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ライスウォータースキンケアの世界市場:将来予測 (2032年まで) - 製品別・製剤の種類別・年齢別・流通チャネル別・地域別の分析

Rice Water Skincare Market Forecasts to 2032 - Global Analysis By Product, Formulation Type, Age, Distribution Channel and By Geography


出版日
ページ情報
英文 200+ Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.92円
ライスウォータースキンケアの世界市場:将来予測 (2032年まで) - 製品別・製剤の種類別・年齢別・流通チャネル別・地域別の分析
出版日: 2025年08月07日
発行: Stratistics Market Research Consulting
ページ情報: 英文 200+ Pages
納期: 2~3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

Stratistics MRCによると、世界のライスウォータースキンケア市場は2025年に21億7,000万米ドルを占め、予測期間中にCAGR 10.58%で成長し、2032年には44億米ドルに達する見込みです。

ライスウォータースキンケアとは、米を浸漬または煮沸した水をスキンケアの天然成分として使用することを指します。ライスウォーター(米のとぎ汁)は、ビタミン・ミネラル・抗酸化物質やアミノ酸を豊富に含み、肌を落ち着かせ、栄養を与え、明るくすることで知られています。炎症を抑え、油分をコントロールし、毛穴を目立たなくし、肌のきめを整えます。伝統的にアジアの美容習慣に使われてきたライスウォーターは、化粧水、洗顔料、フェイスマスクとして直接使用することができます。その穏やかな性質はあらゆる肌タイプに適しており、保湿、輝き、肌全体の健康に対して化学物質を使わない自然なアプローチを提供します。

ナチュラルでクリーンな美容製品への需要の高まり

消費者は、刺激の強い化学物質や合成添加物を含まない処方をますます求めるようになっています。ライスウォーターは、天然の栄養素と肌を落ち着かせる特性で知られ、この動向にぴったり合致します。その穏やかでオーガニックなプロファイルは、健康志向でエコフレンドリーなバイヤーを惹きつけています。各ブランドは今、この増加傾向にある購買層にアピールするため、天然成分を強調することに注力しています。その結果、ライスウォーター・ベースのスキンケア製品の採用率が高まり、市場も成長しています。

厳しい規制要件

メーカーは厳しい安全規制と成分規制を遵守しなければならず、製品発売を遅らせています。認証プロセスは複雑な場合があり、小規模ブランドの市場参入を妨げています。規制の頻繁な更新は不確実性を生み、サプライチェーンを混乱させます。コンプライアンス関連費用は利益率を低下させ、イノベーションへの投資を制限します。全体として、こうした規制は市場の成長を遅らせ、新製品の導入を制限します。

アジアのスキンケア伝統における文化的意義

ライスウォーターは、日本、韓国、中国などの国々で、その美肌効果と鎮静作用のために何世紀にもわたって使用されてきました。伝統的な美容儀式は天然成分やホリスティック成分を重視し、消費者の高い信頼を生み出しています。現代のブランドは、こうした古くからの習慣を活用し、製品を本物で効果的なものとして販売しています。ソーシャルメディアとKビューティーの動向は、ライスウォーター・ベースのスキンケアへの関心を世界的に高めています。この文化的遺産が国内需要と国際的な採用の両方を促進し、市場の安定成長を促しています。

変動する原料価格

中小規模のブランドは、こうしたコスト変動を管理するのが難しく、利益率を圧迫する可能性があります。さらに、予測不可能な価格はサプライチェーンの効率を妨げ、在庫計画を複雑にします。企業は、予算が圧迫されるため、新製品の発売を延期したり、技術革新への投資を削減したりするかもしれないです。こうした財務上・経営上の不確実性は、総体的に市場の拡大を遅らせます。その結果、原材料価格の変動は市場の成長にとって大きな課題となります。

COVID-19の影響:

COVID-19の大流行は、サプライチェーンを混乱させ、生産能力を制限し、原材料の一時的な不足を招くことで、ライスウォータースキンケア市場に大きな影響を与えました。消費者行動は変化し、家庭でのスキンケア解決策や、衛生と天然成分を促進する製品への需要が高まりました。eコマース・チャネルが急増し、実店舗での小売が制限に直面し、流通戦略が再構築されました。マーケティングと製品発売は減速し、研究開発は遅れに直面しました。全体として、市場は課題と機会の両方を経験し、デジタル化が加速し、クリーンでナチュラル、セルフケアに重点を置いたスキンケアの動向が世界的に注目されました。

予測期間中、ライスウォーター保湿剤分野が最大となる見込み

ライスウォーター保湿剤セグメントは、効果的な水分補給と肌への栄養補給を提供することで、予測期間中に最大の市場シェアを占めると予想されます。その軽い処方は、べたつかず日常的なスキンケアソリューションを求める消費者にアピールします。ビタミンと抗酸化物質が豊富で、肌の輝きと弾力性を高め、需要を後押しします。自然で伝統的な美容療法に対する意識の高まりが、さらにその人気を後押ししています。ライスウォーターを他の植物と組み合わせるなどの絶え間ない製品革新が、消費者層と市場成長を拡大しています。

予測期間中、Z世代セグメントが最も高いCAGRが見込まれる

予測期間中、自然で持続可能な美容製品を強く好むことから、Z世代セグメントが最も高い成長率を示すと予測されます。彼らはソーシャルメディアの動向や美容インフルエンサーの影響を強く受け、製品の認知度や採用率を高めています。この世代は革新的で多機能なスキンケア・ソリューションを求めており、ライスウォーターベースの製品に対する需要を押し上げています。Z世代は、ニッチで新興のブランドを試す意欲があり、市場への浸透を加速させます。エシカルでクルーエルティフリーな処方への注目は、市場の世界の拡大をさらに後押しします。

最大のシェアを占める地域:

予測期間中、北米地域は伝統的な美容習慣と米由来の製品に対する文化的な親しみから、最大の市場シェアを占めると予想されます。消費者は天然、ハーブ、植物由来のスキンケア製品への強い嗜好を示し、処方やパッケージングの技術革新を促しています。肌の健康、アンチエイジング効果、自然療法に対する意識の高まりが製品採用を後押ししています。eコマース・プラットフォームとソーシャルメディアのインフルエンサーは、購買決定に大きな影響を与えています。地元ブランドは国際的なプレーヤーと並んで支持を集めており、製品の発売は持続可能性と環境に優しい成分を強調することが多いです。

CAGRが最も高い地域:

予測期間中、アジア太平洋地域は、成分の透明性、倫理的調達、無添加に対する意識の高まりにより、最も高いCAGRを示すと予測されます。ソーシャルメディアや美容コミュニティは、ホリスティックなスキンケアの一環としてライスウォーター製品を普及させる上で重要な役割を果たしています。プレミアム化、製品フォーマットの革新、ウェルネスブランドとのコラボレーションは一般的な戦略です。伝統的な知識はあまり根付いていませんが、Kビューティやアジアの美容動向の影響が強い需要を生み出しています。

無料のカスタマイズサービス

当レポートをご購読のお客様には、以下の無料カスタマイズオプションのいずれかをご利用いただけます:

  • 企業プロファイル
    • 追加企業の包括的プロファイリング(3社まで)
    • 主要企業のSWOT分析(3社まで)
  • 地域区分
    • 顧客の関心に応じた主要国の市場推計・予測・CAGR(注:フィージビリティチェックによる)
  • 競合ベンチマーキング
    • 製品ポートフォリオ、地理的プレゼンス、戦略的提携に基づく主要企業のベンチマーキング

目次

第1章 エグゼクティブサマリー

第2章 序論

  • 概要
  • ステークホルダー
  • 分析範囲
  • 分析手法
    • データマイニング
    • データ分析
    • データ検証
    • 分析アプローチ
  • 分析資料
    • 一次調査資料
    • 二次調査情報源
    • 前提条件

第3章 市場動向の分析

  • 促進要因
  • 抑制要因
  • 市場機会
  • 脅威
  • 製品分析
  • 新興市場
  • 新型コロナウイルス感染症 (COVID-19) の影響

第4章 ポーターのファイブフォース分析

  • サプライヤーの交渉力
  • バイヤーの交渉力
  • 代替製品の脅威
  • 新規参入企業の脅威
  • 企業間競争

第5章 世界のライスウォータースキンケア市場:製品別

  • ライスウォータークレンザー
  • ライスウォータートナー
  • ライスウォーターセラム
  • ライスウォーター保湿剤
  • ライスウォーターマスク
  • その他の製品

第6章 世界のライスウォータースキンケア市場:製剤の種類別

  • オーガニック製剤
  • 合成製剤

第7章 世界のライスウォータースキンケア市場:年齢別

  • Z世代
  • ミレニアル世代
  • X世代・ベビーブーマー

第8章 世界のライスウォータースキンケア市場:流通チャネル別

  • オンライン小売
  • オフライン小売

第9章 世界のライスウォータースキンケア市場:地域別

  • 北米
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • 英国
    • イタリア
    • フランス
    • スペイン
    • その他欧州
  • アジア太平洋
    • 日本
    • 中国
    • インド
    • オーストラリア
    • ニュージーランド
    • 韓国
    • その他アジア太平洋
  • 南米
    • アルゼンチン
    • ブラジル
    • チリ
    • その他南米
  • 中東・アフリカ
    • サウジアラビア
    • アラブ首長国連邦
    • カタール
    • 南アフリカ
    • その他中東・アフリカ

第10章 主な動向

  • 契約、事業提携・協力、合弁事業
  • 企業合併・買収 (M&A)
  • 新製品の発売
  • 事業拡張
  • その他の主要戦略

第11章 企業プロファイリング

  • The Face Shop
  • SK-II
  • Plum
  • Beauty of Joseon
  • COSRX
  • Tatcha
  • Innisfree
  • Shiseido
  • Skinfood
  • Laneige
  • Sulwhasoo
  • Origins
  • Awear Beauty
  • Hayejin
  • BONIIK
  • JUARA Skincare
  • MIRABELLE COSMETICS Pvt Ltd
図表

List of Tables

  • Table 1 Global Rice Water Skincare Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
  • Table 4 Global Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
  • Table 5 Global Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
  • Table 6 Global Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
  • Table 7 Global Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
  • Table 8 Global Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 9 Global Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
  • Table 10 Global Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
  • Table 11 Global Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
  • Table 12 Global Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
  • Table 13 Global Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 14 Global Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 15 Global Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
  • Table 16 Global Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 17 Global Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 18 Global Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 19 North America Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
  • Table 20 North America Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
  • Table 21 North America Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
  • Table 22 North America Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
  • Table 23 North America Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
  • Table 24 North America Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
  • Table 25 North America Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
  • Table 26 North America Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 27 North America Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
  • Table 28 North America Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
  • Table 29 North America Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
  • Table 30 North America Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
  • Table 31 North America Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 32 North America Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 33 North America Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
  • Table 34 North America Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 35 North America Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 36 North America Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 37 Europe Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
  • Table 38 Europe Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
  • Table 39 Europe Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
  • Table 40 Europe Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
  • Table 41 Europe Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
  • Table 42 Europe Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
  • Table 43 Europe Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
  • Table 44 Europe Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 45 Europe Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
  • Table 46 Europe Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
  • Table 47 Europe Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
  • Table 48 Europe Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
  • Table 49 Europe Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 50 Europe Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 51 Europe Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
  • Table 52 Europe Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 53 Europe Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 54 Europe Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 55 Asia Pacific Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
  • Table 56 Asia Pacific Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
  • Table 57 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
  • Table 58 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
  • Table 59 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
  • Table 60 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
  • Table 61 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
  • Table 62 Asia Pacific Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 63 Asia Pacific Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
  • Table 64 Asia Pacific Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
  • Table 65 Asia Pacific Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
  • Table 66 Asia Pacific Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
  • Table 67 Asia Pacific Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 68 Asia Pacific Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 69 Asia Pacific Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
  • Table 70 Asia Pacific Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 71 Asia Pacific Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 72 Asia Pacific Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 73 South America Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
  • Table 74 South America Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
  • Table 75 South America Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
  • Table 76 South America Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
  • Table 77 South America Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
  • Table 78 South America Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
  • Table 79 South America Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
  • Table 80 South America Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 81 South America Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
  • Table 82 South America Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
  • Table 83 South America Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
  • Table 84 South America Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
  • Table 85 South America Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 86 South America Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 87 South America Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
  • Table 88 South America Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 89 South America Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 90 South America Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
  • Table 91 Middle East & Africa Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
  • Table 92 Middle East & Africa Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
  • Table 93 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
  • Table 94 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
  • Table 95 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
  • Table 96 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
  • Table 97 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
  • Table 98 Middle East & Africa Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
  • Table 99 Middle East & Africa Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
  • Table 100 Middle East & Africa Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
  • Table 101 Middle East & Africa Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
  • Table 102 Middle East & Africa Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
  • Table 103 Middle East & Africa Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
  • Table 104 Middle East & Africa Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 105 Middle East & Africa Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
  • Table 106 Middle East & Africa Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 107 Middle East & Africa Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 108 Middle East & Africa Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
目次
Product Code: SMRC30410

According to Stratistics MRC, the Global Rice Water Skincare Market is accounted for $2.17 billion in 2025 and is expected to reach $4.40 billion by 2032 growing at a CAGR of 10.58% during the forecast period. Rice Water Skincare refers to the use of water in which rice has been soaked or boiled as a natural ingredient for skin care. Rich in vitamins, minerals, antioxidants, and amino acids, rice water is known to soothe, nourish, and brighten the skin. It helps in reducing inflammation, controlling oil, minimizing pores, and improving skin texture. Traditionally used in Asian beauty routines, it can be applied directly as a toner, cleanser, or face mask. Its gentle nature makes it suitable for all skin types, offering a natural, chemical-free approach to hydration, radiance, and overall skin health.

Market Dynamics:

Driver:

Rising demand for natural and clean beauty products

Consumers are increasingly seeking formulations free from harsh chemicals and synthetic additives. Rice water, known for its natural nutrients and skin-soothing properties, aligns perfectly with this trend. Its gentle and organic profile attracts health-conscious and eco-friendly buyers. Brands are now focusing on highlighting natural ingredients to appeal to this growing audience. As a result, rice water-based skincare products are experiencing higher adoption and market growth.

Restraint:

Stringent regulatory requirements

Manufacturers must comply with strict safety and ingredient regulations, delaying product launches. Certification processes can be complex, discouraging smaller brands from entering the market. Frequent updates in regulations create uncertainty and disrupt supply chains. Compliance-related expenses reduce profit margins, limiting investment in innovation. Overall, these regulations slow market growth and restrict the introduction of new products.

Opportunity:

Cultural significance in Asian skincare traditions

Rice water has been used for centuries in countries like Japan, Korea, and China for its skin-brightening and soothing properties. Traditional beauty rituals emphasize natural and holistic ingredients, creating high consumer trust. Modern brands leverage these age-old practices to market products as authentic and effective. Social media and K-beauty trends amplify interest in rice water-based skincare globally. This cultural heritage fuels both domestic demand and international adoption, driving market growth steadily.

Threat:

Fluctuating raw material prices

Small and medium-sized brands may find it difficult to manage these cost changes, which can strain their profit margins. Additionally, unpredictable prices can disturb supply chain efficiency and complicate inventory planning. Companies might postpone new product launches or reduce innovation investments due to budget pressures. These financial and operational uncertainties collectively slow down market expansion. Consequently, fluctuating raw material prices pose a significant challenge to the growth of the market.

Covid-19 Impact:

The Covid-19 pandemic significantly impacted the Rice Water Skincare market by disrupting supply chains and limiting production capabilities, leading to temporary shortages of raw materials. Consumer behaviour shifted, with increased demand for at-home skincare solutions and products promoting hygiene and natural ingredients. E-commerce channels surged as physical retail faced restrictions, reshaping distribution strategies. Marketing and product launches slowed, while R&D faced delays. Overall, the market experienced both challenges and opportunities, accelerating digital adoption and emphasizing clean, natural, and self-care-focused skincare trends worldwide.

The rice water moisturizers segment is expected to be the largest during the forecast period

The rice water moisturizers segment is expected to account for the largest market share during the forecast period by offering effective hydration and skin nourishment. Its lightweight formulation appeals to consumers seeking non-greasy, everyday skincare solutions. Rich in vitamins and antioxidants, it enhances skin radiance and elasticity, boosting demand. Rising awareness of natural and traditional beauty remedies further fuels its popularity. Continuous product innovations, such as combining rice water with other botanicals, expand its consumer base and market growth.

The gen Z segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the gen Z segment is predicted to witness the highest growth rate due to their strong preference for natural and sustainable beauty products. They are highly influenced by social media trends and beauty influencers, increasing product awareness and adoption. This generation seeks innovative, multifunctional skincare solutions, boosting demand for rice water-based products. Gen Z's willingness to experiment with niche and emerging brands accelerates market penetration. Their focus on ethical and cruelty-free formulations further propels the market's expansion globally.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to traditional beauty practices and cultural familiarity with rice-based products. Consumers show strong preference for natural, herbal, and plant-derived skincare solutions, driving innovation in formulations and packaging. Rising awareness about skin health, anti-aging benefits, and natural remedies is boosting product adoption. E-commerce platforms and social media influencers significantly influence purchasing decisions. Local brands are gaining traction alongside international players, and product launches often emphasize sustainability and eco-friendly ingredients.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising awareness of ingredient transparency, ethical sourcing, and cruelty-free practices. Social media and beauty communities play a key role in promoting rice water products as part of holistic skincare routines. Premiumization, innovation in product formats, and collaborations with wellness brands are common strategies. While traditional knowledge is less ingrained, the influence of K-beauty and Asian beauty trends has created strong demand.

Key players in the market

Some of the key players in Rice Water Skincare Market include The Face Shop, SK-II, Plum, Beauty of Joseon, COSRX, Tatcha, Innisfree, Shiseido, Skinfood, Laneige, Sulwhasoo, Origins, Awear Beauty, Hayejin, BONIIK, JUARA Skincare and MIRABELLE COSMETICS Pvt Ltd.

Key Developments:

In June 2025, The Face Shop's new Rice Water Bright Cleansing Balm features a multi-phase formula that melts from a solid balm into oil, gently exfoliates as a gommage, and rinses into a milky texture, effectively removing makeup, impurities, and brightening skin.

In August 2024, SK-II introduced the LXP Craftsmanship series, featuring the highest concentrated PITERA(TM) as the primary ingredient. The series includes products such as the LXP Cream, Essence, Serum, and Eye Cream, each crafted with a luxurious pottery finish and incorporating rare Gold Silk Sericin.

Products Covered:

  • Rice Water Cleansers
  • Rice Water Toners
  • Rice Water Serums
  • Rice Water Moisturizers
  • Rice Water Masks
  • Other Products

Formulation Types Covered:

  • Organic Formulations
  • Synthetic Formulations

Ages Covered:

  • Gen Z
  • Millennials
  • Gen X & Baby Boomers

Distribution Channels Covered:

  • Online Retail
  • Offline Retail

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Rice Water Skincare Market, By Product

  • 5.1 Introduction
  • 5.2 Rice Water Cleansers
  • 5.3 Rice Water Toners
  • 5.4 Rice Water Serums
  • 5.5 Rice Water Moisturizers
  • 5.6 Rice Water Masks
  • 5.7 Other Products

6 Global Rice Water Skincare Market, By Formulation Type

  • 6.1 Introduction
  • 6.2 Organic Formulations
  • 6.3 Synthetic Formulations

7 Global Rice Water Skincare Market, By Age

  • 7.1 Introduction
  • 7.2 Gen Z
  • 7.3 Millennials
  • 7.4 Gen X & Baby Boomers

8 Global Rice Water Skincare Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online Retail
  • 8.3 Offline Retail

9 Global Rice Water Skincare Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 The Face Shop
  • 11.2 SK-II
  • 11.3 Plum
  • 11.4 Beauty of Joseon
  • 11.5 COSRX
  • 11.6 Tatcha
  • 11.7 Innisfree
  • 11.8 Shiseido
  • 11.9 Skinfood
  • 11.10 Laneige
  • 11.11 Sulwhasoo
  • 11.12 Origins
  • 11.13 Awear Beauty
  • 11.14 Hayejin
  • 11.15 BONIIK
  • 11.16 JUARA Skincare
  • 11.17 MIRABELLE COSMETICS Pvt Ltd