麦茶市場-世界の産業規模、シェア、動向、機会、予測、製品タイプ別、形態別、流通チャネル別、地域別、競合別、2019～2029年

麦茶の世界市場規模は、2023年に12億412万米ドルとなり、予測期間中のCAGRは5.22%で、2029年には16億3,429万米ドルに達すると予測されています。

この成長は主に、麦茶の健康上の利点とその独特の風味に対する消費者の意識の高まりによるものです。日本では「麦茶」、韓国では「ボリチャ」として知られる麦茶は、焙煎した大麦粒から作られるノンカフェインの飲料です。消化を助け、リラックスを促し、血糖値を調整する可能性があることで有名です。クラフトビールや職人技を駆使した飲料など、特殊飲料の動向の高まりにより、ハーブティーブレンドはプレミアムで健康志向の飲料オプションとしての地位をさらに高めています。

麦茶市場は、主にアジアで人気が高いが、着実に世界の広がりを見せています。健康志向の高まり、文化の変遷、製品処方の革新といった要因がこの拡大に拍車をかけています。欧米市場では、デトックス飲料やナッツ風味の飲料の人気が高まっており、アジアの文化や料理への理解が後押ししています。さらに、持続可能で環境にやさしいパッケージを求める機運の高まりは、環境に配慮する消費者の共感を呼んでいます。メーカー各社は、RTD（レディトゥドリンク）ボトル、ティーバッグ、インスタント粉末などの便利なパッケージソリューションで麦茶を提供することで、こうした動向に対応しています。

大麦は、主に動物栄養学や製麦産業で利用される栄養価の高い穀物として認識されています。国際穀物協会（IGC）によると、2022/23年シーズンの世界の大麦生産量1億5,360万トンのうち、食品産業で700万トン、飼料生産で1億480万トン、工業用途で2,790万トン、その他の用途で1,290万トンが使用されています。これは、世界の大麦生産量の約68％が飼料または飼料原料に割り当てられていることを意味します。飼料用穀物としての大麦の使用は、トウモロコシの栽培が不可能な地域で特に増加しています。

世界の大麦生産量では、欧州連合（EU）が2022/23年シーズンで5,160万トンを生産してトップです。しかし、2023/24年シーズンの生産量は4,750万トンに減少すると予測されています。ロシアは第2位で、2022/23年シーズンは2,150万トンを生産します。2023/24年シーズンは、ロシアの大麦生産量は2,050万トンに減少すると予想され、前回予想より100万トン減少します。2022/23年シーズンの大麦生産量は1,410万トンでオーストラリアが第3位を占める。この順位はカナダと拮抗しているが、オーストラリアの生産量は2023/24年シーズンには330万トン減の1,080万トンになると予想されています。

健康とウェルネス製品に対する世界の需要が、麦茶市場を押し上げることになります。製品処方の進歩を活用し、戦略的なマーケティング・キャンペーンを展開し、流通チャネルを広げることで、メーカーは大きな成長機会をつかむことができます。ノンカフェインで抗酸化物質が豊富な飲料へのシフトが顕著になるにつれ、麦茶は世界の健康・ウェルネス飲料セクターで重要な地位を占めるようになると考えられます。

市場促進要因

健康志向の高まりとウェルネス動向

文化的影響とアジア料理への関心の高まり

主要市場課題

サプライチェーンと生産の課題

規制と標準化の問題

主要市場動向

フレーバーと製品提供の革新

持続可能で環境に優しいパッケージ

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の麦茶市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（オリジナル、フレーバー）
  • 形態別（インスタント、そのまま飲めるタイプ）
  • 流通チャネル別（オンライン、オフライン）
  • 地域別
  • 上位5社、その他（2023年）
• 世界の麦茶市場マッピング＆機会評価
  • 製品タイプ別
  • 形態別
  • 流通チャネル別
  • 地域別

第6章 北米の麦茶市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 形態別
  • 流通チャネル別
  • 国別

第7章 欧州の麦茶市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 形態別
  • 流通チャネル別
  • 国別

第8章 アジア太平洋の麦茶市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 形態別
  • 流通チャネル別
  • 国別

第9章 中東・アフリカの麦茶市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 形態別
  • 流通チャネル別
  • 国別

第10章 南米の麦茶市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別
  • 形態別
  • 流通チャネル別
  • 国別

第11章 市場力学

• 促進要因
• 課題

第12章 COVID-19が世界の麦茶市場に与える影響

• 影響評価モデル
  • 影響を受ける主要セグメント
  • 影響を受ける主要地域
  • 影響を受ける主要国

第13章 市場動向と発展

第14章 競合情勢

• 企業プロファイル
  • ITO EN, LTD.
  • Suntory Beverage & Food Limited
  • Kirin Holdings Company, Limited
  • Kansai Chagyo Co.,Ltd.（Chikiriya Tea House）
  • Ippodo Tea Co., Ltd.
  • Dongsuh Foods Corporation
  • SEMPIO FOODS COMPANY
  • Lotte Chilsung Beverage Co., Ltd.
  • Macmaup Enterprises Ltd.（Tea Desire）
  • The Canadian Barley Tea Company

第15章 戦略的提言・アクションプラン

• 主要な重点セグメント
• 対象製品タイプ
• 対象形態

第16章 調査会社について・免責事項

The global Barley Tea Market was valued at USD 1,204.12 Million in 2023 and is expected to reach USD 1,634.29 Million by 2029 with a CAGR of 5.22% during the forecast period. This growth is chiefly attributed to heightened consumer awareness about the health benefits of barley tea and its distinct flavor. Known as 'mugicha' in Japan and 'boricha' in Korea, barley tea is a caffeine-free drink made from roasted barley grains. It is renowned for aiding digestion, promoting relaxation, and potentially regulating blood sugar levels. The rising trend of specialty beverages such as craft beers and artisanal drinks has further elevated the status of herbal tea blends as premium, health-centric beverage options.

Although predominantly popular in Asia, the barley tea market is steadily expanding its footprint globally. Factors such as growing health consciousness, cultural transitions, and innovations in product formulations are fueling this expansion. Western markets are increasingly captivated by detox drinks and beverages with nutty flavors, propelled by an appreciation for Asian culture and cuisines. Furthermore, the rising momentum towards sustainable and eco-friendly packaging resonates well with environmentally mindful consumers. Manufacturers are aligning with these trends by offering barley tea in convenient packaging solutions like ready-to-drink (RTD) bottles, tea bags, and instant powder forms.

Barley is recognized as a highly nutritious grain primarily utilized in animal nutrition and the malting industry. According to the International Grains Council (IGC), out of the 153.6 million tons of global barley production in the 2022/23 season, 7 million tons were used in the food industry, 104.8 million tons in feed production, 27.9 million tons in industrial applications, and 12.9 million tons in other uses. This means that approximately 68 percent of the world's barley production is allocated to animal feed or feed ingredients. The use of barley as a feed grain is particularly increasing in regions where corn cultivation is not feasible.

In global barley production, the European Union (EU) leads with 51.6 million tons for the 2022/23 season. However, production is projected to decline to 47.5 million tons in the 2023/24 season. Russia ranks second, producing 21.5 million tons in the 2022/23 season. For the 2023/24 season, Russia's barley production is expected to drop to 20.5 million tons, reflecting a decrease of 1 million tons compared to previous expectations. Australia holds the third spot in barley production with 14.1 million tons in the 2022/23 season. Competing closely with Canada for this position, Australia's production is forecast to fall by 3.3 million tons to 10.8 million tons in the 2023/24 season.

Global demand for health and wellness products is set to elevate the barley tea market. By capitalizing on advancements in product formulations, orchestrating strategic marketing campaigns, and broadening distribution channels, manufacturers can seize substantial growth opportunities. As the shift towards caffeine-free and antioxidant-rich beverages becomes more pronounced, barley tea is poised to gain a prominent position in the global health and wellness beverage sector.

Key Market Drivers

Rising Health Consciousness and Wellness Trends

A primary driver for the global barley tea market is the burgeoning health consciousness among consumers. Barley tea, being caffeine-free and abundant in antioxidants, strikes a chord with health-oriented individuals seeking healthier drink choices. Its benefits in aiding digestion, promoting relaxation, and potentially managing blood sugar levels are well recognized, contributing to its increased demand. This wellness trend extends across the food and beverage industry, inciting consumers to look for functional beverages offering more than just basic hydration. In this context, barley tea marketed as a functional beverage fits seamlessly, leading to an upsurge in its popularity.

The Barley Tea is crafted to harness the full benefits of pure, natural Japanese barley, functioning as a natural antacid to support digestive health. It accelerates weight loss, is low in sugar, and provides a flavorful alternative to plain water. Additionally, it boosts the immune system with its high vitamin C content, which can help protect against diseases and reduce the duration of common colds and flu. Moreover, consumers are increasingly inclined toward beverages that contribute positively to their health and wellness. The promotional narratives surrounding barley tea underscore its functional benefits, such as its detoxifying properties and rich antioxidant content. Consequently, as the push for healthier lifestyles gains momentum, the market for barley tea is expected to grow exponentially.

Cultural Influence and Growing Interest in Asian Cuisine

The burgeoning interest in Asian culture and cuisine plays a significant role in the expansion of the barley tea market. Barley tea holds cultural relevance in Asian countries, especially Japan and Korea, where it forms a staple part of traditional diets. The wave of globalization and cultural exchanges has transplanted these beverages into Western markets, where consumers are venturing out of their habitual choices to explore traditional Asian drinks.

The unique nutty flavor of barley tea and its purported detoxifying attributes make it a preferred choice for those keen on trying new, healthy beverages. The cultural influence not only broadens consumer choices but also bolsters the global representation and growth of barley tea. This expanding curiosity and acceptance of Asian foods and beverages have undeniably fueled the proliferation of barley tea in international markets.

Key Market Challenges

Supply Chain and Production Challenges

A notable challenge facing the global barley tea market is the intricacy of its supply chain and production processes. Producing barley tea involves multiple stages, starting from barley grain cultivation to their roasting and eventual packaging. Any disruption in this chain, such as climate adversities affecting barley crops or inefficiencies during roasting and packaging, can hamper the availability and quality of the final product.

Additionally, as global demand for barley tea soars, scaling the supply chain to keep pace with this demand, while maintaining quality, becomes crucial. Manufacturers need to ensure a steady supply of high-grade barley grains and uphold efficient production practices to sustain market growth. Overcoming these supply chain and production challenges is imperative for maintaining product quality and meeting growing consumer demands.

Regulatory and Standardization Issues

Navigating the labyrinth of regulatory and standardization issues poses another challenge for the barley tea market. Different countries have unique regulations for food and beverage products, encompassing aspects like health claims, packaging, and labeling requirements. Manufacturers aiming to penetrate new markets must adeptly navigate these regulatory landscapes, which can be both time-consuming and complex.

Compliance with varying regulations is essential to avoid legal pitfalls and build consumer trust. Furthermore, the absence of standardized quality benchmarks for barley tea can result in inconsistencies that affect consumer perception and market growth. Addressing these regulatory and standardization issues is crucial for the seamless expansion of the barley tea market internationally.

Key Market Trends

Innovation in Flavors and Product Offerings

The global barley tea market is experiencing considerable innovation in flavors and product offerings. Modern consumers, who seek variety in their beverage options, have spurred the introduction of a wide range of flavored barley teas - from fruity to herbal infusions. These flavored variants enhance the inherent taste of barley tea, making it appealing to a broader audience, including those who might find the original flavor too mild or plain.

The surge in demand for naturally flavored and organic beverages propels this trend forward. Flavored barley tea that incorporates natural and organic ingredients captures the interest of a diverse demographic, including younger consumers and those new to barley tea. This focus on innovation and variety not only increases market appeal but also drives sustained market growth.

Sustainable and Eco-Friendly Packaging

Sustainable and eco-friendly packaging is an emerging trend within the barley tea industry, driven by increasing environmental consciousness among consumers. Barley tea companies are responding to this demand by introducing biocompatible packaging solutions, such as biodegradable tea bags, recyclable canisters, and eco-friendly boxes.

These initiatives not only reduce environmental footprints but also enhance brand appeal to eco-conscious consumers. The emphasis on sustainable packaging serves as a key market differentiator, with brands highlighting their commitment to environmental responsibility. As sustainability remains a high priority, this trend is likely to gain further traction, influencing both consumer choices and manufacturing practices.

Segmental Insights

Product Type Insights

In 2023, the flavored barley tea segment commanded the market with a substantial revenue share. This segment caters to modern consumers' demand for variety in their beverage options, offering a plethora of flavors ranging from fruity to herbal infusions. These variants enhance the natural taste of barley tea, making it more attractive to those who may find the original flavor less appealing. The rise in demand for naturally flavored and organic beverages contributes significantly to the flavored segment's growth. By using natural flavors and organic ingredients, flavored barley tea attracts a wider audience, including younger consumers and those new to barley tea. The original barley tea segment, deeply rooted in Asian culinary traditions, is expected to grow at the fastest CAGR. Health-conscious consumers often prefer the simplicity and authenticity of the original, unflavored version, which aligns with the growing trend towards natural and unprocessed foods.

Form Insights

The ready-to-drink (RTD) segment led the market in 2023, capturing a significant revenue share. RTD barley tea offers unparalleled convenience, being pre-brewed and ready for immediate consumption, which appeals to consumers with busy lifestyles. Available in various forms such as bottles, cans, and tetra packs, RTD barley tea is versatile and suitable for on-the-go consumption. The instant barley tea segment is projected to grow at the highest CAGR from 2024 to 2029. Instant tea's portability allows consumers to enjoy barley tea anywhere, along with the convenience of single-serve packets that ensure freshness. This segment capitalizes on the trend towards clean eating with products emphasizing natural and minimal ingredients. Innovations in flavors and formulations are making instant barley tea increasingly attractive to a broader consumer base.

Regional Insights

In 2023, North America held a dominant revenue share in the barley tea market. This regional market benefits from the rising popularity of barley tea influenced by Asian cultures, particularly in cosmopolitan areas where there is a keen interest in Asian cuisine and wellness practices. Brands are focusing on sustainable sourcing and eco-friendly packaging to attract environmentally conscious consumers. Health professionals and wellness influencers in North America are advocating for barley tea as a healthier alternative to sugary or caffeinated beverages, further fueling its popularity. The growing consumer awareness about the health benefits of barley tea is driving its adoption across the region. The U.S. market for barley tea is forecasted to grow at a robust CAGR from 2024 to 2029. This growth is largely driven by increasing consumer recognition of barley tea's health benefits, the rise of wellness trends, and a burgeoning preference for natural and healthy beverages. The clean-label movement, which emphasizes transparency and minimal additives, aligns perfectly with the inherent qualities of barley tea.

Key Market Players

ITO EN, LTD.

Suntory Beverage & Food Limited

Kirin Holdings Company, Limited

Kansai Chagyo Co.,Ltd. (Chikiriya Tea House)

Ippodo Tea Co., Ltd.

Dongsuh Foods Corporation

SEMPIO FOODS COMPANY

Lotte Chilsung Beverage Co., Ltd.

Macmaup Enterprises Ltd. (Tea Desire)

The Canadian Barley Tea Company

Report Scope:

In this report, the global Barley Tea Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Barley Tea Market, By Product Type:

Original Flavored

Barley Tea Market, By Form:

Instant Ready-to-Drink

Barley Tea Market, By Distribution Channel:

Online Offline

Barley Tea Market, By Region:

North America
• United States
• Canada
• Mexico
Europe
• France
• Germany
• Spain
• Italy
• United Kingdom
Asia-Pacific
• China
• Japan
• India
• Vietnam
• South Korea
Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Turkey
• Kuwait
• Egypt
South America
• Brazil
• Argentina
• Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the global Barley Tea Market.

Available Customizations:

Global Barley Tea Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Market Overview
• 3.2. Market Forecast
• 3.3. Key Regions
• 3.4. Key Segments

4. Voice of Customer

• 4.1. Factors Influencing Purchase Decision
• 4.2. Sources of Information

5. Global Barley Tea Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type Market Share Analysis (Original, Flavored)
  • 5.2.2. By Form Market Share Analysis (Instant, Ready-to-Drink)
  • 5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
  • 5.2.4. By Regional Market Share Analysis
    • 5.2.4.1. North America Market Share Analysis
    • 5.2.4.2. Europe Market Share Analysis
    • 5.2.4.3. Asia-Pacific Market Share Analysis
    • 5.2.4.4. Middle East & Africa Market Share Analysis
    • 5.2.4.5. South America Market Share Analysis
  • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2023)
• 5.3. Global Barley Tea Market Mapping & Opportunity Assessment
  • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
  • 5.3.2. By Form Market Mapping & Opportunity Assessment
  • 5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
  • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. North America Barley Tea Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type Market Share Analysis
  • 6.2.2. By Form Market Share Analysis
  • 6.2.3. By Distribution Channel Market Share Analysis
  • 6.2.4. By Country Market Share Analysis
    • 6.2.4.1. United States Barley Tea Market Outlook
      • 6.2.4.1.1. Market Size & Forecast
      • 6.2.4.1.1.1. By Value
      • 6.2.4.1.2. Market Share & Forecast
      • 6.2.4.1.2.1. By Product Type Market Share Analysis
      • 6.2.4.1.2.2. By Form Market Share Analysis
      • 6.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.2. Canada Barley Tea Market Outlook
      • 6.2.4.2.1. Market Size & Forecast
      • 6.2.4.2.1.1. By Value
      • 6.2.4.2.2. Market Share & Forecast
      • 6.2.4.2.2.1. By Product Type Market Share Analysis
      • 6.2.4.2.2.2. By Form Market Share Analysis
      • 6.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 6.2.4.3. Mexico Barley Tea Market Outlook
      • 6.2.4.3.1. Market Size & Forecast
      • 6.2.4.3.1.1. By Value
      • 6.2.4.3.2. Market Share & Forecast
      • 6.2.4.3.2.1. By Product Type Market Share Analysis
      • 6.2.4.3.2.2. By Form Market Share Analysis
      • 6.2.4.3.2.3. By Distribution Channel Market Share Analysis

7. Europe Barley Tea Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type Market Share Analysis
  • 7.2.2. By Form Market Share Analysis
  • 7.2.3. By Distribution Channel Market Share Analysis
  • 7.2.4. By Country Market Share Analysis
    • 7.2.4.1. France Barley Tea Market Outlook
      • 7.2.4.1.1. Market Size & Forecast
      • 7.2.4.1.1.1. By Value
      • 7.2.4.1.2. Market Share & Forecast
      • 7.2.4.1.2.1. By Product Type Market Share Analysis
      • 7.2.4.1.2.2. By Form Market Share Analysis
      • 7.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.2. Germany Barley Tea Market Outlook
      • 7.2.4.2.1. Market Size & Forecast
      • 7.2.4.2.1.1. By Value
      • 7.2.4.2.2. Market Share & Forecast
      • 7.2.4.2.2.1. By Product Type Market Share Analysis
      • 7.2.4.2.2.2. By Form Market Share Analysis
      • 7.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.3. Spain Barley Tea Market Outlook
      • 7.2.4.3.1. Market Size & Forecast
      • 7.2.4.3.1.1. By Value
      • 7.2.4.3.2. Market Share & Forecast
      • 7.2.4.3.2.1. By Product Type Market Share Analysis
      • 7.2.4.3.2.2. By Form Market Share Analysis
      • 7.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.4. Italy Barley Tea Market Outlook
      • 7.2.4.4.1. Market Size & Forecast
      • 7.2.4.4.1.1. By Value
      • 7.2.4.4.2. Market Share & Forecast
      • 7.2.4.4.2.1. By Product Type Market Share Analysis
      • 7.2.4.4.2.2. By Form Market Share Analysis
      • 7.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 7.2.4.5. United Kingdom Barley Tea Market Outlook
      • 7.2.4.5.1. Market Size & Forecast
      • 7.2.4.5.1.1. By Value
      • 7.2.4.5.2. Market Share & Forecast
      • 7.2.4.5.2.1. By Product Type Market Share Analysis
      • 7.2.4.5.2.2. By Form Market Share Analysis
      • 7.2.4.5.2.3. By Distribution Channel Market Share Analysis

8. Asia-Pacific Barley Tea Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type Market Share Analysis
  • 8.2.2. By Form Market Share Analysis
  • 8.2.3. By Distribution Channel Market Share Analysis
  • 8.2.4. By Country Market Share Analysis
    • 8.2.4.1. China Barley Tea Market Outlook
      • 8.2.4.1.1. Market Size & Forecast
      • 8.2.4.1.1.1. By Value
      • 8.2.4.1.2. Market Share & Forecast
      • 8.2.4.1.2.1. By Product Type Market Share Analysis
      • 8.2.4.1.2.2. By Form Market Share Analysis
      • 8.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.2. Japan Barley Tea Market Outlook
      • 8.2.4.2.1. Market Size & Forecast
      • 8.2.4.2.1.1. By Value
      • 8.2.4.2.2. Market Share & Forecast
      • 8.2.4.2.2.1. By Product Type Market Share Analysis
      • 8.2.4.2.2.2. By Form Market Share Analysis
      • 8.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.3. India Barley Tea Market Outlook
      • 8.2.4.3.1. Market Size & Forecast
      • 8.2.4.3.1.1. By Value
      • 8.2.4.3.2. Market Share & Forecast
      • 8.2.4.3.2.1. By Product Type Market Share Analysis
      • 8.2.4.3.2.2. By Form Market Share Analysis
      • 8.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.4. Vietnam Barley Tea Market Outlook
      • 8.2.4.4.1. Market Size & Forecast
      • 8.2.4.4.1.1. By Value
      • 8.2.4.4.2. Market Share & Forecast
      • 8.2.4.4.2.1. By Product Type Market Share Analysis
      • 8.2.4.4.2.2. By Form Market Share Analysis
      • 8.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 8.2.4.5. South Korea Barley Tea Market Outlook
      • 8.2.4.5.1. Market Size & Forecast
      • 8.2.4.5.1.1. By Value
      • 8.2.4.5.2. Market Share & Forecast
      • 8.2.4.5.2.1. By Product Type Market Share Analysis
      • 8.2.4.5.2.2. By Form Market Share Analysis
      • 8.2.4.5.2.3. By Distribution Channel Market Share Analysis

9. Middle East & Africa Barley Tea Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type Market Share Analysis
  • 9.2.2. By Form Market Share Analysis
  • 9.2.3. By Distribution Channel Market Share Analysis
  • 9.2.4. By Country Market Share Analysis
    • 9.2.4.1. South Africa Barley Tea Market Outlook
      • 9.2.4.1.1. Market Size & Forecast
      • 9.2.4.1.1.1. By Value
      • 9.2.4.1.2. Market Share & Forecast
      • 9.2.4.1.2.1. By Product Type Market Share Analysis
      • 9.2.4.1.2.2. By Form Market Share Analysis
      • 9.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.2. Saudi Arabia Barley Tea Market Outlook
      • 9.2.4.2.1. Market Size & Forecast
      • 9.2.4.2.1.1. By Value
      • 9.2.4.2.2. Market Share & Forecast
      • 9.2.4.2.2.1. By Product Type Market Share Analysis
      • 9.2.4.2.2.2. By Form Market Share Analysis
      • 9.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.3. UAE Barley Tea Market Outlook
      • 9.2.4.3.1. Market Size & Forecast
      • 9.2.4.3.1.1. By Value
      • 9.2.4.3.2. Market Share & Forecast
      • 9.2.4.3.2.1. By Product Type Market Share Analysis
      • 9.2.4.3.2.2. By Form Market Share Analysis
      • 9.2.4.3.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.4. Turkey Barley Tea Market Outlook
      • 9.2.4.4.1. Market Size & Forecast
      • 9.2.4.4.1.1. By Value
      • 9.2.4.4.2. Market Share & Forecast
      • 9.2.4.4.2.1. By Product Type Market Share Analysis
      • 9.2.4.4.2.2. By Form Market Share Analysis
      • 9.2.4.4.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.5. Kuwait Barley Tea Market Outlook
      • 9.2.4.5.1. Market Size & Forecast
      • 9.2.4.5.1.1. By Value
      • 9.2.4.5.2. Market Share & Forecast
      • 9.2.4.5.2.1. By Product Type Market Share Analysis
      • 9.2.4.5.2.2. By Form Market Share Analysis
      • 9.2.4.5.2.3. By Distribution Channel Market Share Analysis
    • 9.2.4.6. Egypt Barley Tea Market Outlook
      • 9.2.4.6.1. Market Size & Forecast
      • 9.2.4.6.1.1. By Value
      • 9.2.4.6.2. Market Share & Forecast
      • 9.2.4.6.2.1. By Product Type Market Share Analysis
      • 9.2.4.6.2.2. By Form Market Share Analysis
      • 9.2.4.6.2.3. By Distribution Channel Market Share Analysis

10. South America Barley Tea Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type Market Share Analysis
  • 10.2.2. By Form Market Share Analysis
  • 10.2.3. By Distribution Channel Market Share Analysis
  • 10.2.4. By Country Market Share Analysis
    • 10.2.4.1. Brazil Barley Tea Market Outlook
      • 10.2.4.1.1. Market Size & Forecast
      • 10.2.4.1.1.1. By Value
      • 10.2.4.1.2. Market Share & Forecast
      • 10.2.4.1.2.1. By Product Type Market Share Analysis
      • 10.2.4.1.2.2. By Form Market Share Analysis
      • 10.2.4.1.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.2. Argentina Barley Tea Market Outlook
      • 10.2.4.2.1. Market Size & Forecast
      • 10.2.4.2.1.1. By Value
      • 10.2.4.2.2. Market Share & Forecast
      • 10.2.4.2.2.1. By Product Type Market Share Analysis
      • 10.2.4.2.2.2. By Form Market Share Analysis
      • 10.2.4.2.2.3. By Distribution Channel Market Share Analysis
    • 10.2.4.3. Colombia Barley Tea Market Outlook
      • 10.2.4.3.1. Market Size & Forecast
      • 10.2.4.3.1.1. By Value
      • 10.2.4.3.2. Market Share & Forecast
      • 10.2.4.3.2.1. By Product Type Market Share Analysis
      • 10.2.4.3.2.2. By Form Market Share Analysis
      • 10.2.4.3.2.3. By Distribution Channel Market Share Analysis

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Impact of COVID-19 on Global Barley Tea Market

• 12.1. Impact Assessment Model
  • 12.1.1. Key Segments Impacted
  • 12.1.2. Key Regions Impacted
  • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. ITO EN, LTD.
    • 14.1.1.1. Company Details
    • 14.1.1.2. Products
    • 14.1.1.3. Financials (As Per Availability)
    • 14.1.1.4. Key Market Focus & Geographical Presence
    • 14.1.1.5. Recent Developments
    • 14.1.1.6. Key Management Personnel
  • 14.1.2. Suntory Beverage & Food Limited
    • 14.1.2.1. Company Details
    • 14.1.2.2. Products
    • 14.1.2.3. Financials (As Per Availability)
    • 14.1.2.4. Key Market Focus & Geographical Presence
    • 14.1.2.5. Recent Developments
    • 14.1.2.6. Key Management Personnel
  • 14.1.3. Kirin Holdings Company, Limited
    • 14.1.3.1. Company Details
    • 14.1.3.2. Products
    • 14.1.3.3. Financials (As Per Availability)
    • 14.1.3.4. Key Market Focus & Geographical Presence
    • 14.1.3.5. Recent Developments
    • 14.1.3.6. Key Management Personnel
  • 14.1.4. Kansai Chagyo Co.,Ltd. (Chikiriya Tea House)
    • 14.1.4.1. Company Details
    • 14.1.4.2. Products
    • 14.1.4.3. Financials (As Per Availability)
    • 14.1.4.4. Key Market Focus & Geographical Presence
    • 14.1.4.5. Recent Developments
    • 14.1.4.6. Key Management Personnel
  • 14.1.5. Ippodo Tea Co., Ltd.
    • 14.1.5.1. Company Details
    • 14.1.5.2. Products
    • 14.1.5.3. Financials (As Per Availability)
    • 14.1.5.4. Key Market Focus & Geographical Presence
    • 14.1.5.5. Recent Developments
    • 14.1.5.6. Key Management Personnel
  • 14.1.6. Dongsuh Foods Corporation
    • 14.1.6.1. Company Details
    • 14.1.6.2. Products
    • 14.1.6.3. Financials (As Per Availability)
    • 14.1.6.4. Key Market Focus & Geographical Presence
    • 14.1.6.5. Recent Developments
    • 14.1.6.6. Key Management Personnel
  • 14.1.7. SEMPIO FOODS COMPANY
    • 14.1.7.1. Company Details
    • 14.1.7.2. Products
    • 14.1.7.3. Financials (As Per Availability)
    • 14.1.7.4. Key Market Focus & Geographical Presence
    • 14.1.7.5. Recent Developments
    • 14.1.7.6. Key Management Personnel
  • 14.1.8. Lotte Chilsung Beverage Co., Ltd.
    • 14.1.8.1. Company Details
    • 14.1.8.2. Products
    • 14.1.8.3. Financials (As Per Availability)
    • 14.1.8.4. Key Market Focus & Geographical Presence
    • 14.1.8.5. Recent Developments
    • 14.1.8.6. Key Management Personnel
  • 14.1.9. Macmaup Enterprises Ltd. (Tea Desire)
    • 14.1.9.1. Company Details
    • 14.1.9.2. Products
    • 14.1.9.3. Financials (As Per Availability)
    • 14.1.9.4. Key Market Focus & Geographical Presence
    • 14.1.9.5. Recent Developments
    • 14.1.9.6. Key Management Personnel
  • 14.1.10. The Canadian Barley Tea Company
    • 14.1.10.1. Company Details
    • 14.1.10.2. Products
    • 14.1.10.3. Financials (As Per Availability)
    • 14.1.10.4. Key Market Focus & Geographical Presence
    • 14.1.10.5. Recent Developments
    • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

• 15.1. Key Focus Areas
• 15.2. Target Product Type
• 15.3. Target Form

16. About Us & Disclaimer