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市場調査レポート
商品コード
1597345
マッサージセラピーサービスの世界市場 - 産業規模、シェア、動向、機会、予測:マッサージタイプ別、サービス提供者別、エンドユーザー別、地域別、競合別(2019年~2029年)Massage Therapy Service Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Massage Type, Service Provider, By End Use, By Region & Competition, 2019-2029F |
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マッサージセラピーサービスの世界市場 - 産業規模、シェア、動向、機会、予測:マッサージタイプ別、サービス提供者別、エンドユーザー別、地域別、競合別(2019年~2029年) |
出版日: 2024年11月25日
発行: TechSci Research
ページ情報: 英文 185 Pages
納期: 2~3営業日
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世界のマッサージセラピーサービスの市場規模は、2023年に182億5,000万米ドルと評価され、予測期間中のCAGRは7.18%で、2029年には276億1,000万米ドルに達すると予測されています。
同市場の大幅な拡大は、マッサージセラピーに関連する多くの健康とウェルネスの利点が消費者の間で認識されるようになったことが一因と考えられます。ストレス、不安、慢性的な痛み、筋骨格系の問題など、ライフスタイルに関連した疾病の有病率の増加は、リラクゼーションを促進するだけでなく、身体的なリハビリテーションを支援する治療ソリューションの需要に拍車をかけています。精神的・肉体的健康の両方を含むホリスティック・ウェルネスへの注目の高まりは、従来のスパの枠を超えたより専門的なウェルネス・クリニックへのマッサージセラピーサービスの普及につながり、それによって市場のサービスも多様化しています。
市場概要 | |
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予測期間 | 2025年~2029年 |
市場規模:2023年 | 182億5,000万米ドル |
市場規模:2029年 | 276億1,000万米ドル |
CAGR:2024年~2029年 | 7.18% |
急成長セグメント | スポーツマッサージ |
最大市場 | 北米 |
全米健康統計センター(NCHS)によると、45歳~65歳の成人の44%が腰痛に悩まされています。最近の研究では、慢性的な機械的腰痛に対する結合組織マッサージと古典的マッサージの効果を、特に痛みの緩和と自律神経反応に焦点を当てて調べました。70人の参加者を無作為に2つのグループに分け、一方は結合組織マッサージを受け、もう一方は古典的マッサージを受け、どちらもホットパック、エクササイズ、マッサージセッションを含む4週間の治療計画に従いました。痛みの強さ、自律神経反応(心拍数、血圧、皮膚温度など)、身体障害、生活の質、睡眠の質が、治療前後と6週間の追跡調査時に評価されました。どちらのタイプのマッサージも、痛みを有意に緩和し、障害、生活の質、睡眠の質を改善しましたが、古典的なマッサージの方が痛みのレベルをより大幅に減少させました。
さらに、技術の進歩は世界のマッサージセラピー市場の変革に極めて重要な役割を果たしています。オンライン予約プラットフォーム、モバイルアプリケーション、遠隔健康相談などの革新は、サービスへのアクセスを大幅に改善し、それによってサービスの利用率を高めています。さらに、AI駆動診断システムやマッサージロボットのような先進ツールの導入により、伝統的な技術と最先端技術を組み合わせた治療介入の質と精度が向上しています。こうした技術革新は、より個別化された効率的なケアを可能にし、多様な消費者ニーズに対応しています。市場成長のもう一つの大きな促進要因は、世界人口の高齢化です。高齢者人口が拡大するにつれ、関節炎や運動能力の低下、慢性疼痛といった加齢に関連した症状を対象とした治療サービスへの需要が急増しています。非侵襲的なマッサージセラピーは、高齢者の疼痛管理や運動能力向上のためにますます支持されています。このシフトにより、高齢者ケアに特化した専門的なマッサージセラピーサービスへの道が開かれつつあり、大きな経済的可能性を秘めた新たな成長市場セグメントとなっています。
健康効果に対する消費者の意識の拡大
サービス提供における技術の進歩
規制上のハードルと品質基準
代替セラピーとの競合
ウェルネス意識の高まりとホリスティック・アプローチ
テクノロジーの統合
The Global Massage Therapy Service Market was valued at USD 18.25 Billion in 2023 and is expected to reach USD 27.61 Billion by 2029 with a CAGR of 7.18% during the forecast period. The market's significant expansion can be attributed in part to the growing recognition among consumers of the numerous health and wellness advantages associated with massage therapy. The increasing prevalence of lifestyle-related ailments, such as stress, anxiety, chronic pain, and musculoskeletal issues, has spurred demand for therapeutic solutions that not only facilitate relaxation but also aid in physical rehabilitation. This heightened focus on holistic wellness, which includes both mental and physical health, has led to the proliferation of massage therapy services beyond the confines of traditional spas to more specialized wellness clinics, thereby diversifying the market's offerings.
Market Overview | |
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Forecast Period | 2025-2029 |
Market Size 2023 | USD 18.25 Billion |
Market Size 2029 | USD 27.61 Billion |
CAGR 2024-2029 | 7.18% |
Fastest Growing Segment | Sports Massage |
Largest Market | North America |
According to the National Center for Health Statistics (NCHS), 44 percent of adults aged 45 to 65 suffer from back pain. A recent study examined the effects of connective tissue massage versus classical massage on chronic mechanical low back pain, specifically focusing on pain relief and autonomic responses. Seventy participants were randomly divided into two groups: one receiving connective tissue massage and the other undergoing classical massage, both following a 4-week treatment plan that included hot packs, exercises, and massage sessions. Pain intensity, autonomic responses (such as heart rate, blood pressure, and skin temperature), disability, quality of life, and sleep quality were assessed before and after treatment, as well as at a 6-week follow-up. Both types of massage significantly alleviated pain and improved disability, quality of life, and sleep quality, with classical massage demonstrating a more substantial reduction in pain levels.
Furthermore, advancements in technology have played a pivotal role in transforming the global massage therapy market. Innovations such as online booking platforms, mobile applications, and telehealth consultations have significantly improved access to services, thereby increasing service utilization rates. Additionally, the incorporation of advanced tools like AI-driven diagnostic systems and massage robots has enhanced the quality and precision of therapeutic interventions, combining traditional techniques with state-of-the-art technology. These technological innovations enable more personalized and efficient care, catering to a diverse range of consumer needs. Another significant driver behind the market's growth is the aging global population. As the elderly demographic expands, the demand for therapeutic services targeting age-related conditions like arthritis, reduced mobility, and chronic pain has surged. Non-invasive massage therapy solutions are increasingly favored for pain management and mobility enhancement among older adults. This shift is paving the way for specialized massage therapy services tailored specifically to geriatric care, representing a new and growing market segment with substantial economic potential.
Key Market Drivers
Expanding Consumer Awareness of Health Benefits
The expanding awareness of the health and wellness benefits associated with massage therapy is a major driver of the global massage therapy market. The rising incidence of lifestyle-related ailments, such as stress, anxiety, chronic pain, and musculoskeletal problems, has created a strong demand for therapeutic solutions that provide both relaxation and physical rehabilitation. This increased emphasis on holistic wellness, which encompasses mental and physical health, has broadened the market's scope to include specialized clinics and wellness centers, beyond traditional spas. This trend reflects the evolving consumer attitude toward preventive healthcare and holistic wellness practices, significantly contributing to market growth.
Technological Advancements in Service Delivery
Technological advancements in service delivery are another key driver propelling the global massage therapy market. Innovations like online booking systems, mobile applications, and telehealth consultations have revolutionized how consumers access massage therapy services, leading to higher utilization rates. The integration of advanced tools such as AI-driven diagnostic systems and massage robots has further improved the quality and precision of therapeutic interventions, merging traditional methods with modern technology. These technological enhancements enable more personalized and efficient care, thereby expanding the reach of services and meeting a broader spectrum of consumer needs.
Key Market Challenges
Regulatory Hurdles and Quality Standards
Navigating regulatory hurdles and maintaining consistent quality standards are significant challenges in the global massage therapy market. As the market grows, there is a global push to impose stricter licensing and certification requirements for practitioners. Although these regulations aim to standardize practices and ensure professional standards, they also pose barriers for new entrants. The key challenge lies in balancing regulatory compliance with the need for a scalable and flexible business model. Inconsistency in quality standards across various regions further complicates the issue, potentially impacting consumer trust and hampering service adoption.
Competition from Alternative Therapies
Competition from a wide range of alternative therapies presents another substantial challenge to the global massage therapy market. As health-conscious consumers explore various therapeutic options such as acupuncture, chiropractic services, and physiotherapy, the competitive landscape diversifies. To remain attractive, massage therapy services must continually innovate and differentiate themselves. Economic conditions and evolving consumer preferences that affect demand fluctuations also necessitate a strategic approach to marketing and service delivery to ensure that massage therapy retains its relevance and appeal.
Key Market Trends
Rising Wellness Awareness and Holistic Approaches
The global massage therapy market is witnessing a notable trend towards increasing wellness awareness and holistic approaches to health. Consumers are progressively prioritizing overall well-being, encompassing both physical and mental health aspects. This shift is expanding the appeal of massage therapy to a broader audience that seeks comprehensive health benefits beyond mere relaxation. The trend underscores a growing consumer inclination towards preventive health measures and integrative wellness practices, positioning massage therapy as a vital component of holistic healthcare strategies. As wellness awareness continues to rise, this trend is poised to drive sustained market expansion and diversification.
Integration of Technology
The ongoing integration of technology into massage therapy services is another significant trend shaping the market. Innovations such as online booking platforms, mobile applications, and telehealth consultations are enhancing service accessibility and convenience for consumers. Additionally, the incorporation of AI-driven diagnostic systems and massage robots is revolutionizing therapeutic interventions, providing more precise and customized treatments. This trend reflects broader technological advancements within the healthcare sector, steering the evolution of massage therapy towards more modern and efficient service delivery models. Continued technological integration is expected to further optimize care quality and extend market reach.
Segmental Insights
Massage Type Insights
The analysis of different massage types indicates that the Swedish massage segment led the market with the highest revenue share in 2023. The popularity of Swedish massage is driven by its recognition as a foundational therapeutic technique offering both relaxation and medical benefits. As awareness of holistic health practices grows, Swedish massage has emerged as a preferred choice for those seeking overall well-being. Its gentle, calming techniques aid in stress reduction, circulation improvement, and mental relaxation, making it particularly efficacious in alleviating muscle tension, enhancing flexibility, and mitigating chronic pain. The combination of smooth, gliding strokes and targeted pressure addresses muscle stiffness and aids in injury recovery, thereby appealing to a diverse clientele, including individuals with medical conditions who seek non-invasive treatments. Moreover, the versatility of Swedish massage allows practitioners to tailor sessions to individual needs, further enhancing its appeal. As consumers increasingly prioritize self-care and wellness, the demand for Swedish massage continues to rise. Additionally, many spas and wellness centers incorporate Swedish massage as a staple offering, contributing to its market dominance. The segment's strong performance is bolstered by growing awareness of holistic health practices and an expanding wellness tourism sector, where Swedish massage remains a favored treatment choice for both local and international clients seeking rejuvenation and relaxation.
Regional Insights
In 2023, North America led the massage therapy service market with the largest revenue share. The rising number of people seeking alternative therapies for stress, anxiety, and chronic pain has elevated massage therapy's prominence as an effective wellness solution. The inclusion of massage services in wellness programs at hotels, resorts, and spas has broadened access, attracting a wider demographic. Additionally, the aging population in the region contributes to higher demand for therapeutic massage as older adults seek relief from musculoskeletal issues and aim to improve their overall quality of life. The U.S. massage therapy service market is projected to grow at the fastest CAGR. A key driver behind this trend is the increasing prevalence of stress-related conditions, prompting individuals to seek therapeutic interventions for relaxation and rejuvenation. The integration of massage services into health and fitness facilities, such as gyms and wellness centers, is expanding access to these therapies. In the U.S. market, there is a shift towards specialization, with practitioners offering various forms of massage like sports therapy and myofascial release to cater to specific needs such as athletic injury recovery or chronic pain management. The rise of telehealth options for remote consultations also supports this trend, providing personalized guidance on techniques and treatments.
In this report, the global Massage Therapy Service Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the global Massage Therapy Service Market.
Global Massage Therapy Service Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report: