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市場調査レポート
商品コード
1469203
スマートフォン用スクリーンプロテクターの世界市場 - 産業規模、シェア、動向、機会、予測:材料タイプ別、価格帯別、流通チャネル別、地域別、競合別(2019年~2029年)Smartphone Screen Protector Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material Type, By Price Range, By Distribution Channel By Region, By Competition, 2019-2029F |
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カスタマイズ可能
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スマートフォン用スクリーンプロテクターの世界市場 - 産業規模、シェア、動向、機会、予測:材料タイプ別、価格帯別、流通チャネル別、地域別、競合別(2019年~2029年) |
出版日: 2024年04月23日
発行: TechSci Research
ページ情報: 英文 182 Pages
納期: 2~3営業日
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世界のスマートフォン用スクリーンプロテクターの市場規模は、2023年に508億9,000万米ドルに達し、2029年までのCAGRは6.98%で、予測期間中に力強い成長を遂げると予測されています。 スマートフォンが日常生活に欠かせないものとなるにつれ、消費者は高価なデバイスを傷やひび割れなどの損傷から守る方法を求めるようになっています。
市場を後押しする重要な要因の1つは、鮮明度とタッチ感度を高めた高品質で耐久性のあるスクリーンプロテクターに対する需要の高まりです。メーカーは、ユーザーエクスペリエンスを損なうことなく、より優れた保護を提供するために、先進的な材料や技術の開発に注力しています。市場はまた、さまざまな人々や地域にわたって拡大するスマートフォンユーザーの影響も受けています。
スマートフォン用スクリーンプロテクター市場の競合情勢は、既存企業と新規参入企業の両方が存在することが特徴であり、さまざまな機能と価格帯の多様な製品群に貢献しています。さらに、オンライン販売チャネルやEコマースプラットフォームの出現は、世界中の消費者層がスクリーンプロテクターにアクセスすることをさらに容易にしています。
偶発的な落下や傷の増加、スマートフォンの美的魅力を維持したいという全体的な願望などの要因が、市場の継続的な成長を促進すると予想されます。継続的な技術革新と技術の進歩により、世界のスマートフォン用スクリーンプロテクター市場は当面持続的な拡大を経験する可能性が高くなっています。
スマートフォンの普及拡大
スクリーンプロテクター材料の技術進歩
デバイス保護に対する意識の高まり
多様な消費者の嗜好とカスタマイズ
飽和とコモディティ化
進化するスマートフォンのデザインとの互換性の問題
誤解を招く宣伝文句と模倣品
環境への影響と廃棄に関する懸念
先端材料と技術の出現
特殊スクリーンプロテクターの台頭
オンライン販売チャネルの拡大
持続可能性の実践の統合
材料タイプ別の洞察
流通チャネル別の洞察
地域別の洞察
Global Smartphone Screen Protector Market was valued at USD 50.89 billion in 2023 and is anticipated to project robust growth in the forecast period with a CAGR of 6.98% through 2029.The global smartphone screen protector market is witnessing robust growth driven by the increasing adoption of smartphones and the growing awareness about the need for device protection. As smartphones become an integral part of daily life, consumers are increasingly seeking ways to safeguard their expensive devices from scratches, cracks, and other damages.
One key factor propelling the market is the rising demand for high-quality and durable screen protectors that offer enhanced clarity and touch sensitivity. Manufacturers are focusing on developing advanced materials and technologies to provide better protection without compromising the user experience. The market is also influenced by the expanding smartphone user base across various demographics and geographies.
The competitive landscape of the smartphone screen protector market is characterized by the presence of both established players and new entrants, contributing to a diverse range of products with varying features and price points. Additionally, the emergence of online sales channels and e-commerce platforms has further facilitated the accessibility of screen protectors to a global consumer base.
Factors such as the increasing prevalence of accidental drops, scratches, and the overall desire to maintain the aesthetic appeal of smartphones are expected to fuel continued market growth. With ongoing innovations and technological advancements, the global smartphone screen protector market is likely to experience sustained expansion in the foreseeable future.
Key Market Drivers
Escalating Smartphone Adoption
The global smartphone screen protector market is significantly influenced by the surging adoption of smartphones worldwide. As smartphones become increasingly ubiquitous across diverse demographics, the need for effective device protection has risen substantially. The proliferation of smartphones, driven by factors such as technological advancements, affordability, and evolving consumer lifestyles, has led to a parallel surge in demand for screen protectors. Consumers are increasingly recognizing the importance of safeguarding their expensive and technologically advanced devices from scratches, cracks, and other potential damages.
The expanding smartphone user base, encompassing both developed and emerging markets, contributes significantly to the growth of the screen protector market. In emerging economies, the rising disposable incomes and increasing urbanization are driving greater smartphone penetration. In developed markets, where smartphone saturation is relatively high, consumers are continually upgrading their devices, further fueling the demand for compatible and high-quality screen protection solutions. As the global smartphone user base continues to grow, the market for screen protectors is poised for sustained expansion.
Technological Advancements in Screen Protector Materials
The evolution of screen protector materials and technologies represents a key driver shaping the global smartphone screen protector market. Manufacturers are consistently investing in research and development to engineer advanced materials that offer superior protection while preserving the visual and tactile qualities of smartphone displays. Traditional screen protectors made of tempered glass have given way to newer materials such as chemically strengthened glass and flexible polymers that provide enhanced durability and impact resistance.
Nano-coating technologies have also gained prominence, offering features like oleophobicity to repel fingerprints and smudges, as well as self-healing properties to minimize scratches. These advancements cater to the growing consumer demand for screen protectors that not only shield against physical damage but also enhance the overall user experience. The technological innovations in screen protector materials contribute to a diverse market landscape, with products available at various price points and with different levels of protection.
Growing Awareness of Device Protection
Increasing consumer awareness regarding the vulnerabilities of smartphone displays and the importance of device protection is a significant driver for the global screen protector market. As smartphones become indispensable tools for communication, work, and entertainment, users are becoming more conscious of the potential risks associated with daily use, including accidental drops, scratches, and impacts. This heightened awareness has translated into a proactive approach, with consumers actively seeking reliable and effective screen protection solutions.
Manufacturers and retailers are leveraging this awareness by implementing marketing strategies that emphasize the benefits of screen protectors in preserving the integrity of smartphone displays. The emphasis on features such as scratch resistance, shatterproof capabilities, and easy installation resonates with consumers who prioritize device longevity and aesthetic appeal. Additionally, the accessibility of information through online platforms and reviews empowers consumers to make informed decisions, contributing to the growing demand for screen protectors as an integral part of smartphone ownership.
Diverse Consumer Preferences and Customization
The global smartphone screen protector market is driven by the diversity of consumer preferences and the demand for customizable protection solutions. Consumers exhibit varying preferences in terms of material, design, and functionality, leading to a wide range of screen protectors available in the market. Some users prioritize ultra-thin and almost invisible protectors that maintain the original look and feel of their smartphones, while others opt for heavy-duty options with multiple layers for maximum protection.
Customization options, such as privacy filters, blue light reduction, and anti-glare features, cater to specific user needs and preferences. The market responds to this diversity by offering a spectrum of screen protector choices, from budget-friendly options to premium products with advanced features. The ability to tailor screen protection to individual preferences and requirements contributes to the sustained growth of the global smartphone screen protector market, making it a dynamic and responsive segment within the broader consumer electronics accessory industry.
Key Market Challenges
Saturation and Commoditization
One significant challenge facing the global smartphone screen protector market is the risk of market saturation and the commoditization of products. As the market has grown, a multitude of manufacturers have entered the scene, resulting in a crowded landscape with a plethora of options for consumers. This intense competition often leads to price wars, where companies try to undercut each other, potentially compromising product quality.
The commoditization of screen protectors makes it challenging for manufacturers to differentiate their products based on features or innovations, as many offerings appear similar on the surface. This can lead to a race to the bottom in terms of pricing, impacting profit margins and potentially compromising on the quality of materials used. As a result, companies in the screen protector market must find innovative ways to stand out and offer unique value propositions to avoid becoming commodities in the eyes of consumers.
Compatibility Issues with Evolving Smartphone Designs
The rapid evolution of smartphone designs, featuring edge-to-edge displays, foldable screens, and other unconventional form factors, poses a significant challenge for screen protector manufacturers. Design changes in smartphones often outpace the development of compatible screen protection solutions. This can result in screen protectors that do not adhere properly, interfere with device functionality (such as fingerprint sensors or front-facing cameras), or fail to provide complete coverage for the device's display.
Moreover, the trend towards curved and bezel-less screens adds complexity to the manufacturing process, making it harder for screen protector makers to produce products that conform precisely to the unique shapes and contours of modern smartphones. As a result, manufacturers face the ongoing challenge of staying ahead of design trends and ensuring that their products remain compatible with the latest smartphone models.
Misleading Claims and Counterfeit Products
The proliferation of screen protector options has given rise to another challenge - the prevalence of misleading claims and counterfeit products. With numerous brands and products flooding the market, some manufacturers may resort to exaggerated marketing claims about the protective capabilities of their screen protectors. Consumers may find it challenging to navigate through the noise and make informed decisions, leading to potential dissatisfaction and mistrust in the market.
Counterfeit products also pose a threat to the industry, as they often mimic the appearance of genuine screen protectors but lack the promised features and quality. These counterfeit products not only tarnish the reputation of legitimate manufacturers but also contribute to a decline in overall consumer confidence. Addressing this challenge requires heightened consumer education, stringent quality control measures, and collaborative efforts between industry stakeholders to combat the proliferation of misleading information and counterfeit products.
Environmental Impact and Disposal Concerns
The widespread use of smartphone screen protectors contributes to electronic waste concerns and environmental challenges. As consumers upgrade their devices or replace damaged screen protectors, the disposal of these accessories poses a threat to the environment. Many screen protectors are made from materials that are not easily recyclable or biodegradable, leading to an accumulation of waste in landfills.
Manufacturers in the screen protector market are increasingly facing pressure to adopt eco-friendly materials and sustainable production practices. Balancing the need for durability and protection with environmental considerations presents a complex challenge. The industry must navigate this challenge by exploring innovative materials, promoting responsible disposal practices, and adopting circular economy principles to minimize the environmental footprint of screen protectors and associated packaging. Addressing these environmental concerns is not only crucial for the long-term sustainability of the industry but also aligns with the growing global focus on eco-friendly consumer products.
Key Market Trends
Emergence of Advanced Materials and Technologies
The emergence of advanced materials and technologies is a pivotal trend shaping the landscape of the global smartphone screen protector market. Traditional tempered glass protectors, once the standard, have given way to a new era of innovation. Materials such as chemically strengthened glass and flexible polymers have become prominent, elevating durability and impact resistance to new heights. Nano-coating technologies are gaining traction, offering functionalities like oleophobicity, which repels fingerprints, and self-healing properties that diminish the visibility of scratches over time.
Manufacturers are at the forefront of this evolution, investing significantly in research and development to introduce cutting-edge materials. The focus extends beyond mere protection, aiming to preserve the original visual and tactile qualities of smartphone displays. This trend reflects a consumer demand for a seamless user experience without compromising on durability. As research continues to push the boundaries of material science, the smartphone screen protector market is poised to witness a continuous influx of innovative solutions, ensuring that the next generation of screen protectors combines advanced functionality with an enhanced user interface.
Rise of Specialty Screen Protectors
The rise of specialty screen protectors marks a notable shift in the global smartphone accessory market, with consumers increasingly prioritizing features beyond basic physical protection. Privacy filters, a key component of this trend, offer users a shield against prying eyes by limiting the screen's visibility to the device owner. This is particularly relevant in public spaces where privacy concerns are paramount. Simultaneously, the integration of blue light reduction addresses growing awareness about the potential impact of prolonged screen exposure on eye health, catering to users who prioritize digital wellness.
Anti-glare features enhance visibility in various lighting conditions, making screens more readable outdoors. Moreover, the incorporation of antimicrobial coatings responds to hygiene-conscious consumers by minimizing the presence of germs on device surfaces. The emphasis on specialty features enables manufacturers to differentiate their products, creating a diverse array of options that cater to specific needs and preferences. This trend underscores a broader industry shift from generic screen protectors to customizable solutions, acknowledging the varied demands of consumers and ensuring that screen protection aligns seamlessly with individual requirements in an ever-evolving digital landscape.
Growing Online Sales Channels
The global smartphone screen protector market is experiencing a notable trend towards increased sales through online channels. E-commerce platforms and online retailers provide consumers with a convenient and accessible means of purchasing screen protectors. The ease of comparing products, reading customer reviews, and exploring a wide range of options contributes to the growing popularity of online sales channels.
Manufacturers and retailers are adapting their distribution strategies to leverage the digital marketplace, reaching a global consumer base without the constraints of physical store locations. This trend is particularly significant in the context of the COVID-19 pandemic, which accelerated the shift towards online shopping. As online sales continue to grow, the smartphone screen protector market is expected to witness a surge in digital marketing efforts, virtual storefronts, and direct-to-consumer sales models.
Integration of Sustainability Practices
Sustainability has become a prominent trend in the global smartphone screen protector market as environmental consciousness rises among consumers. Manufacturers are increasingly adopting eco-friendly materials, exploring recyclable options, and incorporating sustainable production practices. This trend aligns with the broader global movement towards environmentally responsible consumer choices.
Companies are not only focusing on the materials used in screen protectors but also on reducing packaging waste and promoting responsible disposal practices. The integration of sustainability practices is not only a response to consumer demand but also a proactive effort by the industry to minimize its environmental impact. As consumers become more eco-conscious, the trend towards sustainable screen protectors is likely to gain momentum, influencing purchasing decisions and shaping the overall direction of the market.
Segmental Insights
Material Type Insights
Tempered glass has emerged as the fastest-growing segment in the global smartphone screen protector market. This surge in popularity is attributed to the material's exceptional durability, scratch resistance, and premium feel. Tempered glass protectors offer enhanced protection against impacts and scratches, maintaining the integrity of smartphone displays. Consumers increasingly prefer tempered glass due to its clarity, smooth touch sensitivity, and ease of installation. As the demand for high-quality screen protection intensifies, manufacturers are focusing on refining tempered glass formulations and incorporating advanced features, contributing to its dominant position in the market. With the rising awareness of device protection, the tempered glass segment is expected to continue its robust growth, providing a reliable and sophisticated solution for safeguarding smartphones worldwide.
Distribution Channel Insights
The online sales segment is rapidly becoming the dominant force in the global smartphone screen protector market. With the proliferation of e-commerce platforms and the increasing preference for online shopping, consumers find convenience and accessibility in purchasing screen protectors through digital channels. The trend is accentuated by the diverse product offerings, easy comparison tools, and the ability to read customer reviews online. Manufacturers and retailers are strategically capitalizing on this shift, adapting their distribution models to cater to a global audience. The COVID-19 pandemic has further accelerated this trend, emphasizing the importance of virtual storefronts and direct-to-consumer sales. As online sales continue to grow, the smartphone screen protector market is witnessing a transformative shift in its distribution landscape, with digital platforms playing a pivotal role in reaching and serving a broad and diverse consumer base.
Regional Insights
North America stands out as the dominating region in the global smartphone screen protector market, driven by factors such as a high smartphone adoption rate, robust consumer awareness, and a tech-savvy population. The region's inclination towards the latest mobile devices, coupled with a proactive approach to device protection, fuels the demand for screen protectors. Additionally, the presence of major smartphone manufacturers and a well-established e-commerce infrastructure contributes to the market's growth. North American consumers, prioritizing device longevity and aesthetics, increasingly opt for premium and technologically advanced screen protection solutions. As a result, the region serves as a key revenue generator in the global smartphone screen protector market, with sustained demand and a penchant for innovative and high-quality products continuing to propel its dominance.
Intelli LLC
ACG Inc.
Nippon Electric Glass Co., Ltd
ZAGG Inc.
Belkin International, Inc
Corning Incorporated
Ryan Technology Co., Ltd.
NuShield, Inc.
FeYong Digital Technology Limited
Free S.speed International Co., Ltd.
In this report, the global smartphone screen protector market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Smartphone Screen Protector Market,By Material Type:
Smartphone Screen Protector Market,By Price Range:
Smartphone Screen Protector Market,By Distribution Channel :
Smartphone Screen Protector Market, By Region:
Company Profiles: Detailed analysis of the major companies presents in the Global Smartphone Screen Protector market.
Global Smartphone Screen Protector Marketreport with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Detailed analysis and profiling of additional market players (up to five).