middle East & Africa Handbag Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Distribution Channel
  • 9.2.3. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Handbag Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Distribution Channel
  • 9.3.2. Saudi Arabia Handbag Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Distribution Channel
  • 9.3.3. UAE Handbag Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Distribution Channel
  • 9.3.4. Turkey Handbag Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Distribution Channel

10. South America Handbag Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Distribution Channel
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Handbag Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Distribution Channel
  • 10.3.2. Argentina Handbag Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Distribution Channel
  • 10.3.3. Colombia Handbag Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Company Profiles
  • 15.1.1. Louis Vuitton
    • 15.1.1.1. Business Overview
    • 15.1.1.2. Company Snapshot
    • 15.1.1.3. Products & Services
    • 15.1.1.4. Financials (As Per Availability)
    • 15.1.1.5. Key Market Focus & Geographical Presence
    • 15.1.1.6. Recent Developments
    • 15.1.1.7. Key Management Personnel
  • 15.1.2. Hermes
  • 15.1.3. Michael Kors
  • 15.1.4. Fossil Group
  • 15.1.5. Guccio Gucci S.p.A.
  • 15.1.6. PRADA
  • 15.1.7. Burberry Group Plc
  • 15.1.8. Tapestry, Inc.
  • 15.1.9. Chanel
  • 15.1.10. Compagnie Financiere Richemont SA

16. Strategic Recommendations

17. About Us & Disclaimer