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市場調査レポート
商品コード
1597364
低カロリーチョコレート市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、由来別、製品タイプ別、販売チャネル別、地域別、競合、2019年~2029年Low Calorie Chocolate Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Nature, By Product Type, By Sales Channel, By Region, & Competition, 2019-2029F |
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低カロリーチョコレート市場- 世界の産業規模、シェア、動向、機会、予測、セグメント、由来別、製品タイプ別、販売チャネル別、地域別、競合、2019年~2029年 |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 185 Pages
納期: 2~3営業日
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低カロリーチョコレートの世界市場規模は2023年に12億9,000万米ドルで、予測期間中のCAGRは6.8%で2029年には19億1,000万米ドルに達すると予測されています。
この成長は、肥満の有病率の上昇と消費者の健康意識の高まりに起因しています。世界保健機関(WHO)によると、2016年時点で約19億人の成人が体重過多と分類され、そのうち6億5,000万人が肥満です。同様に、過体重の子どもの発生率も増加しており、2020年には世界で約3,900万人の子どもが過体重または肥満となります。この肥満率の急増は、より健康的な食品を選択する消費者行動に影響を与えており、低カロリーチョコレート市場の需要を牽引しています。
市場概要 | |
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予測期間 | 2025-2029 |
市場規模:2023年 | 12億9,000万米ドル |
市場規模:2029年 | 19億1,000万米ドル |
CAGR:2024年-2029年 | 6.8% |
急成長セグメント | オンライン |
最大市場 | 欧州 |
従来のチョコレート製品の脂肪分は、製品総重量の25%から40%です。ミルクチョコレート、ダークチョコレート、プレーンチョコレートに含まれる脂肪分はさまざまであるため、健康志向の消費者は低カロリーのものを選ぶ。加えて、可処分所得の増加や低カロリー・チョコレートの特典に対する意識の高まりが、研究開発への投資に拍車をかけています。業界各社は、低カロリーでありながら味と香りに妥協のないチョコレートの開発に注力しており、市場の成長をさらに加速させています。
COVID-19の大流行は市場に課題をもたらしました。この大流行により、衝動買いが減少し、外出先での消費に悪影響を及ぼす規制が行われました。操業停止や原材料の入手制限により、生産能力は混乱しました。しかし、状況が改善するにつれて、消費者行動の変化に適応し、オンライン販売チャネルに重点を置きながら、市場は力強く回復すると予想されます。
健康意識の高まり
可処分所得の急増
COVID-19パンデミックの影響
価格敏感性と競合
オーガニック・ナチュラル製品に対する需要の高まり
オンライン販売チャネルの統合
The global low calorie chocolate market was valued at USD 1.29 Billion in 2023 and is expected to reach USD 1.91 Billion by 2029 with a CAGR of 6.8% during the forecast period. This growth can be attributed to the rising prevalence of obesity and greater health awareness among consumers. According to the World Health Organization, as of 2016 approximately 1.9 billion adults were classified as overweight, with 650 million of those being obese. Similarly, the incidence of overweight children has increased with around 39 million children globally being either overweight or obese in 2020. This surge in obesity rates is influencing consumer behavior towards healthier food choices, thus driving the demand in the low calorie chocolate market.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 1.29 Billion |
Market Size 2029 | USD 1.91 Billion |
CAGR 2024-2029 | 6.8% |
Fastest Growing Segment | Online |
Largest Market | Europe |
Traditional chocolate products have a fat content ranging from 25% to 40% of the product's total weight. The varying fat content found in milk, dark, or plain chocolates makes health-conscious consumers opt for low calorie versions. In addition, growing disposable incomes and increased awareness about the benefits of low calorie chocolates have spurred investments in research and development. Industry players are focusing on creating chocolates that are low in calories but do not compromise on taste and aroma, thus further accelerating market growth.
The COVID-19 pandemic posed challenges for the market. The outbreak led to a decline in impulse buying and restrictions that negatively impacted on-the-go consumption. Lockdowns and limited availability of raw materials disrupted production capacities. However, as conditions improve, the market is expected to recover strongly, adapting to changes in consumer behavior and placing emphasis on online sales channels.
Key Market Drivers
Rising Health Consciousness and Awareness
An important factor driving the Global Low Calorie Chocolate Market is the increasing health consciousness among consumers. In recent years, there has been a heightened understanding of the adverse health effects of consuming high-calorie foods, especially among individuals managing obesity and diabetes. Health-conscious consumers are actively seeking food items that provide health benefits without sacrificing taste. Low-calorie chocolates cater to this demand by offering reduced fat and sugar content, allowing individuals to enjoy chocolates without worrying about weight gain or related health issues. This shift towards healthier eating habits is further propelled by extensive marketing efforts and public awareness campaigns that highlight the advantages of low calorie chocolates.
Surging Disposable Incomes
The rise in disposable incomes in various regions is another significant driver for the market. With increased disposable income, consumers have the ability to spend more on premium, healthier products like low-calorie chocolates. There is a growing willingness among consumers to invest in products that align with their health and wellness objectives. The use of high-quality ingredients and innovative processes to manufacture low calorie chocolates has been justified by a consumer base willing to pay a premium for healthier options. This trend is more pronounced in developed regions where there is a greater inclination towards healthier lifestyles.
Key Market Challenges
COVID-19 Pandemic Impact
The Global Low Calorie Chocolate Market has faced considerable challenges due to the COVID-19 pandemic. The outbreak caused a notable reduction in impulse buying and on-the-go consumption of chocolates primarily because of travel restrictions and lockdown measures enforced globally. These restrictions severely limited production capacities as the necessary raw materials for chocolate manufacture were in short supply. The disrupted supply chain greatly hindered the market. Additionally, diminished consumer spending during the pandemic period further affected sales of low-calorie chocolates. While the market is gradually recovering, enticing consumers back to physical stores and encouraging impulse purchases remains a significant challenge.
Price Sensitivity and Competition
Another major challenge in the low calorie chocolate market is related to price sensitivity and increased competition. The production of low-calorie chocolates involves the use of specific ingredients and sophisticated processing methods, making them more expensive than regular chocolates. This elevated price point can deter price-sensitive consumers, particularly in developing regions. Furthermore, the market is highly competitive, with numerous established players and new entrants continually innovating to capture market share. This intense competition applies downward pressure on profit margins and necessitates ongoing investments in research and development to maintain a competitive edge.
Key Market Trends
Growing Demand for Organic and Natural Products
A significant trend in the Global Low Calorie Chocolate Market is the rising demand for organic and natural products. Consumers are increasingly becoming conscious of the benefits of organic ingredients that do not contain artificial additives or preservatives. This trend is particularly strong in developed regions such as North America and Europe, where the market for organic food products has seen substantial growth. The increasing preference for organic low calorie chocolates reflects a broader consumer trend towards natural and clean label products. Consequently, major market players are focusing on launching organic variants to cater to this segment, thus fostering market growth.
Integration of Online Sales Channels
The integration of online sales channels is a prominent trend driving the market. The convenience and ease associated with online shopping have made it increasingly popular among consumers. The widespread adoption of smartphones and improved internet accessibility have further bolstered this trend. Online grocers and specialty e-commerce platforms offer a variety of low-calorie chocolate products, catering to diverse consumer preferences. The shift towards digital platforms, accelerated by the COVID-19 pandemic, has prompted companies to bolster their online presence and develop robust e-commerce strategies. This digitization is expected to drive the market's growth in the foreseeable future.
Segmental Insights
Product Type Insights
In the Global Low Calorie Chocolate Market, the dark chocolate segment leads due to its notable health benefits and evolving consumer preferences. Dark chocolate is recognized for its rich antioxidant content, which is linked to various health benefits such as improved heart health and enhanced cognitive function. The segment's dominance is further supported by the introduction of new flavors, which cater to a diverse range of consumer tastes and preferences. These innovations help maintain consumer interest and drive the demand for low calorie dark chocolate. The popularity of dark chocolate in the low calorie segment is also attributed to its perceived health benefits compared to other types of chocolate. Health-conscious consumers are increasingly choosing dark chocolate as a healthier alternative, which contributes to its leading position in the market. On the other hand, the milk chocolate segment is projected to grow the fastest. This growth is primarily driven by milk chocolate's widespread appeal, especially among children. The segment benefits from its familiar and enjoyable taste, as well as its nutritional benefits, which include essential vitamins and minerals. The appeal of milk chocolate to younger consumers highlights the importance of age-specific preferences in product innovation and marketing strategies. To capitalize on this trend, manufacturers are focusing on developing low calorie milk chocolate products that cater to children's tastes while meeting health-conscious standards. This approach is expected to further drive the growth of the milk chocolate segment in the global low calorie chocolate market.
Regional Insights
Europe holds the largest share of the global low-calorie chocolate market, driven by several key factors. The region's dominance is largely due to its high chocolate consumption and a rising health consciousness among consumers. As awareness of obesity and related health issues grows, there is an increasing demand for low-calorie chocolate alternatives, reflecting a shift towards healthier eating habits. Countries such as Germany, Belgium, and Switzerland, renowned for their significant chocolate consumption, are experiencing notable increases in demand for healthier chocolate options. In these markets, consumers are becoming more proactive in seeking products that align with their health and wellness goals, contributing to the robust growth of the low-calorie chocolate segment. The European market is also characterized by rapid innovation and a strong emphasis on premium quality products. Chocolate manufacturers in Europe are investing in research and development to create innovative low-calorie chocolate offerings that do not compromise on taste or texture. This focus on high-quality ingredients and sophisticated formulations is helping to attract health-conscious consumers who are willing to pay a premium for products that meet their dietary preferences. Overall, Europe's leadership in the global low-calorie chocolate market is supported by its high chocolate consumption rates, increasing health awareness, and a commitment to product innovation and quality. These factors collectively drive the demand for low-calorie alternatives and reinforce Europe's position as the dominant player in the market.
In this report, the global low calorie chocolate market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global low calorie chocolate market.
Global Low Calorie Chocolate market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).