Product Code: r6189
“Insurance Advertising Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on insurance advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
- Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for insurance advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The insurance advertising market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
- 1) By Type: Life Insurance; Non-Health Insurance
- 2) By Advertisement Channels: Television; Email; Sales Calls; Other Advertisement Channels
- 3) By Application: Direct Marketing; Network Marketing; Mobile Marketing; Other Applications
- Companies Mentioned: WPP Plc.; Q1Media; Bolt Insurance; Insurance Agency Marketing - AMM; Creative Direct Marketing Group
- Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
- Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
- Delivery format: PDF, Word and Excel Data Dashboard.
Executive Summary
Major players in the insurance advertising market are WPP Plc., Q1Media, Bolt Insurance, Insurance Agency Marketing - AMM, Creative Direct Marketing Group, Allegiant Digital Marketing, Usadata Inc., Seapoint Digital, Stringo Media, Digital Marketing Specialist Ltd., Flying V Group Digital, Cyrusson Inc., Nazzal Brothers Inc., AdParlor, and Digital Results Agency.
The global insurance advertising market is expected to grow from $10.49 billion in 2022 to $11.61 billion in 2023 at a compound annual growth rate (CAGR) of 10.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The insurance advertising market is expected to grow to $17.20 billion in 2027 at a CAGR of 10.3%.
The insurance advertising market includes revenues earned by entities by marketing and selling insurance policies through advertisements. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The insurance advertising refers to the promotion of insurance products with a goal of maximizing profits and satisfying customers. In order for insurance organizations to survive and prosper in the proper way, the insurance marketing focuses on creating the optimum combination for the insurance industry.
Asia-Pacific was the largest region in the insurance advertising market in 2022. The regions covered in the insurance advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main types of insurance advertising are life insurance and non-health insurance. Life insurance is a contract between a policyholder and an insurer wherein the insurer agrees to pay a sum of money in exchange for a premium upon the demise of an insured person or after a predetermined amount of time. The advertisement channels involved are television, email, sales calls, and others that are used for direct marketing, network marketing, mobile marketing, and other applications.
An increase in the number of internet users is expected to boost the growth of the insurance advertising market going forward. Internet user refers to anyone using the internet, regardless of how they do it. The number of people using the internet is increasing, which makes it easier for insurance businesses to advertise to their target market with digital marketing. Companies increase their reach and anticipate a higher return on investment with several solutions available that can assist in streamlining marketing initiatives, freeing up the team to concentrate on more crucial responsibilities like selling insurance. For instance, according to the report published by OBERLO, a Germany-based product sourcing and Shopify's store management app for drop shipping businesses, in 2022, about 4.95 billion people will be actively using the internet worldwide. Therefore, an increase in the number of internet users is driving the growth of the internet advertising market.
Product innovations have emerged as the key trend gaining popularity in the insurance advertising market. Major companies operating in the insurance advertising market are developing innovative products to strengthen their position in the market. For instance, in September 2022, PhonePe, an-India-based digital payments platform launched an integrated multimedia brand campaign focused on tension-free motor insurance renewals. Eight commercial films will be used to launch this pan-Indian campaign in stages. It draws attention to the genuine issues that consumers have with sales pitches that have evolved into unpleasant purchasing experiences. The advertising effort raises awareness of the advantages of renewing auto insurance without stress on PhonePe.
In 2022, WebFX, a US-based tech-enabled digital marketing solutions provider acquired Nutshell CRM for an undisclosed amount. This acquisition, together with the inclusion of Nutshell to WebFX along with MarketingCloudFX, results in the creation of a real end-to-end revenue marketing solution for expanding businesses. Nutshell CRM is a US-based company offering web and mobile customer relationship management and email marketing automation service.
The countries covered in the insurance advertising market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The insurance advertising market research report is one of a series of new reports from The Business Research Company that provides insurance advertising market statistics, including the insurance advertising industry global market size, regional shares, competitors with insurance advertising market share, detailed insurance advertising market segments, market trends, and opportunities, and any further data you may need to thrive in the insurance advertising industry. This insurance advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
Table of Contents
1. Executive Summary
2. Insurance Advertising Market Characteristics
3. Insurance Advertising Market Trends And Strategies
4. Insurance Advertising Market - Macro Economic Scenario
- 4.1. COVID-19 Impact On Insurance Advertising Market
- 4.2. Ukraine-Russia War Impact On Insurance Advertising Market
- 4.3. Impact Of High Inflation On Insurance Advertising Market
5. Insurance Advertising Market Size And Growth
- 5.1. Global Insurance Advertising Historic Market, 2017-2022, $ Billion
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints On The Market
- 5.2. Global Insurance Advertising Forecast Market, 2022-2027F, 2032F, $ Billion
- 5.2.1. Drivers Of The Market
- 5.2.2. Restraints On the Market
6. Insurance Advertising Market Segmentation
- 6.1. Global Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Life Insurance
- Non-Health Insurance
- 6.2. Global Insurance Advertising Market, Segmentation By Advertisement Channels, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Television
- Email
- Sales Calls
- Other Advertisement Channels
- 6.3. Global Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- Direct Marketing
- Network Marketing
- Mobile Marketing
- Other Applications
7. Insurance Advertising Market Regional And Country Analysis
- 7.1. Global Insurance Advertising Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 7.2. Global Insurance Advertising Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
8. Asia-Pacific Insurance Advertising Market
- 8.1. Asia-Pacific Insurance Advertising Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 8.3. Asia-Pacific Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
9. China Insurance Advertising Market
- 9.1. China Insurance Advertising Market Overview
- 9.2. China Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
- 9.3. China Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billion
10. India Insurance Advertising Market
- 10.1. India Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 10.2. India Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
11. Japan Insurance Advertising Market
- 11.1. Japan Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 11.2. Japan Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
12. Australia Insurance Advertising Market
- 12.1. Australia Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 12.2. Australia Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
13. Indonesia Insurance Advertising Market
- 13.1. Indonesia Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 13.2. Indonesia Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
14. South Korea Insurance Advertising Market
- 14.1. South Korea Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 14.2. South Korea Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
15. Western Europe Insurance Advertising Market
- 15.1. Western Europe Insurance Advertising Market Overview
- 15.2. Western Europe Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 15.3. Western Europe Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
16. UK Insurance Advertising Market
- 16.1. UK Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 16.2. UK Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
17. Germany Insurance Advertising Market
- 17.1. Germany Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 17.2. Germany Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
18. France Insurance Advertising Market
- 18.1. France Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 18.2. France Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
19. Eastern Europe Insurance Advertising Market
- 19.1. Eastern Europe Insurance Advertising Market Overview
- 19.2. Eastern Europe Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 19.3. Eastern Europe Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
20. Russia Insurance Advertising Market
- 20.1. Russia Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 20.2. Russia Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
21. North America Insurance Advertising Market
- 21.1. North America Insurance Advertising Market Overview
- 21.2. North America Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 21.3. North America Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
22. USA Insurance Advertising Market
- 22.1. USA Insurance Advertising Market Overview
- 22.2. USA Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 22.3. USA Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
23. South America Insurance Advertising Market
- 23.1. South America Insurance Advertising Market Overview
- 23.2. South America Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 23.3. South America Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
24. Brazil Insurance Advertising Market
- 24.1. Brazil Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 24.2. Brazil Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
25. Middle East Insurance Advertising Market
- 25.1. Middle East Insurance Advertising Market Overview
- 25.2. Middle East Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 25.3. Middle East Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
26. Africa Insurance Advertising Market
- 26.1. Africa Insurance Advertising Market Overview
- 26.2. Africa Insurance Advertising Market, Segmentation By Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
- 26.3. Africa Insurance Advertising Market, Segmentation By Application, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
27. Insurance Advertising Market Competitive Landscape And Company Profiles
- 27.1. Insurance Advertising Market Competitive Landscape
- 27.2. Insurance Advertising Market Company Profiles
- 27.2.1. WPP Plc.
- 27.2.1.1. Overview
- 27.2.1.2. Products and Services
- 27.2.1.3. Strategy
- 27.2.1.4. Financial Performance
- 27.2.2. Q1Media
- 27.2.2.1. Overview
- 27.2.2.2. Products and Services
- 27.2.2.3. Strategy
- 27.2.2.4. Financial Performance
- 27.2.3. Bolt Insurance
- 27.2.3.1. Overview
- 27.2.3.2. Products and Services
- 27.2.3.3. Strategy
- 27.2.3.4. Financial Performance
- 27.2.4. Insurance Agency Marketing - AMM
- 27.2.4.1. Overview
- 27.2.4.2. Products and Services
- 27.2.4.3. Strategy
- 27.2.4.4. Financial Performance
- 27.2.5. Creative Direct Marketing Group
- 27.2.5.1. Overview
- 27.2.5.2. Products and Services
- 27.2.5.3. Strategy
- 27.2.5.4. Financial Performance
28. Key Mergers And Acquisitions In The Insurance Advertising Market
29. Insurance Advertising Market Future Outlook and Potential Analysis
30. Appendix
- 30.1. Abbreviations
- 30.2. Currencies
- 30.3. Historic And Forecast Inflation Rates
- 30.4. Research Inquiries
- 30.5. The Business Research Company
- 30.6. Copyright And Disclaimer