土漆喰市場-世界の産業規模、シェア、動向、機会、予測、セグメント別、タイプ別、用途別、乾燥方法別、地域別、競合、2020～2030年

土漆喰の世界市場は、2024年に18億9,000万米ドルと評価され、2030年には27億米ドルに達し、CAGR 5.94％で成長すると予測されています。

この市場は、建築資材産業の中でも、内壁や外壁の仕上げに使用される天然粘土ベースの左官ソリューションに特化したセグメントで構成されています。粘土、砂、繊維、天然顔料で構成される土漆喰は、合成樹脂やセメントベースの選択肢に代わる持続可能で通気性のある選択肢を記載しています。土漆喰は、室内の湿度を調整し、空気の質を改善することで、居住者の快適性を高めると同時に、人工的な空調システムへの依存を軽減します。サステイナブル建築が普及するにつれ、土漆喰は住宅、商業施設、歴史的建造物の修復プロジェクトにおいて、ますます人気が高まっています。レディミックスからDIYブレンドまで、幅広い製品レンジを持つこれらのプラスターは、気候に対応し、エコフレンドリー建築設計をサポートします。ストローベイル、コブ、アドービ建築などの自然システムとの適合性は、グリーンビルディングにおける魅力をさらに高めています。

市場促進要因

持続可能でエコフレンドリー建材への需要の高まり

主要市場課題

エンドユーザーの限られた認識と認識の障壁

主要市場動向

持続可能でエコフレンドリー建材に対する需要の高まり

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の土漆喰市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（鉄、カルシウム、マグネシウム、ケイ酸塩、アルミニウム）
  • 用途別（壁、屋根、石材、農業など）
  • 乾燥方法別（自然乾燥、天日乾燥、窯乾燥）
  • 地域別
• 企業別（2024年）
• 市場マップ

第6章 北米の土漆喰市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の土漆喰市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • 英国
  • イタリア
  • フランス
  • スペイン

第8章 アジア太平洋の土漆喰市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 南米の土漆喰市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第10章 中東・アフリカの土漆喰市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • クウェート
  • トルコ

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市

第13章 企業プロファイル

• American Clay Enterprises, LLC
• Tierrafino B.V.
• Clayworks Limited
• The Natural Plaster Company Ltd
• Argilus SAS
• Limebase Products Limited
• Back to Earth（SW）Ltd.
• Carmeuse Group S.A.

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Earthen Plasters Market was valued at USD 1.89 billion in 2024 and is projected to reach USD 2.70 billion by 2030, growing at a CAGR of 5.94%. This market comprises the segment of the building materials industry focused on natural, clay-based plastering solutions used for finishing interior and exterior walls. Composed of clay, sand, fibers, and natural pigments, earthen plasters offer a sustainable and breathable alternative to synthetic and cement-based options. Their capacity to regulate indoor humidity and improve air quality enhances occupant comfort while reducing reliance on artificial climate control systems. As sustainable construction practices gain momentum, earthen plasters are becoming increasingly popular in residential, commercial, and heritage restoration projects. With a broad product range-from ready-mix options to DIY blends-these plasters support climate-responsive and eco-conscious building designs. Their compatibility with natural systems such as straw bale, cob, and adobe construction further boosts their appeal in the green building landscape.

Key Market Drivers

Rising Demand for Sustainable and Eco-Friendly Building Materials

The global construction industry's growing commitment to sustainable development is a major force driving the earthen plasters market. As the sector pivots toward environmentally responsible practices, natural materials like earthen plasters are gaining traction as viable alternatives to synthetic coatings. Derived from renewable and non-toxic components such as clay, sand, and straw, these plasters significantly reduce environmental impact and support green certifications like LEED and BREEAM. In addition to their low carbon footprint, earthen plasters align with circular economy principles as they can be locally sourced and reintegrated into the environment post-use. The rising awareness of indoor air quality and the harmful effects of VOCs in conventional products is further encouraging the adoption of natural, breathable alternatives. Their ability to regulate humidity, absorb airborne toxins, and promote a healthier indoor environment makes earthen plasters especially attractive to environmentally conscious builders and homeowners. Additionally, the growing trend of biophilic design and nature-inspired interiors reinforces demand for the unique textures and earthy tones offered by these materials.

Key Market Challenges

Limited Awareness and Perception Barriers Among End Users

A key barrier to market expansion for earthen plasters is the limited awareness and persistent misconceptions among end users and industry professionals regarding their suitability in modern construction. Despite their proven sustainability and indoor climate benefits, earthen plasters are often perceived as outdated or applicable only in rural or traditional settings. This perception limits adoption, especially in urban developments and commercial projects. Concerns about durability, moisture resistance, and aesthetic limitations further hinder their consideration in architectural plans. Additionally, the lack of training and familiarity among contractors can lead to inconsistent application and skepticism regarding performance outcomes. Distribution networks for these products are often localized and fragmented, reducing accessibility through mainstream construction supply channels. In some regions, earthen materials are associated with low-cost housing or informal construction, reinforcing negative stereotypes and further delaying widespread acceptance.

Key Market Trends

Rising Demand for Sustainable and Eco-Friendly Construction Materials

The transition toward environmentally friendly construction is significantly influencing the earthen plasters market. As developers move away from high-emission, synthetic materials, natural alternatives like earthen plasters are gaining attention for their low embodied energy, recyclability, and chemical-free composition. These plasters, made from organic components such as clay, straw, and sand, are especially attractive in projects pursuing LEED, BREEAM, and similar green certifications. Heightened awareness about indoor air quality and the impact of VOCs in synthetic finishes is further accelerating the shift toward breathable and non-toxic wall solutions. Earthen plasters support passive thermal regulation and humidity control, reducing energy use in HVAC systems. Their natural aesthetic, versatility in texture and color, and alignment with biophilic and net-zero energy design principles are also making them a preferred choice for architects and designers. This trend is expected to strengthen as interest in low-impact, regenerative building materials continues to grow globally.

Key Market Players

• American Clay Enterprises, LLC
• Tierrafino B.V.
• Clayworks Limited
• The Natural Plaster Company Ltd
• Argilus SAS
• Limebase Products Limited
• Back to Earth (SW) Ltd.
• Carmeuse Group S.A.

Report Scope:

In this report, the Global Earthen Plasters Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Earthen Plasters Market, By Type:

• Iron
• Calcium
• Magnesium
• Silicates
• Aluminum

Earthen Plasters Market, By Application:

• Walls
• Roofs
• Masonry
• Agriculture
• Others

Earthen Plasters Market, By Curing Method:

• Air Curing
• Sun Drying
• Kiln Drying

Earthen Plasters Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Earthen Plasters Market.

Available Customizations:

Global Earthen Plasters Market report with the given Market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional Market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
• 1.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Formulation of the Scope
• 2.4. Assumptions and Limitations
• 2.5. Sources of Research
  • 2.5.1. Secondary Research
  • 2.5.2. Primary Research
• 2.6. Approach for the Market Study
  • 2.6.1. The Bottom-Up Approach
  • 2.6.2. The Top-Down Approach
• 2.7. Methodology Followed for Calculation of Market Size & Market Shares
• 2.8. Forecasting Methodology
  • 2.8.1. Data Triangulation & Validation

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Earthen Plasters Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Iron, Calcium, Magnesium, Silicates, and Aluminum)
  • 5.2.2. By Application (Walls, Roofs, Masonry, Agriculture, and Others)
  • 5.2.3. By Curing Method (Air Curing, Sun Drying, Kiln Drying)
  • 5.2.4. By Region
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Earthen Plasters Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Curing Method
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Earthen Plasters Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Curing Method
  • 6.3.2. Canada Earthen Plasters Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Curing Method
  • 6.3.3. Mexico Earthen Plasters Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Curing Method

7. Europe Earthen Plasters Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Curing Method
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Earthen Plasters Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Curing Method
  • 7.3.2. United Kingdom Earthen Plasters Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Curing Method
  • 7.3.3. Italy Earthen Plasters Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Curing Method
  • 7.3.4. France Earthen Plasters Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Curing Method
  • 7.3.5. Spain Earthen Plasters Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Curing Method

8. Asia-Pacific Earthen Plasters Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Curing Method
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Earthen Plasters Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Curing Method
  • 8.3.2. India Earthen Plasters Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Curing Method
  • 8.3.3. Japan Earthen Plasters Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Curing Method
  • 8.3.4. South Korea Earthen Plasters Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Curing Method
  • 8.3.5. Australia Earthen Plasters Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Curing Method

9. South America Earthen Plasters Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Curing Method
  • 9.2.4. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Earthen Plasters Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Curing Method
  • 9.3.2. Argentina Earthen Plasters Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Curing Method
  • 9.3.3. Colombia Earthen Plasters Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Curing Method

10. Middle East and Africa Earthen Plasters Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Curing Method
  • 10.2.4. By Country
• 10.3. Middle East and Africa: Country Analysis
  • 10.3.1. South Africa Earthen Plasters Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Curing Method
  • 10.3.2. Saudi Arabia Earthen Plasters Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Curing Method
  • 10.3.3. UAE Earthen Plasters Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Curing Method
  • 10.3.4. Kuwait Earthen Plasters Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Type
      • 10.3.4.2.2. By Application
      • 10.3.4.2.3. By Curing Method
  • 10.3.5. Turkey Earthen Plasters Market Outlook
    • 10.3.5.1. Market Size & Forecast
      • 10.3.5.1.1. By Value
    • 10.3.5.2. Market Share & Forecast
      • 10.3.5.2.1. By Type
      • 10.3.5.2.2. By Application
      • 10.3.5.2.3. By Curing Method

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. American Clay Enterprises, LLC
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel/Key Contact Person
  • 13.1.5. Key Product/Services Offered
• 13.2. Tierrafino B.V.
• 13.3. Clayworks Limited
• 13.4. The Natural Plaster Company Ltd
• 13.5. Argilus SAS
• 13.6. Limebase Products Limited
• 13.7. Back to Earth (SW) Ltd.
• 13.8. Carmeuse Group S.A.

14. Strategic Recommendations

15. About Us & Disclaimer