マーケティングリサーチと分析サービスの世界市場レポート 2025年

マーケティングリサーチと分析サービス市場では、デジタル化の進展が今後の重要な促進要因になると予測されています。デジタル化とは、デジタル技術を活用してビジネスモデルを変革し、新たな収益源を創出し、より高い価値を提供することです。マーケティングリサーチと分析サービス分野では、デジタルアプローチの採用が進むにつれ、市場分析、価格戦略、チャネル管理などの機能が向上しています。注目すべきは、International Data Corporationの報告によると、世界のデジタル化支出は今後5年間でCAGR16.3%で成長し、2026年には3兆4,000億米ドルに達する見込みであることです。米国はデジタル化支出でリードし、2025年には1兆ドルを超えると予測されており、デジタル化に対する世界の動向とマーケティングリサーチと分析サービス市場への影響を浮き彫りにしています。

人工知能がマーケティングリサーチと分析サービス業界の顕著な動向として浮上。インターネット利用の急増により、企業はオンラインで製品を入手できるようになり、消費者は購入決定前にレビュー、調査、アンケートに頼るようになった。AIは、これらのアプリケーションのためのフィールド・エンゲージメントを合理化する上で重要な役割を果たしています。注目すべき例としては、グーグルホーム、アマゾンのエコー、その他市場分析プロセスにAIを組み込んだチャットボットなどがあります。AIの導入は、従来の調査手法をより効率的でデータ駆動型のアプローチに置き換えることで、市場分析を大きく変えつつあります。AIツールやソーシャル・メディア・プラットフォームへの依存度が高まるにつれ、データ・サイエンティストは消費者の行動パターンに関する貴重な洞察を収集する上で極めて重要な役割を果たすようになり、マーケティングリサーチと分析サービス市場における人工知能の普及にさらに拍車がかかると予想されます。

マーケティングリサーチと分析サービス市場の主要企業は、業務を最適化し収益を最大化するために、AIを搭載した調査ツールを積極的に導入しています。AIを搭載した調査ツールは、アルゴリズムを活用して調査プロセスのさまざまな側面を自動化・強化し、より効率的なデータ分析と偏りのない意思決定を促進します。例えば、Prelaunch.comはAI市場調査ツールの提供を開始しました。このツールは、顧客からのフィードバックを迅速に評価することで、企業がライバルを特定できるように設計されたAI搭載のアシスタントです。このツールは時間のかかる作業を自動化し、AIページビルダー、調査サマリー、AI競合調査ツールなどの機能を提供します。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 市場：金利、インフレ、地政学、コロナ禍、回復が市場に与える影響を含むマクロ経済シナリオ

第5章 世界の成長分析と戦略分析フレームワーク

• 世界マーケティングリサーチと分析サービス PESTEL分析（政治、社会、技術、環境、法的要因、促進要因、抑制要因）
• 最終用途産業の分析
• 世界のマーケティングリサーチと分析サービス市場：成長率分析
• 世界マーケティングリサーチと分析サービス市場規模実績と成長, 2019-2024
• 世界マーケティングリサーチと分析サービス市場規模と成長予測, 2024-2029, 2034F
• 世界マーケティングリサーチと分析サービス総アドレス可能市場（TAM）

第6章 市場セグメンテーション

• 世界のマーケティングリサーチと分析サービス市場：タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 定量調査
• 定性調査
• 世界のマーケティングリサーチと分析サービス市場調査ソース別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 1次調査
• 2次調査
• 世界のマーケティングリサーチと分析サービス市場：最終用途産業別、実績と予測, 2019-2024, 2024-2029F, 2034F
• ITサービス
• 製造業
• 金融サービス
• 工事
• ヘルスケア
• その他の最終用途産業
• 世界のマーケティングリサーチと分析サービス市場、定量調査のサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 調査とアンケート
• オンラインアンケートとウェブベースの調査
• 統計分析とデータマイニング
• 世界のマーケティングリサーチと分析サービス市場、定性調査のサブセグメンテーション、タイプ別、実績と予測, 2019-2024, 2024-2029F, 2034F
• フォーカスグループと詳細なインタビュー
• 民族誌研究と観察
• コンテンツ分析とテーマ分析

第7章 地域別・国別分析

• 世界のマーケティングリサーチと分析サービス市場：地域別、実績と予測, 2019-2024, 2024-2029F, 2034F
• 世界のマーケティングリサーチと分析サービス市場：国別、実績と予測, 2019-2024, 2024-2029F, 2034F

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

• マーケティングリサーチと分析サービス市場：競合情勢
• マーケティングリサーチと分析サービス市場：企業プロファイル
  • Gartner, Inc Overview, Products and Services, Strategy and Financial Analysis
  • S&P Global Inc Overview, Products and Services, Strategy and Financial Analysis
  • Ipsos Group S.A. Overview, Products and Services, Strategy and Financial Analysis
  • Moodys Corporation Overview, Products and Services, Strategy and Financial Analysis
  • GFK SE Overview, Products and Services, Strategy and Financial Analysis

第31章 その他の大手企業と革新的企業

• Mintel
• INTAGE Inc.
• Forrester Research Inc.
• GlobalData Plc
• Global Vox Populi
• Kantar IMRB
• RNB Research
• Market Xcel Data Matrix Private Limited
• Majestic MRSS
• Nielson
• Hub of China
• SIS International Research
• Escalent
• CIPMR
• Adept Research

第32章 世界の市場競合ベンチマーキングとダッシュボード

第33章 主要な合併と買収

第34章 最近の市場動向

第35章 市場の潜在力が高い国、セグメント、戦略

• マーケティングリサーチと分析サービス市場2029：新たな機会を提供する国
• マーケティングリサーチと分析サービス市場2029：新たな機会を提供するセグメント
• マーケティングリサーチと分析サービス市場2029：成長戦略
  • 市場動向に基づく戦略
  • 競合の戦略

第36章 付録

Marketing research is a systematic process involving the collection, recording, and analysis of both qualitative and quantitative data related to marketing products and service issues. Marketing analysis, on the other hand, is the examination of data from a company's marketing efforts to assess their effectiveness.

The main types of marketing research and analysis include quantitative and qualitative research. Quantitative research involves the systematic examination of phenomena through the collection of measurable data, utilizing statistical, mathematical, or computer methodologies. Sources in marketing research and analysis can be categorized as primary research (direct data collection) and secondary research (utilizing existing data). These activities span across various sectors, including IT services, manufacturing, financial services, construction, healthcare, and others.

The marketing research and analysis services market research report is one of a series of new reports from The Business Research Company that provides marketing research and analysis services market statistics, including marketing research and analysis services industry, global marketing research and analysis services market size, regional shares, competitors with a marketing research and analysis services market share, detailed marketing research and analysis services market segments, market trends and opportunities, and any further data you may need to thrive in the marketing research and analysis services industry. This market research and analysis services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing research and analysis services market size has grown steadily in recent years. It will grow from $81.32 billion in 2024 to $84.37 billion in 2025 at a compound annual growth rate (CAGR) of 3.7%. The growth in the historic period can be attributed to rise in research and development (R&D) investments, strong economic growth in emerging markets, increased internet penetration, increase in consumption of big data and rapid urbanization.

The marketing research and analysis services market size is expected to see steady growth in the next few years. It will grow to $99.44 billion in 2029 at a compound annual growth rate (CAGR) of 4.2%. The growth in the forecast period can be attributed to increase in digitalization, increase in data driven businesses, increasing focus on customer satisfaction and increasing demand for sampling. Major trends in the forecast period include leveraging artificial intelligence for efficient, accurate and low-cost data collection, adopting agile market research methodologies, investing in virtual reality technology, focusing on innovative and advanced sampling techniques and methods, adopting micro surveys, to garner quick, real-time insights from respondents, adopting longitudinal research and tracking, focusing on social listening and leveraging blockchain to increase participation rates, improve quality and to address privacy concerns.

Companies across various industries are prioritizing the enhancement of profits and the expansion of their consumer base through a strong focus on customer satisfaction. This strategic approach is expected to play a significant role in driving the growth of the marketing research and analysis services industry in the coming years. Customer satisfaction directly contributes to increased revenues, profitability, and improved customer retention levels. Marketing research and analysis services enable companies to achieve these objectives by providing insights into target customers, assessing key competitors, monitoring customer satisfaction across multiple channels, identifying areas for business improvement, and refining overall business strategies.

The growth of digitization is anticipated to be a key driver for the marketing research and analysis services market in the future. Digitization involves leveraging digital technologies to transform business models, create new revenue streams, and offer enhanced value. As businesses increasingly adopt digital approaches, the marketing research and analysis services sector is witnessing improved capabilities in market analytics, pricing strategies, and channel management. Notably, the International Data Corporation reports that global digitization spending is expected to grow at a compound annual growth rate (CAGR) of 16.3% over the next five years, reaching $3.4 trillion in 2026. The United States is projected to lead in digitization spending, surpassing $1 trillion by 2025, highlighting the global trend toward digitization and its impact on the marketing research and analysis services market.

Artificial intelligence emerges as a prominent trend in the marketing research and analysis services industry. The surge in internet usage has prompted companies to make their products available online, leading consumers to rely on reviews, surveys, and questionnaires before making purchase decisions. AI plays a crucial role in streamlining field engagement for these applications. Notable examples include Google Home, Amazon's Echo, and other chatbots that incorporate AI into market analysis processes. The adoption of AI is significantly transforming market analysis by replacing traditional research methods with more efficient and data-driven approaches. As the reliance on AI tools and social media platforms grows, data scientists are expected to play a pivotal role in gathering valuable insights into consumer behavior patterns, further fueling the popularity of artificial intelligence in the marketing research and analysis services market.

Major companies in the marketing research and analysis services market are actively introducing AI-powered research tools to optimize their operations and maximize revenues. AI-powered research tools leverage algorithms to automate and enhance various aspects of the research process, facilitating more efficient data analysis and unbiased decision-making. For example, Prelaunch.com launched its AI Market Research Tool, an AI-powered assistant designed to help companies identify rivals by quickly evaluating customer feedback. The tool automates time-consuming tasks and offers features such as an AI page builder, survey summaries, and AI competitor research tools.

In January 2024, Radius Global Market Research, a market research company based in the U.S., acquired Strive Insight Limited for an undisclosed sum. The acquisition is intended to boost Radius's capacity to provide in-depth insights and solutions for its clients. It will enable Radius to expand its global presence, enhance its data analytics expertise, and offer more tailored, actionable market research services. Strive Insight Limited is a UK-based market research company.

Major companies operating in the marketing research and analysis services market include Gartner, Inc, S&P Global Inc, Ipsos Group S.A., Moodys Corporation, GFK SE, Mintel, INTAGE Inc., Forrester Research Inc., GlobalData Plc, Global Vox Populi, Kantar IMRB, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Nielson, Hub of China, SIS International Research, Escalent, CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Strategic Focus Research and Consultancy Ltd., QualWorld Asia, Acorn Marketing & Research Consultants Pte Ltd, Blackbox Research, My Source Solutions, Stitch Marketing Research, Dynamic Search Sdn. Bhd., Cardas Research & Consulting Sdn Bhd, The Research Alliance, Axanteus Research and Consumer Behavior Research Co., Ltd, Euromonitor International, IFF Research, Pharma Intelligence, Dunnhumby, AMR Advanced Market Research GmbH, Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, Westat, NPD Group, Inc., ORC International Inc., Dynata, IQVIA, Proactive Worldwide, Comscore, Information Resources, Inc., Bauman Research & Consulting LLC, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research and al bar research, C&O Marketing, Insight Scouts Research & Consultancy

North America was the largest region in the marketing research and analysis services market in 2024. Western Europe was the second largest region in the marketing research and analysis services market share. The regions covered in the marketing research and analysis services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the marketing research and analysis services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The marketing research and analysis services market consists of revenue earned by entities that are engaged in systematical gathering, recording, tabulating, and presenting marketing data. Marketing research and analysis services include marketing & management analytics and consumer insights The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Research And Analysis Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing research and analysis services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing research and analysis services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The marketing research and analysis services market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Quantitative Research, Qualitative Research
• 2) By Research Source: Primary Research, Secondary Research
• 3) By End Use Industry: IT Services, Manufacturing, Financial Services, Construction, Healthcare, Other End Use Industries
• Subsegments:
• 1) By Quantitative Research: Surveys And Questionnaires; Online Polls And Web-Based Research; Statistical Analysis And Data Mining
• 2) By Qualitative Research: Focus Groups And In-Depth Interviews; Ethnographic Studies And Observations; Content Analysis And Thematic Analysis
• Companies Mentioned: Gartner, Inc; S&P Global Inc; Ipsos Group S.A.; Moodys Corporation; GFK SE
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Research And Analysis Services Market Characteristics

3. Marketing Research And Analysis Services Market Trends And Strategies

4. Marketing Research And Analysis Services Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market

5. Global Marketing Research And Analysis Services Growth Analysis And Strategic Analysis Framework

• 5.1. Global Marketing Research And Analysis Services PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
• 5.2. Analysis Of End Use Industries
• 5.3. Global Marketing Research And Analysis Services Market Growth Rate Analysis
• 5.4. Global Marketing Research And Analysis Services Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
• 5.5. Global Marketing Research And Analysis Services Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
• 5.6. Global Marketing Research And Analysis Services Total Addressable Market (TAM)

6. Marketing Research And Analysis Services Market Segmentation

• 6.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Quantitative Research
• Qualitative Research
• 6.2. Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Primary Research
• Secondary Research
• 6.3. Global Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• IT Services
• Manufacturing
• Financial Services
• Construction
• Healthcare
• Other End Use Industries
• 6.4. Global Marketing Research And Analysis Services Market, Sub-Segmentation Of Quantitative Research, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Surveys And Questionnaires
• Online Polls And Web-Based Research
• Statistical Analysis And Data Mining
• 6.5. Global Marketing Research And Analysis Services Market, Sub-Segmentation Of Qualitative Research, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• Focus Groups And In-Depth Interviews
• Ethnographic Studies And Observations
• Content Analysis And Thematic Analysis

7. Marketing Research And Analysis Services Market Regional And Country Analysis

• 7.1. Global Marketing Research And Analysis Services Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 7.2. Global Marketing Research And Analysis Services Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Research And Analysis Services Market

• 8.1. Asia-Pacific Marketing Research And Analysis Services Market Overview
• Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.3. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 8.4. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Research And Analysis Services Market

• 9.1. China Marketing Research And Analysis Services Market Overview
• 9.2. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.3. China Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
• 9.4. China Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Research And Analysis Services Market

• 10.1. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.2. India Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 10.3. India Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Research And Analysis Services Market

• 11.1. Japan Marketing Research And Analysis Services Market Overview
• 11.2. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.3. Japan Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 11.4. Japan Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Research And Analysis Services Market

• 12.1. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.2. Australia Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 12.3. Australia Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Research And Analysis Services Market

• 13.1. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.2. Indonesia Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 13.3. Indonesia Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Research And Analysis Services Market

• 14.1. South Korea Marketing Research And Analysis Services Market Overview
• 14.2. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.3. South Korea Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 14.4. South Korea Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Research And Analysis Services Market

• 15.1. Western Europe Marketing Research And Analysis Services Market Overview
• 15.2. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.3. Western Europe Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 15.4. Western Europe Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Research And Analysis Services Market

• 16.1. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.2. UK Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 16.3. UK Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Research And Analysis Services Market

• 17.1. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.2. Germany Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 17.3. Germany Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Research And Analysis Services Market

• 18.1. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.2. France Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 18.3. France Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Research And Analysis Services Market

• 19.1. Italy Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.2. Italy Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 19.3. Italy Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Research And Analysis Services Market

• 20.1. Spain Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.2. Spain Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 20.3. Spain Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Research And Analysis Services Market

• 21.1. Eastern Europe Marketing Research And Analysis Services Market Overview
• 21.2. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.3. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 21.4. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Research And Analysis Services Market

• 22.1. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.2. Russia Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 22.3. Russia Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Research And Analysis Services Market

• 23.1. North America Marketing Research And Analysis Services Market Overview
• 23.2. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.3. North America Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 23.4. North America Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Research And Analysis Services Market

• 24.1. USA Marketing Research And Analysis Services Market Overview
• 24.2. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.3. USA Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 24.4. USA Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Research And Analysis Services Market

• 25.1. Canada Marketing Research And Analysis Services Market Overview
• 25.2. Canada Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.3. Canada Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 25.4. Canada Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Research And Analysis Services Market

• 26.1. South America Marketing Research And Analysis Services Market Overview
• 26.2. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.3. South America Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 26.4. South America Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Research And Analysis Services Market

• 27.1. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.2. Brazil Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 27.3. Brazil Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Research And Analysis Services Market

• 28.1. Middle East Marketing Research And Analysis Services Market Overview
• 28.2. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.3. Middle East Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 28.4. Middle East Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Research And Analysis Services Market

• 29.1. Africa Marketing Research And Analysis Services Market Overview
• 29.2. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.3. Africa Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
• 29.4. Africa Marketing Research And Analysis Services Market, Segmentation By End Use Industry, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Research And Analysis Services Market Competitive Landscape And Company Profiles

• 30.1. Marketing Research And Analysis Services Market Competitive Landscape
• 30.2. Marketing Research And Analysis Services Market Company Profiles
  • 30.2.1. Gartner, Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.2. S&P Global Inc Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.3. Ipsos Group S.A. Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.4. Moodys Corporation Overview, Products and Services, Strategy and Financial Analysis
  • 30.2.5. GFK SE Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Research And Analysis Services Market Other Major And Innovative Companies

• 31.1. Mintel
• 31.2. INTAGE Inc.
• 31.3. Forrester Research Inc.
• 31.4. GlobalData Plc
• 31.5. Global Vox Populi
• 31.6. Kantar IMRB
• 31.7. RNB Research
• 31.8. Market Xcel Data Matrix Private Limited
• 31.9. Majestic MRSS
• 31.10. Nielson
• 31.11. Hub of China
• 31.12. SIS International Research
• 31.13. Escalent
• 31.14. CIPMR
• 31.15. Adept Research

32. Global Marketing Research And Analysis Services Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Research And Analysis Services Market

34. Recent Developments In The Marketing Research And Analysis Services Market

35. Marketing Research And Analysis Services Market High Potential Countries, Segments and Strategies

• 35.1 Marketing Research And Analysis Services Market In 2029 - Countries Offering Most New Opportunities
• 35.2 Marketing Research And Analysis Services Market In 2029 - Segments Offering Most New Opportunities
• 35.3 Marketing Research And Analysis Services Market In 2029 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer