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市場調査レポート
商品コード
1624801
スマホ用三脚市場:世界の産業規模・シェア・動向・機会・予測 (コネクティビティ別、種類別、流通チャネル別、地域別)、競合情勢 (2019~2029年)Phone Tripod Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Connectivity, By Type, By Distribution Channel, By Region & Competition, 2019-2029F |
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カスタマイズ可能
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スマホ用三脚市場:世界の産業規模・シェア・動向・機会・予測 (コネクティビティ別、種類別、流通チャネル別、地域別)、競合情勢 (2019~2029年) |
出版日: 2024年12月31日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2~3営業日
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世界のスマホ用三脚の市場規模は2023年に31億8,000万米ドルで、予測期間中のCAGRは9.8%で、2029年には55億8,000万米ドルに達すると予測されています。
世界のスマホ用三脚市場は、写真、ブログ、コンテンツ制作に対する消費者の関心の高まりによって、大きな成長を遂げています。スマートフォンの普及率が急上昇し、ソーシャルメディアの利用やライブストリーミングの動向も相まって、さまざまなセグメントでスマホ用三脚の需要が高まっています。コネクティビティ別では、ワイヤレス三脚がその利便性やBluetooth接続・リモートコントロールなどの高度な機能により市場を独占しており、ユーザー体験を向上させています。有線三脚は、信頼性と手頃な価格により、予算重視の消費者に支持されています。
市場概要 | |
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予測期間 | 2025~2029年 |
市場規模 (2023年) | 31億8,000万米ドル |
市場規模 (2029年) | 55億8,000万米ドル |
CAGR (2024~2029年) | 9.8% |
急成長セグメント | オンライン |
最大市場 | 北米 |
三脚の種類別では、プロ仕様の撮影に適した安定性が評価され、従来型の三脚が大きなシェアを占めています。卓上三脚は、コンパクトな設計で持ち運びやすく、狭いスペースに最適なため、ブロガーやコンテンツクリエイターの間で人気を集めています。フレキシブル三脚は、多用途で調整可能な脚で知られ、屋外での使用や型にはまらないアングルでの撮影に好まれるようになっており、冒険好きなユーザーや旅行愛好家の間でその魅力がさらに広がっています。流通経路の面では、eコマースの利便性、幅広い製品群、競争力のある価格設定により、オンラインプラットフォームが支配的なセグメントとして浮上しています。オンライン小売業者はまた、カスタマーレビューや詳細な商品説明が購買決定に影響を与えるという利点もあります。専門店は、特にハイエンドの三脚において、製品の実地デモや個別対応カスタマーサービスを提供する重要な存在であり続けています。百貨店やスーパーマーケット&ハイパーマーケットは、手頃な価格と入手しやすさのバランスを提供し、大衆消費者に対応しています。スマホ用三脚市場の主な成長要因としては、スマートフォンのカメラ技術の進歩により、写真用アクセサリーに対する消費者の期待が高まっていることが挙げられます。また、インフルエンサーマーケティングやユーザー生成コンテンツの台頭により、動画や写真の品質を高めるツールに対する需要が高まっています。さらに、ビデオ会議やリモートワークの採用が増加しているため、安定した人間工学に基づいた三脚ソリューションのニーズが高まっています。アジア太平洋とラテンアメリカの新興市場は、可処分所得の増加とデジタルリテラシーの拡大により急成長を遂げており、市場の拡大をさらに後押ししています。メーカー各社は技術革新に注力し、軽量で耐久性に優れた素材や多機能デザインを導入して、多様な消費者ニーズに応えています。持続可能性の動向も製品開発に影響を与えており、各ブランドは環境に優しい素材や包装を模索しています。全体として、世界のスマホ用三脚市場は、技術の進歩、消費者の嗜好の進化、デジタルコンテンツ制作の広範な導入に支えられ、力強い成長を遂げようとしています。
コンテンツ制作とソーシャルメディアへの関与に対する需要の高まり
技術の進歩と製品革新
新興市場におけるデジタル導入の拡大
市場競争の激化と価格への敏感さ
スマートフォンの動向と技術的互換性への依存
サプライチェーンの混乱と材料コスト
多機能・モジュラー三脚の台頭
持続可能性と環境に優しい素材への注目の高まり
コンパクトで持ち運びに便利な三脚の人気の高まり
Global phone tripod market was valued at USD 3.18 Billion in 2023 and is expected to reach USD 5.58 Billion by 2029 with a CAGR of 9.8% during the forecast period. The global phone tripod market has experienced significant growth, driven by increasing consumer interest in photography, vlogging, and content creation. A surge in smartphone penetration, coupled with the growing trend of social media usage and live streaming, has fuelled demand for phone tripods across various segments. By connectivity, wireless tripods dominate the market due to their convenience and advanced features like Bluetooth connectivity and remote control, which enhance user experience. Wired tripods remain popular for their reliability and affordability, catering to budget-conscious consumers.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 3.18 Billion |
Market Size 2029 | USD 5.58 Billion |
CAGR 2024-2029 | 9.8% |
Fastest Growing Segment | Online |
Largest Market | North America |
By type, traditional tripods hold a substantial market share, valued for their stability and suitability for professional-grade photography. Tabletop tripods are gaining traction among vloggers and content creators for their compact design and portability, ideal for smaller spaces. Flexible tripods, known for their versatile and adjustable legs, are increasingly preferred for outdoor use and unconventional shooting angles, further expanding their appeal among adventurous users and travel enthusiasts. In terms of distribution channels, online platforms have emerged as the dominant segment due to the convenience of e-commerce, a wider product range, and competitive pricing. Online retailers also benefit from customer reviews and detailed product descriptions, which influence purchasing decisions. Specialty stores remain important for hands-on product demonstrations and personalized customer service, especially for high-end tripods. Department stores and supermarkets & hypermarkets cater to mass-market consumers, offering a balance of affordability and accessibility. Key growth factors in the phone tripod market include advancements in smartphone camera technology, which have elevated consumer expectations for photography accessories. The rise of influencer marketing and user-generated content has created a sustained demand for tools that enhance video and photo quality. Additionally, the increasing adoption of video conferencing and remote work setups has driven the need for stable and ergonomic tripod solutions. Emerging markets in Asia-Pacific and Latin America are witnessing rapid growth due to rising disposable incomes and expanding digital literacy, further propelling market expansion. Manufacturers are focusing on innovation, introducing lightweight, durable materials, and multifunctional designs to cater to diverse consumer needs. Sustainability trends are also influencing product development, with brands exploring eco-friendly materials and packaging. Overall, the global phone tripod market is poised for robust growth, supported by technological advancements, evolving consumer preferences, and the widespread adoption of digital content creation.
Market Drivers
Rising Demand for Content Creation and Social Media Engagement
The global surge in social media usage, vlogging, and content creation has been a pivotal driver of the phone tripod market. Platforms like Instagram, TikTok, and YouTube have democratized content creation, encouraging individuals and professionals alike to invest in tools that enhance their output quality. Phone tripods play a crucial role in this ecosystem, offering stability and versatility for high-quality photos and videos. Content creators, influencers, and vloggers demand tripods for a variety of applications, including unboxing videos, tutorials, live streams, and travel vlogs. The rise of micro-influencers and niche content creators, who often work with limited budgets, has driven demand for affordable, portable, and durable tripods. Additionally, the increasing importance of video content in digital marketing has encouraged businesses to adopt tripods for professional-looking promotional materials. The growing trend of live streaming for entertainment, education, and e-commerce has also contributed to market expansion. Tripods provide the stability required for uninterrupted streams, while features like adjustable angles and flexible designs cater to diverse shooting requirements. The smartphone's role as a primary device for content creation ensures sustained demand for tripods, especially with improving smartphone camera technology enhancing user expectations.
Technological Advancements and Product Innovation
Technological innovation has significantly reshaped the phone tripod market, making products more user-friendly, durable, and multifunctional. The integration of wireless technology, such as Bluetooth-enabled tripods with remote controls, has gained immense popularity, allowing users to operate their devices seamlessly from a distance. Lightweight materials, including carbon fiber and aluminum, are replacing traditional heavier models, making tripods more portable without compromising stability. Additionally, advancements in flexible tripod designs, such as octopus-style legs that can grip surfaces or wrap around objects, have attracted outdoor enthusiasts and adventure seekers. Manufacturers are also catering to the evolving demands of professionals and amateurs alike by developing adjustable height options, 360-degree rotation mechanisms, and compatibility with various smartphone models. The trend toward compact and foldable designs aligns with the preferences of frequent travelers and urban users who prioritize convenience. Sustainability has emerged as another area of innovation, with companies exploring eco-friendly materials and reducing plastic usage in packaging, appealing to environmentally conscious consumers.
Expanding Digital Adoption in Emerging Markets
Emerging markets, particularly in Asia-Pacific, Latin America, and Africa, have become hotspots for smartphone and accessory adoption due to increasing internet penetration, rising disposable incomes, and greater digital literacy. Countries like India, China, and Brazil are witnessing a burgeoning middle class with heightened aspirations for technology-driven lifestyles. The affordability of smartphones, coupled with the rapid proliferation of e-commerce platforms, has made phone tripods accessible to a larger consumer base in these regions. E-commerce has played a transformative role in connecting manufacturers with consumers, especially in remote or underserved areas. Online retail platforms provide access to a wide variety of products, competitive pricing, and reviews, which influence buying decisions. Moreover, the youth population in these regions, driven by social media trends and a desire for creative expression, represents a significant consumer segment. The global phone tripod market is propelled by the content creation boom, technological advancements, and the digital revolution in emerging economies. These drivers are expected to sustain robust market growth in the coming years, with manufacturers focusing on innovation and accessibility to cater to diverse consumer needs.
Key Market Challenges
Intense Market Competition and Price Sensitivity
The global phone tripod market is highly competitive, with numerous established brands and emerging players vying for market share. This competition exerts downward pressure on pricing, making it challenging for manufacturers to maintain profitability while delivering quality products. The presence of low-cost, unbranded, or counterfeit tripods, particularly in emerging markets, poses a significant challenge for premium brands. These cheaper alternatives often attract price-sensitive consumers, particularly in developing economies, where affordability is a key purchasing factor. The differentiation between products is narrowing as manufacturers adopt similar features, such as lightweight materials, foldable designs, and wireless connectivity. This commoditization makes it harder for brands to stand out in a crowded market, especially when competing against low-cost manufacturers in regions like China. Companies must balance the need for innovation and quality with competitive pricing to attract and retain customers. However, this can strain profit margins and stifle investments in research and development.
Dependence on Smartphone Trends and Technological Compatibility
The phone tripod market is intrinsically tied to smartphone trends and technological advancements. While this linkage drives growth, it also creates challenges, particularly when adapting to rapid changes in smartphone design and functionality. For instance, the growing popularity of foldable smartphones and devices with unconventional form factors requires tripods with unique compatibility features. Manufacturers must continually update their designs to accommodate these shifts, which increases production costs and complicates inventory management. Additionally, advancements in smartphone stabilization technology, such as built-in optical image stabilization (OIS) and gimbal-like features, could reduce the perceived need for tripods. Consumers may opt for smartphones that offer superior stability during video recording, viewing tripods as less essential accessories. This technological convergence challenges tripod manufacturers to redefine their value proposition and develop features that extend beyond basic stabilization, such as multifunctionality and enhanced ergonomics.
Supply Chain Disruptions and Material Costs
The global supply chain has faced unprecedented disruptions in recent years due to geopolitical tensions, trade restrictions, and the COVID-19 pandemic. These disruptions have had a significant impact on the phone tripod market, as manufacturers rely on a global network of suppliers for raw materials and components. The rising cost of key materials, such as aluminum and carbon fiber, has increased production expenses, making it difficult for companies to maintain competitive pricing. Shipping delays and logistical challenges further compound the problem, leading to stock shortages and delayed product launches. For smaller manufacturers, these disruptions can be particularly damaging, as they lack the resources to absorb increased costs or find alternative suppliers. Additionally, the market's reliance on e-commerce, while a growth driver, amplifies the impact of supply chain inefficiencies, as customers increasingly expect fast and reliable delivery.
Key Market Trends
Rise of Multifunctional and Modular Tripods
As consumer demands evolve, manufacturers are focusing on designing multifunctional and modular tripods that cater to a variety of use cases. Traditional tripods are increasingly being upgraded with features such as built-in selfie sticks, detachable phone mounts, and integrated lighting systems, enabling users to perform multiple tasks with a single product. For instance, many modern tripods come equipped with ring lights or LED panels, appealing to vloggers and online influencers who require professional lighting setups for their content. Modular designs are also gaining traction, allowing users to customize tripods by attaching or removing components based on specific requirements. These tripods offer flexibility, such as interchangeable mounts for phones, cameras, or action cameras, and adjustable leg configurations for uneven surfaces. The emphasis on versatility aligns with the growing trend of minimalism and compact living, as consumers seek products that can perform multiple functions while occupying less space. This trend is expected to drive innovation in product design and create opportunities for brands to differentiate themselves in a crowded market.
Increased Focus on Sustainability and Eco-Friendly Materials
Sustainability has become a prominent trend across industries, including the phone tripod market. Growing consumer awareness of environmental issues has led to a demand for eco-friendly products, pushing manufacturers to adopt sustainable practices. Companies are exploring the use of recyclable materials, such as aluminum and biodegradable plastics, to reduce their environmental footprint. Additionally, some brands are opting for minimalistic and eco-friendly packaging to appeal to environmentally conscious consumers. This trend is particularly prevalent among millennial and Gen Z consumers, who are more likely to consider a product's environmental impact when making purchasing decisions. Certifications and labels that signify adherence to sustainability standards have become important marketing tools, helping brands build trust and loyalty. As sustainability continues to gain importance, manufacturers that prioritize eco-friendly innovation are likely to gain a competitive edge.
Growing Popularity of Compact and Travel-Friendly Tripods
The modern consumer values portability and convenience, leading to a surge in demand for compact and travel-friendly tripods. Lightweight and foldable tripods have become popular among travelers, outdoor enthusiasts, and content creators who prioritize mobility. These tripods are designed to fit into backpacks or carry-on luggage, making them ideal for use on the go. The rise of travel vlogging and adventure-based content has further fueled this trend, as creators require equipment that can withstand rugged conditions while remaining easy to transport. Manufacturers are also incorporating weather-resistant and durable materials to cater to this segment, ensuring that their products can handle extreme environments. Compact tripods often feature innovative designs, such as collapsible legs and integrated carrying cases, enhancing their appeal to consumers seeking convenience without compromising on functionality.
Segmental Insights
Connectivity Insights
The wireless segment was the dominated category in the global phone tripod market by connectivity, driven by its convenience and technological advancements. Wireless tripods, often equipped with Bluetooth connectivity, allow users to operate their smartphones remotely, providing seamless control for photography and videography. This feature is particularly advantageous for solo content creators, vloggers, and users involved in live streaming or group photography, as it eliminates the need to physically interact with the device during recording or shooting. The wireless segment benefits from the increasing adoption of smartphones with advanced camera capabilities, which pair effectively with wireless tripods to enable professional-grade results. Features like remote shutter control, adjustable angles, and compatibility with multiple devices make wireless tripods a preferred choice for both casual and professional users. Moreover, the growing popularity of online content creation, influencer marketing, and video conferencing has further boosted the demand for wireless tripods. These devices align with the modern consumer's preference for smart, multifunctional, and user-friendly products. While wired tripods remain relevant in specific applications due to their affordability and reliability, the wireless segment leads the market due to its superior flexibility and ease of use.
Regional Insights
North America holds the largest share of the global phone tripod market, driven by a combination of advanced technology adoption, high smartphone penetration, and a strong culture of content creation. The United States and Canada lead this region, with a well-established ecosystem of social media influencers, vloggers, and digital marketers fueling the demand for high-quality phone accessories, including tripods. The widespread availability of advanced smartphones with superior camera capabilities has further accelerated the adoption of tripods as essential tools for photography and videography. E-commerce platforms in North America play a crucial role in the region's dominance, offering consumers access to a broad range of products with detailed reviews and competitive pricing. Specialty stores and premium brands also thrive in this market, catering to professionals and enthusiasts seeking high-performance tripods. Moreover, the region's robust infrastructure for logistics and supply chain management ensures the timely availability of products, enhancing consumer satisfaction. North America also benefits from significant investments in innovation by leading manufacturers, many of which are based in the region. These companies drive the development of cutting-edge tripod designs with features like wireless connectivity, modular components, and lightweight materials, keeping the region at the forefront of the market.
In this report, the global phone tripod market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global phone tripod market.
Global Phone Tripod market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).