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表紙：ソーシャルメディア広告の世界市場レポート2023年
市場調査レポート
商品コード
1253581

ソーシャルメディア広告の世界市場レポート2023年

Social Media Advertisement Global Market Report 2023
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 200 Pages | 納期: 2～10営業日

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本日の銀行送金レート: 1USD=149.15円
ソーシャルメディア広告の世界市場レポート2023年
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 200 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

世界のソーシャルメディア広告市場は、2022年の1,764億5,000万米ドルから2023年には2,091億9,000万米ドルへ、CAGR18.6％で成長すると予想されます。ロシア・ウクライナ戦争は、少なくとも短期的には、COVID-19パンデミックからの世界経済回復の可能性を混乱させました。この2国間の戦争は、複数の国への経済制裁、商品価格の高騰、サプライチェーンの混乱につながり、商品やサービス全体にインフレを引き起こし、世界中の多くの市場に影響を与えました。ソーシャルメディア広告市場は、2027年には3,809億米ドルからCAGR16.2%で成長すると予測されます。

2021年には北米市場が最大の地域となりました。アジア太平洋は予測期間中に最も成長する地域となる見込みです。ソーシャルメディア広告市場レポートの対象地域は、アジア太平洋、西欧、中東欧、北米、南米、中東・アフリカです。

目次

第1章 エグゼクティブサマリー

第2章 ソーシャルメディア広告市場の特徴

第3章 ソーシャルメディア広告の市場規模と成長

  • 世界のソーシャルメディア広告市場の実績、2017～2022年
    • 市場の促進要因
    • 市場の抑制要因
  • 世界ソーシャルメディア広告市場の予測、2022-2027F、2032F
    • 市場の促進要因
    • 市場の抑制要因

第4章 ソーシャルメディア広告市場セグメンテーション

  • 世界のソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017～2022年、2022～2027F、2032F
  • マイクロブログ
  • 写真共有
  • ビデオ共有
  • その他
  • 世界のソーシャルメディア広告市場、デバイス別セグメンテーション、実績と予測、2017-2022、2022-2027F、2032F
  • モバイル
  • パソコンまたはラップトップ
  • 世界のソーシャルメディア広告市場、最終用途業界別セグメンテーション、実績と予測、2017-2022、2022-2027F、2032F
  • ヘルスケア
  • 自動車
  • 小売り
  • テレコム
  • BFSI
  • その他

第5章 ソーシャルメディア広告市場の地域および国の分析

  • 世界ソーシャルメディア広告市場、地域別、実績と予測、2017-2022、2022-2027F、2032F
  • 世界ソーシャルメディア広告市場、国別、実績と予測、2017-2022、2022-2027F、2032F

第6章 アジア太平洋のソーシャルメディア広告市場

  • アジア太平洋ソーシャルメディア広告市場概要
  • アジア太平洋ソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第7章 中国ソーシャルメディア広告市場

  • 中国のソーシャルメディア広告市場概要
  • 中国のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第8章 インドのソーシャルメディア広告市場

  • インドのソーシャルメディア広告市場概要
  • インドのソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017～2022年、2022～2027年、2032年

第9章 日本のソーシャルメディア広告市場

  • 日本のソーシャルメディア広告市場概要
  • 日本のソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第10章 オーストラリアのソーシャルメディア広告市場

  • オーストラリアのソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第11章 インドネシアのソーシャルメディア広告市場

  • インドネシアのソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第12章 韓国のソーシャルメディア広告市場

  • 韓国のソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017～2022年、2022～2027年、2032年

第13章 西欧のソーシャルメディア広告市場

  • 西欧のソーシャルメディア広告市場概要
  • 西欧のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第14章 英国のソーシャルメディア広告市場

  • 英国のソーシャルメディア広告市場概要
  • 英国のソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017～2022年、2022～2027F、2032F

第15章 ドイツのソーシャルメディア広告市場

  • ドイツのソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017～2022年、2022～2027F、2032F

第16章 フランスのソーシャルメディア広告市場

  • フランスのソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第17章 東欧のソーシャルメディア広告市場

  • 東欧のソーシャルメディア広告市場概要
  • 東欧のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第18章 ロシアのソーシャルメディア広告市場

  • ロシアのソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第19章 北米のソーシャルメディア広告市場

  • 北米のソーシャルメディア広告市場概要
  • 北米のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第20章 米国のソーシャルメディア広告市場

  • 米国のソーシャルメディア広告市場概要
  • 米国のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第21章 南米のソーシャルメディア広告市場

  • 南米のソーシャルメディア広告市場概要
  • 南米のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第22章 ブラジルのソーシャルメディア広告市場

  • ブラジルのソーシャルメディア広告市場、広告タイプ別セグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第23章 中東のソーシャルメディア広告市場

  • 中東のソーシャルメディア広告市場概要
  • 中東のソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第24章 アフリカのソーシャルメディア広告市場

  • アフリカのソーシャルメディア広告市場概要
  • アフリカのソーシャルメディア広告市場、広告タイプ別のセグメンテーション、実績と予測、2017-2022、2022-2027F、2032F

第25章 ソーシャルメディア広告市場の競合情勢と企業プロファイル

  • ソーシャルメディア広告市場の競合情勢
  • ソーシャルメディア広告市場の企業プロファイル
    • Facebook, Inc.
    • Twitter
    • Pinterest, Inc.
    • LinkedIn Corporation
    • Google LLC（YouTube）

第26章 ソーシャルメディア広告市場における主要な合併と買収

第27章 ソーシャルメディア広告市場の動向と戦略

第28章 ソーシャルメディア広告市場の将来の見通しと可能性分析

第29章 付録

目次
Product Code: r4779

“Social Media Advertisement Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on social media advertisement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for social media advertisement? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The social media advertisement market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Advertisement Type: Microblogging; Photo Sharing; Video Sharing; Other Types
  • 2) By Device: Mobile; Personal Computers or Laptops
  • 3) By End-Use Industry: Healthcare; Automotive; Retail; Telecom; BFSI; Other End Users
  • Companies Mentioned: Facebook Inc.; Twitter; Pinterest Inc.; LinkedIn Corporation; Google LLC (YouTube)
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

The major players covered in the social media advertising market are: Facebook, Inc., Twitter, Pinterest, Inc., LinkedIn Corporation, Google LLC (YouTube), Snap Inc. (Snapchat), Tencent (QQ, Qzone, and WeChat), ByteDance Ltd. (TikTok), Advance Publications, Inc. (Reddit), and Sina Corp (SinaWeibo).

The global social media advertisement market will grow from $176.45 billion in 2022 to $209.19 billion in 2023 at a compound annual growth rate (CAGR) of 18.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The social media advertisement market is expected to grow from $380.9 billion in 2027 at a CAGR of 16.2%.

The social media advertising market includes revenues earned by entities by providing advertising services through social media such as instagram, facebook, messenger ads, stories ads, and twitter ads. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Social media advertising are promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. This includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram to accomplish marketing and branding goals.

The North America market was the largest region in 2021. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social media advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

The main types of social media advertisement are microblogging, photo sharing, video sharing, and other types. Microblogging is a combination of instant messaging and content production. The devices used are mobile, personal computers, or laptops. The various end-user industries include healthcare, automotive, retail, telecom, BFSI, and other end users.

Growing internet penetration coupled with increasing social media users contributed to the growth of the social media advertising market. The tremendous growth in the number of social media users worldwide is encouraging advertisement and marketing companies to focus on social media platforms to advertise their products and services. For instance, according to Office For National Statistics, a UK-based government department, 92% of adults in the UK were recent internet users in 2020, up from 91% in 2019. Moreover,according to Oberlo, a Germany-based online platform, there are currently 4.59 billion social media users worldwide. Therefore, rising internet penetration together with the growth in the number of social media users across the globe is projected to propel the revenues for the social media advertising market over the forecast period.

Stringent regulations imposed by the government of various countries are expected to limit the growth of the social media advertising market in the coming years. The stringent regulations imposed by regulatory bodies make it difficult for a social media advertising company to operate and function smoothly. For instance, in December 2021, China Mainland regulatorsissued a consultation regarding online marketing of financial products, for detailed regulatory requirements for online marketing of financial products through all online channels including social media. This aims to tackle key concerns around online financial product marketing, including misleading consumers, unfair competition, and illegal financial product marketing. [This scenario is projected to hamper the expansion of the social media advertising market over the upcoming years.

The advancement in technology is a major trend in the social media advertising market. Social media is likely to experience an increase in the adoption of technologies such as virtual reality (VR) and augmented reality (AR). These technologies help a social media advertising company enhance its product appearance to attract more users. For instance, Sephora, a France-based retail company has incorporated AR features on its Facebook page to enhance user experience. Through this, a user can try different products and know if they work. This advancement will draw more audiences and affect social media advertising positively.

In December 2021, Adobe Inc. has acquired social media marketing startupContentCal for an undisclosed amount. With this acquisition, Adobe company expands its capabilities in social media marketing. ContentCal is a UK-based company operating in social media advertising.

The countries covered in the social media advertising market are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The social media advertisement market research report is one of a series of new reports from The Business Research Company that provides social media advertisement market statistics, including social media advertisement industry global market size, regional shares, competitors with a social media advertisement market share, detailed social media advertisement market segments, market trends and opportunities, and any further data you may need to thrive in the social media advertisement industry. This social media advertisement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Table of Contents

1. Executive Summary

2. Social Media Advertisement Market Characteristics

3. Social Media Advertisement Market Size And Growth

  • 3.1. Global Social Media Advertisement Historic Market, 2017-2022, $ Billion
    • 3.1.1. Drivers Of The Market
    • 3.1.2. Restraints On The Market
  • 3.2. Global Social Media Advertisement Forecast Market, 2022-2027F, 2032F, $ Billion
    • 3.2.1. Drivers Of The Market
    • 3.2.2. Restraints On the Market

4. Social Media Advertisement Market Segmentation

  • 4.1. Global Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Mircoblogging
  • Photo Sharing
  • Video Sharing
  • Others
  • 4.2. Global Social Media Advertisement Market, Segmentation By Device, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Mobile
  • Personal Computers or Laptops
  • 4.3. Global Social Media Advertisement Market, Segmentation By End-Use Industry, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • Healthcare
  • Automotive
  • Retail
  • Telecom
  • BFSI
  • Others

5. Social Media Advertisement Market Regional And Country Analysis

  • 5.1. Global Social Media Advertisement Market, Split By Region, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion
  • 5.2. Global Social Media Advertisement Market, Split By Country, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

6. Asia-Pacific Social Media Advertisement Market

  • 6.1. Asia-Pacific Social Media Advertisement Market Overview
  • 6.2. Asia-Pacific Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

7. China Social Media Advertisement Market

  • 7.1. China Social Media Advertisement Market Overview
  • 7.2. China Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F,$ Billio

8. India Social Media Advertisement Market

  • 8.1. India Social Media Advertisement Market Overview
  • 8.2. India Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

9. Japan Social Media Advertisement Market

  • 9.1. Japan Social Media Advertisement Market Overview
  • 9.2. Japan Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

10. Australia Social Media Advertisement Market

  • 10.1. Australia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

11. Indonesia Social Media Advertisement Market

  • 11.1. Indonesia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

12. South Korea Social Media Advertisement Market

  • 12.1. South Korea Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

13. Western Europe Social Media Advertisement Market

  • 13.1. Western Europe Social Media Advertisement Market Overview
  • 13.2. Western Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

14. UK Social Media Advertisement Market

  • 14.1. UK Social Media Advertisement Market Overview
  • 14.2. UK Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

15. Germany Social Media Advertisement Market

  • 15.1. Germany Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

16. France Social Media Advertisement Market

  • 16.3. France Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

17. Eastern Europe Social Media Advertisement Market

  • 17.1. Eastern Europe Social Media Advertisement Market Overview
  • 17.2. Eastern Europe Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

18. Russia Social Media Advertisement Market

  • 18.1. Russia Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

19. North America Social Media Advertisement Market

  • 19.1. North America Social Media Advertisement Market Overview
  • 19.2. North America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

20. USA Social Media Advertisement Market

  • 20.1. USA Social Media Advertisement Market Overview
  • 20.2. USA Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

21. South America Social Media Advertisement Market

  • 21.1. South America Social Media Advertisement Market Overview
  • 21.2. South America Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

22. Brazil Social Media Advertisement Market

  • 22.1. Brazil Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

23. Middle East Social Media Advertisement Market

  • 23.1. Middle East Social Media Advertisement Market Overview
  • 23.2. Middle East Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

24. Africa Social Media Advertisement Market

  • 24.1. Africa Social Media Advertisement Market Overview
  • 24.2. Africa Social Media Advertisement Market, Segmentation By Advertisement Type, Historic and Forecast, 2017-2022, 2022-2027F, 2032F, $ Billion

25. Social Media Advertisement Market Competitive Landscape And Company Profiles

  • 25.1. Social Media Advertisement Market Competitive Landscape
  • 25.2. Social Media Advertisement Market Company Profiles
    • 25.2.1. Facebook, Inc.
      • 25.2.1.1. Overview
      • 25.2.1.2. Products and Services
      • 25.2.1.3. Strategy
      • 25.2.1.4. Financial Performance
    • 25.2.2. Twitter
      • 25.2.2.1. Overview
      • 25.2.2.2. Products and Services
      • 25.2.2.3. Strategy
      • 25.2.2.4. Financial Performance
    • 25.2.3. Pinterest, Inc.
      • 25.2.3.1. Overview
      • 25.2.3.2. Products and Services
      • 25.2.3.3. Strategy
      • 25.2.3.4. Financial Performance
    • 25.2.4. LinkedIn Corporation
      • 25.2.4.1. Overview
      • 25.2.4.2. Products and Services
      • 25.2.4.3. Strategy
      • 25.2.4.4. Financial Performance
    • 25.2.5. Google LLC (YouTube)
      • 25.2.5.1. Overview
      • 25.2.5.2. Products and Services
      • 25.2.5.3. Strategy
      • 25.2.5.4. Financial Performance

26. Key Mergers And Acquisitions In The Social Media Advertisement Market

27. Social Media Advertisement Market Trends And Strategies

28. Social Media Advertisement Market Future Outlook and Potential Analysis

29. Appendix

  • 29.1. Abbreviations
  • 29.2. Currencies
  • 29.3. Research Inquiries
  • 29.4. The Business Research Company
  • 29.5. Copyright And Disclaimer