サンプル依頼リスト カート
  • English
  • Korean
  • Traditional Chinese
  • Simplified Chinese
表紙：モバイル付加価値サービスの世界市場：市場規模 - ソリューション別、エンドユーザー別、業界別、地域別展望、競合戦略、セグメント別予測（～2032年）
市場調査レポート
商品コード
1180164

モバイル付加価値サービスの世界市場：市場規模 - ソリューション別、エンドユーザー別、業界別、地域別展望、競合戦略、セグメント別予測（～2032年）

Mobile Value-Added Services Market Size- By Solution, By End User, By Vertical- Regional Outlook, Competitive Strategies and Segment Forecast to 2032
出版日: | 発行: SPER Market Research Pvt. Ltd. | ページ情報: 英文 243 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=157.14円
モバイル付加価値サービスの世界市場：市場規模 - ソリューション別、エンドユーザー別、業界別、地域別展望、競合戦略、セグメント別予測（～2032年）
出版日: 2022年12月21日
発行: SPER Market Research Pvt. Ltd.
ページ情報: 英文 243 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

世界のモバイル付加価値サービスの市場規模は、2032年までに3兆5,131億8,000万米ドルに達し、CAGRで14.92%の成長が予測されています。

スマートフォンやタブレット端末の利用者増加、モバイルインターネットの利用拡大、モバイルアプリ・ウェブの利用拡大、マーケティングの費用対効果の向上などの要因によって、市場は活性化されています。

当レポートでは、世界のモバイル付加価値サービス市場について調査し、市場力学、市場変数と展望、ソリューション・エンドユーザー・業界・地域別の市場分析、企業プロファイル等に関する情報を提供しています。

目次

第1章 イントロダクション

  • 調査範囲
  • 市場セグメント分析

第2章 調査手法

  • 調査データソース
  • 市場規模の推定
  • データの三角測量

第3章 エグゼクティブサマリー

第4章 市場力学

  • 促進要因、抑制要因、機会、課題の分析
    • 促進要因
    • 抑制要因
    • 機会
    • 課題
  • 世界のモバイル付加価値サービス市場におけるCOVID-19の影響

第5章 市場変数と展望

  • SWOT分析
    • 強み
    • 弱み
    • 機会
    • 脅威
  • PESTEL分析
    • 政治情勢
    • 経済情勢
    • 社会情勢
    • 技術情勢
    • 環境情勢
    • 法的情勢
  • ポーターのファイブフォース分析
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 新規参入者の脅威
    • 競合企業間の敵対関係
  • ヒートマップ分析

第6章 世界のモバイル付加価値サービス市場：ソリューション別（2019年～2032年（100万米ドル））

  • ショートメッセージサービス（SMS）
  • マルチメディアメッセージサービス（MMS）
  • ロケーションベースサービス
  • モバイルeメール・IM（インスタントメッセージ）
  • モバイルマネー
  • モバイル広告
  • モバイルインフォテインメント
  • その他

第7章 世界のモバイル付加価値サービス市場：エンドユーザー別（2019年～2032年（100万米ドル））

  • 中小企業
  • 大企業

第8章 世界のモバイル付加価値サービス市場：業界別（2019年～2032年（100万米ドル））

  • メディア・エンターテイメント
  • 医療
  • 教育
  • 小売
  • 政府
  • 通信・IT
  • その他

第9章 世界のモバイル付加価値サービス市場：地域別（2019年～2032年（100万米ドル））

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • フランス
    • イタリア
    • スペイン
    • その他の欧州
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • オーストラリア
    • 韓国
    • その他のアジア太平洋
  • 南米
    • ブラジル
    • アルゼンチン
    • その他の南米
  • 中東・アフリカ
    • サウジアラビア王国
    • アラブ首長国連邦
    • その他の中東・アフリカ

第10章 企業プロファイル

  • Alphabet Inc.
    • 企業概要
    • 財務展望
    • 製品概要
    • 最近の開発
  • Apple Inc.
  • Comviva Technologies
  • Huawei Investment & Holding Co. Ltd.
  • Mozat
  • One97 Communication
  • Onmobile Global Limited
  • Reliance Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • Vodafone Group plc
目次
Product Code: IACT2232

Global Mobile Value-Added Services Market Overview:

According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3513.18 billion by 2032 with a CAGR of 14.92%.

Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers to transmit Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets for a range of non-voice uses. Mobile value-added services are positioned by telecommunications providers as premium additions to their core offerings. These services frequently do more than just increase a product package's capability. They are used to improve operational and administrative efficiencies for a variety of services.Furthermore, they expand end-user functionality while gaining better analytics and data for commercial use, which benefits both service providers and clients.The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Nowadays, individuals check a variety of programmes on their cell phones, as well as the web, their emails, social media, and other things. Mobile value-added services are extra services that telecom service providers provide to customers in addition to voice, SMS, and data services in order to enhance the user experience. Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones. The telecom sector may now offer a range of value-added services that you can advertise to your clientele as brand-new commodities through a variety of channels thanks to technology advancements. However, lack of privacy is the biggest problem plaguing the industry for mobile value-added services. Lack of government initiatives and inadequate user identification capabilities for services involving the sharing of sensitive data, such as payments, may also impede industry growth.

Impact of COVID-19 on the Global Mobile Value-Added Services Market:

During the pandemic, COVID-19 has a favorable effect on the market for mobile value-added services. For instance, stay-at-home orders have made numerous individuals aware of apps that enable them to buy food online, and when they do go to the store, more people are choosing to pay with their phones instead of using cash or credit cards. Business organizations all around the world are effectively providing digital communications infrastructure to governments and health authorities. The MVAS messaging ecosystem empowers healthcare professionals to send out real-time public health notifications and allows citizens to book appointments for COVID-19 tests and other services via a variety of mobile platforms.Moreover, banking firm, government, educational organization, and healthcare service providers used mobile value-added services to provide a variety of services during the COVID-19 pandemic, including providing mobile-health facilities to people who were ailing from COVID-19 and other similar services.

Scope of the Report:

  • Market size available for years: 2019-2032
  • Base year considered: 2021
  • Forecast period: 2022-2032
  • Segments covered: By Solution, By End User, By Vertical
  • Regions covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
  • Companies Covered: Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc

Global Mobile Value-Added Services Market Segmentation:

  • By Solution: Based on the Solution, Global Mobile Value-Added Services Market issegmented as; Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM (Instant Message), Mobile Money, Mobile Advertising, Mobile Infotainment, Others.
  • By End User: Based on the End User, Global Mobile Value-Added Services Market is segmented as; Small and Mid-Size Business, Large Enterprises.
  • By Vertical: Based on the Vertical, Global Mobile Value-Added Services Market is segmented as; Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others.
  • By Region: Asia-Pacific was the leading region in terms of the global market in previous year, and it is anticipated that it will continue to develop at the fastest rate during the forecast period. The Asia-Pacific area has a large population of mobile phone users, and these devices are primarily utilised for entertainment purposes including news, mobile banking, movies, and other forms of media. The market is anticipated to expand quickly due to a variety of factors, including an increase in the number of companies and industry verticals employing different mobile value-added services and the region's booming retail, e-commerce, IT, and telecommunications industries.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Mobile Value-Added Services Market, By Solution, 2019-2032 (USD Million)

  • 6.1 Short Messaging Service (SMS)
  • 6.2 Multimedia Messaging Service (MMS)
  • 6.3 Location Based Services
  • 6.4 Mobile Email & IM (Instant Message)
  • 6.5 Mobile Money
  • 6.6 Mobile Advertising
  • 6.7 Mobile Infotainment
  • 6.8 Others

7. Global Mobile Value-Added Services Market, By End User, 2019-2032 (USD Million)

  • 7.1 Small and Mid-Size Business
  • 7.2 Large Enterprises

8. Global Mobile Value-Added Services Market, By Vertical, 2019-2032 (USD Million)

  • 8.1 Media and Entertainment
  • 8.2 Healthcare
  • 8.3 Education
  • 8.4 Retail
  • 8.5 Government
  • 8.6 Telecom and IT
  • 8.7 Others

9. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)

  • 9.1 North America
    • 9.1.1 United States
    • 9.1.2 Canada
    • 9.1.3 Mexico
  • 9.2 Europe
    • 9.2.1 Germany
    • 9.2.2 United Kingdom
    • 9.2.3 France
    • 9.2.4 Italy
    • 9.2.5 Spain
    • 9.2.6 Rest of Europe
  • 9.3 Asia-Pacific
    • 9.3.1 China
    • 9.3.2 Japan
    • 9.3.3 India
    • 9.3.4 Australia
    • 9.3.5 South Korea
    • 9.3.6 Rest of Asia-Pacific
  • 9.4 South America
    • 9.4.1 Brazil
    • 9.4.2 Argentina
    • 9.4.3 Rest of South America
  • 9.5 Middle East & Africa
    • 9.5.1 Kingdom of Saudi Arabia
    • 9.5.2 United Arab Emirates
    • 9.5.3 Rest of Middle East & Africa

10. Company Profiles

  • 10.1 Alphabet Inc.
    • 10.1.1 Company details
    • 10.1.2 Financial outlook
    • 10.1.3 Product summary
    • 10.1.4 Recent development
  • 10.2 Apple Inc.
    • 10.2.1 Company details
    • 10.2.2 Financial outlook
    • 10.2.3 Product summary
    • 10.2.4 Recent development
  • 10.3 Comviva Technologies
    • 10.3.1 Company details
    • 10.3.2 Financial outlook
    • 10.3.3 Product summary
    • 10.3.4 Recent development
  • 10.4 Huawei Investment & Holding Co. Ltd.
    • 10.4.1 Company details
    • 10.4.2 Financial outlook
    • 10.4.3 Product summary
    • 10.4.4 Recent development
  • 10.5 Mozat
    • 10.5.1 Company details
    • 10.5.2 Financial outlook
    • 10.5.3 Product summary
    • 10.5.4 Recent development
  • 10.6 One97 Communication
    • 10.6.1 Company details
    • 10.6.2 Financial outlook
    • 10.6.3 Product summary
    • 10.6.4 Recent development
  • 10.7 Onmobile Global Limited
    • 10.7.1 Company details
    • 10.7.2 Financial outlook
    • 10.7.3 Product summary
    • 10.7.4 Recent development
  • 10.8 Reliance Industries Ltd.
    • 10.8.1 Company details
    • 10.8.2 Financial outlook
    • 10.8.3 Product summary
    • 10.8.4 Recent development
  • 10.9 Samsung Electronics Co. Ltd.
    • 10.9.1 Company details
    • 10.9.2 Financial outlook
    • 10.9.3 Product summary
    • 10.9.4 Recent development
  • 10.10 Vodafone Group plc
    • 10.10.1 Company details
    • 10.10.2 Financial outlook
    • 10.10.3 Product summary
    • 10.10.4 Recent development