Product Code: 29482
The Global Fitness Equipment Market was valued at USD 35.70 billion in 2024 and is projected to reach USD 45.56 billion by 2030, growing at a CAGR of 4.20% during the forecast period. The market is undergoing a transformation fueled by shifting consumer habits, rising health consciousness, and growing demand for connected, personalized workout solutions. The post-pandemic era has accelerated adoption of home fitness equipment, particularly compact and smart devices that integrate technologies like AI, IoT, and virtual reality. Demand for strength and functional training gear is also rising, aligning with broader trends in fitness routines. The global fitness community is expanding, with IHRSA reporting that more than 230 million people are health club members as of 2024, a 15% increase over pre-pandemic figures. This upward momentum in both residential and commercial fitness markets is driving innovation and sustained industry growth.
Market Overview |
Forecast Period | 2026-2030 |
Market Size 2024 | USD 35.70 Billion |
Market Size 2030 | USD 45.56 Billion |
CAGR 2025-2030 | 4.20% |
Fastest Growing Segment | Residential |
Largest Market | Asia Pacific |
Key Market Drivers
Growing Health Awareness and Lifestyle Changes
A major factor driving growth in the fitness equipment market is the global shift toward healthier lifestyles. Rising rates of obesity, heart disease, and diabetes are motivating people to become more active. Public health campaigns and government initiatives, such as the CDC's "Move Your Way" program, are encouraging physical activity to counter sedentary habits. In the U.S., obesity rates reached 42.4% in 2023, underscoring the need for proactive health interventions. The trend is particularly strong among Gen Z and millennials, who are increasingly investing in fitness tools and services. Meanwhile, the global aging population-projected to reach 1.6 billion people aged 65 and over by 2050-is also adopting fitness routines focused on mobility and strength. This demographic shift is contributing to demand for low-impact, customizable exercise equipment designed for senior wellness.
Key Market Challenges
High Costs and Affordability Barriers
High costs remain a significant obstacle in the fitness equipment market. Advanced equipment with integrated smart features and high-end specifications often carries a premium price, limiting accessibility in price-sensitive regions. This poses a barrier for home users and commercial operators alike. For commercial gyms, the financial burden includes not just equipment procurement but also the overhead costs of operations, space rental, and staff. These high upfront investments may deter new market entrants or delay expansion plans for existing businesses. In emerging markets, affordability constraints slow down broader adoption, despite growing interest in health and fitness.
Key Market Trends
Immersive Virtual and Augmented Reality Workouts
Virtual and augmented reality technologies are reshaping the fitness experience, turning traditional workouts into engaging, interactive sessions. VR-enabled programs immerse users in simulated environments-such as virtual races or scenic bike rides-making exercise more enjoyable and motivational. AR solutions overlay real-time performance feedback during workouts, aiding proper technique and form correction. These technologies are becoming increasingly popular among both home users and fitness centers looking to differentiate their offerings. By enhancing user experience and minimizing injury risk, VR and AR are influencing new product development and gym service models across the market.
Key Market Players
- Amer Sports Corporation
- Nautilus Inc.
- Brunswick Corporation
- Johnson HealthTech Ltd.
- Cybex International Inc.
- Impulse Health Tech Ltd. Co.
- ICON Health & Fitness Ltd.
- Technogym SpA
- Konami Kabushiki Kaisha (Konami Corporation)
- Shuhua Co. Ltd.
Report Scope:
In this report, the Global Fitness Equipment Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Fitness Equipment Market, By Product Type:
- Cardiovascular Training Equipment
- Strength Training Equipment
- Others
Fitness Equipment Market, By End User:
Fitness Equipment Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Indonesia
- South America
- Argentina
- Colombia
- Brazil
- Middle East & Africa
- South Africa
- Saudi Arabia
- UAE
- Turkey
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the Global Fitness Equipment Market.
Available Customizations:
Global Fitness Equipment Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
Table of Contents
1. Introduction
- 1.1. Product Overview
- 1.2. Key Highlights of the Report
- 1.3. Market Coverage
- 1.4. Market Segments Covered
- 1.5. Research Tenure Considered
2. Research Methodology
- 2.1. Methodology Landscape
- 2.2. Objective of the Study
- 2.3. Baseline Methodology
- 2.4. Formulation of the Scope
- 2.5. Assumptions and Limitations
- 2.6. Sources of Research
- 2.7. Approach for the Market Study
- 2.8. Methodology Followed for Calculation of Market Size & Market Shares
- 2.9. Forecasting Methodology
3. Executive Summary
- 3.1. Overview of the Market
- 3.2. Overview of Key Market Segmentations
- 3.3. Overview of Key Market Players
- 3.4. Overview of Key Regions
- 3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
- 4.1. Brand Awareness
- 4.2. Factors Influence Purchase Decision
5. Global Fitness Equipment Market Outlook
- 5.1. Market Size & Forecast
- 5.2. Market Share & Forecast
- 5.2.1. By Product Type (Cardiovascular Training Equipment, Strength Training Equipment, Others)
- 5.2.2. By End User (Residential, Commercial)
- 5.2.3. By Region
- 5.2.4. By Company (2024)
- 5.3. Market Map
6. North America Fitness Equipment Market Outlook
- 6.1. Market Size & Forecast
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.2. By End User
- 6.2.3. By Country
- 6.3. North America: Country Analysis
- 6.3.1. United States Fitness Equipment Market Outlook
- 6.3.1.1. Market Size & Forecast
- 6.3.1.2. Market Share & Forecast
- 6.3.1.2.1. By Product Type
- 6.3.1.2.2. By End User
- 6.3.2. Canada Fitness Equipment Market Outlook
- 6.3.2.1. Market Size & Forecast
- 6.3.2.2. Market Share & Forecast
- 6.3.2.2.1. By Product Type
- 6.3.2.2.2. By End User
- 6.3.3. Mexico Fitness Equipment Market Outlook
- 6.3.3.1. Market Size & Forecast
- 6.3.3.2. Market Share & Forecast
- 6.3.3.2.1. By Product Type
- 6.3.3.2.2. By End User
7. Europe Fitness Equipment Market Outlook
- 7.1. Market Size & Forecast
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By End User
- 7.2.3. By Country
- 7.3. Europe: Country Analysis
- 7.3.1. France Fitness Equipment Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Product Type
- 7.3.1.2.2. By End User
- 7.3.2. Germany Fitness Equipment Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Product Type
- 7.3.2.2.2. By End User
- 7.3.3. Spain Fitness Equipment Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Product Type
- 7.3.3.2.2. By End User
- 7.3.4. Italy Fitness Equipment Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Product Type
- 7.3.4.2.2. By End User
- 7.3.5. United Kingdom Fitness Equipment Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Product Type
- 7.3.5.2.2. By End User
8. Asia-Pacific Fitness Equipment Market Outlook
- 8.1. Market Size & Forecast
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By End User
- 8.2.3. By Country
- 8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Fitness Equipment Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Product Type
- 8.3.1.2.2. By End User
- 8.3.2.Japan Fitness Equipment Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Product Type
- 8.3.2.2.2. By End User
- 8.3.3. India Fitness Equipment Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Product Type
- 8.3.3.2.2. By End User
- 8.3.4. South Korea Fitness Equipment Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Product Type
- 8.3.4.2.2. By End User
- 8.3.5. Indonesia Fitness Equipment Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Product Type
- 8.3.5.2.2. By End User
9. Middle East & Africa Fitness Equipment Market Outlook
- 9.1. Market Size & Forecast
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By End User
- 9.2.3. By Country
- 9.3. MEA: Country Analysis
- 9.3.1. South Africa Fitness Equipment Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Product Type
- 9.3.1.2.2. By End User
- 9.3.2. Saudi Arabia Fitness Equipment Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Product Type
- 9.3.2.2.2. By End User
- 9.3.3. UAE Fitness Equipment Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Product Type
- 9.3.3.2.2. By End User
- 9.3.4. Turkey Fitness Equipment Market Outlook
- 9.3.4.1. Market Size & Forecast
- 9.3.4.2. Market Share & Forecast
- 9.3.4.2.1. By Product Type
- 9.3.4.2.2. By End User
10. South America Fitness Equipment Market Outlook
- 10.1. Market Size & Forecast
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By End User
- 10.2.3. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Fitness Equipment Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Product Type
- 10.3.1.2.2. By End User
- 10.3.2. Argentina Fitness Equipment Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Product Type
- 10.3.2.2.2. By End User
- 10.3.3. Colombia Fitness Equipment Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Product Type
- 10.3.3.2.2. By End User
11. Market Dynamics
- 11.1. Drivers
- 11.2. Challenges
12. Market Trends & Developments
- 12.1. Merger & Acquisition (If Any)
- 12.2. Product Launches (If Any)
- 12.3. Recent Developments
13. Disruptions: Conflicts, Pandemics and Trade Barriers
14. Porters Five Forces Analysis
- 14.1. Competition in the Industry
- 14.2. Potential of New Entrants
- 14.3. Power of Suppliers
- 14.4. Power of Customers
- 14.5. Threat of Substitute Products
15. Competitive Landscape
- 15.1. Company Profiles
- 15.1.1. Amer Sports Corporation
- 15.1.1.1. Business Overview
- 15.1.1.2. Company Snapshot
- 15.1.1.3. Products & Services
- 15.1.1.4. Financials (As Per Availability)
- 15.1.1.5. Key Market Focus & Geographical Presence
- 15.1.1.6. Recent Developments
- 15.1.1.7. Key Management Personnel
- 15.1.2. Nautilus Inc.
- 15.1.3. Brunswick Corporation
- 15.1.4. Johnson HealthTech Ltd.
- 15.1.5. Cybex International Inc.
- 15.1.6. Impulse Health Tech Ltd. Co.
- 15.1.7. ICON Health & Fitness Ltd.
- 15.1.8. Technogym SpA
- 15.1.9. Konami Kabushiki Kaisha (Konami Corporation)
- 15.1.10. Shuhua Co. Ltd.
16. Strategic Recommendations
17. About Us & Disclaimer