個人旅行市場 - 世界の産業規模、シェア、動向、機会、予測、タイプ別、性別、予約モード別（直接予約、オンライン旅行会社・代理店、マーケットプレイス予約）、地域別、競合別、2020年～2030年

個人旅行の世界市場は、2024年には4,823億4,000万米ドルとなり、2030年までには1兆768億1,000万米ドルに達すると予測され、予測期間中のCAGRは14.38%で成長します。

個人旅行の増加は、個人の自由、自分のペースで進める旅程、個性的な体験に対する選好の高まりが原動力となっています。パンデミック後の時代には、旅行者は自己管理、内省、独自に探索する能力をより重視するようになっています。この変化は、柔軟性を重視し、自分の興味に沿った有意義な旅行を求めるミレニアル世代とZ世代に特に顕著です。フレキシブルな宿泊施設、キュレーションされた体験、一人に優しいパッケージなど、旅行サービスにおける革新は、個人が自信を持って一人旅をすることを容易にしています。American Express Travelによると、旅行者の69％が2024年に一人旅を計画しており、Solo Traveler Worldによると、75％が個人のウェルネスと自己発見を優先しています。没入型でカスタマイズ可能な体験を求める旅行者の増加により、個人旅行市場は世界的に急速かつ持続的な成長を遂げています。

主要な市場促進要因

パーソナライゼーションと自由への欲求の高まり

主要な市場課題

安全性とセキュリティへの懸念

主要な市場動向

ウェルネスとセルフケアへの注目の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界の個人旅行市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（アドベンチャー・エクストリーム旅行、エコ旅行、レジャー・休暇旅行、ビジネス旅行、その他）
  • 性別（男性、女性）
  • 予約モード別（直接予約、オンライン旅行会社・代理店（OTA）、マーケットプレースプレイス予約）
  • 地域別
  • 企業別（2024年）
• 市場マップ

第6章 北米の個人旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の個人旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋の個人旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • 日本
  • インド
  • ベトナム
  • 韓国

第9章 中東・アフリカの個人旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ
  • クウェート
  • エジプト

第10章 南米の個人旅行市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Intrepid Travel Pty Ltd.
  • WeRoad S.r.l.
  • G Adventures Inc.
  • Contiki Holidays Limited
  • Trafalgar.
  • Flash Pack Ltd.
  • EF Education First Ltd.（EF Go Ahead Tours）
  • Solos Holidays Ltd
  • Austin Adventures
  • Exodus Travels Limited

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Solo Travel Market was valued at USD 482.34 billion in 2024 and is projected to reach USD 1076.81 billion by 2030, growing at a CAGR of 14.38% during the forecast period. The rise in solo travel is driven by an increasing preference for personal freedom, self-paced itineraries, and individualized experiences. In the post-pandemic era, travelers are placing greater emphasis on self-care, introspection, and the ability to explore independently. This shift is particularly noticeable among Millennials and Gen Z, who value flexibility and seek meaningful travel aligned with their interests. Innovations in travel services-such as flexible accommodations, curated experiences, and solo-friendly packages-are making it easier for individuals to travel alone with confidence. According to American Express Travel, 69% of travelers plan to take solo trips in 2024, while Solo Traveler World notes that 75% prioritize personal wellness and self-discovery. With an increasing number of travelers seeking immersive, customizable experiences, the solo travel market is experiencing rapid and sustained growth globally.

Key Market Drivers

Increased Desire for Personalization and Freedom

A major factor propelling the solo travel market is the growing demand for personalized and flexible travel experiences. Travelers are moving away from conventional group packages and opting for journeys that reflect their unique interests, schedules, and preferences. Solo travel allows individuals to explore destinations on their own terms-whether for adventure, culture, wellness, or relaxation-without compromising with a group. Younger generations, particularly Millennials and Gen Z, are leading this trend, motivated by self-exploration, cultural immersion, and independent experiences. Tools such as online travel platforms and mobile apps make it easier than ever to customize travel plans, from booking accommodations to organizing guided tours. According to the American Express Global Travel Trends Report, 76% of Gen Z and Millennials are planning solo trips in 2024, with a preference for short weekend getaways or urban exploration. The desire for autonomy and self-curated experiences continues to shape the dynamics of the solo travel landscape.

Key Market Challenges

Safety and Security Concerns

Safety concerns remain one of the main challenges in the solo travel market. Traveling alone, especially in unfamiliar destinations, can expose travelers to heightened risks such as theft, scams, or accidents. Women travelers, in particular, may face additional concerns around personal security, cultural sensitivities, and access to support services. In certain regions, the lack of adequate infrastructure or emergency assistance can further exacerbate the risks. While many solo travelers adopt precautionary measures-such as using secure accommodations, leveraging GPS apps, or staying informed-safety remains a deterrent for some potential travelers. The perceived vulnerability of being alone in unpredictable environments can limit interest, making safety assurance a critical focus area for travel providers and platforms catering to this segment.

Key Market Trends

Increased Focus on Wellness and Self-Care

The solo travel market is witnessing a strong trend toward wellness and self-care-focused journeys. As awareness of mental and physical well-being grows, more travelers are seeking experiences that promote health, relaxation, and emotional balance. Solo travel provides the ideal framework for individuals to disconnect, reflect, and recharge through activities like yoga retreats, spa holidays, meditation programs, and nature escapes. These wellness-focused trips are often set in tranquil, scenic locations such as coastal resorts, mountain lodges, or rural retreats, providing an immersive environment for rejuvenation. This trend is especially prominent among younger demographics who prioritize self-care and view travel as an avenue for personal transformation. Travel providers are responding by offering specialized wellness packages tailored for solo travelers, integrating holistic practices, nutritional programs, and mindfulness experiences. As mental health and sustainability become more integral to lifestyle choices, wellness-oriented solo travel continues to gain popularity.

Key Market Players

• Intrepid Travel Pty Ltd.
• WeRoad S.r.l.
• G Adventures Inc.
• Contiki Holidays Limited
• Trafalgar
• Flash Pack Ltd.
• EF Education First Ltd. (EF Go Ahead Tours)
• Solos Holidays Ltd
• Austin Adventures
• Exodus Travels Limited

Report Scope:

In this report, the global Solo Travel Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Solo Travel Market, By Type:

• Adventure & Extreme Travel
• Eco Travel
• Leisure & Vacation Travel
• Business Travel
• Others

Solo Travel Market, By Gender:

• Male
• Female

Solo Travel Market, By Booking Mode:

• Direct Booking
• Online Travel Agents and Agencies (OTAs)
• Marketplace Booking

Solo Travel Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • Germany
  • Spain
  • Italy
  • United Kingdom
• Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • Kuwait
  • Egypt
• South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Solo Travel Market.

Available Customizations

Global Solo Travel Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Solo Travel Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Adventure & Extreme Travel, Eco Travel, Leisure & Vacation Travel, Business Travel, Others)
  • 5.2.2. By Gender (Male, Female)
  • 5.2.3. By Booking Mode (Direct Booking, Online Travel Agents and Agencies (OTAs), Marketplace Booking)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Solo Travel Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Gender
  • 6.2.3. By Booking Mode
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Solo Travel Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Gender
      • 6.3.1.2.3. By Booking Mode
  • 6.3.2. Canada Solo Travel Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Gender
      • 6.3.2.2.3. By Booking Mode
  • 6.3.3. Mexico Solo Travel Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Gender
      • 6.3.3.2.3. By Booking Mode

7. Europe Solo Travel Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Gender
  • 7.2.3. By Booking Mode
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Solo Travel Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Gender
      • 7.3.1.2.3. By Booking Mode
  • 7.3.2. Germany Solo Travel Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Gender
      • 7.3.2.2.3. By Booking Mode
  • 7.3.3. Spain Solo Travel Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Gender
      • 7.3.3.2.3. By Booking Mode
  • 7.3.4. Italy Solo Travel Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Gender
      • 7.3.4.2.3. By Booking Mode
  • 7.3.5. United Kingdom Solo Travel Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Gender
      • 7.3.5.2.3. By Booking Mode

8. Asia-Pacific Solo Travel Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Gender
  • 8.2.3. By Booking Mode
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Solo Travel Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Gender
      • 8.3.1.2.3. By Booking Mode
  • 8.3.2. Japan Solo Travel Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Gender
      • 8.3.2.2.3. By Booking Mode
  • 8.3.3. India Solo Travel Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Gender
      • 8.3.3.2.3. By Booking Mode
  • 8.3.4. Vietnam Solo Travel Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Gender
      • 8.3.4.2.3. By Booking Mode
  • 8.3.5. South Korea Solo Travel Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Gender
      • 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Solo Travel Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Gender
  • 9.2.3. By Booking Mode
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Solo Travel Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Gender
      • 9.3.1.2.3. By Booking Mode
  • 9.3.2. Saudi Arabia Solo Travel Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Gender
      • 9.3.2.2.3. By Booking Mode
  • 9.3.3. UAE Solo Travel Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Gender
      • 9.3.3.2.3. By Booking Mode
  • 9.3.4. Turkey Solo Travel Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Type
      • 9.3.4.2.2. By Gender
      • 9.3.4.2.3. By Booking Mode
  • 9.3.5. Kuwait Solo Travel Market Outlook
    • 9.3.5.1. Market Size & Forecast
      • 9.3.5.1.1. By Value
    • 9.3.5.2. Market Share & Forecast
      • 9.3.5.2.1. By Type
      • 9.3.5.2.2. By Gender
      • 9.3.5.2.3. By Booking Mode
  • 9.3.6. Egypt Solo Travel Market Outlook
    • 9.3.6.1. Market Size & Forecast
      • 9.3.6.1.1. By Value
    • 9.3.6.2. Market Share & Forecast
      • 9.3.6.2.1. By Type
      • 9.3.6.2.2. By Gender
      • 9.3.6.2.3. By Booking Mode

10. South America Solo Travel Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Gender
  • 10.2.3. By Booking Mode
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Solo Travel Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Gender
      • 10.3.1.2.3. By Booking Mode
  • 10.3.2. Argentina Solo Travel Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Gender
      • 10.3.2.2.3. By Booking Mode
  • 10.3.3. Colombia Solo Travel Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Gender
      • 10.3.3.2.3. By Booking Mode

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Intrepid Travel Pty Ltd.
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. WeRoad S.r.l.
  • 14.1.3. G Adventures Inc.
  • 14.1.4. Contiki Holidays Limited
  • 14.1.5. Trafalgar.
  • 14.1.6. Flash Pack Ltd.
  • 14.1.7. EF Education First Ltd. (EF Go Ahead Tours)
  • 14.1.8. Solos Holidays Ltd
  • 14.1.9. Austin Adventures
  • 14.1.10. Exodus Travels Limited

15. Strategic Recommendations

16. About Us & Disclaimer