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デジタル写真印刷の欧州市場、市場規模と予測（2021年～2031年）、地域のシェア、動向、成長機会の分析：製品タイプ別、流通チャネル別、地域別

Europe Digital Photo Printing Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Distribution Channel, and Geography

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英文 83 Pages
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デジタル写真印刷の欧州市場、市場規模と予測（2021年～2031年）、地域のシェア、動向、成長機会の分析：製品タイプ別、流通チャネル別、地域別
出版日: 2025年03月05日
発行: The Insight Partners
ページ情報: 英文 83 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 図表
  • 目次
概要

欧州のデジタル写真印刷の市場規模は、2024年に37億7,000万米ドルであり、2031年までに52億1,000万米ドルに達すると予測され、2024年～2031年にCAGRで4.7%の成長を記録すると推定されます。

デジタル写真印刷市場が進化を続ける中、AIによるパーソナライゼーションが、顧客体験と業務効率を再構築する重要な動向として浮上しています。この技術革新の代表的な例が、HP Inc.が近年発表したHP Print AIです。HP Print AIは、印刷プロセスを合理化し、出力品質を向上させるように設計されたインテリジェントな印刷体験を導入し、最終的には、家庭や職場環境におけるパーソナライズされたフリクションレスな印刷ソリューションへの道を開くものです。2024年9月、HP Inc.は、印刷プロセスを変えるために設計された業界初のインテリジェントな印刷体験であるHP Print AIを発表しました。HP Print AIの機能は、プリンターのセットアップからサポートに至るまで、一般的な課題を排除することで、フリクションレスな印刷を実現します。第一の機能であるPerfect Outputは、印刷物を完璧に仕上げるもので、独占ベータプログラムを通じて利用できます。また、HP Print AIの機能は、創造性、生産性、コラボレーションの新たな可能性を引き出すことで、印刷体験を向上させます。

AIは、パーソナライズされた推奨の機能を通じて、デジタル写真印刷のパラダイムを変えようとしています。AIは、過去の行動、選好、オンラインストアやアプリとのやり取りを分析し、ターゲットを絞った推奨を行うことができます。例えば、AIは顧客の過去の注文、スタイルの選択、あるいは季節的傾向に基づいて、顧客が興味を持ちそうな写真印刷、フォトブック、またはパーソナライズされたギフトを特定します。焦点を絞った製品の推奨を提供することで、企業は顧客体験を向上させ、コンバージョン率を高めることができます。さらに、AIはカスタマイズプロセスを改良することができます。機械学習アルゴリズムを使用することで、企業は優れた印刷品質、カラーバランス、解像度に画像を自動的に調整する先進の写真編集・補正ツールを提供することができます。このように、AIによるパーソナライゼーションは、欧州のデジタル写真印刷市場の成長にプラスの影響を与えています。

製品タイプ別では、欧州のデジタル写真印刷市場は、プリント、ウォールアート、カード、フォトギフト、フォトブック、カレンダー、その他に分けられます。2024年の欧州のデジタル写真印刷の市場シェアは、プリントセグメントが最大です。欧州では、思い出を高品質で物理的に表現したいという需要が高まり続けており、個人や企業はさまざまな材料にプロ級のプリントを求めています。デジタル印刷技術は、シャープでリッチな写真印刷を個人のホームデコや贈答、あるいは業務向けに提供しています。インクや紙の種類の革新は、メタリック、マット、環境にやさしい仕上げなど、カスタム印刷の選択肢を広げています。欧州では、大切な思い出の写真を印刷して飾るという消費者が増えています。また、写真のアップロードや注文がオンラインで簡単にできるようになったことも、プリント需要に寄与しています。さらに、企業はブランディングや広告にフォトプリントを利用しており、これがこのセグメントの成長をさらに後押ししています。このセグメントの継続的な成長は、思い出を残したいという消費者の個人的な関心と、高品質な印刷ソリューションに対する企業の需要によって後押しされています。

当レポートでは、欧州のデジタル写真印刷市場について調査分析し、市場規模と予測、促進要因と抑制要因、競合情勢などの情報を提供しています。

目次

第1章 イントロダクション

第2章 エグゼクティブサマリー

  • 重要考察

第3章 調査手法

第4章 欧州のデジタル写真印刷市場情勢

  • PEST分析
  • エコシステム分析
    • バリューチェーンのベンダーのリスト

第5章 欧州のデジタル写真印刷市場 - 主な市場力学

  • 欧州のデジタル写真印刷市場 - 主な市場力学
  • 市場促進要因
    • スマートフォンとデジタルカメラの使用の増加
    • 印刷技術の進歩
    • カスタマイズされた写真製品の需要
  • 市場抑制要因
    • デジタルストレージの台頭と、物理的な写真印刷の需要に対する影響
  • 市場機会
    • サブスクリプションベースモデル
    • eコマースとの統合
  • 今後の動向
    • AIによるパーソナライゼーション
  • 促進要因と抑制要因の影響

第6章 欧州のデジタル写真印刷市場の分析

  • 欧州のデジタル写真印刷市場の収益（2021年～2031年）
  • 欧州のデジタル写真印刷市場の予測と分析

第7章 欧州のデジタル写真印刷市場の分析 - 製品タイプ別

  • プリント
  • ウォールアート
  • カード
  • フォトギフト
  • フォトブック
  • カレンダー
  • その他

第8章 欧州のデジタル写真印刷市場の分析 - 流通チャネル別

  • 小売
  • オンライン
  • インスタントキオスク

第9章 欧州のデジタル写真印刷市場 - 分析：国別

  • 欧州

第10章 競合情勢

  • 企業のポジショニングと集中度
  • ヒートマップ分析：主要企業別

第11章 産業情勢

  • 市場戦略
  • 合併と買収

第12章 企業プロファイル

  • Saal Digital Corporation
  • Popsa International Limited
  • Once Upon AB
  • Journi GmbH
  • Mixtiles B.V.
  • CEWE Stiftung & Co KGaA
  • JONDO, Ltd.
  • Smartphoto Group NV
  • Photobook Worldwide
  • MPP sp. z o.o.

第13章 付録

図表

List Of Tables

  • Table 1. Europe Digital Photo Printing Market Segmentation
  • Table 2. List of Vendors
  • Table 3. Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Table 4. Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 5. Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 6. Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Country
  • Table 7. France: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 8. France: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 9. Germany: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 10. Germany: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 11. United Kingdom: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 12. United Kingdom: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 13. Italy: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 14. Italy: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 15. Russia: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 16. Russia: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 17. Rest of Europe: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Product Type
  • Table 18. Rest of Europe: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million) - by Distribution Channel
  • Table 19. Company Positioning & Concentration
  • Table 20. List of Abbreviation

List Of Figures

  • Figure 1. Europe Digital Photo Printing Market Segmentation, by Country
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Europe Digital Photo Printing Market
  • Figure 4. Impact Analysis of Drivers and Restraints
  • Figure 5. Europe Digital Photo Printing Market Revenue (US$ Million), 2021-2031
  • Figure 6. Europe Digital Photo Printing Market Share (%) - by Product Type, 2024 and 2031
  • Figure 7. Prints: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 8. Wall Arts: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 9. Cards: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 10. Photo Gifts: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 11. Photo Books: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 12. Calendars: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 13. Others: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 14. Europe Digital Photo Printing Market Share (%) - by Distribution Channel, 2024 and 2031
  • Figure 15. Retail: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 16. Online: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 17. Instant Kiosk: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 18. Europe Digital Photo Printing Market Breakdown by Key Countries, 2024 and 2031 (%)
  • Figure 19. France: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 20. Germany: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 21. United Kingdom: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 22. Italy: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 23. Russia: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 24. Rest of Europe: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • Figure 25. Heat Map Analysis By Key Players
目次
Product Code: TIPRE00039412

The Europe Digital Photo Printing Market size was valued at US$ 3.77 billion in 2024 and is expected to reach US$ 5.21 billion by 2031. The Europe Digital Photo Printing Market is estimated to record a CAGR of 4.7% from 2024 to 2031.

As the digital photo printing market continues to evolve, AI-driven personalization emerges as a key trend that is reshaping customer experiences and operational efficiency. A prime example of this innovation is HP Inc.'s recent launch of HP Print AI, which introduced intelligent print experiences designed to streamline the printing process and enhance output quality, ultimately paving the way for personalized and frictionless printing solutions in home and workplace settings. In September 2024, HP Inc. unveiled HP Print AI, the industry's first intelligent print experience designed to change the printing process. HP Print AI's features make printing frictionless by eliminating common challenges from printer setup to support. The first feature-Perfect Output-ensures prints look perfect and is available via an exclusive beta program. HP Print AI features also enhance the printing experience by unlocking new possibilities for creativity, productivity, and collaboration.

AI is changing the paradigm for digital photo printing through personalized recommendations. AI can analyze past behaviors, preferences, and interactions with an online store or app for targeted recommendations. For example, AI identifies photo prints, photo books, or personalized gifts that a customer may be interested in based on the customer's previous orders, style selections, or even seasonal trends. By offering focused product recommendations, businesses can enhance the customer experience and boost conversion rates. Additionally, AI can improve the customization process. Using machine learning algorithms, businesses can offer advanced photo editing and enhancement tools that automatically adjust images for better print quality, color balance, and resolution. Thus, AI-driven personalization is positively influencing the Europe Digital Photo Printing Market growth.

Based on product type, the Europe digital photo printing market is divided into prints, wall arts, cards, photo gifts, photo books, calendars, and others. The prints segment held the largest Europe Digital Photo Printing Market share in 2024. As the demand for high-quality, physical representations of memories continues to rise in Europe, individuals and businesses seek out professional-grade prints on various materials. Digital printing technology offers sharp and rich photo prints for personal home decor, gifting, or professional uses. Innovations in ink and paper types have expanded the range of custom printing options, including metallic, matte, and eco-friendly finishes. In Europe, consumers are increasingly drawn to printing their cherished photos to create physical memories they can display. The ease and convenience of online platforms for photo upload and ordering also contribute to the demand for prints. Additionally, businesses use photo prints for branding and advertising, which further drives the growth of the segment. The segment's continued growth is fueled by personal consumer interest in preserving memories and businesses' demand for high-quality printing solutions.

Saal Digital Corporation; Popsa International Limited; Once Upon AB; Journi GmbH; Mixtiles B.V.; CEWE Stiftung & Co KGaA; JONDO, Ltd.; Smartphoto Group NV; Photobook Worldwide; and MPP sp. z o.o are among the prominent players profiled in the Europe Digital Photo Printing Market report. Several other major players were also studied and analyzed in the Europe Digital Photo Printing Market report to get a holistic view of the market and its ecosystem.

The overall Europe Digital Photo Printing Market share has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe Digital Photo Printing Market. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe Digital Photo Printing Market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights

3. Research Methodology

  • 3.1 Secondary Research
  • 3.2 Primary Research
    • 3.2.1 Hypothesis formulation:
    • 3.2.2 Macro-economic factor analysis:
    • 3.2.3 Developing base number:
    • 3.2.4 Data Triangulation:
    • 3.2.5 Country level data:

4. Europe Digital Photo Printing Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in the Value Chain

5. Europe Digital Photo Printing Market - Key Market Dynamics

  • 5.1 Europe Digital Photo Printing Market - Key Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Increased Smartphone and Digital Camera Usage
    • 5.2.2 Advancements in Printing Technology
    • 5.2.3 Demand for Customized Photo Products
  • 5.3 Market Restraint
    • 5.3.1 Rise of Digital Storage and Its Impact on Physical Photo Printing Demand
  • 5.4 Market Opportunities
    • 5.4.1 Subscription-Based Models
    • 5.4.2 Integration with E-Commerce
  • 5.5 Future Trends
    • 5.5.1 AI-Driven Personalization
  • 5.6 Impact of Drivers and Restraints:

6. Europe Digital Photo Printing Market Analysis

  • 6.1 Europe Digital Photo Printing Market Revenue (US$ Million), 2021-2031
  • 6.2 Europe Digital Photo Printing Market Forecast and Analysis

7. Europe Digital Photo Printing Market Analysis - by Product Type

  • 7.1 Prints
    • 7.1.1 Overview
    • 7.1.2 Prints: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.2 Wall Arts
    • 7.2.1 Overview
    • 7.2.2 Wall Arts: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.3 Cards
    • 7.3.1 Overview
    • 7.3.2 Cards: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.4 Photo Gifts
    • 7.4.1 Overview
    • 7.4.2 Photo Gifts: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.5 Photo Books
    • 7.5.1 Overview
    • 7.5.2 Photo Books: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.6 Calendars
    • 7.6.1 Overview
    • 7.6.2 Calendars: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 7.7 Others
    • 7.7.1 Overview
    • 7.7.2 Others: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)

8. Europe Digital Photo Printing Market Analysis - by Distribution Channel

  • 8.1 Retail
    • 8.1.1 Overview
    • 8.1.2 Retail: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.2 Online
    • 8.2.1 Overview
    • 8.2.2 Online: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
  • 8.3 Instant Kiosk
    • 8.3.1 Overview
    • 8.3.2 Instant Kiosk: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)

9. Europe Digital Photo Printing Market - Country Analysis

  • 9.1 Europe
    • 9.1.1 Europe Digital Photo Printing Market Breakdown by Countries
    • 9.1.2 Europe Digital Photo Printing Market Revenue and Forecast and Analysis - by Country
      • 9.1.2.1 Europe Digital Photo Printing Market Revenue and Forecast and Analysis - by Country
      • 9.1.2.2 France: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.2.2.1 France: Europe Digital Photo Printing Market Breakdown by Product Type
        • 9.1.2.2.2 France: Europe Digital Photo Printing Market Breakdown by Distribution Channel
      • 9.1.2.3 Germany: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.2.3.1 Germany: Europe Digital Photo Printing Market Breakdown by Product Type
        • 9.1.2.3.2 Germany: Europe Digital Photo Printing Market Breakdown by Distribution Channel
      • 9.1.2.4 United Kingdom: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.2.4.1 United Kingdom: Europe Digital Photo Printing Market Breakdown by Product Type
        • 9.1.2.4.2 United Kingdom: Europe Digital Photo Printing Market Breakdown by Distribution Channel
      • 9.1.2.5 Italy: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.2.5.1 Italy: Europe Digital Photo Printing Market Breakdown by Product Type
        • 9.1.2.5.2 Italy: Europe Digital Photo Printing Market Breakdown by Distribution Channel
      • 9.1.2.6 Russia: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.2.6.1 Russia: Europe Digital Photo Printing Market Breakdown by Product Type
        • 9.1.2.6.2 Russia: Europe Digital Photo Printing Market Breakdown by Distribution Channel
      • 9.1.2.7 Rest of Europe: Europe Digital Photo Printing Market - Revenue and Forecast to 2031 (US$ Million)
        • 9.1.2.7.1 Rest of Europe: Europe Digital Photo Printing Market Breakdown by Product Type
        • 9.1.2.7.2 Rest of Europe: Europe Digital Photo Printing Market Breakdown by Distribution Channel

10. Competitive Landscape

  • 10.1 Company Positioning & Concentration
  • 10.2 Heat Map Analysis By Key Players

11. Industry Landscape

  • 11.1 Overview
  • 11.2 Market Initiative
  • 11.3 Merger and Acquisition

12. Company Profiles

  • 12.1 Saal Digital Corporation
    • 12.1.1 Key Facts
    • 12.1.2 Business Description
    • 12.1.3 Products and Services
    • 12.1.4 Financial Overview
    • 12.1.5 SWOT Analysis
    • 12.1.6 Key Developments
  • 12.2 Popsa International Limited
    • 12.2.1 Key Facts
    • 12.2.2 Business Description
    • 12.2.3 Products and Services
    • 12.2.4 Financial Overview
    • 12.2.5 SWOT Analysis
    • 12.2.6 Key Developments
  • 12.3 Once Upon AB
    • 12.3.1 Key Facts
    • 12.3.2 Business Description
    • 12.3.3 Products and Services
    • 12.3.4 Financial Overview
    • 12.3.5 SWOT Analysis
    • 12.3.6 Key Developments
  • 12.4 Journi GmbH
    • 12.4.1 Key Facts
    • 12.4.2 Business Description
    • 12.4.3 Products and Services
    • 12.4.4 Financial Overview
    • 12.4.5 SWOT Analysis
    • 12.4.6 Key Developments
  • 12.5 Mixtiles B.V.
    • 12.5.1 Key Facts
    • 12.5.2 Business Description
    • 12.5.3 Products and Services
    • 12.5.4 Financial Overview
    • 12.5.5 SWOT Analysis
    • 12.5.6 Key Developments
  • 12.6 CEWE Stiftung & Co KGaA
    • 12.6.1 Key Facts
    • 12.6.2 Business Description
    • 12.6.3 Products and Services
    • 12.6.4 Financial Overview
    • 12.6.5 SWOT Analysis
    • 12.6.6 Key Developments
  • 12.7 JONDO, Ltd.
    • 12.7.1 Key Facts
    • 12.7.2 Business Description
    • 12.7.3 Products and Services
    • 12.7.4 Financial Overview
    • 12.7.5 SWOT Analysis
    • 12.7.6 Key Developments
  • 12.8 Smartphoto Group NV
    • 12.8.1 Key Facts
    • 12.8.2 Business Description
    • 12.8.3 Products and Services
    • 12.8.4 Financial Overview
    • 12.8.5 SWOT Analysis
    • 12.8.6 Key Developments
  • 12.9 Photobook Worldwide
    • 12.9.1 Key Facts
    • 12.9.2 Business Description
    • 12.9.3 Products and Services
    • 12.9.4 Financial Overview
    • 12.9.5 SWOT Analysis
    • 12.9.6 Key Developments
  • 12.10 MPP sp. z o.o.
    • 12.10.1 Key Facts
    • 12.10.2 Business Description
    • 12.10.3 Products and Services
    • 12.10.4 Financial Overview
    • 12.10.5 SWOT Analysis
    • 12.10.6 Key Developments

13. Appendix

  • 13.1 About The Insight Partners
  • 13.2 Word Index