中南米の脱毛製品市場の2028年までの予測- 製品タイプ別、エンドユーザー別、流通チャネル別の地域分析

中南米の脱毛製品市場は、2022年の6億7,750万米ドルから2028年には8億7,307万米ドルに成長すると予測されています。2022年から2028年までのCAGRは4.3%で成長すると推定されます。

男性用脱毛製品需要の増加が中南米脱毛製品市場を牽引

個人用除毛製品に関する販促キャンペーンの増加により、顧客の視点はサロンでのスタイリングから自宅でのパーソナルケアへとシフトしています。さらに、男性の顔剃りやムダ毛処理の頻度は女性よりも高いです。男性は一般的に、顔のムダ毛処理やトリミングにはカミソリや刃物を使用し、ムダな体毛の処理には除毛クリームやスプレーを好みます。パーソナルケアやセルフケアに対する男性の意識の変化は、メーカーが男性の肌タイプや要求に特化した製品を開発することを促しています。例えば、2019年にReckitt Benckiser Group plcは、Veet Men NormalとVeet Men Sensitiveを特徴とする男性用のVeet除毛クリームシリーズを発売しました。さらに、様々な企業が顧客にカミソリや除毛キットの定期購入を提供しており、顧客によって指定された定期的な間隔で、企業が顧客の玄関先まで除毛キットを届けています。

中南米の脱毛製品市場概要

中南米の脱毛製品市場は、アルゼンチン、ブラジル、その他中南米に大別されます。中南米では、男性も女性も身だしなみを整えるようになったことで、脱毛製品メーカーのビジネスが発展しています。世界銀行グループが発表したデータによると、2021年時点で2億1,432万人と推定されるブラジルの人口増加は、脱毛製品の需要を押し上げると予想されています。さらに、同地域の主要市場プレーヤーは、環境に優しい製品の開拓とマーケティング・キャンペーンの改善に注力し、顧客基盤の拡大を図っています。人口の可処分所得の増加、人口統計の変化、ブラジル人顧客の消費力の増加、個人衛生に関する意識の高まりは、予測期間中に中南米の脱毛製品市場を牽引すると予想されます。

中南米の脱毛製品市場の収益と2028年までの予測（金額）

中南米の脱毛製品市場セグメンテーション

中南米の脱毛製品市場は、製品タイプ、エンドユーザー、流通チャネル、国別にセグメント化されています。

製品タイプに基づき、中南米の脱毛製品市場はクリーム、ワックスストリップ、カミソリとブレード、脱毛器、その他にセグメント化されます。2022年の中南米脱毛製品市場では、カミソリとブレードセグメントが大きなシェアを占めています。

エンドユーザーに基づいて、中南米の脱毛製品市場は、男性と女性にセグメント化されます。女性セグメントは2022年に中南米の脱毛製品市場で最大のシェアを占めました。

流通チャネルに基づき、中南米の脱毛製品市場はスーパーマーケットおよびハイパーマーケット、コンビニエンスストア、オンライン小売、その他に区分されます。2022年の中南米脱毛製品市場では、コンビニエンスストア部門が最大のシェアを占めています。

国別に見ると、中南米の脱毛製品市場はアルゼンチン、ブラジル、その他南米に区分されます。ブラジルが2022年の中南米脱毛製品市場のシェアを独占。

American International Inc、Koninklijke Philips NV、Oriflame Holding AG、Reckitt Benckiser Group Plc、The Procter &Gamble Coは、中南米の脱毛製品市場で事業を展開している大手企業です。

目次

第1章 イントロダクション

第2章 キーポイント

第3章 調査手法

• 調査範囲
• 調査手法
  • データ収集
  • 一次インタビュー
  • 仮説の策定
  • マクロ経済要因分析
  • 基礎数値の作成
  • データの三角測量
  • 国レベルのデータ

第4章 中南米の脱毛製品市場情勢

• 市場概要
• ポーターのファイブフォース分析
• エコシステム分析
• 専門家の見解

第5章 中南米の脱毛製品市場：主要市場力学

• 市場促進要因
  • 男性用脱毛製品に対する需要の高まり
  • パーソナルグルーミング製品への支出の増加
• 市場抑制要因
  • 永久脱毛法の採用
• 市場機会
  • スマート脱毛機器の開発
• 今後の動向
  • 自然でクリーンなラベルの脱毛製品への嗜好
• 促進要因と抑制要因の影響分析

第6章 脱毛製品：中南米市場分析

• 中南米の脱毛製品市場概要
• 中南米の脱毛製品市場の予測と分析

第7章 脱毛製品-中南米市場分析：製品タイプ別

• 概観
• 中南米の脱毛製品市場：製品タイプ別（2021年、2028年）
• クリーム
• ワックスストリップ
• カミソリとブレード
• 脱毛器
• その他

第8章 中南米の脱毛製品市場分析：エンドユーザー別

• 中南米の脱毛製品市場：エンドユーザー別（2021年、2028年）
• 男性
• 女性

第9章 中南米の脱毛製品市場分析-流通経路別

• 中南米の脱毛製品市場：流通経路別（2021年および2028年）
• スーパーマーケットおよびハイパーマーケット
• コンビニエンスストア
• オンライン小売
• その他

第10章 中南米の脱毛製品市場：国別分析

第11章 業界情勢

• 新製品開発
• 合併と買収

第12章 企業企業プロファイル

• Reckitt Benckiser Group Plc
• Oriflame Holding AG
• The Procter & Gamble Co
• Koninklijke Philips NV
• Revitol Corp
• American International Inc

第13章 付録

List Of Tables

• Table 1. South & Central America Hair Removal Products Market Revenue Forecast to 2028 (US$ Mn)
• Table 2. Brazil: South & Central America Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
• Table 3. Brazil: South & Central America Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
• Table 4. Brazil: South & Central America Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
• Table 5. Argentina: South & Central America Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
• Table 6. Argentina: South & Central America Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
• Table 7. Argentina: South & Central America Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
• Table 8. Rest of South and Central America: South & Central America Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
• Table 9. Rest of South and Central America: South & Central America Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
• Table 10. Rest of South and Central America: South & Central America Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
• Table 11. Glossary of Terms, South & Central America Hair Removal Products Market

List Of Figures

• Figure 1. South & Central America Hair Removal Products Market Segmentation
• Figure 2. South & Central America Hair Removal Products Market Segmentation - By Country
• Figure 3. South & Central America Hair Removal Products Market Overview
• Figure 4. South & Central America Hair Removal Products Market, By Product Type
• Figure 5. South & Central America Hair Removal Products Market, by Country
• Figure 6. Porter's Five Forces Analysis
• Figure 7. Ecosystem: South & Central America Hair Removal Products Market
• Figure 8. Expert Opinion
• Figure 9. South & Central America Hair Removal Products Market Impact Analysis of Drivers and Restraints
• Figure 10. South & Central America Hair Removal Products Market Forecast and Analysis, 2020-2028 (US$ Mn)
• Figure 11. South & Central America Hair Removal Products Market Revenue Share, By Product Type (2021 and 2028)
• Figure 12. Creams: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 13. Wax Strips: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 14. Razors and Blades: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 15. Epilators: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 16. Others: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 17. South & Central America Hair Removal Products Market Revenue Share, By End User (2021 and 2028)
• Figure 18. Men: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 19. Women: South & Central America Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
• Figure 20. South & Central America Hair Removal Products Market Revenue Share, By Distribution Channel (2021 and 2028)
• Figure 21. Supermarkets and Hypermarkets: South & Central America Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
• Figure 22. Convenience Stores: South & Central America Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
• Figure 23. Online Retail: South & Central America Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
• Figure 24. Others: South & Central America Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
• Figure 25. South and Central America South & Central America Hair Removal Products Market, by Key Country - Revenue (2021) (US$ Mn)
• Figure 26. South and Central America South & Central America Hair Removal Products Market Share Revenue, by Key Country (2021 and 2028)
• Figure 27. Brazil: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• Figure 28. Argentina: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• Figure 29. Rest of South and Central America: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

The South & Central America hair removal products market is expected to grow from US$ 677.50 million in 2022 to US$ 873.07 million by 2028. It is estimated to grow at a CAGR of 4.3% from 2022 to 2028.

Rise in Demand for Men's Hair Removal Products Fuel South & Central America Hair Removal Products Market

The rise in promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. The shift in men's attitude toward personal or self-care regimes has encouraged manufacturers to develop products specific to men's skin types and requirements. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer.

South & Central America Hair Removal Products Market Overview

The South & Central America hair removal products market is broadly segmented into Argentina, Brazil, and the Rest of South & Central America. The shift in the grooming attitude of men and women in South & Central America to improve appearance has developed business prospects for hair removal product manufacturers. According to the data published by the World Bank Group, the rise in population in Brazil, with an estimated 214.32 million people as of 2021, is expected to boost the demand for hair removal products. Moreover, major market players in the region are focused on developing eco-friendly products and improving marketing campaigns to increase their customer base. The rising disposable income of population, changing demographics, increasing spending power of Brazilian customers, and surging awareness regarding personal hygiene are anticipated to drive the South & Central America hair removal products market during the forecast period.

South & Central America Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)

South & Central America Hair Removal Products Market Segmentation

The South & Central America hair removal products market is segmented into product type, end user, distribution channel, and country.

Based on product type, the South & Central America hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the South & Central America hair removal products Market in 2022.

Based on end user, the South & Central America Hair removal products market is segmented into men and women. The women segment held the largest share of the South & Central America hair removal products market in 2022.

Based on distribution channel, the South & Central America hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The convenience store segment held the largest share of the South & Central America hair removal products market in 2022.

Based on country, the South & Central America hair removal products market is segmented into Argentina, Brazil, and the Rest of South & Central America. Brazil dominated the share of the South & Central America hair removal products market in 2022.

American International Inc, Koninklijke Philips NV, Oriflame Holding AG, Reckitt Benckiser Group Plc, and The Procter & Gamble Co are some of the leading companies operating in the South & Central America hair removal products market.

Reasons to Buy:

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America Hair Removal Products Market.
• Highlights key business priorities in order to assist companies to realign their business strategies.
• The key findings and recommendations highlight crucial progressive industry trends in South & Central America Hair Removal Products Market, thereby allowing players across the value chain to develop effective long-term strategies.
• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
• Scrutinize in-depth South & Central America Market trends and outlook coupled with the factors driving the market, as well as those hindering it.
• Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

Table Of Contents

1. Introduction

• 1.1 Study Scope
• 1.2 The Insight Partners Research Report Guidance
• 1.3 Market Segmentation
  • 1.3.1 South & Central America Hair Removal Products Market, by Product Type
  • 1.3.2 South & Central America Hair Removal Products Market, by End User
  • 1.3.3 South & Central America Hair Removal Products Market, by Distribution Channel
  • 1.3.4 South & Central America Hair Removal Products Market, by Country

2. Key Takeaways

3. Research Methodology

• 3.1 Scope of the Study
• 3.2 Research Methodology
  • 3.2.1 Data Collection:
  • 3.2.2 Primary Interviews:
  • 3.2.3 Hypothesis formulation:
  • 3.2.4 Macro-economic factor analysis:
  • 3.2.5 Developing base number:
  • 3.2.6 Data Triangulation:
  • 3.2.7 Country level data:

4. South & Central America Hair Removal Products Market Landscape

• 4.1 Market Overview
• 4.2 Porter's Five Forces Analysis
• 4.3 Ecosystem Analysis
• 4.4 Expert Opinion

5. South & Central America Hair Removal Products Market - Key Market Dynamics

• 5.1 Market Drivers
  • 5.1.1 Rise in Demand for Men's Hair Removal Products
  • 5.1.2 Increased Spending on Personal Grooming Products
• 5.2 Market Restraints
  • 5.2.1 Adoption of Permanent Hair Removal Methods
• 5.3 Market Opportunities
  • 5.3.1 Development of Smart Hair Removal Devices
• 5.4 Future Trends
  • 5.4.1 Preference for Natural and Clean-Label Hair Removal Products
• 5.5 Impact Analysis of Drivers and Restraints

6. Hair Removal Products - South & Central America Market Analysis

• 6.1 South & Central America Hair Removal Products Market Overview
• 6.2 South & Central America Hair Removal Products Market Forecast and Analysis

7. South & Central America Hair Removal Products Market Analysis - By Product Type

• 7.1 Overview
• 7.2 South & Central America Hair Removal Products Market, By Product Type (2021 and 2028)
• 7.3 Creams
  • 7.3.1 Overview
  • 7.3.2 Creams: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• 7.4 Wax Strips
  • 7.4.1 Overview
  • 7.4.2 Wax Strips: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• 7.5 Razors and Blades:
  • 7.5.1 Overview
  • 7.5.2 Razors and Blades: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• 7.6 Epilators:
  • 7.6.1 Overview
  • 7.6.2 Epilators: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• 7.7 Others:
  • 7.7.1 Overview
  • 7.7.2 Others: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

8. South & Central America Hair Removal Products Market Analysis - By End User

• 8.1 Overview
• 8.2 South & Central America Hair Removal Products Market, By End User (2021 and 2028)
• 8.3 Men
  • 8.3.1 Overview
  • 8.3.2 Men: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
• 8.4 Women
  • 8.4.1 Overview
  • 8.4.2 Women: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

9. South & Central America Hair Removal Products Market Analysis - By Distribution Channel

• 9.1 Overview
• 9.2 South & Central America Hair Removal Products Market, By Distribution Channel (2021 and 2028)
• 9.3 Supermarkets and Hypermarkets
  • 9.3.1 Overview
  • 9.3.2 Supermarkets and Hypermarkets: South & Central America Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
• 9.4 Convenience Stores
  • 9.4.1 Overview
  • 9.4.2 Convenience Stores: South & Central America Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
• 9.5 Online Retail
  • 9.5.1 Overview
  • 9.5.2 Online Retail: South & Central America Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
• 9.6 Others
  • 9.6.1 Overview
  • 9.6.2 Others: South & Central America Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)

10. South & Central America Hair Removal Products Market - Country Analysis

• 10.1 Overview
  • 10.1.1.1 Brazil: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.1.1.1.1 Brazil: South & Central America Hair Removal Products Market, By Product Type
    • 10.1.1.1.2 Brazil: South & Central America Hair Removal Products Market, by End User
    • 10.1.1.1.3 Brazil: South & Central America Hair Removal Products Market, by Distribution Channel
  • 10.1.1.2 Argentina: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.1.1.2.1 Argentina: South & Central America Hair Removal Products Market, By Product Type
    • 10.1.1.2.2 Argentina: South & Central America Hair Removal Products Market, by End User
    • 10.1.1.2.3 Argentina: South & Central America Hair Removal Products Market, by Distribution Channel
  • 10.1.1.3 Rest of South and Central America: South & Central America Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
    • 10.1.1.3.1 Rest of South and Central America: South & Central America Hair Removal Products Market, By Product Type
    • 10.1.1.3.2 Rest of South and Central America: South & Central America Hair Removal Products Market, by End User
    • 10.1.1.3.3 Rest of South and Central America: South & Central America Hair Removal Products Market, by Distribution Channel

11. Industry Landscape

• 11.1 Overview
• 11.2 New Product Development
• 11.3 Merger and Acquisition

12. Company Profiles

• 12.1 Reckitt Benckiser Group Plc
  • 12.1.1 Key Facts
  • 12.1.2 Business Description
  • 12.1.3 Products and Services
  • 12.1.4 Financial Overview
  • 12.1.5 SWOT Analysis
  • 12.1.6 Key Developments
• 12.2 Oriflame Holding AG
  • 12.2.1 Key Facts
  • 12.2.2 Business Description
  • 12.2.3 Products and Services
  • 12.2.4 Financial Overview
  • 12.2.5 SWOT Analysis
  • 12.2.6 Key Developments
• 12.3 The Procter & Gamble Co
  • 12.3.1 Key Facts
  • 12.3.2 Business Description
  • 12.3.3 Products and Services
  • 12.3.4 Financial Overview
  • 12.3.5 SWOT Analysis
  • 12.3.6 Key Developments
• 12.4 Koninklijke Philips NV
  • 12.4.1 Key Facts
  • 12.4.2 Business Description
  • 12.4.3 Products and Services
  • 12.4.4 Financial Overview
  • 12.4.5 SWOT Analysis
  • 12.4.6 Key Developments
• 12.5 Revitol Corp
  • 12.5.1 Key Facts
  • 12.5.2 Business Description
  • 12.5.3 Products and Services
  • 12.5.4 Financial Overview
  • 12.5.5 SWOT Analysis
  • 12.5.6 Key Developments
• 12.6 American International Inc
  • 12.6.1 Key Facts
  • 12.6.2 Business Description
  • 12.6.3 Products and Services
  • 12.6.4 Financial Overview
  • 12.6.5 SWOT Analysis
  • 12.6.6 Key Developments

13. Appendix

• 13.1 About The Insight Partners
• 13.2 Glossary of Terms